Core Insights - Shanghai has become a central hub for various gaming and anime events, indicating its prominence in the industry [1][3] - The rise of the "二次元" (two-dimensional) culture in Shanghai reflects its growing cultural influence and economic impact within the gaming sector [3][4] Industry Events - Numerous events are scheduled in Shanghai throughout the year, including major gaming and anime conventions such as CCG EXPO and ChinaJoy [3][14] - The first Shanghai International Anime Month was held, featuring a collaboration of multiple major events, showcasing the city's commitment to the industry [14][16] Cultural Influence - The integration of 二次元 culture into urban life is evident, with dedicated spaces like the 元界 Neo World and themed events enhancing the cultural landscape [9][10] - The collaboration between local brands and gaming IPs, such as the partnership between "明日方舟" and "大白兔奶糖," illustrates the blending of traditional and modern cultural elements [18][20] Economic Impact - The gaming industry in Shanghai is not only thriving but also contributing significantly to the local economy through tourism and cultural events [16][17] - The establishment of incubators and service centers for the gaming industry indicates a supportive ecosystem for growth and innovation [11][22] Corporate Responsibility - Companies like 鹰角 and 米哈游 are actively engaging in social responsibility initiatives, contributing to various charitable causes and community support [22][23] - The recognition of these companies at international events, such as the "Shanghai Day" in New York, highlights their role in cultural exchange and representation [25][29] Government Support - The Shanghai government is actively promoting the gaming industry through policies and initiatives aimed at fostering growth and collaboration [20][36] - The establishment of a "次元地图" connecting various cultural hotspots demonstrates the city's strategic approach to enhancing its gaming and cultural landscape [17][31]

Core Insights - The RED LAND event, launched by Xiaohongshu, transforms the historically industrial island into the world's first "pain island" themed around the ACG (Anime, Comic, Game) culture, attracting significant attention from the youth demographic [1] - The event features a 80,000 square meter exhibition area, with two-thirds of it outdoors, aiming to create an immersive "2.5D open world" experience for players [1] - The event includes various high-profile IPs such as Honor of Kings, Egg Party, and Genshin Impact, showcasing a blend of modern pop culture and historical elements [1] Industry Trends - The "Fading Small Forest" experience area differentiates RED LAND from other exhibitions by recreating scenes from popular games like Ninjala and Jian Wang 3, emphasizing a connection to nature and traditional aesthetics [2] - The Echo Project music festival, scheduled for three consecutive nights from August 8 to 10, will feature advanced technologies like 3D projection and drone formations, enhancing the overall experience for attendees [2] - The integration of ACG culture with urban commercial operations and public spaces indicates a shift in how such cultural events are perceived and executed in major cities like Shanghai [2]

Core Concept - The "RED LAND" event in Shanghai represents a fusion of industrial heritage and contemporary pop culture, featuring over 50 international IPs in a 2.5D immersive experience [1][3][4] Group 1: Event Overview - The event spans three days from August 8 to August 10, 2023, at Shanghai's Fuxing Island, covering an area of 80,000 square meters [1][2] - It aims to create an interactive "2.5D open world" that integrates gaming and anime elements into the industrial landscape of Fuxing Island [1][2] Group 2: Features and Attractions - The event includes popular IPs such as Pokémon, Genshin Impact, and Cyberpunk 2077, along with over 20 classic anime IPs and 10 original exhibition booths [3][4] - Attendees can engage in various immersive experiences, including themed areas like "Time Port," "Rebirth Trial Ground," and "Daydream Forest," tailored to different IPs [3][4] Group 3: Cultural Impact - The event serves as a cultural bridge, allowing high-quality IPs to break into the real world and integrate gaming and anime experiences into everyday life [3][4] - The rise of the 2D culture reflects a shift from niche interest to mainstream popularity, with significant engagement on platforms like Xiaohongshu [4][5] Group 4: Economic Implications - The Yangpu District supports the event with a budget of 5 million yuan in consumer vouchers to enhance the experience for attendees [8][9] - The district aims to build a "2D brand aggregation area," leveraging events like "Shanghai Dimension Roaming Festival" to stimulate local economic activity [9] Group 5: Community Engagement - The event fosters real connections among young people who share interests in gaming and anime, promoting a new form of social interaction [5][7] - Participants can engage in activities that blend their hobbies with social experiences, enhancing community ties [5][7]

