Core Viewpoint - The home appliance sector is expected to underperform the CSI 300 index in the first half of 2025 due to tariff increases, fluctuations in the trade-in policy, and high base expectations for the second half of the year [1][2]. Group 1: Home Appliance Sector Overview - As of June 13, 2025, the home appliance sector has seen a year-to-date decline of 3.16%, underperforming the CSI 300 index by 1.37 percentage points [2]. - Key stocks showing positive performance include motorcycle and black appliance companies, such as Taotao Industry, Chunfeng Power, Ninebot, TCL Electronics, and others [2]. Group 2: White Appliance Sector - Demand differentiation between peak and off-peak seasons has increased, with a rapid recovery in Q2 2025 [3]. - China's dominance in global white appliance production remains intact, with short-term external shocks unlikely to alter long-term export growth trends [3]. - Adjustments in local subsidy policies aim to address previous imbalances and funding issues, with limited impact on annual sales expected [3]. - Emerging markets are showing stable economic growth, providing continuous incremental market opportunities for white appliance exports [3]. Group 3: Black Appliance Sector - Domestic and international demand remains robust, with significant structural upgrades towards large-size and MiniLED products [4]. - National subsidies are expected to continue driving domestic demand growth, with rapid increases in MiniLED penetration [4]. - Companies like Hisense and TCL are enhancing their overseas production capabilities, leading to expected growth in shipments and increased market share in the high-end segment [4]. Group 4: Cleaning Appliance Sector - The cleaning appliance category, particularly robotic vacuum cleaners, is benefiting significantly from national subsidies, with high growth expected in 2025 [5]. - The overseas market remains in a favorable cycle, with leading companies expanding their market share [5]. - The shift in consumer perception from optional to essential for cleaning appliances indicates substantial long-term growth potential in the domestic market [5]. Group 5: Investment Opportunities - Investment opportunities in 2025 are primarily focused on the stability of the white appliance industry and the profit improvement potential in black appliances and robotic vacuum cleaners [6].

Investment Rating - The industry investment rating is "Positive" and maintained [9] Core Viewpoints - The home appliance industry is witnessing a strategic upgrade with the creation of executive "IP" by leading companies like Haier and Midea, enhancing direct interaction with consumers through social media platforms [2][4][26] - This approach allows for a restructured market research process in product design, providing consumers with a greater sense of participation and improving brand recognition through the personal charisma of executives [2][4][26] Summary by Sections Executive "IP" Development - Haier and Midea are actively developing executive "IP" to enhance brand influence, with executives engaging on social media platforms to connect with consumers [4][16] - The strategy aims to create a more relatable corporate image, allowing consumers to better understand the company's culture and values [4][26] Capturing Consumer Demand - In the current market, home appliance companies face higher demands for product innovation and consumer engagement, with social media providing a platform for direct communication [5][27] - The example of Haier's three-tub washing machine illustrates how consumer feedback can lead to rapid product development, achieving over 88,000 pre-orders within a week of launch [5][30] Brand Image and Trust - The creation of executive "IP" enhances brand image and fosters emotional connections with consumers, breaking down barriers between executives and the public [6][38] - Executives' personal engagement on social media can significantly boost brand recognition and consumer trust, as seen with Haier's CEO gaining popularity through relatable content [6][38] Investment Recommendations - In light of potential uncertainties, the report suggests focusing on companies with lower exposure to U.S. tariffs and strong domestic sales supported by government subsidies, such as Gree Electric, Hisense Home Appliances, and Midea Group [7][41] - Companies with significant domestic production capacity and compliance with trade agreements are also highlighted as strong investment opportunities [7][41]

Core Viewpoint - Deep Konka A announced the termination of the plan to acquire 78% of Hongjing Microelectronics due to failure to reach agreement on key terms with the transaction parties [1][6]. Group 1: Acquisition Details - The acquisition plan was initially announced on December 30, with the intention to purchase shares from Liu Wei and 17 other parties at a price of 3.64 yuan per share [5]. - Hongjing Microelectronics specializes in audio and video chip design, having developed over 70 domestic chips for various applications including commercial displays and medical devices [5]. - The acquisition was expected to enhance Deep Konka A's capabilities in high-end display terminals and improve its semiconductor business integration [5]. Group 2: Financial Performance - Deep Konka A's stock price has seen a decline of nearly 11% year-to-date, closing at 4.93 yuan per share on June 10 [1][10]. - The company reported a significant drop in revenue for 2024, with total revenue of 11.11 billion yuan, a decrease of 37.73% compared to the previous year [8]. - The semiconductor and storage chip business accounted for only 1.53% of total revenue, down 94.99% year-on-year [8]. - The company has faced continuous losses, with net profits of -1.47 billion yuan in 2022, -2.16 billion yuan in 2023, and -3.30 billion yuan in 2024 [8][10]. Group 3: Market Conditions and Strategic Changes - The company cited intensified market competition and ongoing supply chain disruptions as factors contributing to its financial struggles [10]. - In April, it was announced that the controlling shareholder would change from Overseas Chinese Town Group to a subsidiary of China Resources, indicating a shift in strategic direction [10].

