2025 年 4 月 30 日 锚定多品牌全渠道全品类战略，一季度受计提公允价值损失影响利润承压 ——索菲亚（002572.SZ）2024 年年报及 2025 年一季报点评 买入（维持） 公司研究 -21% -8% 4% 17% 30% 04/24 07/24 10/24 01/25 索菲亚 沪深300 收益表现 作者 市场数据 | 总股本(亿股) | 9.63 | | --- | --- | | 总市值(亿元)： | 148.50 | | 一年最低/最高(元)： | 12.36/20.70 | | 近 3 月换手率： | 73.09% | 分析师：姜浩 执业证书编号：S0930522010001 021-52523680 jianghao@ebscn.com 联系人：吴子倩 021-52523872 wuziqian@ebscn.com 股价相对走势 | % | 1M | 3M | 1Y | | --- | --- | --- | --- | | 相对 | -2.07 | -1.33 | -10.69 | | 绝对 | -4.95 | -1.85 | -5.95 | | 资料来源：Wind | | | | ...

海澜之家 (600398 CH) 证券研究报告 Q1 稳健增长，京东奥莱成新增长引擎 | 华泰研究 | | 年报点评 | | --- | --- | --- | | 2025 年 4 月 | 30 日│中国内地 | 服装 | 海澜之家发布 2024 年报及 1Q25 业绩：2024 年公司实现营收 209.6 亿元 （yoy-2.7%），归母净利润 21.6 亿元（yoy-26.9%），基本符合我们此前预 期（22.9 亿元）。1Q25 营收 61.9 亿元（yoy+0.2%），归母净利润 9.4 亿元， （yoy+5.5% ），增速回正。利润分配方面，公司拟派发 24 年末期股息 0.18 元/股，连同中期股息 0.23 元/股，全年分红率达 91.2%，延续高分红政策。 公司作为国内男装龙头品牌，稳固服装主业，加码运动赛道，加快全球化步 伐，积极探索京东奥莱新业态、培育电商/海外新增长引擎，我们看好其未 来发展，维持"买入"评级。 多品牌、全渠道协同，京东奥莱/电商/海外业务成新增长引擎 分品牌看，24 年主品牌、海澜团购、其他品牌（包含斯搏兹旗下的 FCC 和 京东奥莱业务）营收分别同比-7.2%/-2 ...

Q1 稳健增长，京东奥莱成新增长引擎 | 华泰研究 | | 年报点评 | | --- | --- | --- | | 2025 年 4 月 | 30 日│中国内地 | 服装 | 证券研究报告 海澜之家 (600398 CH) 海澜之家发布 2024 年报及 1Q25 业绩：2024 年公司实现营收 209.6 亿元 （yoy-2.7%），归母净利润 21.6 亿元（yoy-26.9%），基本符合我们此前预 期（22.9 亿元）。1Q25 营收 61.9 亿元（yoy+0.2%），归母净利润 9.4 亿元， （yoy+5.5% ），增速回正。利润分配方面，公司拟派发 24 年末期股息 0.18 元/股，连同中期股息 0.23 元/股，全年分红率达 91.2%，延续高分红政策。 公司作为国内男装龙头品牌，稳固服装主业，加码运动赛道，加快全球化步 伐，积极探索京东奥莱新业态、培育电商/海外新增长引擎，我们看好其未 来发展，维持"买入"评级。 多品牌、全渠道协同，京东奥莱/电商/海外业务成新增长引擎 分品牌看，24 年主品牌、海澜团购、其他品牌（包含斯搏兹旗下的 FCC 和 京东奥莱业务）营收分别同比-7.2%/-2 ...

