封面新闻记者 罗田怡 8月7日晚，随着2025年成都世界运动会（简称"世运会"）盛大启幕，四川成都这座千年古城以崭新姿态迎接全球目光。本届世运会不仅是为世界呈现的一 场体育竞技盛宴，更是成都激活文旅市场、点燃消费热情的重要契机。 精彩赛事不仅点燃了运动激情，更引爆了一场文旅消费的盛宴。成都边检站数据显示，截至8月1日，暑运过半全市共查验入出境外国人10万余人次，同比 增长39.2%。而抖音生活服务平台最新数据显示，世运会期间成都团购交易额同比增长50.8%，餐饮消费支付交易额同比增长近60%。 春熙路、宽窄巷子、熊猫基地和青城山等旅游景区成为国外运动员的首选，"跟着赛事去旅行"正成为新风尚。世运会期间，成都创新推出的"票根经济"模 式，整合全城消费资源，涵盖赛事、演出、展会、景区等六大类44项内容。当前，成都正乘着世运会的东风，全方位焕发文旅新活力，向世界递出一张融 合古蜀文明与现代活力的"天府新名片"。 运动员体验夜游锦江 世运会带火入境游 赛事流量激活文旅新动能 "太方便了！刷国际银行卡就能坐地铁，不用下载APP，也不用兑换现金。"在成都天府国际机场体验刷境外银行卡进入地铁站后，萨尔瓦多游客玛利亚感 叹道 ...

Core Insights - The "Su Super" league has rapidly gained popularity since its inception in May, attracting over 1 million spectators by the eighth round, with an average attendance exceeding 30,000 per match and a peak of 60,396 attendees at one game [1][2] - The league has significantly boosted local economies, generating a total service revenue of 37.96 billion yuan in the first half of 2025, marking a year-on-year increase of 42.7% [1] - Various cities are leveraging the league's popularity to promote local tourism and businesses, with creative discount policies for ticket holders, leading to increased visitor numbers in tourist attractions [2][3] Economic Impact - The "Su Super" league has created a "ticket economy," with local businesses seeing increased foot traffic and sales during match days [1][3] - The league's influence has led to a 20% year-on-year increase in domestic sports turf orders and shipments, indicating a rise in brand value and market opportunities for related companies [2] - Local businesses are actively engaging with the league's audience, setting up viewing areas and selling merchandise, which enhances community involvement and economic activity [3] Community Engagement - The league fosters a strong sense of city pride and community participation, with many residents actively discussing and attending matches [3] - The presence of "second venues" for viewing matches has emerged, with significant crowds gathering outside stadiums, indicating a broader cultural impact [3] - Local health and wellness businesses are also capitalizing on the league's popularity by promoting their products at match-related events, further integrating sports and community health initiatives [3]

Group 1 - The core viewpoint of the articles highlights the implementation of consumption voucher programs across various regions in China to stimulate economic activity during the summer of 2025, with a total scale of 1 billion yuan for the "Hui Gou Hubei" program in Hubei province [1] - Multiple regions, including Hainan, Sichuan, Shandong, and Henan, are launching their own consumption voucher initiatives, targeting different sectors such as retail, dining, and sports, to enhance consumer spending [2] - The concept of "ticket root economy" is being utilized to connect various consumption scenarios, allowing single consumption actions to generate multiplier effects, thereby enhancing overall consumer engagement [3] Group 2 - The integration of sports consumption into subsidy programs signifies a deep coupling of national fitness initiatives with consumption upgrades, reshaping the health consumption ecosystem [2] - Local governments are leveraging fiscal subsidies and targeted consumption vouchers to stimulate consumer enthusiasm, while businesses are expanding promotional efforts and cross-industry collaborations [3] - The issuance of consumption vouchers to out-of-town visitors is expected to broaden the policy's audience and effectively stimulate cross-regional consumer demand, contributing to sustained growth in consumption scale [3]

