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趋势研判!2025年中国客户端游戏‌行业产业链、市场规模、审批情况、竞争格局及未来趋势分析:行业审批持续回暖,跨端、AI与出海将成为关键增长点[图]
Chan Ye Xin Xi Wang· 2025-08-13 01:10
Core Insights - The client-side gaming industry in China is experiencing robust growth, with the market size projected to reach 67.981 billion yuan in 2024, reflecting a year-on-year increase of 2.56% [1][12]. - The successful implementation of the "cross-end integration" strategy has driven user growth and payment willingness, particularly through products like "Delta Action" [1][12]. - The industry is witnessing a recovery in game approvals, with 946 game licenses issued from January to July 2025, including 67 client-side games [1][17]. Industry Overview - Client-side games require users to download and install dedicated client software, enabling multiplayer interaction through network connections [2]. - Compared to web and mobile games, client-side games leverage local hardware for superior graphics and complex mechanics, offering a deeper gaming experience [3][4]. Market Dynamics - The client-side gaming market is expected to grow to 29.537 billion yuan in the first five months of 2025, marking a 4.96% increase year-on-year [1][12]. - The industry is characterized by a dual-structure competition, with Tencent and NetEase holding over 60% market share, while mid-tier companies like Century Huatong and emerging players like Mihayou are also making significant strides [21]. Policy Support - National and local governments are implementing supportive policies to foster the development of the client-side gaming industry, creating a robust policy framework for high-quality growth [5][7]. Technological Advancements - The industry is leveraging technological innovations such as AI and cloud gaming to enhance user experience and expand market reach [23][24]. - The integration of AI technologies is significantly reducing production costs and time, while cloud gaming is enabling cross-platform play [23]. User Demographics - The gaming user base in China is projected to reach 674 million in 2024, with a slight growth rate of 0.94% [10]. - The client-side gaming ecosystem is evolving to cater to diverse user demographics, including younger and older generations [10][25]. Competitive Landscape - The competitive landscape is marked by a mix of established giants, mid-tier companies, and innovative small enterprises, each focusing on different market segments and strategies [21]. - The industry is moving towards a model that emphasizes content innovation and social responsibility, with a focus on IP development and user protection [25]. Future Trends - The client-side gaming industry is expected to continue its trajectory of growth driven by technological integration, global expansion, and a focus on niche markets [23][24]. - There is a growing emphasis on creating engaging content and ensuring user safety, particularly for younger audiences [25].
歌尔的新选择
Sou Hu Cai Jing· 2025-08-12 09:12
Core Viewpoint - The company, Goer, is aggressively investing in the AR/VR industry, aiming to capitalize on the emerging Micro-LED technology and reduce its reliance on Apple after past setbacks in the metaverse space [1][11][29]. Investment in AR/VR - Goer has invested $100 million (approximately 718.42 million RMB) in the UK Micro-LED company Plessey, marking its second significant investment in the AR/VR supply chain this year [1]. - The Micro-LED technology is viewed as a critical advancement for consumer-grade AR glasses, which Goer aims to leverage [1]. Lessons from the Metaverse - Goer faced challenges during the metaverse hype, particularly due to its role as a manufacturer for Meta's Oculus, which complicated its market position [2][7]. - The relationship with Pico, a competitor to Meta, added complexity to Goer's business dynamics, as it was both a supplier to Meta and a stakeholder in Pico [7][9]. Financial Performance and Risks - In 2021, revenue from Apple accounted for 42.5% of Goer's total revenue, highlighting its dependency on a single client [12]. - Goer's financial performance has been volatile, with a reported revenue of 98.574 billion RMB in 2023, a decline of 6.03% year-on-year, and a net profit drop of 37.8% [13]. Strategic Shift - Goer is shifting its focus from being a passive manufacturer to an active participant in product development, particularly through its partnership with Xiaomi, which allows for deeper involvement in product definition and innovation [26][25]. - The company is pursuing multiple R&D projects related to AR and AI glasses, indicating a strategic pivot towards these technologies [28]. Challenges Ahead - Despite the strategic shift towards AR, the technology remains immature, with high costs and technical challenges such as low yield rates and insufficient battery life [27]. - Goer has learned from past experiences with Pico and Apple, indicating a cautious yet determined approach to navigating the AR landscape [29].