Core Viewpoint - The inaugural "Guzi Carnival" in Shanghai's Pudong New District is a key event of the "Shanghai Summer" International Animation Month, aiming to create an immersive experience in the ACG (Anime, Comic, and Game) culture through collaboration with global leading brands and creative forces [1] Group 1: Event Details - The "Guzi Carnival" runs from August 1 to August 10, featuring four major themed activities including a pain car parade, IP flash events, Guzi market, and stage performances to showcase the charm of ACG culture [1] - Multiple sub-venues are set up in various shopping districts, such as a Sony movie-themed immersive exhibition at Zhengda Plaza, a "Zsiga Slow Down" art installation exhibition by Pop Mart at Century Plaza, and an eye-catching themed "Pain Building" at China Resources Times Square [1] Group 2: Collaboration with ChinaJoy - The 22nd ChinaJoy is concurrently held from August 1 to August 4 at the new international exhibition center in Pudong, with the "Guzi Carnival" deeply linking to ChinaJoy by offering exclusive tickets and benefits [1]

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Core Viewpoint - The 14th Shenzhen Animation Festival will take place from July 25-27, 2025, at the Futian Convention Center, aiming to create a vibrant cultural event for anime enthusiasts and industry partners [2]. Group 1: Event Overview - The Shenzhen Animation Festival is recognized as the most influential and popular anime cultural event in South China, having been established in 2009 [2]. - The festival will feature a diverse range of activities and content, focusing on high standards, unique characteristics, and interactive experiences [2]. Group 2: Guest Lineup - The festival boasts a strong lineup of over 80 notable guests from various fields, including popular authors, voice actors, and musicians, ensuring a wide appeal to attendees [4]. Group 3: Cosplay Competition - The "Cosplay Honor Ceremony" is the largest and highest-paying event of its kind in South China, attracting over 500 top competitors who showcase their dedication and passion for performance art [50]. Group 4: AniDream Live Concert - The AniDream Live concert will feature live performances of classic anime theme songs and popular game soundtracks, appealing to audiences of all ages and backgrounds [57]. Group 5: Independent Game Zone - The festival will introduce an "Independent Game Zone" showcasing over 65 creative works from independent developers, providing a platform for interaction and feedback between developers and players [63]. Group 6: Audience Engagement - The festival is designed to cater to a wide range of audiences, including seasoned fans, families, and casual visitors, with various activities such as workshops, signings, and interactive parties [67].

Core Insights - The "BilibiliWorld2025" event showcased significant growth in attendance and international participation, with 400,000 attendees, a 60% increase from the previous year, and 167 global exhibitors [1][2] - The event highlighted the internationalization of both exhibitors and attendees, attracting fans from over 20 countries, including Japan, South Korea, Russia, Brazil, Saudi Arabia, and Egypt [1] - The event's success positively impacted Shanghai's economy, with a 50% increase in flight bookings to Shanghai and a nearly 5-fold increase in hotel reservations near the venue [2] Group 1 - The BW exhibition spanned all 8 halls of the National Exhibition and Convention Center in Shanghai, featuring nearly 800 "pain cars" and over 30,000 cosplayers [1] - The event trended on Japanese Twitter, reaching the 6th position, indicating its global recognition and appeal [1] - Notable game developers and manga artists participated in the event, enhancing its profile and engagement with fans [1] Group 2 - The influx of young attendees contributed to a significant boost in related industries such as transportation, accommodation, and dining in Shanghai [2] - The number of attendees has grown from 210,000 in 2023 to 250,000 in 2024, and is projected to reach 400,000 in 2025, reflecting the increasing influence and cultural output of Bilibili [2] - Bilibili aims to showcase the creativity and cultural inclusivity of China's Generation Z through immersive offline experiences [2]

Core Insights - The Bilibili World (BW) exhibition held in Shanghai attracted 400,000 attendees over three days, marking a 15,000 increase from 2024, with 13% of ticket buyers being international [1] - The event showcased a vibrant community of young fans and Cosplay enthusiasts, emphasizing social interaction and shared interests rather than mere exhibition [1][2] Group 1: Event Overview - The BW exhibition covered 240,000 square meters across eight halls at the Shanghai National Exhibition and Convention Center [1] - Ticket sales were highly competitive, with the first round selling out in 35 seconds and the second in just 6 seconds [1] - The event significantly boosted local tourism, with a 35% increase in travel bookings and nearly 50% rise in flight reservations to Shanghai during the event week [1] Group 2: Community and Interaction - Attendees engaged in unique social practices, such as "collecting" photos with favorite characters and exchanging free merchandise, termed "无料" [2] - The atmosphere was described as friendly and respectful, with attendees showing politeness and camaraderie, contrary to typical teenage stereotypes [4] - The event served as a large social platform for young people to connect, share interests, and learn from each other [2][6] Group 3: Economic Impact and Trends - The event reflects a growing trend in the "二次元" (ACG, Anime, Comic, Game) culture, with the user base in China reaching 503 million by 2024 [7] - There has been a notable increase in searches for "二次元服装" (anime clothing) and related services, indicating a rising consumer interest in this sector [7] - The success of the BW exhibition has led to the proliferation of themed cafes, gaming venues, and various ACG-related businesses in Shanghai [7]

