跨界融合
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激活老字号消费新场景
Sou Hu Cai Jing· 2025-12-07 22:57
中华老字号作为承载民族技艺与文化记忆的"活化石",其传承与创新不仅关乎品牌自身的兴衰,更维系 着优秀传统文化的赓续发扬与实体经济的高质量发展。《中共中央关于制定国民经济和社会发展第十五 个五年规划的建议》明确提出,"强化品牌引领、标准升级、新技术应用,推动商品消费扩容升级""推 进文化和科技融合""讲好中国故事,展现可信、可爱、可敬的中国形象",给老字号的发展提供了指 引。 近年来,中华老字号彰显出向好向新的发展态势,呈现出产业智能化、绿色化、融合化转型趋势。一些 中医药行业"链主"企业新建数字化基地,集中精力开展关键核心技术攻关,推动"经典名方二次开发"。 一些家纺行业标杆企业,积极采用新技术推动智能化转型,实现柔性制造,生产效率大幅提升、成本大 大降低。一些餐饮行业老字号推出文创消费新场景,通过"老字号+年轻态"沉浸式互动,让人们在享受 美食的同时,体验非遗文化,拓展消费边界。2024年,中华老字号线上销售额大幅增长55.1%,13.7% 的老字号实现跨国经营,国潮"出圈"势如破竹。 商务部不久前发布的数据显示,2024年,中华老字号企业营业收入超2万亿元,利润额超3500亿元,海 外营收超500亿元。亮 ...
从方寸荧屏看文化产业创新
Ren Min Ri Bao· 2025-12-04 06:23
Group 1 - The core viewpoint emphasizes the importance of quality and innovation in the micro-short drama industry to ensure its long-term success, moving away from previous issues of content homogeneity and poor production quality [1] - The integration of technology, particularly AI, is enhancing the efficiency and cost-effectiveness of micro-short drama production, allowing for more creative storytelling [1] - Successful examples include AI-assisted productions like "The Monkey King," which creatively adapts well-known stories, and the use of AI in films like "Nezha: Birth of the Demon Child," which achieved significant global box office success [1] Group 2 - The article highlights the need for effective incentive mechanisms and a healthy industry ecosystem to support the production of high-quality micro-short dramas, moving beyond mere "fragmented consumption" [2] - Various platforms are adopting diverse monetization models, such as revenue sharing and IP incubation, to promote the large-scale production of quality micro-short dramas [2] - The article discusses the importance of reforming cultural service and product supply mechanisms to support creative endeavors, citing examples from Shenzhen and Shandong that foster cultural talent and innovative works [2] Group 3 - Cross-industry integration is identified as a trend, with initiatives like the "Micro-Short Drama +" action plan by the National Radio and Television Administration promoting collaboration between micro-short dramas and other sectors [3] - Examples of successful cross-industry projects include humorous narratives that promote fitness and cultural IPs that support local agricultural industries, demonstrating the potential for new business models and economic growth [3] - The article concludes that the prosperity of the cultural industry relies on keeping pace with the times and responding to public expectations, emphasizing the need for innovation in cultural supply [3]
从方寸荧屏看文化产业创新(微观)
Ren Min Ri Bao· 2025-12-03 22:29
Group 1 - The core viewpoint emphasizes the importance of quality and innovation in the micro-short drama industry to ensure its long-term success, moving away from previous issues of content homogeneity and poor production quality [1] - The integration of technology, particularly AI, is enhancing the efficiency and cost-effectiveness of micro-short drama production, allowing for more creative storytelling [1] - The rise of diverse themes and formats in micro-short dramas reflects a growing cultural demand, with examples like "I Am Zhuge in the Grassroots" and "Teenage Fields" showcasing various societal issues [1] Group 2 - Innovative mechanisms and a healthy industry ecosystem are crucial for the sustainable development of micro-short dramas, with platforms adopting diverse monetization models to promote quality production [2] - Addressing the challenges of high investment and long production cycles in cultural products requires systemic reforms to optimize cultural service and product supply mechanisms [2] - Successful examples from regions like Shenzhen and Shandong demonstrate the effectiveness of targeted support for cultural projects and education in fostering talent and creativity [2] Group 3 - The "Micro-Short Drama +" action plan initiated by the National Radio and Television Administration signifies a trend towards cross-industry integration, enhancing the cultural impact of micro-short dramas [3] - Creative combinations of micro-short dramas with other sectors, such as fitness and agriculture, are generating new business models and applications, contributing to economic growth [3] - The flourishing of micro-short dramas highlights the need for the cultural industry to adapt to contemporary demands and innovate in cultural supply to produce more impactful works [3]
专业的多媒体展厅企业:数字化时代下的核心竞争力与未来趋势-深圳信可威
Sou Hu Cai Jing· 2025-12-03 09:16
