申万宏源发布研报称，维持小米集团-W(01810)"买入"评级，25Q3业绩略超预期，和以前的存储周期相 比，具备比竞争对手更强的韧性，主因高端化战略初见成效，人车家全生态形成的业务结构更为均衡， 产品结构高端化潜力尚未充分释放，后续催化上行因素带来叙事反转。 IoT方面 端侧AI落地，推进家电加速出海。25Q3收入276亿元，毛利率23.9%，YoY+3.2pct/QoQ+1.4pct，主因产 品结构优化。此外国补退坡属于阶段性影响，已在公司的预判范围内，不会影响长期的高端化和出海方 向。9月发布Xiaomi-MiMoAudio语音开源大模型；11月发布智能家居未来探索方案Xiaomi Miloco，使用 MiMo+VLMiloco端侧视觉大模型，赋能全屋智能的"感知+理解+执行"能力。看好后续出海动能，维持 26-27年收入增速预测14%/9%。 互联网服务与EV 小米集团25Q3业绩略超预期。营业收入1131亿元(预期1125亿)，YoY+22%/QoQ2%，主因互联网服务和 电动汽车业务收入超预期。经调整净利润113亿(预期100亿)，YoY+81%/QoQ+4%。公司已连续三季站稳 千亿营收、22% ...

手机方面 通过提升ASP和产品结构高端化抵御存储涨价冲击。25Q3出货量43.3百万部，ASP￥1,063元，毛利率 11.1%，符合预期，管理层指引25年出货量目标1.7亿部。 IoT方面 智通财经APP获悉，申万宏源发布研报称，维持小米集团-W(01810)"买入"评级，25Q3业绩略超预期， 和以前的存储周期相比，具备比竞争对手更强的韧性，主因高端化战略初见成效，人车家全生态形成的 业务结构更为均衡，产品结构高端化潜力尚未充分释放，后续催化上行因素带来叙事反转。 申万宏源主要观点如下： 业绩简报 小米集团25Q3业绩略超预期。营业收入1131亿元(预期1125亿)，YoY+22%/QoQ2%，主因互联网服务和 电动汽车业务收入超预期。经调整净利润113亿(预期100亿)，YoY+81%/QoQ+4%。公司已连续三季站稳 千亿营收、22%毛利率、百亿利润水平线。 互联网服务与EV 互联网方面25Q3收入94亿元，YoY+11%;毛利率76.9%。广告收入72亿(YoY+17%)，境外收入33亿元 (YoY+19%，占比34.9%)，均创历史新高；EV方面本季实现盈利，上调25年交付目标至40万辆。25Q3 ...

Group 1: Market Overview - Northbound trading recorded a net purchase of HKD 0.82 billion, with a net sell of HKD 11.06 billion on the Shanghai Stock Connect and a net buy of HKD 11.88 billion on the Shenzhen Stock Connect [1] - The most net bought stocks included Xiaomi Group-W (01810), Xpeng Motors-W (09868), and Tencent (00700), while the most net sold stocks were Alibaba-W (09988), China Mobile (00941), and SMIC (00981) [1] Group 2: Company-Specific Developments - Xiaomi Group-W (01810) saw a net buy of HKD 6.33 billion following the completion of its first major home appliance factory in Wuhan, marking a significant milestone in its smart home strategy [3] - Xpeng Motors-W (09868) received a net buy of HKD 3.45 million after obtaining an L3 autonomous driving road test license in Guangzhou, initiating regular L3 road tests [3] - Tencent (00700) and Meituan-W (03690) had net buys of HKD 1.95 billion and HKD 1.77 billion, respectively, while Alibaba-W (09988) faced a net sell of HKD 6.31 billion amid market speculation regarding tax recognition for high-tech companies [3] Group 3: Sector Performance - Longi Green Energy (06869) experienced a net sell of HKD 1.02 billion, influenced by market sentiment regarding Oracle's delayed OpenAI data center project, despite Oracle's clarification that the project will proceed as planned [4] - Oil stocks faced significant selling pressure, with CNOOC (00883) and PetroChina (00857) seeing net sells of HKD 3.32 billion and HKD 3.3 billion, respectively, as market speculation arose about potential changes in oil supply following discussions on the Russia-Ukraine conflict [4] - SMIC (00981) recorded a net sell of HKD 4.59 billion, with implications from the U.S. allowing NVIDIA to export AI chips to approved customers, potentially impacting domestic AI chip manufacturers [4]