Investment Rating - The report maintains a "Recommended" rating for the company, with a current price of 93.18 CNY [7][5]. Core Views - The company achieved a revenue of 10.778 billion CNY in 2024, representing a year-over-year growth of 21.04%. The net profit attributable to shareholders was 1.552 billion CNY, up 30.00% year-over-year [3][6]. - In Q1 2025, the company reported a revenue of 2.359 billion CNY, an increase of 8.13% year-over-year, and a net profit of 390 million CNY, reflecting a year-over-year growth of 28.87% [3][6]. - The main brand, Proya, focused on the whitening segment, launching new products such as the "Optical Series" and upgrading existing lines to enhance its market position [4][5]. Financial Performance Summary - **Revenue and Profit Growth**: - 2024 revenue: 10.778 billion CNY, growth of 21.04% - 2024 net profit: 1.552 billion CNY, growth of 30.00% - 2025 Q1 revenue: 2.359 billion CNY, growth of 8.13% - 2025 Q1 net profit: 390 million CNY, growth of 28.87% [3][6]. - **Brand Performance**: - Proya brand revenue in 2024: 8.581 billion CNY, growth of 19.55% - Other brands like Cai Tang and OR also showed significant growth, with OR achieving a revenue of 368 million CNY, up 71.14% [4][5]. - **Profitability Metrics**: - Gross margin for 2024 was 71.39%, with a net profit margin of 14.40% - The company’s net profit margin improved to 16.54% in Q1 2025 [4][6]. Future Projections - The company is expected to achieve net profits of 1.845 billion CNY in 2025, 2.177 billion CNY in 2026, and 2.610 billion CNY in 2027, with respective growth rates of 18.9%, 18.0%, and 19.9% [5][6]. - The projected PE ratios for 2025, 2026, and 2027 are 20x, 17x, and 14x respectively [5][6].

Investment Rating - The report maintains a "Recommended" rating for the company, with a target price based on projected earnings growth and valuation metrics [4][5]. Core Insights - The company reported a revenue of 5.736 billion yuan for 2024, reflecting a year-on-year growth of 3.87%. However, the net profit attributable to shareholders decreased by 33.53% to 503 million yuan [2][5]. - The main revenue source is the brand "Winona," which saw a revenue decline of 5.45% to 4.909 billion yuan, while "Winona Baby" and "Aikeman" experienced significant growth of 34.03% and 65.59%, respectively [2][4]. - The gross margin for 2024 was 73.74%, with a slight decrease of 0.16 percentage points year-on-year. The net profit margin decreased by 4.93 percentage points to 8.77% [3][4]. Financial Performance Summary - Revenue projections for 2025, 2026, and 2027 are 6.285 billion yuan, 7.153 billion yuan, and 8.146 billion yuan, respectively, with growth rates of 9.6%, 13.8%, and 13.9% [5][7]. - The net profit attributable to shareholders is expected to recover to 700 million yuan in 2025, with a growth rate of 39.2%, followed by 856 million yuan in 2026 and 1.059 billion yuan in 2027 [5][7]. - The report indicates an increase in operating expenses, with sales, management, and R&D expense ratios rising significantly in recent quarters [3][4]. Brand Strategy and Market Position - The company is expanding its market presence with a multi-brand strategy, focusing on the main brand "Winona" and introducing new products in the sensitive skin segment [4]. - The launch of the "Winona 2.0" strategy aims to enhance brand positioning and product offerings, which is expected to drive long-term growth [4][5].

核心观点 24Q4 公司毛利率73.8%，大幅+5.65pct，25Q1 毛利率72.78%，+2.67pct，24Q3 公司毛利率同比有一定 下滑，Q4 强势提升创历史新高， 大促期在折扣上控制能力突出。24Q4 销售费用率50.61%/+4.08pct， 25Q1 销售费用率45.63%/-1.22pct，对应毛销差分别为23.2%/27.1%，同比提升1.6/3.9pct。公司毛销差自 23Q4起走弱后快速对成本和推广进行调整，至24Q3 已环比回升，Q4起同比转正，反映了强大的组织变 革效率。24Q4 管理费用率为2.44%/ -2.17pct，25Q1 管理费用率为4.22%/ -0.24pct，激励费用降低&总部 降费进一步带动利润率提升。 线上占比进一步提升，多品牌矩阵带来多个增长点 2024 年全年线上实现营收102.34 亿元，同比增长23.68%，占主营业务收入比重达95.06%。其中，线上 直营收入81.22 亿元（+20.35%），线上分销收入21.12 亿元（+38.40%）；线下渠道收入5.32 亿元，同 比下降13.63%。 24Q4 公司营收38.1 亿元/+4.28%，归母净 ...

