Group 1 - The new consumption sector in Hong Kong is becoming a focal point in the capital market, driven by trends in "trendy toys, tea drinks, and gold jewelry" [1] - Structural investment opportunities are emerging in the consumption sector after years of adjustment, supported by policy measures and the influx of southbound capital [1][2] - The current market is witnessing a valuation recovery and growth breakthrough in the new consumption sector, particularly among companies catering to Generation Z's consumption habits [1] Group 2 - Southbound capital has seen a net inflow of HKD 622.87 billion since 2025, with non-essential consumption leading the way [1] - The price-to-earnings (P/E) ratio for the major consumption index is at 20 times, while new consumption stocks have significantly higher P/E ratios, such as 87.5 times for Pop Mart and 89.7 times for Lao Pu Gold [1] - The consumption sector's P/E ratio is at a near ten-year low, with institutional holdings at a bottom level, indicating that pessimistic expectations are already priced in [2] Group 3 - The A-share market is transitioning from a "stock economy" to a "new model," with a positive shift in earnings growth expected in 2025 [3] - Key drivers for this earnings recovery include low inventory levels triggering a replenishment cycle and a recovery in the real estate chain due to a rebound in the second-hand housing market [3] - The focus should be on sectors with high growth potential, such as AI-enabled manufacturing and the inventory cycle reversal, while also considering stable dividend-paying assets [3]

Group 1: Consumer Market Trends - The consumer market is experiencing strong performance driven by favorable policies and industry recovery signals, with a 5.1% year-on-year increase in retail sales in April [1] - The "old-for-new" policy is expanding to include various consumer goods, stimulating demand for durable goods and promoting technological upgrades [1] - New consumption trends are emerging, focusing on emotional value and personalized experiences, reflecting a shift in consumer habits [3] Group 2: Policy and Events - The Ministry of Commerce and other departments have launched the "Buy in China" initiative, focusing on four key areas to enhance the consumer market [2] - The annual "618" shopping festival has shown impressive sales growth, with over 1.3 million brands doubling their sales in the first hour of the event [2] Group 3: Investment Opportunities - Three key investment directions in the consumer sector include essential consumption with strong defensive value, the rapid rise of new consumption formats, and the growth potential in lower-tier markets [4] - Companies in the jewelry, retail, cosmetics, and medical beauty sectors are highlighted as having strong growth potential and brand competitiveness [4] Group 4: Company Performance - Mao Geping's revenue increased by 34.6% year-on-year, with a target price raised by 53% to HKD 127, reflecting strong growth potential [5] - Lao Pu Gold's brand value and market positioning are emphasized, with a target price of HKD 857 based on high performance growth certainty [6] - Pop Mart's target price has been raised by 9.8% to HKD 224, with sales and net profit forecasts for 2025-2027 also increased [7]

近日大和发布报告首次覆盖蜜雪集团，给予目标价539港元及"跑赢大市"评级，看好其增长前景，主要 基于规模经济、大众市场领先地位及海外扩张潜力等因素。大和预计其2025—2027年同店销售增长分别 为5%、3%和3%，净利润同比增长分别为22%、20%和18%。外卖平台竞争有利于蜜雪集团同店销售增 长，预计4月同店销售增长超10%，支撑近期股价。 高盛发表报告指出，老铺黄金管理层对于实现长期目标每间门店超过10亿元的总商品交易额(GMV)具有 信心，意味着比2024年的2.59亿元高出逾两倍，也超过包括爱马仕在内的全球奢侈品牌于2023年的每间 门店GMV近5亿元水平。高盛将维持老铺黄金"买入"评级。 华福国际首席执行官兼首席全球资产配置官洪灝指出，预计三季度港股会创新高，而科技、消费、医疗 保健三个板块，无论是国家政策支持，还是自身盈利增长和估值，相对而言是最有吸引力的板块。 5月20日，受港股"新消费三姐妹"蜜雪集团、泡泡玛特、老铺黄金的带动，香港市场新消费板块再度爆 发，多只股票价格创历史新高。其中，蜜雪集团连续3个交易日上涨，总市值突破2000亿港元；泡泡玛 特股价盘中也再创上市新高，总市值达2796亿 ...