Group 1 - The core point of the news is that the Hong Kong stock market saw significant net buying from northbound capital, totaling HKD 36.54 billion, with Xiaomi Group, Ping An of China, and Meituan being the most bought stocks, while Tencent, Hua Hong Semiconductor, and China Mobile were the most sold [1][4]. Group 2 - Xiaomi Group (01810) received a net inflow of HKD 13.81 billion, driven by the completion of its first major home appliance factory in Wuhan, marking a key milestone in its smart home strategy [4]. - Ping An of China (02318) attracted a net inflow of HKD 11.89 billion, supported by positive research reports from major financial institutions and a recent regulatory easing that allows insurance companies to invest more long-term funds [4]. - Alibaba Group (09988) saw a net inflow of HKD 3.04 billion, with news of Meta using Alibaba's technology to optimize its AI models and the launch of a new cloud computing service [4]. - Kuaishou Technology (01024) gained a net inflow of HKD 790.3 million, with analysts predicting strong revenue growth due to its focus on user growth over immediate profitability [5]. - Semiconductor companies, including SMIC (00981) and Hua Hong Semiconductor (01347), faced net outflows of HKD 4.34 billion and HKD 5.55 billion respectively, influenced by regulatory changes regarding chip sales to China [5].

Investment Rating - The report maintains a positive outlook on the home appliance sector, indicating a "Buy" rating for key companies within the industry [3][5]. Core Insights - The home appliance sector index underperformed compared to the CSI 300 index, with a decline of 2.0% while the CSI 300 index fell by only 0.1% [5][6]. - Key developments include the completion of Xiaomi's first major home appliance factory, which marks a significant milestone in its strategy to expand into the home appliance market [15]. - The report highlights a notable increase in sales for cleaning appliances, with robotic vacuum sales rising by 40.65% year-on-year in November 2025 [37]. Summary by Sections Industry Performance - The home appliance sector index decreased by 2.0%, underperforming the CSI 300 index which saw a minor decline of 0.1% [5][6]. - Key companies such as Aopu Technology led gains with a 1.6% increase, while companies like Oujiahua and Wanhe Electric experienced declines of 7.1% and 6.0% respectively [9][6]. Industry Dynamics - The Ministry of Commerce is monitoring the impact of Mexico's proposed tax increases on non-free trade partners, which could adversely affect trade relations, including with China [13][14]. - Xiaomi's new smart home appliance factory in Wuhan has officially commenced production, contributing to its broader ecosystem strategy [15]. Data Observations - In November 2025, sales of cleaning appliances showed significant growth, with robotic vacuum sales reaching 535,500 units, a 40.65% increase year-on-year, and sales revenue of 714 million yuan, up 5.83% [37][38]. - The average price of robotic vacuums decreased by 24.75% to 1,334.20 yuan per unit [43]. - Hair dryer sales remained stable with a slight decline in volume but an increase in revenue, indicating a shift in consumer spending patterns [44]. Macro Economic Environment - As of December 12, 2025, the USD to RMB exchange rate has decreased by 1.73% since the beginning of the year, impacting import costs for the home appliance sector [52][53]. - The report notes a decline in residential property sales, which may influence consumer spending on home appliances [54].