Core Insights - The rise of emotional consumption is becoming a new growth driver in the economy, with trends like blind boxes, healing economy, AI companionship, and self-indulgent consumption gaining traction among Generation Z consumers [1] - The Cosplay economy, as part of the broader emotional economy, is emerging as a significant force, driven by a well-defined "dream-making industry chain" that includes costume customization, photography services, event activities, and IP derivatives [3][9] Market Overview - There are approximately 10 million Cosplay enthusiasts globally, with China being one of the largest markets for the subculture, projected to reach a market size of about 597.7 billion yuan in 2024 [3][9] - The user base for the broader subculture exceeds 500 million, with 85% of users being from Generation Z (ages 18-34) [3] Consumer Behavior - Over 70% of Cosplayers report that role-playing helps them relieve real-life stress, indicating a strong emotional connection to the practice [4] - The average annual spending on Cosplay per user is around $480, with total spending in 2023 reaching $4.8 billion [6][9] Industry Dynamics - The production model for Cosplay costumes has shifted from handmade to industrialized production, significantly increasing production speed and cost-effectiveness [9][11] - The market for Cosplay costumes is expected to grow from $4.75 billion in 2024 to $8.65 billion by 2029 [9] Competitive Landscape - The number of Cosplay costume shops has increased significantly, leading to intensified competition and a reduction in profit margins, with industry gross margins dropping from 50% five years ago to around 10% today [12] - The core consumer demographic remains concentrated among students aged 15-25, who have high expectations for product quality and aesthetics while being price-sensitive [12] Trends and Innovations - There is a notable shift in consumer preferences towards game-related IP products, which now account for 80% of sales in some companies, reflecting a growing interest in emotional value [13] - The industry is witnessing a diversification in design influenced by domestic cultural trends, moving beyond traditional Japanese styles to incorporate elements of Chinese culture [11] Professional Services - The rise of specialized roles such as makeup artists, photographers, and prop makers has lowered the entry barrier for new participants in the Cosplay community, making it more mainstream [14] - The demand for high-quality wigs and makeup products is increasing, with consumers seeking more personalized and diverse options [24][31] Challenges - The industry faces challenges such as price wars and a lack of standardized practices, leading to concerns over quality and consumer trust [12][24] - The proliferation of low-cost service providers has created a competitive environment that may compromise service quality and professional standards [23][43]

Core Insights - The "Guzi Economy" has emerged as a new growth point in the consumption sector, particularly among the youth, with a focus on developing quality anime products and creating hubs for the two-dimensional culture [1][12] - The Beijing government has introduced an action plan to regulate and promote the "Guzi Economy," encouraging the creation of quality content and supporting domestic brands in expanding their markets [1][12] Youth Engagement in the "Guzi Economy" - Young people are actively participating in the "Guzi" culture, with events and markets attracting fans who buy, sell, and trade merchandise related to their favorite anime and games [2][4] - The popularity of "Guzi" has led to a vibrant community where fans connect over shared interests, with many using these interactions as a means of socializing and expressing their identities [6][13] Commercial Impact on Retail Spaces - Traditional shopping malls in Beijing are adapting to the "Guzi Economy" by renovating and introducing "Guzi" stores and markets, resulting in increased foot traffic and sales [8][11] - For instance, the Wangfujing Joy Shopping Center has seen its revenue double compared to the same period before renovations, with the "Guzi" section alone generating nearly 100 million yuan [11][12] Market Growth and Future Projections - The "Guzi Economy" market size in China is projected to reach 168.9 billion yuan in 2024, reflecting a 41% year-on-year growth, with expectations to surpass 200 billion yuan by 2025 [13][15] - The emergence of dedicated two-dimensional commercial spaces, such as the "Bailian ZX Chuangqu" in Shanghai, indicates a growing trend in the market, with significant increases in sales and customer engagement [13][15] Challenges and Recommendations for Retailers - Experts warn that while the "Guzi" stores are popular, retailers may face profitability challenges due to market saturation and the need for differentiation [15][16] - It is suggested that businesses focus on unique content and themes to meet diverse consumer demands and maintain engagement in a rapidly changing market [15][16]