Summary of Conference Call Notes Industry Overview - The conference call discusses the **Chinese consumer market**, highlighting its transition into a new consumption era characterized by emotional consumption and the integration of AI applications. [1][2][5] Key Insights and Arguments - The **fifth consumption era** in China emphasizes "well-being," which includes both physical and emotional health, leading to a diversification of emotional consumption patterns, especially in first-tier cities. [1][7] - The **media sector** is positioned as a dual attribute of technology and discretionary consumption, benefiting from both new consumer trends and AI applications, which are expected to drive valuation reassessment. [1][6][10] - **Policy support** from the government is crucial in driving market growth, with a focus on urban renewal and the application of new technologies to stimulate economic activity. [1][9] - The **Japanese experience** in transitioning through consumption eras serves as a model for China, particularly in understanding consumer behavior and the importance of emotional value in purchasing decisions. [2][3][6] Emerging Trends - Emotional consumption is gaining traction as it reflects changes in social and economic cycles, aligning with the "well-being" concept introduced in Japan's fifth consumption era. [8] - The **rise of new consumer demands** in sectors such as beauty care, fitness, and card games is noted, particularly in lower-tier markets, indicating potential growth opportunities. [1][5] Important but Overlooked Content - The **impact of AI and new media** on the media sector is highlighted, with a focus on the integration of AI applications in enhancing consumer engagement and content delivery. [3][10] - The **China Securities Regulatory Commission's** policies on mergers and acquisitions are expected to invigorate the market, allowing companies to leverage strategic partnerships for growth. [3][11] - Specific **media sector companies** to watch include cinema chains like Wanda Film and Hengdian Film, as well as companies involved in IP derivatives and digital marketing, indicating a diverse investment landscape. [12][13] Conclusion - The conference call emphasizes the importance of understanding the evolving consumer landscape in China, driven by emotional values and supported by government policies, while also recognizing the potential of AI applications in reshaping the media sector. [1][2][10]

5月20日，港股消费板块早盘震荡攀升，相关热门ETF中，港股消费ETF（513230）现涨近1.5%。持仓股中，零跑汽车领涨超4%，小米集团、新秀丽均 跟涨超3%，巨子生物、思摩尔国际、阿里巴巴等涨幅居前。港股消费ETF（513230）近期回暖趋势较为清晰，已连续3个交易日获资金净流入，持续受资金 青睐。 消息面上，2025年全国精品首发季暨"首发上海"系列活动日前正式在上海启动，邀请全球游客打卡首店、观赏首展、欣赏首秀，实地感受中国和上海消 费市场的巨大魅力。上海还同步发布了"首发上海3.0"政策，将试点首发进口消费品检验便利化措施和首发进口化妆品快速通关模式，进一步优化全球新品 的首发环境。据悉，商务部将组织各地开展丰富多彩、各具特色的精品首发活动，激发消费新动能，持续释放消费潜力。同时，将加大对首发经济的支持力 度，发挥好重点展会作用。 开源证券认为， 消费复苏主旋律下，关注契合"情绪消费"主题且品牌势能和竞争力边际提升的龙头公司，重点关注四条投资主线。（1）黄金珠宝：关 注具备差异化产品力和消费者深度洞察力的黄金珠宝品牌；（2）线下零售：关注顺应趋势积极变革探索的零售企业（超市、百货、连锁）；（3）化 ...

Group 1 - The core viewpoint highlights a surge in "emotional consumption" among China's younger generation, particularly the Z generation, leading to significant revenue growth for companies like Pop Mart, Lao Pu Gold, and Mixue Ice City [1] - The Z generation, exceeding 250 million consumers, exhibits a polarized spending behavior, being frugal on daily necessities while willing to spend hundreds or thousands of dollars on hobbies such as toys and trendy accessories [1] - The overall investment value in the "big consumption" sector is emphasized, with notable performance from companies like Pop Mart, Mixue Ice City, and Lao Pu Gold, which have gained popularity among the Z generation [1] Group 2 - The Hong Kong Consumption ETF (159735) tracks the Hong Kong Consumption Index, which reflects a higher proportion of new consumption categories compared to A-shares, focusing on e-commerce, consumer electronics, new energy vehicles, and more [2] - A positive shift in policy direction is noted, moving from merely stimulating consumption to focusing on pre-consumption factors such as income, credit, and social security, which is expected to enhance consumer confidence and spending capacity [2] - Supportive policies for personal consumption loans, including credit repair and risk control, are anticipated to unlock more consumer demand, contributing to the recovery of consumption in various sectors [2]