新浪科技了解到，该工厂每6.5秒即可生产一台空调的极致生产效率，是小米智能家电工厂给行业的惊 喜，也是小米智能制造实现全面自动化的体现。工厂做到了关键零部件的100% AI质检、极致环境严苛 的产品验证，在该工厂内自研自产了小米首款中央空调。 据悉，小米家电工厂，承袭了小米汽车工厂与手机工厂的先进智造能力，实现了远超行业的自动化，能 将制造公差降低到±0.05mm，是实力的验证。（文猛） 新浪科技了解到，该工厂每6.5秒即可生产一台空调的极致生产效率，是小米智能家电工厂给行业的惊 喜，也是小米智能制造实现全面自动化的体现。工厂做到了关键零部件的100% AI质检、极致环境严苛 的产品验证，在该工厂内自研自产了小米首款中央空调。 据悉，小米家电工厂，承袭了小米汽车工厂与手机工厂的先进智造能力，实现了远超行业的自动化，能 将制造公差降低到±0.05mm，是实力的验证。（文猛） 新浪科技讯 12月11日上午消息，小米集团合伙人、总裁卢伟冰于今日微博发文宣布：小米首座大家电 工厂——武汉小米智能家电工厂一期正式竣工投产。该工厂是小米科技家电战略的又一关键里程碑，是 继小米手机智能工厂、汽车超级工厂后，小米"人车家全生 ...

小米集团合伙人、总裁卢伟冰今日在微博发文称，最近小米首座大家电工厂——武汉小米智能家电工厂 一期正式竣工投产。从这座智能家电工厂诞生的首款产品米家中央空调Pro双风轮即将跟大家见面。这 也是小米首款自产的中央空调。 他介绍，刚刚竣工投产的小米智能家电工厂，是小米科技家电战略的又一关键里程碑。这是继小米手机 智能工厂、汽车超级工厂后，小米"人车家全生态"战略下的第三座大型智能制造基地。标志着小米具备 了智能手机、智能家电、智能汽车三大万亿规模赛道的完整智能制造体系能力。 此外他还指出，今天的小米大家电，已经完整具备"设计-研发-生产-销售-服务"产业全流程能力闭环。 在工厂物流上,我们做了立体式智能物流,空中 是天空运输带,可以跨六大车间运输物料,地 面是 AMR 自导航机器人,做车间内关键物料运 输,全厂智能物流覆盖高达94%,最快每6.5秒 下线一台空调。 高智能,全面引入小米澎湃智能制造平台 成东南亚、欧洲两大市场大家电销售与服务闭 环搭建:9月空调升级10年包修,覆盖柜机、挂 机、中央空调全品类,用户维修不花一分钱。 刚刚竣工投产的小米智能家电工厂,是小米科 技家电战略的又一关键里程碑。这是继小米手 机 ...

Market Overview - On December 10, the Hong Kong stock market saw a net sell-off of 10.18 billion HKD from Northbound trading, with a net sell of 32.21 billion HKD from the Shanghai Stock Connect and a net buy of 22.03 billion HKD from the Shenzhen Stock Connect [2]. Stock Performance - The stocks with the highest net buy from Northbound trading included Xiaomi Group-W (01810), Agricultural Bank of China (01288), and Alibaba Group-W (09988) [3]. - The stocks with the highest net sell included the Tracker Fund of Hong Kong (02800), Tencent Holdings (00700), and SMIC (00981) [3]. Active Stocks in Shanghai Stock Connect - Alibaba Group-W had a net buy of 15.93 billion HKD, with total trading volume of 29.87 billion HKD [4]. - Tencent Holdings experienced a net sell of 5.67 billion HKD, with total trading volume of 23.01 billion HKD [4]. - Agricultural Bank of China had a net buy of 3.95 billion HKD, while Construction Bank (00939) faced a net sell of 1.24 billion HKD [6]. Company News - Xiaomi Group-W received a net buy of 6.19 billion HKD, with recent management changes aimed at enhancing operational efficiency and focusing on high-potential markets [5]. - Alibaba Group-W reported a net buy of 3.42 billion HKD, with its AI application "Qianwen" achieving over 30 million monthly active users within 23 days of public testing [6]. - Longi Green Energy (06869) announced a placement of 70 million shares at a price of 32.26 HKD per share, raising approximately 22.3 billion HKD for overseas business development [7]. - Horizon Robotics-W (09660) received a net buy of 59.63 million HKD, with an upward revision of R&D spending estimates by a major brokerage [7]. - SMIC (00981) faced a net sell of 4.5 billion HKD amid news of U.S. government approvals for AI chip sales to China [7]. Other Notable Transactions - The Tracker Fund of Hong Kong (02800) saw a significant net sell of 15.58 billion HKD [8]. - Meituan-W (03690), CNOOC (00883), and Pop Mart (09992) received net buys of 3.2 billion HKD, 2.69 billion HKD, and 1.79 billion HKD, respectively [8].