Core Technology Capability - Continuous innovation in core technology is essential for multimedia exhibition companies to maintain competitive advantage, exemplified by leading firms in Shenzhen collaborating with top universities and research institutions to drive technological advancements [3] - These companies focus on both hardware updates and breakthroughs in software systems and interactive experiences, fostering a positive development cycle through deep integration of industry and academia [3] User Experience Design - The core value of modern multimedia exhibitions has shifted from mere information display to creating immersive experiences, necessitating a deep understanding of user needs [3] - Shenzhen's multimedia exhibition companies excel in this area by incorporating advanced human-computer interaction technologies and intelligent recognition systems, enabling natural interaction without the need for wearable devices [3] Intelligent and Data-Driven Management - The maturity of IoT and big data technologies has made intelligence a key direction for multimedia exhibition development, with companies implementing smart management systems for real-time monitoring and analysis of exhibition data [5] - Shenzhen firms lead in intelligent construction, utilizing self-developed smart control platforms for centralized management and remote maintenance of multimedia equipment [5] Cross-Industry Integration and Ecosystem Building - Future multimedia exhibitions will evolve into comprehensive experience platforms that connect online and offline, virtual and real, requiring companies to integrate diverse elements such as digital technology, cultural arts, and commercial applications [6] - Shenzhen enterprises are proactively exploring emerging fields like the metaverse digital exhibition through collaborations, transitioning from traditional service providers to comprehensive solution providers [6] Sustainable Development and Social Responsibility - Multimedia exhibition companies are increasingly prioritizing sustainable development, including the use of eco-friendly materials and optimizing energy consumption [7] - Shenzhen firms set a positive example by promoting green exhibition construction and contributing to the digital preservation of cultural heritage, balancing economic benefits with social value [7] Future Outlook - The multimedia exhibition industry is poised for innovation opportunities with the advancement of 5G, artificial intelligence, and extended reality technologies [8] - Companies must remain sensitive to technological trends, continuously optimize service systems, and enhance talent development to thrive in the digital wave [8] Conclusion - In the context of the digital age, multimedia exhibition companies must continuously strengthen their core competencies and grasp technological development trends to sustain growth and create greater value for society [9]
洗浴行业生变:跨界融合不断与同质化待解
Zhong Guo Jing Ying Bao· 2025-11-30 07:24
Core Insights - The bathing industry is rapidly expanding, with a significant increase in transaction orders and average transaction amounts for new stores, indicating a strong growth trajectory [1][9] - The trend of "bathing+" is reshaping the industry, integrating various services such as dining, entertainment, and accommodation to enhance customer experience [3][5] Industry Expansion - Since 2025, the national bathing service transaction order volume has increased by over 30%, with a 60% year-on-year growth in average transaction amounts for new stores from January to September this year [1][9] - The integration of services like self-service dining and entertainment areas is attracting a diverse customer base, including families and young people [3][4] Market Trends - The rise of the "emotional economy" and O2O (online-to-offline) services is driving the transformation of bathing spaces into "emotional healing spaces," with market sizes exceeding 2 trillion and 3 trillion yuan respectively [4] - Popular combinations in the industry include "bathing + self-service dining," "bathing + hourly rooms/accommodation," and "bathing + KTV/entertainment" [5] Challenges of Homogenization - The industry faces increasing homogenization, with many new bathing centers offering similar features, leading to a sense of familiarity among consumers [6][7] - The competitive landscape is intensifying, with operators needing to differentiate themselves through unique offerings and experiences [7][8] Structural Opportunities - Despite the competitive pressures, there are still structural opportunities in the market, particularly for innovative concepts targeting younger demographics and community health [10][12] - The potential for light-asset operations and partnerships with traditional owners is highlighted as a strategy to mitigate risks while entering the market [10][12] Future Directions - Experts suggest that the bathing industry will evolve towards health-oriented, intelligent, and diversified services, moving from a focus on cleanliness to comprehensive leisure experiences [5][10] - The emphasis on local culture and unique dining experiences is seen as a key differentiator for future success in the industry [8][12]
中国工程院院士缪昌文:博学切问,止于至善
Huan Qiu Wang Zi Xun· 2025-11-28 06:31
来源:光明日报 回首数十载科研路,我深悟"博学而笃志,切问而近思"这十字箴言,乃学问精进之基石。学问之道,非 一蹴而就,亦非顺水行舟,而是一场需要广博积累、不懈质疑、开放视野与恒久毅力的漫长跋涉。一路 走来,我正是秉持此念,在土木工程材料,特别是混凝土科学的天地里孜孜求索,也收获了几点心得。 一要广涉猎,厚根基。常言道:"根深方能叶茂。"做学问,首在夯实宽厚扎实的基础。这"基础",绝非 囿于本专业的经典或前沿文献,更在于如饥似渴地汲取不同领域的养分。 幼承庭训,在祖父的熏陶下,我熟读家中的古籍,《论语》尤为烂熟于心。《论语·阳货》中有一句"不 曰坚乎?磨而不磷。不曰白乎?涅而不缁",意为"真正的坚硬是被打磨也不会变薄,真正的洁白是受到 污染也不会变黑"。祖父取其"磨而不磷,涅而不缁"作为教导我们做人的准则,此亦成为我立身之本。 大学时,我们裁剪英语单词本,再用皮筋扎起,随身诵读。我除了研读专业相关书籍,对建筑学、化 学、生物学、地质学甚至历史、文学、艺术亦抱有浓厚兴趣。彼时条件艰苦,书籍难得,凡能借阅,皆 视若珍宝,常挑灯夜读。如今回望,这些看似"无用"的"闲书",恰在无形中拓宽了我的思维边界,为日 后科研奠 ...