长虹佳华发布中期业绩,股东应占溢利1.81亿港元 同比增加10.16%
Zhi Tong Cai Jing· 2025-08-12 09:06
Group 1 - The company reported a revenue of HKD 21.169 billion for the six months ending June 30, 2025, representing a year-on-year increase of 9.76% [1] - The profit attributable to the company's owners for the period was HKD 1.81 billion, reflecting a year-on-year increase of 10.16% [1] - Earnings per share for the company stood at HKD 0.0705 [1] Group 2 - The company faced challenges from an unfavorable operating environment and changes in industry dynamics during the first half of the year [1] - The company is committed to the operational principle of "creating ecological value and high-quality growth partners," focusing on steady development through intelligent distribution services [1] - The company is transitioning from a link-based thinking approach to an ecological thinking approach, utilizing digital intelligence technology to enhance its capabilities in intelligent distribution services and professional services [1] Group 3 - The company has deepened collaboration with ecological partners in strategic areas such as cloud applications, the metaverse, security, low-altitude economy, and digital marketing [1] - The company aims to cultivate new advantages through these strategic initiatives [1]
中银三星人寿首届元宇宙“赢家盛典”颁奖典礼成功举办
Xin Hua Wang· 2025-08-12 06:27
4月27日,中银三星人寿首届"赢家盛典"荣誉颁奖典礼开幕。本次颁奖典礼依托元宇宙产品--百度希壤,通过线上线下联动,打造了一场跨虚拟与现实 的科技颁奖盛宴。活动当天,中银三星人寿高层、各分公司负责人等共襄盛会。 中银三星人寿董事长王建宏表示,中国银行成功入股后,公司驶上了健康发展的快车道。为建设受人尊重的人寿保险公司,一批批奋斗者与公司同成 长、与时代齐奋进,全司员工担当作为、拼搏奉献,坚定实施科技领先新战略,致力打造更好的服务和产品,进一步助力公司发展。 业务成绩亮眼 "元宇宙"荣誉盛典颁发多项大奖 2021年,中银三星人寿核心业务稳步增长,年规模保费接近200亿元,总资产突破530亿元,市场地位和品牌形象不断增强。中银三星人寿依托股东优 势,秉持"以奋斗者为本"的企业价值观,坚定推进数字化转型,促成了公司经营的持续稳健发展。 2020年,中银三星人寿顺应保险科技发展趋势,明确了信息科技"六化"战略,即数字化、智能化、平台化、移动化、虚拟化和云服务化,通过开展企业 级IT架构建设,坚定推进数字化转型。2021年,敏捷上线12个重点项目,数据中台一期投产,互联网商城上线试水, 6大核心系统成功上云,多媒体客服 ...
银行探路元宇宙:数字藏品、数字员工成主赛道
Xin Hua Wang· 2025-08-12 06:26
Core Insights - The metaverse expands the imagination of financial institutions in product innovation, as they seek differentiation in a homogenized service landscape [1] - Digital transformation and fintech empowerment are key strategies for banks to enhance service quality, with the metaverse providing a new practical ground for initiatives like digital banks and digital collectibles [1] Group 1: Digital Collectibles - Postal Savings Bank of China’s Shandong branch has partnered with the "Seal Digital Collection" platform to enter the digital collectibles market, launching five limited edition digital collectibles [2] - Xi'an Bank issued 25,000 customized digital collectibles to celebrate its 25th anniversary, utilizing blockchain for copyright verification [2] - Other banks, such as Beijing Bank and Agricultural Bank of China, have also launched their own digital collectibles, enhancing user engagement and brand influence [3] Group 2: Financial Products and Metaverse - Digital collectibles are distinct from cryptocurrencies, as they represent specific artworks or items with actual value and do not possess payment functionalities [4] - Banks are not only developing digital collectibles but are also exploring new technologies within the metaverse, with institutions like Industrial and Commercial Bank of China entering the "Xirang" metaverse product [5] - The China Mobile Communications Association's Metaverse Industry Committee includes several banks, indicating a broader industry interest in exploring the metaverse [6] Group 3: Industry Challenges and Opportunities - While banks are actively engaging in the metaverse, there is a need for cautious evaluation of new technologies and business models to avoid hasty decisions [6] - The metaverse concept allows for the use of blockchain technology to secure data rights, facilitating asset circulation and transactions, positioning financial institutions as key players in this transformation [6]
各路“兵马”布局数字藏品 银行入场名单正扩容
Xin Hua Wang· 2025-08-12 06:26
