Core Viewpoint - The event highlighted the promotion of Huizhou lychee as a cultural IP and its export potential, with significant procurement agreements reached during the ceremony [1][4]. Group 1: Event Overview - The "Oriental Love Fruit" export launch ceremony and Huizhou lychee production and sales cooperation meeting took place on May 22, coinciding with the 21st Cultural Expo [1]. - Huizhou's Vice Mayor Yu Jialiang emphasized the importance of lychee as a local specialty and invited investments [1]. - The event resulted in three batches of procurement agreements totaling 15,000 tons of lychee, with over 5,000 tons set for export [1][4]. Group 2: Lychee Production and Market - Huizhou is expected to produce 120,000 to 130,000 tons of lychee this year, with a planting area of 396,000 mu, accounting for 10% of the province's total [3]. - The lychee industry in Huizhou has become a key driver for rural revitalization, with various products like dried lychee and lychee wine gaining market traction [3][4]. - The region's lychee sales are primarily directed towards major markets such as the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta, with significant exports to Southeast Asia, Europe, and Canada [4]. Group 3: Export Agreements - Notable export agreements include 1,050 tons to Canada, 3,000 tons to Southeast Asia, and 1,200 tons to North America and Australia [5]. - Domestic procurement agreements totaled 9,900 tons, indicating strong demand within China [5]. Group 4: Logistics and Marketing - A logistics partnership was established between SF Express and Huizhou's agricultural bureau to enhance distribution efficiency, with over 60 temporary collection points planned [6]. - The "Oriental Love Fruit" brand was officially launched, aiming to integrate Lingnan culture with modern marketing strategies [6].

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair was held from May 22 to 26, showcasing the latest developments in cultural technology from Guangxi [1] - The Guangxi exhibition area covered 600 square meters and featured four main thematic exhibition areas: cultural technology, cultural arts and audiovisual industry, tourism and health, and intangible cultural heritage [1] - The cultural technology exhibition area highlighted a range of AI products from Guangxi, focusing on the integration of technology with culture and ecology through innovative forms such as smart hardware and virtual-interactive experiences [1] Group 2 - The tourism and health exhibition area presented a new ecological system for travel and residence, emphasizing sustainability and experiential tourism through multimedia displays [2] - The intangible cultural heritage exhibition area showcased Guangxi's unique cultural products, promoting a dynamic coexistence of heritage through narrative and cross-field integration [2] - To enhance the influence of the Guangxi exhibition, well-known online influencers were invited to promote Guangxi's cultural industry through original videos and live broadcasts of exhibits [2]

Core Viewpoint - Wuhan aims to develop into a world-renowned cultural tourism destination, focusing on high-quality development of the cultural tourism industry as a pillar industry to support the transformation of its advantages in the new era [1][12][25]. Group 1: Cultural Tourism Development - The city has established a goal to build a world-class cultural tourism destination, emphasizing cultural leadership and industrial thinking [1][12]. - Wuhan has unique cultural tourism resources, including its status as the only international wetland city with a population over ten million [4][5]. - The city has seen a recovery in its cultural tourism market, with significant projects completed and successful events held [4][5]. Group 2: Major Events and Initiatives - Wuhan has hosted various cultural events, such as the "New Image of the Yangtze River" art exhibition and the "Spring Festival Gala" series, which have attracted global attention [5][8]. - The city launched the "2025 Wuhan Yangtze River Tourism Season," featuring over 80 activities to engage tourists during holidays [8][25]. - The city is focusing on enhancing its cultural IP and creating a matrix of museums to attract global visitors [27][28]. Group 3: Strategic Actions - An action plan for 2025-2027 was introduced, outlining six major actions to enhance the cultural tourism industry, including city branding and cultural empowerment [25][28]. - The plan aims to create cultural landmarks and improve service quality for tourists, establishing Wuhan as a friendly tourist city [25][28]. - Experts suggest that Wuhan should leverage its historical and cultural resources, including red culture, to enhance its tourism appeal [15][19][28]. Group 4: Infrastructure and Investment - The development of infrastructure, including transportation and tourism projects, is crucial for establishing Wuhan as a world-class tourism city [28][29]. - Investment in tourism projects and market entities is emphasized, particularly focusing on the Yangtze River's potential for tourism [29].

相较于免费，更重要的是如何创造不可替代的体验价值，景区只有打造出自己的"文化IP"，走"免费开 放"到"流量聚集"再到"价值衍生"的道路，才能让衍生消费的增值远超门票收入，真正实现"免费"的意 义。 （文章来源：经济日报） 近年来，多地景区试水"免费开放"模式，试图以门票让利拉动全域旅游发展。但有的地方未做好科学论 证、充分准备，引发客流骤增、服务缺位、投诉增多等现象，出现生态维护困难、古建修缮成本增加等 问题。 景区免费政策的初衷在于打破"门票依赖"，通过客流带动餐饮、住宿、文创等延伸消费。但这种模式成 功的前提是景区具备完善的商业配套和交通网络。盲目跟风会顾此失彼。在决策是否免费时，应在充分 进行市场调研的基础上，从生态承载力、设施饱和度、财政可持续性等不同维度对运营成本、收益情况 进行综合考量，制定最优方案。唯有立足科学评估、精准施策，通过不断提高科学治理能力，才能找到 惠民政策、游客体验、生态保护、商业效益之间的最大公约数，推动文旅产业可持续发展。 要差异化精准施策。破解景区免费困局，需建立多维评估体系与动态调节机制，实现全年客流均衡分 布。对一些景点可推行淡旺季浮动票价，将本地客源、周边客源、外地客 ...