Group 1 - The Hong Kong stock market experienced a collective rise, with the Consumer Theme Index increasing by 0.74% as of May 20 [1] - The Hong Kong Consumer ETF (159735) rose by 1.1% with a turnover rate of 2.25%, driven by significant gains in stocks such as Li Auto and Xiaomi [1] - In April, the total retail sales of consumer goods reached 37,174 billion yuan, marking a year-on-year growth of 5.1%, while retail sales excluding automobiles grew by 5.6% [1] Group 2 - Open Source Securities emphasizes the importance of "emotional consumption" and suggests focusing on leading companies with enhanced brand power and competitiveness [2] - Four investment themes are highlighted: (1) Gold and jewelry brands with differentiated product offerings; (2) Retail enterprises adapting to trends; (3) High-quality domestic beauty brands in growing segments; (4) Medical aesthetics companies with unique product lines [2]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a stable growth in social consumption, with a year-on-year increase of 4.7% in the first four months of 2025, and a 5.1% increase in April [4] - The report emphasizes the strong performance of optional consumption categories, particularly gold and jewelry, which saw a year-on-year increase of 25.3% in April [5] - Online retail channels showed robust growth, with a total online retail sales of 47,419 billion in the first four months of 2025, marking a 7.7% increase [6] Summary by Sections Industry Overview - The total retail sales for the first four months of 2025 reached 161,845 billion, with April sales at 37,174 billion, reflecting a 5.1% increase [4] - The report indicates a positive outlook for social consumption growth driven by effective policy measures [4] Consumption Trends - Essential consumption categories such as grain and oil saw significant growth, with year-on-year increases of 14.0% for grain and oil products [5] - The report identifies a divergence in growth rates among different consumption categories, with home appliances showing a strong performance due to government subsidies [5] Online vs Offline Retail - Online retail sales accounted for 24.3% of total retail sales, with physical goods online retail sales increasing by 5.8% [6] - Offline retail channels, including supermarkets and convenience stores, also showed a marginal recovery, with supermarkets growing by 5.2% year-on-year [6] Investment Recommendations - The report suggests focusing on high-quality companies in the "emotional consumption" theme, particularly in four key areas: gold and jewelry, offline retail, cosmetics, and medical aesthetics [7] - Specific companies recommended include Lao Pu Gold, Yonghui Supermarket, and Aimeike, among others [7]

Group 1: Gold Price Trends - The current price of gold T+D has surged to 752 RMB per gram, with an increase of 0.56%, while international gold futures in New York have reached 3228.5 USD per ounce, up by 1.30% [2] - Compared to last year, gold prices have risen significantly from around 480 RMB per gram to 645 RMB per gram, marking a remarkable increase of 25% [2] Group 2: Factors Influencing Gold Prices - Gold prices reflect international geopolitical tensions, with increased conflicts and upcoming elections in Europe and the US heightening market risk aversion, leading to a surge in demand for gold as a safe haven [3] - The relationship between the US dollar and gold is highlighted, where a strong dollar typically weakens gold prices, while a weaker dollar creates favorable conditions for gold price increases [3] Group 3: Young Consumers in the Gold Market - Young consumers aged 25 to 34 account for 55% of gold jewelry purchases, with those under 25 seeing a nearly ninefold increase in transaction volume [4] - Popular shopping destinations for young buyers include Beijing and Shenzhen, where social media has popularized gold buying as a trendy experience [4] Group 4: Investment Strategies in Gold - For conservative investors, bank gold bar products, such as ICBC's gold bars priced at 493 RMB per gram for 20 grams, are considered stable investment options [5] - Young consumers are increasingly drawn to unique gold products, including collaborations with popular IPs, which, despite limited investment value, thrive in the emotional consumption market [5]

Investment Rating - The investment rating for the retail industry is "Positive" (maintained) [2] Core Insights - The retail industry is experiencing a significant shift with the 618 e-commerce promotion, characterized by extended activity periods and simplified consumer engagement strategies [27][28] - Domestic beauty brands are showing strong performance, with notable sales figures during the 618 promotion, indicating a trend of rising domestic products [5][32] Summary by Sections Retail Market Review - The retail industry index rose by 1.72% during the week of May 12 to May 16, outperforming the Shanghai Composite Index by 0.96 percentage points [7][16] - The internet e-commerce sector saw the highest growth, with a weekly increase of 5.81%, while the brand cosmetics sector led the year-to-date performance with a 20.30% increase [19][22] 618 Promotion Insights - The 618 e-commerce promotion has begun, with platforms like Taobao, Douyin, and JD extending their promotional periods and simplifying discount mechanisms to enhance consumer experience [27][28] - Sales performance during the promotion has been strong, with Li Jiaqi's live stream achieving a GMV of 25-35 billion yuan on the first day, showcasing the rising dominance of domestic beauty brands [5][32] Investment Recommendations - Focus on high-quality companies in the emotional consumption theme, particularly in sectors like gold jewelry, offline retail, cosmetics, and medical aesthetics [8][35] - Recommended companies include Lao Pu Gold, Chao Hong Ji, Mao Ge Ping, Peiliya, Juzi Biology, and Shangmei Shares, which are expected to benefit from current market trends [38]