Group 1 - The core viewpoint of the articles highlights the increasing involvement of companies and financial institutions in the digital collectibles sector, with a focus on the launch of the "Fifth Dimension" app by Zhongwen Online, which aims to create a content-rich IP digital collectibles platform [1] - Numerous listed companies are entering the digital collectibles space, recognizing the potential of blockchain technology for copyright protection and asset digitization, although current revenue contributions from this business remain limited [1][2] - Financial institutions, including banks and payment companies, are also actively participating in the digital collectibles market, with early movers like Baixin Bank and various other banks launching their own digital collectibles [2] Group 2 - The rapid acceleration of activities in the digital collectibles sector by listed companies and financial institutions is driven by the ongoing popularity of digital collectibles and the desire to capture market demand and attract younger consumers [3] - Companies are establishing their own digital collectibles platforms, while financial institutions are experimenting with themed or seasonal digital collectibles as part of a diversified business strategy [2][3] - There is a cautionary note regarding the potential for speculative behavior among users, emphasizing the importance of focusing on the intrinsic artistic value of digital collectibles and establishing clear trading rules to prevent misuse [3]
数字化驱动创新升级,汽车之家“潮FUN直播盛典”构建内容体验新生态
Xin Hua Wang· 2025-08-12 06:16
Core Viewpoint - The "潮FUN直播盛典" organized by Autohome during the Guangzhou Auto Show has set new records in online exposure and engagement, showcasing innovative live streaming strategies to enhance user experience and engagement in the automotive industry [3][4][12]. Group 1: Event Overview - The Guangzhou Auto Show opened on December 30, 2022, with Autohome presenting the "潮FUN直播盛典," featuring over 100 hours of live streaming over 10 days [1]. - The event aimed to provide a multi-dimensional and engaging viewing experience, evolving from last year's "超级直播周" to a more expansive and interactive format [3]. Group 2: User Engagement and Content Strategy - The "潮FUN直播盛典" achieved significant metrics, including 1.79 billion total online exposures, 23.776 million live stream views, and 5.104 million interactions, surpassing previous records [3]. - The event utilized a multi-route live streaming approach, featuring various hosts and experts to cater to different user needs and preferences, enhancing the overall viewing experience [4][10]. Group 3: Technological Innovations - The event incorporated advanced technologies such as AI, AR, and 3D displays to create an immersive experience, allowing users to interact with content in innovative ways [10][14]. - Autohome introduced a new car directory feature, enabling users to select their preferred models, thus enhancing the online-to-offline experience [10]. Group 4: Metaverse Integration - Autohome deepened its exploration of the metaverse by introducing NFT collectibles and virtual interactions during the event, blending digital and physical experiences [12][14]. - Users could engage with AR tools and participate in interactive activities, enhancing the overall engagement and enjoyment of the event [14]. Group 5: Marketing and Industry Impact - The event's success reflects Autohome's commitment to innovative marketing strategies aimed at younger consumers, utilizing data-driven insights to enhance user engagement [16][28]. - The "潮FUN直播盛典" represents a significant step in creating a comprehensive ecosystem for automotive consumption, integrating viewing, purchasing, and ownership experiences [28].
力拓95后金融“潮”生态,广发有鱼潮系列信用卡正式上线
Xin Hua Wang· 2025-08-12 06:16
深耕"潮"文化,上线"元宇宙"概念卡板 日前,广发信用卡95后专属卡产品——广发有鱼卡上线潮系列信用卡,进一步拓展金融服务对于年 轻客群的价值内涵。有鱼潮卡卡面设计上全新注入"元宇宙"概念,并在潮流消费场景返现权益基础上新 增音乐、阅读、健身、游戏四大任选兴趣权益包,将消费支持融入95后生活全场景坐标,打造广发信用 卡年轻化金融服务新生态。 据悉,有鱼潮卡的上线是广发信用卡2023年"春季行动"的重点项目。除丰富金融产品权益外,"春 季行动"也通过全场景"百亿补贴"支持、紧跟消费趋势适时更新金融服务等方式提供消费支持,为2023 年消费增长奠定良好开局。 挖掘"潮"场景,四大百元兴趣权益包任选 近年来,听音乐、打游戏、健身、阅读等生活方式逐渐成为年轻人群的主流兴趣标签,构筑了各大 城市商圈的潮流消费场景矩阵。跟随年轻人的消费新风潮,有鱼潮卡在权益设计中灌铸"兴趣元力空 间",设置音乐、阅读、健身、游戏四大百元兴趣包,持卡人每月消费达标即可任选其一。其中,音乐 权益包括95后群体高度聚集的网易云音乐APP月度会员、ASMR耳机立减券等,阅读权益包括知乎盐选 会员、文创商品折扣券等优惠,热爱电竞游戏的年轻消费者可 ...