帮主郑重:2026年就业风向标!这三个赛道将诞生新富豪
Sou Hu Cai Jing· 2025-11-27 16:37
Group 1 - The core viewpoint emphasizes that 2026 will present significant job opportunities in three key sectors: AI, new energy, and healthcare, suggesting that AI will enhance rather than replace jobs [1][3] Group 2 - In the AI sector, nearly 60% of high-tech companies prioritize hiring AI talent, with median monthly salaries for large model algorithm engineers approaching 25,000 and deep learning engineers exceeding 24,000 [3] - New job roles are emerging in AI, such as AI solution architects and prompt engineers, which do not necessarily require traditional qualifications [3] - AI ethics specialists are in high demand, with salaries potentially exceeding 30% above average due to the need for safe and controllable AI applications [3] Group 3 - The new energy and healthcare sectors are identified as long-term growth areas, with salary increases of 15%-20% compared to traditional industries [4] - Positions like photovoltaic system engineers and energy storage technology experts can earn annual salaries between 450,000 and 850,000, with frequent salary increases of 30% when changing jobs [4] - The healthcare sector is experiencing a surge in demand for health management professionals and elderly care roles, with significant salary potential [4] Group 4 - Cross-industry opportunities are increasing, with roles such as sustainable development data analysts and digital twin engineers becoming highly sought after [5] - The low-altitude economy is highlighted as a new pillar industry, with starting salaries for drone engineers and low-altitude traffic management engineers reaching 15,000 to 20,000 [5] Group 5 - Companies are encouraged to invest in employee training, as those that prioritize skill upgrades are more likely to succeed in the evolving market [6] - The importance of T-shaped skills is emphasized, where individuals should master a core technology while also understanding related fields [6] - The talent service sector, including vocational education and flexible employment platforms, is identified as a stable investment opportunity [6]
2025中国茶品牌建设论坛在浙江新昌举行 嘉宾共话茶产业跨界协同、科技赋能
Xin Hua Cai Jing· 2025-11-27 13:44
新华财经杭州11月27日电(记者董道勇、陆宇航)27日,以"茶叶恒久远科技发新枝"为主题的2025中国茶品牌建 设论坛在浙江省新昌县举行,来自政府部门、行业协会及企业等近500名嘉宾代表围绕茶品牌建设、跨界融合、出 海等话题进行对话和深入交流。 中国是茶的故乡,县域是茶产业的根基所在,孕育着品牌建设最鲜活、最坚实的沃土。作为茶品牌建设领域"风向 标",中国茶品牌建设论坛已走过三载春秋,今年首次将会场设在县域,在"三茶统筹"理念指导下,助推县域富民 产业高质量发展。 中国茶品牌建设步入提质增效的新发展阶段 从江南茶乡的连绵翠色,到丝路驼铃的万里茶道……茶,这片神奇的"东方树叶",凝结着中华文明五千年的智慧 结晶。 中国经济信息社党委书记、董事长潘海平表示,今天的中国茶产业,守正是根基,创新是源泉。"我们既要守护千 年茶香的文化底蕴,也要善用现代科技激活传统产业。"潘海平说,作为新华社直属专业经济信息服务机构,中经 社始终与中国茶产业同频共振。面向未来,中经社将强化品牌传播,深化智库研究,以数字创新驱动产业升级; 挖掘文化内涵,让中国茶成为传播中华文明的重要载体。 中国茶叶流通协会会长、全国茶叶标准化技术委员会主 ...