Financial Performance - In 2024, the company achieved a total revenue of 3.531 billion CNY, representing a year-on-year growth of 11.98% [2] - The net profit attributable to the parent company for 2024 was 142 million CNY, an increase of 30.95% year-on-year [2] - In Q1 2025, the company reported a revenue of 778 million CNY, with a year-on-year growth of 8.61% [2] - The net profit attributable to the parent company in Q1 2025 was 24 million CNY, showing a year-on-year increase of 1.15% [2] Market Strategy - In 2024, overseas revenue accounted for 19.92%, primarily from Europe, the Middle East, and Southeast Asia [4] - The company plans to adopt a "multi-brand, multi-category, globalization" strategy, focusing on the "Derma" and "Philips" core brands [4] - Future product designs will be customized based on local demands and cultural values, enhancing brand image [4] Product Development - The company emphasizes consumer demand in product innovation, aiming for a cycle of "demand insight - product innovation - value delivery" [3] - There is a strong focus on enhancing the production capacity of core products with the establishment of a new smart manufacturing base in 2024 [6] - The small home appliance market presents numerous opportunities, especially in the domestic market, driven by ongoing government subsidies and structural upgrades [7] Consumer Trends - The shift in consumer demand is moving from basic functionality to product experience and scenario-based solutions [9] - The company will concentrate resources on key areas, enhancing product experience and adapting to consumer scenarios [9]

根据年报数据，贝泰妮2024年全年实现营业收入57.36亿元，同比增长3.87%，尽管归母净利润受到多重因素影响，同比下降33.53%至5.03亿元，但公司核心 财务指标仍保持健康，资产总额达83.04亿元，净资产规模突破60亿元。 | | 2024 年末 | 2023 年末 | 本年末比上年 增減 | | --- | --- | --- | --- | | 总资产 | 8,303,551,892.22 | 7.506.930.342.79 | 10 | | 归属于上市公司股东的净资产 | 6,049,901,389.45 | 5,860,994,371.02 | 3 | | | 2024 年度 | 2023 年度 | 本年比上年 | | | | | 增減 | | 营业收入 | 5,735,865,254.21 | 5.522.168.263.00 | 3 | | 归属于上市公司股东的净利润 | 503,053,586.13 | 756,795,007.56 | -33 | | 归属于上市公司股东的扣除非经常性损 | 240,289,033.33 | 618.058.791.53 | -61 | | 益的净利 ...

迪阿股份有限公司 证券代码：301177 证券简称：迪阿股份 投资者关系活动记录表 编号：2025-001 关于经营区域方面，中国市场作为我们的核心区域，经过 2023-2024 年的持续深耕，已经确立了绝对领先地位。未来我们将进一步强化头部效 应，提升品牌影响力。全球化也是我们的重要战略方向，从巴黎、美国等 市场的初步尝试来看，"一生只送一人"的真爱理念具备跨文化接受度， 这验证了"真爱无国界"的品牌普适性。作为全球珠宝行业中唯一专注于 "真爱"表达的品牌，DR 具备独特的差异化优势。我们将持续推进品牌全 球化进程，致力于成为真正意义上的全球真爱表达标杆品牌。 2、25 年一季度扣非净利润已经转正，但同时也还在继续收缩门店，目前 公司判断门店是否关停有什么样的标准，在 1-2 年维度看，预计门店规模、 收入会达到什么样的稳态，届时的利润预期是什么？ 答：公司通常会综合考虑一个城市的体量（主要是人口数量和 GDP）， 同时考虑各门店所覆盖的商圈、落位以及业绩等来判断是否关停门店。从 效果来看，公司通过 2024 年实施的战略性渠道优化，存量门店运营质量 已实现结构性提升。 关于收入和利润，在当前市场环境下确实 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative increase in stock price of over 20% compared to the benchmark index within the next six months [7][14]. Core Insights - The company reported a revenue of 10.8 billion yuan for 2024, representing a year-on-year growth of 21.0%, with a net profit of 1.55 billion yuan, up 30% year-on-year [4][6]. - The performance of smaller brands was notably strong, with online sales growth contributing significantly to overall revenue [5]. - The gross margin improved to 71.4% in 2024, driven by lower shipping costs and increased average transaction value [6]. Financial Performance Summary - For 2024, the company achieved a revenue of 10.78 billion yuan, with a net profit of 1.55 billion yuan, reflecting a growth rate of 30% [10][13]. - The company expects net profits to reach 1.84 billion yuan in 2025, 2.20 billion yuan in 2026, and 2.60 billion yuan in 2027, with corresponding PE ratios of 18, 15, and 13 [7][10]. - The gross margin is projected to remain stable at around 71.5% from 2025 to 2027, while the net profit margin is expected to slightly increase [10][13].