中管金融机构创新实践 新华网、新华智云和中信集团联合打造党建元宇宙
Xin Hua Wang· 2025-08-12 06:14
Core Viewpoint - The launch of the "CITIC Red·Cloud Inheritance" metaverse space marks a significant innovation in digital party-building efforts within China's financial institutions, aiming to enhance the dissemination and inheritance of red culture through immersive experiences and advanced technologies [1][9]. Group 1: Metaverse Space Features - The "CITIC Red·Cloud Inheritance" metaverse space is built on the Xinhua News Agency's "Yuanmao" metaverse system, utilizing technologies such as virtual reality, AIGC, and blockchain to provide diverse application experiences [3][6]. - The metaverse consists of five distinctive exhibition areas, focusing on "learning education" and "interactive communication" as its main features, allowing employees to engage in immersive learning about red culture [5][6]. Group 2: Interactive and Educational Aspects - Employees can switch scenes and exhibition areas in the metaverse, experiencing and learning about red culture from a first-person perspective, including activities like offering flowers to a statue of Rong Yiren and learning about hybrid rice from Yuan Longping [5][6]. - The metaverse also includes digital collectibles such as party emblems and rice samples, which employees can receive as commemorative items after completing relevant cultural knowledge learning [6]. Group 3: Strategic Goals and Future Plans - The launch is seen as an innovative measure to promote excellent corporate culture, with plans to further enrich the metaverse's red resources and integrate them into the company's values and behavioral norms [10][12]. - Future initiatives include building offline red culture experience spaces to create a more comprehensive and multi-dimensional platform for party-building work [13].
研判2025!中国实时云渲染行业技术框架、市场规模、竞争格局及未来趋势分析:数字化建设驱动实时云渲染产业蓬勃向上,催化实时云渲染技术快速发展[图]
Chan Ye Xin Xi Wang· 2025-08-12 01:05
Core Insights - Real-time cloud rendering is an emerging rendering method based on rapid advancements in cloud computing, virtualization, and rendering engines, enabling high-quality video streaming of complex 2D or 3D graphics in real-time [1][2][7] - The global real-time cloud rendering market is projected to grow from $1.595 billion in 2020 to $4.03 billion by 2024, achieving a compound annual growth rate (CAGR) of 26% [7][9] - In China, the market is expected to reach 8 billion yuan in 2024, with a year-on-year growth of 45.5%, significantly outpacing the global market [9] Market Overview - Real-time cloud rendering enhances user experiences across various sectors, including entertainment, film, tourism, architecture, social interaction, and office applications, as well as cutting-edge fields like the metaverse and digital twins [1][9] - The service is categorized into three main applications: cloud gaming, cloud-native, and other scenarios, with cloud gaming being the primary application due to its established industry framework and large user base [11][13] Competitive Landscape - The real-time cloud rendering market consists of independent rendering cloud vendors and cloud computing providers, each offering different capabilities and solutions [13] - Independent vendors, like Ruiyun Technology, provide platforms compatible with multiple computing resources, while cloud computing firms, such as Alibaba Cloud, offer integrated "compute + render" platforms but with limited application support [13] Business Model - Various pricing models exist for cloud rendering services, including billing by duration, frame count, or node count, with many platforms adopting a dual-track pricing model based on configuration and time [15] Industry Trends - The real-time cloud rendering market is evolving towards large-scale, diversified, and specialized services, driven by the increasing complexity of application scenarios and the demand for high-quality rendering [19] - Enhanced infrastructure capabilities are necessary to meet the growing demands for computing power, storage speed, and network bandwidth [20] - The integration of artificial intelligence with real-time cloud rendering is improving rendering quality and system responsiveness, enhancing user interaction [21] - The industry ecosystem is expanding, attracting more participants and driving growth, although many applications are still in early development stages [22]