家纺货源群电商群,家纺电商供应链
Sou Hu Cai Jing· 2025-11-27 02:39
Core Insights - The home textile e-commerce industry is undergoing a transformation from traditional durable goods to experience-driven fast-moving consumer goods, reshaping product forms and the entire value chain [4] - Consumer behavior is shifting towards emotional consumption, where purchases are driven by psychological satisfaction rather than just functional needs [5] - The sleep economy is entering a precise era, with smart bedding systems enhancing customer loyalty and significantly increasing average transaction values [6] Group 1: Industry Transformation - The home textile industry is evolving into an experience-oriented sector, moving away from the traditional durable goods model [4] - The introduction of smart materials and technologies is revolutionizing product offerings, allowing for dynamic adjustments rather than static protection [8] - The shift from standardized production to personalized customization is becoming a key trend, with flexible manufacturing processes gaining traction [10] Group 2: Consumer Behavior - Emotional consumption is becoming a dominant trend, with consumers seeking products that provide psychological comfort [5] - The integration of color psychology into product design is emerging, with specific color combinations shown to alleviate anxiety and improve sleep [9] - Subscription-based services for home textiles are gaining popularity, particularly among high-end users, with acceptance rates reaching 42% [24] Group 3: Technological Advancements - The adoption of digital printing technology has significantly reduced costs for small batch customizations, enabling quicker market validation [12] - AI algorithms are being utilized to predict regional consumer preferences, leading to tailored product strategies [14] - AR/VR technologies are enhancing the shopping experience by allowing consumers to visualize products in virtual settings, resulting in improved conversion rates [17] Group 4: Market Dynamics - The competitive landscape is shifting from product-based competition to ecosystem-based competition, where comprehensive solutions are prioritized [21] - Home textile products are becoming crucial data entry points in smart home ecosystems, linking sleep data with other smart devices [22] - Cross-industry collaborations are emerging, blurring the lines between home textiles and health or beauty sectors, creating new market opportunities [25] Group 5: Future Challenges - The industry faces challenges related to data privacy, necessitating the establishment of transparent data usage rules and security systems [27] - The demand for agile supply chains is increasing, with digital supply chain management becoming a core competitive advantage [28] - There is a significant shortage of professionals who possess both home textile expertise and digital operational skills, which could hinder industry growth [29] Conclusion - The home textile e-commerce sector is transitioning from a transactional model to a lifestyle solution model, driven by a user experience-centric revolution that is fundamentally altering the industry landscape [30]
2025年中国茉莉花茶行业市场政策、产业链图谱、供需现状、进出口贸易、竞争格局及发展趋势研判:大径茶庄、张一元、吴裕泰等老字号竞争优势明显[图]
Chan Ye Xin Xi Wang· 2025-11-26 03:02
Core Insights - The increasing health awareness among consumers is driving a preference for natural and additive-free beverages, with jasmine tea gaining popularity due to its natural fragrance and stress-relieving properties [1][11] - The rise of new-style tea drinks has positioned jasmine tea as a key base ingredient, integrating into the daily consumption habits of younger demographics [1][11] - The development of e-commerce has expanded sales channels for jasmine tea, with live streaming and community marketing enabling direct delivery from production areas to consumers [1][11] Market Overview - In 2024, China's jasmine tea domestic sales volume is projected to reach 127,600 tons, a year-on-year increase of 7.95%, with domestic sales revenue expected to hit 25.259 billion yuan, up 12.10% [1][11] - The average domestic price for jasmine tea is anticipated to be 198.00 yuan/kg in 2024 [1][11] - The four major production areas—Guangxi, Fujian, Sichuan, and Yunnan—are expected to produce 138,100 tons of jasmine tea in 2024, marking an 11.73% increase, with Guangxi accounting for 65.2% of the total production [1][11] Industry Policy - The Chinese government has implemented various policies to support agricultural development, which positively impacts the jasmine tea industry, including initiatives for rural revitalization and green agricultural practices [8] Industry Chain - The upstream of the jasmine tea industry primarily consists of jasmine flowers and tea leaves, with green tea being the main base material [8] - The midstream involves research, processing, and production of jasmine tea, while the downstream includes both online and offline sales channels [8] Competitive Landscape - The market is dominated by established brands such as Beijing Zhangyiyuan Tea Co., Fujian Tea Import and Export Co., and others, which leverage their long-standing heritage and craftsmanship to maintain a competitive edge [12][13] - The quality and packaging of jasmine tea products have been recognized in national surveys, highlighting the strong market presence of traditional brands [12] Future Trends - The jasmine tea industry is expected to evolve towards more refined and intelligent production processes, with innovations in blending techniques and quality control [14] - There is a growing trend towards functional and diversified products, including collaborations with medicinal herbs and the development of jasmine-flavored snacks and home fragrance products [14]