卢 涛 一些深谙此理的实体店，已经找到了扬长避短的发展路径：集购物、餐饮、文娱等功能于一体，"一站 式"服务各类人群与需求；上架特色产品、打造网红场景、引入新潮元素，顺应注重个性、体验、社交 的消费新趋势……供给端转型升级，与需求端同频共振，更好地为消费市场打开了新空间，也增强了消 费者黏性。 实体店，好逛就是竞争力，留住人是真本事。实体店与网店良性竞争、各显其能，不断推出更优质的产 品和服务，定能提振消费、繁荣市场，为人民群众的美好生活添彩助力。 《 人民日报 》( 2025年09月06日 05 版) 实体店需要消费者，消费者也需要实体店。相较网购，进店购物往往要付出更多时间和花销，但许多人 却乐此不疲、享受其中，这恰恰说明了这种传统消费方式的不可替代性。 逛网店与逛商店，"逛"的意味迥然不同。网购，只需滑动指尖，各种货品一目了然、尽在掌握，但购物 消费并不只是为了高效地匹配供需、完成交易，还涵盖探店淘宝、游览休闲、参与社交、感知生活等多 元化的体验，以满足人们的情绪价值。 ...

在竞争白热化且增长步伐放缓的美妆零售赛道上，深圳本土美妆零售乐沙儿正奋力开辟属于自己的航 道。 8 月 22 日，乐沙儿重构实体零售体验价值的品牌旗舰店在深圳大浪开业。2012年成立，从最初的国内 一线化妆品代理商及销售机构，转型成多品类生活馆、再到如今聚焦"美妆生活馆"的概念，乐沙儿目前 在全国运营着超过180家的直营店铺，门店多开在城市购物中心，会员数量超400万人。 "美妆零售行业在当下并没有见顶，细分赛道仍存机遇，未来会以消费者需求为核心加速拓店"，深圳市 乐沙儿品牌管理有限公司董事长陈海钧对南都·湾财社强调。前有电商蓬勃发展对美妆零售形成巨大冲 击、后有港资美妆零售巨头败走内地市场以及诸如KKV和名创优品新晋入局，缘何逆势扩张？美妆新 军如何突围？ 要用大牌低价和消费体验构建护城河 陈海钧强调了大牌亲民和自主沉浸式的新购物体验。 商品陈列上，从货架陈列到场景式呈现，在明亮舒适的陈列空间里设置诸如 "敏感肌专区""亲子洗护组 合" 等。另外，乐沙儿也将传统的 "推销式导购" 转变为 "需求匹配式服务"，让消费者放松试用、自由 购买。把实体零售与数字化融合，乐沙儿借助数字工具给会员需求标签化，进一步优化 ...

Core Insights - The convenience of online shopping has not diminished the appeal of physical stores, which continue to attract consumers due to unique experiences and services [1] - Consumers today seek not only products but also experiences and emotions, emphasizing both cost-effectiveness and emotional value in their purchases [1] - Physical retail stores are leveraging their advantages to enhance shopping experiences, creating new consumption scenarios and models that contribute to economic growth [1] Group 1 - The rise of online shopping has made purchasing easier, yet physical stores remain vibrant and popular among consumers [1] - Consumers are increasingly valuing the experience and emotional satisfaction associated with shopping, beyond just the products themselves [1] - By creating engaging shopping environments and providing face-to-face services, physical retailers are enhancing customer experiences and driving consumer interest [1] Group 2 - The diverse needs of consumers can be understood through their shopping habits, revealing significant opportunities for physical retail [1] - By capitalizing on their unique strengths, physical stores can offer fresh and comfortable experiences, boosting consumer engagement and economic activity [1]

7月25日-7月27日，新城控股集团乌鲁木齐米东吾悦广场以"超酷两周年·卡皮巴拉夏日派对"为主题的2周 年庆典圆满收官。这场为期3天的商业盛会，通过20余项文化娱乐、互动体验及超值购物活动，成功打 造市民夏日"欢乐地标"。庆典不仅迎来全业态近15万客流，更顺势启幕暑期系列活动，为区域消费与生 活场景注入持续活力。 卡皮巴拉领衔，全时段场景引爆参与热情 依托"卡皮巴拉"核心IP，米东吾悦广场构建"日间体验+夜间狂欢"的全时段场景矩阵，以萌趣互动与多 元内容深度绑定客群，实现从流量吸引到情感认同的转化。 此次两周年活动打造娱乐消费中心，精准锁定年轻消费引擎，《冰雪奇缘》舞台剧、"恋与深空"主题互 动及篮球、摔跤、滑板等赛事覆盖多元兴趣并带动业态人气，新疆本土亲子乐队弹唱、气球雨、十米蛋 糕免费分享、疯抢零食屋、满载"鹅"归等活动，让大量消费者沉浸换了氛围。 新城控股集团米东吾悦广场"超酷两周年·卡皮巴拉夏日派对"的成功举办，不仅深化了与核心客群的情 感链接，更在客流、销售及品牌影响力等多个维度实现了显著提升。 以卡皮巴拉IP为核心的亲子主题活动，叠加全业态促销福利，在3天活动期内带动各业态客流大幅上 涨。服饰、餐 ...