Core Viewpoint - The company, 巨星传奇, is launching the "Finding Zhou Classmate Shanghai Station" project during Jay Chou's concert in Shanghai, marking the largest comprehensive IP, cultural tourism, and concert event related to Zhou Chou's character to date [2][4][7]. Group 1: Project Collaboration - The project is in collaboration with Shanghai Jiushi Cultural Communication Co., Ltd., a wholly-owned subsidiary of the Shanghai State-owned Assets Supervision and Administration Commission [4]. - The partnership aims to explore the "ticket root" economy and its full-scene application, enhancing urban cultural tourism development [9]. - The collaboration will feature Zhou Chou's giant portraits at six landmark locations in Shanghai and various themed pop-up points [6][7]. Group 2: Financial Aspects - On August 5, the company completed a share placement, raising a net amount of HKD 124 million, which will be used to expand retail channel networks, including initial funding for collaboration with Yushu Technology [4][12]. - The planned use of the funds includes purchasing and developing vending machines and robotic equipment, with 38.2% of the net proceeds allocated for this purpose [12][13]. Group 3: IP Development - The company has been intensifying its efforts in developing the Zhou Chou IP since its launch in 2019, focusing on various revenue streams such as event sponsorship, merchandise sales, and licensing fees [9][10]. - The collaboration with Yushu Technology aims to create consumer-grade robotic products with strong IP attributes, enhancing the company's product offerings [14].

Core Insights - The "ticket root economy" is emerging as a new consumption model that connects various consumption scenarios, transforming single consumption actions into longer consumption chains, thereby driving new consumption growth [2][3][5] Group 1: Economic Impact - The "ticket root economy" is integrated into Shanghai's six major special actions to boost consumption, promoting the deep integration of cultural, tourism, commercial, and sports sectors [3][5] - In Jiangsu, the "1+3" consumption discount model allows fans to receive multiple benefits with their tickets, enhancing the synergy between sports and local culture [7][11] - The "ticket root economy" has led to significant increases in consumer spending, with Nanjing's sales reaching 3.4 billion yuan on a single day, a 16.5% year-on-year increase [8][11] Group 2: Consumer Experience - Consumers are enjoying enhanced experiences through ticket roots, such as discounts on local attractions and dining, exemplified by a fan saving nearly 1,000 yuan during a trip [4][6] - The integration of ticket roots with local businesses has created a vibrant consumer ecosystem, where a single ticket can unlock various discounts and experiences across different sectors [10][12] Group 3: Regional Collaboration - The "ticket root economy" is fostering regional collaboration, as seen in the "Million Workers Tour Bashu" initiative, which promotes cross-regional tourism and cultural activities [12][13] - Various cities are implementing outdoor live broadcasts and interactive consumption events, significantly increasing foot traffic and engagement in local markets [8][9] Group 4: Future Development - Experts suggest that for the "ticket root economy" to thrive, there needs to be a focus on deep integration across cultural, tourism, commercial, and sports sectors, moving from isolated initiatives to a more systemic approach [13][14] - The ongoing trend indicates that the "ticket root economy" is becoming a key driver of consumption, with its ability to connect diverse consumer needs and market resources effectively [11][14]

