Investment Rating - The investment rating for the company is "Buy" based on its strong performance and growth potential [1]. Core Views - The company reported a revenue of 4.465 billion yuan in 2024, representing a year-on-year increase of 19.2%, and a net profit of 394 million yuan, up 68.9% year-on-year. For Q1 2025, revenue reached 1.101 billion yuan, a 25.4% increase year-on-year, with net profit at 91 million yuan, up 62.1% year-on-year. The growth is attributed to strong performance in its proprietary brands and continuous growth in its U.S. and Canadian operations [1][2][3]. Domestic Performance - In Q1 2024, the company's domestic revenue was 1.414 billion yuan, a 30.8% increase year-on-year. The second half of 2024 saw revenue of 797 million yuan, up 37.2% year-on-year. The domestic gross margin improved to 35.2%, a 3.9 percentage point increase year-on-year. The company expects significant results from its brand reform initiatives, particularly for the "Wang Pi" brand, which saw a GMV increase of 83.4% in April 2025 [2]. Overseas Performance - The company's overseas revenue for 2024 was 3.051 billion yuan, a 20.4% increase year-on-year. The second half of 2024 recorded revenue of 1.712 billion yuan, up 29.9% year-on-year. The gross margin for overseas operations was 24.9%, a slight decrease of 0.3 percentage points year-on-year. The company anticipates a 20% year-on-year increase in overseas revenue for Q1 2025, with U.S. and Canadian subsidiaries expected to grow by around 40% [3]. Profitability and Operational Efficiency - In Q1 2025, the company's gross margin was 31.9%, and the net profit margin was 8.3%, reflecting a year-on-year increase of 4.0 and 1.9 percentage points, respectively. The sales, management, and R&D expense ratios were 11.4%, 6.1%, and 2.1%, respectively, indicating controlled expense growth. The company reported a net operating cash flow of 190 million yuan, an increase of 204 million yuan year-on-year, showcasing improved operational efficiency [4]. Profit Forecast - The company forecasts net profits of 471 million yuan, 589 million yuan, and 732 million yuan for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 34X, 27X, and 22X [4].

Core Viewpoint - The article discusses the transformation of Chinese home appliance manufacturers, particularly focusing on Xiangjiang Electric's attempt to shift from an OEM model to establishing its own brand in the competitive global market [2][12]. Group 1: Company Overview - Xiangjiang Electric, originally a plastic products manufacturer, transitioned to the home appliance sector in 2012, focusing on ODM/OEM operations [4][5]. - The company has faced challenges due to high customer concentration, with its top five clients contributing 74.9% of revenue by mid-2024, leading to weakened bargaining power [10][12]. - Revenue from electric home appliances has shown a decline, with figures of 11.27 billion, 9.00 billion, and 9.32 billion from 2021 to 2023, representing 76%-82% of total revenue [5][6]. Group 2: Financial Performance - Xiangjiang Electric's total revenue fluctuated from 14.8 billion in 2021 to 10.97 billion in 2022, and then to 11.88 billion in 2023, reflecting a "V-shaped" recovery [6][7]. - The company's profit has improved, with net income rising from 71.8 million in 2021 to 121 million in 2023, and projected to reach 140 million in 2024 [7]. Group 3: Market Challenges - The company has struggled with a lack of brand premium, relying heavily on low-margin manufacturing profits, with ODM/OEM revenue constituting 93.7% to 96.3% of total income from 2021 to 2024 [10][12]. - Research and development investment has been low, with R&D expenses below 3% of revenue, indicating a reliance on manufacturing over innovation [12][13]. Group 4: Strategic Initiatives - To address its challenges, Xiangjiang Electric plans to enhance its OBM business by acquiring brands in the home appliance sector, particularly in North America and Europe [13][14]. - The company is exploring new marketing channels, including cross-border e-commerce and offline experience stores, to boost its brand presence [14][15]. - The upcoming IPO is seen as a crucial step for Xiangjiang Electric to support its transition towards a more autonomous brand strategy [16].