旅游其实也是看世界的过程，当然，看世界需要有空杯心态，不要带着固有的偏见和执念。 前段时间学了一个旧词新解，特别好玩，叫做"背井离乡"。为什么说是旧词新解，原意大家都知道，我不多说了，新的意思是，背着一口井走到海外，那 么什么井呢，坐井观天的井。就是虽然走到了更宽广的世界，但人的思维还是家乡的思维，看世界的方式还是家乡的执念。 比如我说一个不敏感的真实案例，有那种中国新移民来新加坡买房，必须要找坐北朝南的户型，这就是特别典型的执念，坐北朝南的优势在于北半球，可 以更好地获得充足日照，在赤道地区这个根本毫无意义，但如果到了澳洲反而是劣势，坐南朝北才是合理的选择。所以，到了不同地区，忽视了世界多样 性，仍然带着固有的执念，也就仍然活在坐井观天的过去。 其实，很多中国人到了海外，都是这样的。比如说，很多人吐槽说国外支付不方便，需要现金，只有中国的移动支付最发达，我在新加坡其实已经很长时 间不带现金出门了，但确实对于游客来说，你会发现支付宝、微信支付的普及率没那么高，但这里99%的商家支持paynow扫码的，只是你作为游客没有而 已。 所以游客体验和本地居民体验，其实差异是非常大的，外国人到中国也存在很多障碍，中国很 ...

Core Insights - The article discusses the evolution of packaging culture in China, particularly focusing on the trend of using wooden boxes as a modern alternative to traditional cookie boxes, reflecting a shift in consumer behavior towards aesthetics and experience [3][21][51] Group 1: Market Trends - The wooden box packaging market in China is projected to reach $20.9 billion in 2024, with a year-on-year growth of 8.7% [16] - The demand for wooden boxes is expanding significantly, especially in the context of the "Guochao" (national trend) concept, which emphasizes cultural confidence and detail [13][21] Group 2: Cultural Significance - The rise of wooden box packaging is a response to changing consumer psychology, where packaging is now seen as an integral part of the consumption experience, influencing emotional connections with products [21][50] - The article draws parallels between the evolution of packaging in China and Japan, highlighting how Japan has embedded box culture into its daily life and aesthetics, making it a cultural symbol [24][26][32] Group 3: Design and Aesthetics - Many domestic designer brands in China are increasingly using wooden boxes for packaging, opting for minimalist designs that convey a sense of quality and align with modern branding strategies [18][21] - The use of wooden boxes is not just functional but also serves as a medium for expressing brand identity and cultural values, enhancing the overall consumer experience [21][50]

Core Viewpoint - Companies must respond promptly to customer demands by improving communication efficiency and service quality to encourage consumer spending [1][3]. Group 1: Customer Service Challenges - Many consumers experience poor interactions with intelligent customer service, leading to frustration and decreased satisfaction [1]. - Some businesses mistakenly believe that implementing intelligent customer service allows them to neglect customer needs, resulting in a lack of effective support [1]. Group 2: Recommendations for Improvement - Companies should optimize the integration of intelligent and human customer service, ensuring a balanced approach that meets individual customer needs [2]. - It is essential to establish clear responsibilities between intelligent and human customer service to enhance service effectiveness [2]. - Special features, such as "one-click transfer to human service," should be implemented to assist vulnerable groups like the elderly and disabled [2]. Group 3: Regulatory and Consumer Rights - Regulatory bodies should strengthen oversight to protect consumer rights, addressing issues like hidden customer service options that infringe on consumer awareness and feedback rights [2]. - Establishing accessible channels for consumer complaints and feedback is crucial for addressing grievances effectively [2].

Core Viewpoint - Companies must enhance customer service efficiency by improving communication channels, particularly in the use of intelligent and human customer service, to foster consumer confidence and willingness to spend [1][2][3] Group 1: Customer Service Challenges - Many consumers experience inefficiencies with intelligent customer service, leading to poor communication and frustrating experiences [1] - Some companies mistakenly believe that implementing intelligent customer service allows them to neglect customer needs, resulting in a lack of accountability [1] Group 2: Recommendations for Improvement - Companies should optimize the integration of intelligent and human customer service, ensuring timely responses to individual consumer needs [2] - It is essential to establish clear boundaries between the roles of intelligent and human customer service to enhance service effectiveness [2] - Special features, such as "one-click transfer to human service," should be implemented to assist vulnerable groups like the elderly and disabled [2] Group 3: Regulatory Measures - Regulatory bodies should strengthen oversight to protect consumer rights, including penalizing companies that obscure customer service access [2] - Establishing convenient channels for consumer complaints and feedback is crucial for addressing issues promptly [2]

Core Insights - The article highlights the inefficiencies and frustrations associated with the current state of customer service, particularly the challenges faced when transitioning from automated to human customer support [1][2] - It emphasizes the need for companies to adopt a consumer-centric service approach to enhance customer experience and address the issues related to "turning to human support" [1][2] Group 1: Customer Service Challenges - A significant portion of consumer complaints during the recent holiday period was related to poor customer service, including difficulties in reaching human representatives [1] - Complaints regarding automated customer service systems have surged, with a reported 56.3% year-on-year increase in related complaints in the e-commerce sector for 2024 [1] Group 2: Recommendations for Improvement - Companies are urged to optimize the process for accessing human customer service, including simplifying procedures and implementing features like "one-click transfer to human service" for vulnerable groups [2] - It is essential to clearly define the roles of automated and human customer service to improve efficiency and responsiveness to consumer needs [2] - The article stresses that the core mission of customer service should be to resolve issues effectively, rather than using automated systems as a means to avoid direct customer interaction [2]