Core Insights - The "ticket root economy" is emerging as a key driver for activating consumption across various sectors, transforming single consumption behaviors into longer consumption chains, thereby creating new growth highlights in the market [3][4][5] Group 1: Economic Impact - The "ticket root economy" connects different consumption fields, providing new opportunities for market development [4][5] - In Shanghai, the "ticket root economy" is integrated into the city's six major special actions to boost consumption, promoting deep integration of cultural, tourism, and commercial sectors [4][5] - The "ticket root economy" has led to significant increases in consumer spending, with night market sales in Nanjing reaching 3.4 billion yuan, a 16.5% year-on-year increase [8] Group 2: Consumer Experience - Consumers are experiencing enhanced shopping and leisure activities through various ticket-related promotions, such as discounts and free entries to attractions [5][6] - Events like the "浙BA" basketball series have led to over 600 promotional activities in July alone, showcasing the strong spillover effects of ticket-based promotions [5][6] - The integration of ticketing with local attractions and dining options has allowed consumers to save significantly, with some reporting savings of nearly 1,000 yuan during their trips [6][7] Group 3: Policy and Innovation - Local governments are implementing innovative policies to activate consumption potential, such as the "1+3" discount model in Nanjing, which offers multiple benefits for ticket holders [7][8] - The "ticket root economy" is seen as a new consumption model that effectively reduces costs for consumers while enhancing their overall experience [11][12] - Collaborative efforts across regions and sectors are being encouraged to create a more resilient ticket root network, integrating various resources for enhanced consumer experiences [12][13] Group 4: Future Outlook - The "ticket root economy" is expected to continue evolving, with a focus on deepening the integration of culture, tourism, and commerce to sustain growth [13][14] - The potential for cross-regional cooperation is highlighted, with initiatives like the "百万职工游巴蜀" program promoting tourism across Sichuan and Chongqing [12][13] - The ongoing trend of digitalization and youth engagement in consumption patterns is shaping the future landscape of the "ticket root economy" [10][11]

Core Insights - The "ticket root economy" is emerging as a key driver for consumer engagement, transforming single consumption actions into extended consumption chains across various sectors [3][4][7] - This economic model connects different consumption areas, creating new opportunities for market growth and enhancing the overall consumer experience [4][11] Group 1: Economic Impact - The "ticket root economy" links diverse consumption fields, facilitating a new wave of consumer opportunities and market development [4][7] - In Shanghai, the "ticket root economy" is integrated into the city's six major special actions aimed at boosting consumption, promoting synergy between cultural, tourism, and commercial sectors [3][4] - The model has led to significant increases in consumer spending, with events like the "Su Super" league attracting over 10,000 attendees per match, resulting in a 40% increase in late-night dining [5][7] Group 2: Consumer Engagement - Various regions are implementing innovative strategies to enhance consumer engagement through ticket-based incentives, such as discounts and free entries to attractions [4][5][8] - In Jiangsu, a "1+3" consumption discount model offers multiple benefits to ticket holders, promoting cultural and sports integration [7][11] - The integration of digital technologies and promotional activities has made ticket roots a frequent term in local markets, enhancing consumer experiences [4][8] Group 3: Regional Collaboration - The "ticket root economy" fosters regional collaboration, as seen in initiatives like the "Million Workers Tour Bashu" program, which promotes cross-regional tourism [13][14] - In Zhejiang, the "Zhe BA" initiative combines sports events with local economic activities, creating a comprehensive summer consumption experience [8][9] - The model encourages local businesses to participate in promotional activities, enhancing the overall consumer experience and driving economic growth [9][10] Group 4: Future Prospects - The "ticket root economy" is expected to continue evolving, with a focus on deepening the integration of culture, tourism, and commerce to sustain growth [14] - Experts suggest that establishing cross-industry cooperation mechanisms will be crucial for the long-term success of the "ticket root economy" [14] - The model's ability to respond to consumer demands and efficiently integrate market resources positions it as a potential engine for expanding overall consumption [14]

Core Points - Chengdu Eastern New District has launched the "Chengdu Ticket Economy Discount Directory," integrating 50 local merchants into the "ticket economy" matrix, allowing citizens and tourists to enjoy multiple consumption discounts with valid event tickets [1] - The "ticket economy" covers various sectors including dining, shopping, accommodation, and entertainment, where consumers can use tickets from events like the Chengdu Universiade and other attractions to receive exclusive discounts or services [4][7] - The initiative is designed to enhance the integration of sports, commerce, and cultural tourism, leveraging the global visitor flow from the Universiade and local commercial potential to activate new consumption scenarios [7] Summary by Category Event Integration - The program incorporates 46 types of valid event tickets, including those from the Chengdu Universiade and local attractions, allowing discounts at participating merchants during specified times [4] - Events such as the "Good Luck Market" and "Summer Carnival" will be held to showcase local heritage and provide immersive experiences related to the Universiade [4] Merchant Participation - 50 local merchants have joined the initiative, offering year-round discounts at some dining establishments and long-term benefits at cultural tourism projects like Ewave Water Sports Center [4] Consumer Engagement - Consumers can check applicable ticket types and specific merchant discount rules through official channels, promoting transparency and accessibility [7]