Core Viewpoint - Xiaomi is undergoing significant personnel adjustments in its China operations, focusing on enhancing performance across its core business areas: smartphones, automotive, and home appliances. This restructuring aims to improve operational efficiency and resource allocation to growth sectors, particularly the automotive business, amidst performance pressures in the smartphone segment [3][5][6]. Personnel Adjustments - The position of General Manager for Sales Operations I has been taken over by Wang Xiaoyan, Senior Vice President and President of Xiaomi China. Guo Jinbao, General Manager of the Jiangsu branch, will now serve as General Manager for Sales Operations II, reporting to Wang. Zhang Jian, previously General Manager of the Automotive Sales and Service Department, has been appointed as General Manager of the New Retail Department [5][6]. - The restructuring is seen as a response to performance pressures in Xiaomi's China operations, with Wang Xiaoyan personally stepping in to drive performance improvements [5][6]. Business Performance Insights - In the smartphone sector, rising component prices are expected to create challenges for manufacturers in the coming year. Xiaomi's President Lu Weibing indicated that the market pressures in 2024 will be greater than in 2023, leading to anticipated price increases for related products [5][6]. - The automotive business has shown promising results, with Xiaomi's smart electric vehicle revenue reaching 28.3 billion yuan in Q3, marking the first quarter of operational profitability with earnings of 700 million yuan. However, a reduction in purchase tax subsidies next year may lead to a decline in gross margins for Xiaomi's automotive segment [6][7]. - The home appliance segment has faced challenges, with a 15.7% year-on-year decrease in revenue for smart home appliances in Q3, attributed to ongoing price wars in the home appliance industry [6][7]. Ecosystem Integration - The personnel changes are aimed at breaking down the existing silos between the smartphone, automotive, and home appliance sectors, which have previously operated independently. The goal is to enhance synergy and resource sharing among these business units [6][8]. - There is a focus on improving the efficiency of offline stores, with potential plans to close underperforming locations and concentrate resources on high-potential stores. As of Q3, Xiaomi had over 18,000 offline stores in China, with approximately 210 large stores exceeding 500 square meters [9]. - The restructuring is expected to facilitate user flow integration, allowing mobile stores to handle automotive inquiries and share channels for home appliances, ultimately enhancing customer experience [8][9].

每经记者｜杨卉 每经编辑｜程鹏 魏文艺 12月9日，有市场消息称，小米中国区近期开启了一系列人事调整，涉及手机、汽车、大家电等核心运营类岗位。当日中午，《每日经济新闻》记者（以 下简称"每经记者"）从接近小米的相关人士处确认了这一消息。 每经记者注意到，此次人事调整后，原销售运营一部总经理一职由小米集团高级副总裁、中国区总裁王晓雁兼任，江苏分公司总经理郭金保担任销售运营 二部总经理，原小米汽车部销交服部总经理张健任新零售部总经理。 在福建华策品牌定位咨询创始人詹军豪看来，此前小米"人车家"三者仅在技术层面浅度融合，靠澎湃OS实现部分设备互联，但线下割裂明显。其中，手 机、大家电分属不同零售体系，汽车更多是独立体验店，门店未形成协同，甚至存在低效门店拖累整体效能的问题。此次小米进行人事调整，除了基 于"业绩压力"外，也可以理解为向汽车等增长性业务的资源倾斜，同时实现用户流量的互通，如推动手机门店承接汽车咨询、大家电网点复用渠道、集中 采购摊薄成本等。 图片来源：视觉中国 线下各门店有望实现"互通" 中国区总裁亲自下场"抓业绩" 具体来看，此次调整后，原销售运营一部总经理一职由小米集团高级副总裁、中国区总裁王晓雁 ...