Core Viewpoint - The "ticket root economy" is emerging as a new economic model that transforms traditional ticket purchases into multi-use vouchers, enhancing consumer experiences and driving consumption growth [1][2]. Group 1: Ticket Root Economy Overview - The "ticket root economy" allows consumers to use various tickets (e.g., for movies, concerts, and travel) as vouchers for discounts in subsequent purchases, creating a chain of consumption experiences [1]. - This economic model is driven by the dual forces of consumption upgrades and digitalization, linking previously isolated products and services into a cohesive consumption chain [1]. Group 2: Challenges and Opportunities - Despite its potential, the "ticket root economy" faces challenges such as industry integration and data security, with significant untapped potential for converting ticket roots into effective consumption [2]. - Banks, with their extensive user bases and data analysis capabilities, are well-positioned to facilitate the development of the "ticket root economy" by integrating financial services with diverse consumption scenarios [2]. Group 3: Enhancing Consumer Experience - The foundation of the "ticket root economy" lies in the initial purchase experience, which is crucial for encouraging subsequent consumer spending [2]. - Banks are collaborating with various merchants to offer exclusive discounts and benefits for ticket purchases, aiming to enhance the initial consumer experience [2]. Group 4: Digital Transformation and Data Integration - The key to the "ticket root economy" is the integration of ticketing information, with a focus on electronic ticketing to improve customer experience and reduce fraud [3]. - Banks can enhance consumer engagement by integrating ticketing data with their financial systems, providing personalized recommendations and incentives based on consumer preferences [3]. Group 5: Financial Empowerment and Consumer Ecosystem - Financial institutions are encouraged to deepen their involvement in the "ticket root economy" by enhancing consumer incentives, breaking down data barriers, and extending service chains [4]. - The successful development of the "ticket root economy" not only supports economic growth but also improves consumer welfare and satisfaction [4].

Core Viewpoint - Zhejiang Province is implementing the "Passionate Zhejiang Summer Happy Consumption" action plan for the summer of 2025, aiming to boost consumption and promote cultural tourism through various activities and events [1] Group 1: Cultural and Tourism Activities - Over 1,000 cultural and tourism events are planned, attracting more than 600,000 inbound tourists and driving a total of 160 million tourism visits [1] - The "Zhejiang Basketball League" (浙BA) is a key highlight, running from July to February, involving amateur teams from all counties and cities in Zhejiang [2][3] - The league is expected to enhance local engagement and consumption through various promotional activities, including discounts and packages offered in collaboration with travel agencies [2][3] Group 2: Night Economy - The night economy is a focus area, with over 100 unique night markets being established across the province, along with a summer night life guide [5][6] - Special night consumption vouchers totaling 8 million yuan have been issued to stimulate nighttime spending, with significant foot traffic reported in popular areas [6] - Events like "Guixiang Night Market" are designed to create immersive experiences, enhancing the appeal of night markets and boosting local businesses [6][7] Group 3: Consumer Incentives - The "ticket root economy" allows consumers to use tickets from the "Zhejiang Basketball League" for discounts at nearly 200 local dining and shopping venues [8] - A movie consumption voucher program has been launched, offering over 36.8 million yuan in vouchers and promoting a "movie + tourism + food" consumption model [9] - Financial institutions are supporting these initiatives by providing tailored financial products and services to enhance consumer spending [10][11]