行 业 及 产 业 家用电器 行 业 研 究 / 行 业 点 评 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 (8621)23297818× liujl@swsresearch.com 2025 年 06 月 02 日 6 月白电排产同比延续上涨，618 首周预售来临 看好 ——《2025/5/26-2025/5/30》家电周报 本期投资提示： ⚫ 数据观察：4 月白电内销均有增长，外销表现分化 A、空调出货端：内销小有增长，外销略微下降。根据产业在线数据，2025 年 4 月空 调行业产量 2242.0 万台，同比上升 1.9%；总销量 2257.90 万台，同比上升 2.00%， 其中内销 1275.80 万台，同比上升 3.70%，出口 982.10 万台，同比下降 0.20%。分 品牌出货端：空调总销量美的位列第一。分品牌出货端：空调总销量美的位列第一。根 据产业在线披露，2025 年 4 月空调总销量市占率美的以 28.80%的市占率位列第一， 格力 ...

Investment Rating - The report maintains a "Recommendation" rating for the home appliance industry [4] Core Viewpoints - The proportion of actively managed equity funds holding home appliance stocks decreased in Q1 2025, primarily due to a temporary policy gap and consumer concerns leading to preemptive consumption [7][15] - The "old-for-new" policy is expected to expand, alleviating market concerns and boosting domestic demand for home appliances [7][15] - Leading home appliance companies are expanding into emerging markets, which is anticipated to steadily increase export revenues [7][15] - The report highlights the high dividend yield and stable operations of leading companies, indicating strong investment value in home appliance stocks [7][15] Summary by Sections Section 1: Fund Holdings in Home Appliances - The proportion of actively managed equity funds holding home appliance stocks was 5.51% in Q1 2025, down by 0.09 percentage points from the previous quarter [15] - The home appliance sector was over-allocated by 2.99%, a decrease of 0.16 percentage points [15] Section 2: Sector Allocation Changes - Funds increased their allocation to the two-wheeler and black appliance sectors, with increases of 0.39 percentage points and 0.04 percentage points, respectively [20] - Conversely, the white appliance and small appliance sectors saw reductions in allocation, with decreases of 0.53 percentage points and 0.01 percentage points [20] Section 3: Key Stocks in Focus - Funds increased their holdings in Ninebot, Yadea, Chunfeng Power, and Hisense Visual, with increases of 0.26 percentage points, 0.04 percentage points, 0.04 percentage points, and 0.05 percentage points, respectively [67][70] - The report suggests that the "old-for-new" policy will continue to stimulate demand and improve product structure in the two-wheeler sector [70] - In the white appliance sector, the report notes a decline in fund holdings for Midea Group, Gree Electric, and Haier Smart Home, with decreases of 0.30 percentage points, 0.20 percentage points, and 0.04 percentage points, respectively [68][69]

Group 1: Report Industry Investment Rating - Not provided in the given content Group 2: Core Viewpoints of the Report - The steel price of finished products showed a pattern of rising and then falling due to low demand. Given the current macro and fundamental situation, it is recommended to try short - selling at high prices after a rebound. For raw materials, there may still be a rebound in the near term, and short - selling can be attempted during the rebound [2] Group 3: Summary by Relevant Catalog Real Estate - From May 5th to May 11th, the total contracted area of newly built commercial housing in 10 key cities was 1.4548 million square meters, with a 13.2% month - on - month increase and a 17.7% year - on - year decrease [2] White Goods - According to the online market monitoring data of Aowei Cloud Network, in April, the year - on - year growth rates of the online retail sales of refrigerators, freezers, washing machines, independent dryers, and air conditioners were +1.0%, - 0.8%, +10.8%, +45.0%, and +34.8% respectively [2] Steel Industry - On May 13th, the average cost of 76 independent electric arc furnace construction steel mills was 3334 yuan/ton, with a daily increase of 8 yuan/ton. The average profit was - 87 yuan/ton, and the valley - electricity profit was 18 yuan/ton, with a daily increase of 12 yuan/ton. On May 13th, the ex - factory price of ordinary billet resources in Qian'an, Tangshan was reduced by 20 yuan to 2950 yuan. On May 12th, the release of the "Geneva Economic and Trade Joint Statement" between China and the United States was beneficial at the macro - level, leading to a rebound in many commodity varieties. However, there was still pressure on the domestic demand side. In the industry, due to the still - existing profits of steel mills, the hot - metal output and steel mill operating rates increased last week, but the downstream was gradually entering the off - season of demand, resulting in a situation of strong supply and weak demand, and the steel price was under pressure [2]

Group 1: Mechanical Industry - The mechanical industry is expected to see a recovery in prosperity from 2024 to Q1 2025, with revenue and profit growth in semiconductor equipment, engineering machinery, and robotics [1][2] - In 2024, the mechanical industry is projected to achieve a revenue of 2.3 trillion yuan, a year-on-year increase of 4.9%, and a net profit of 123.24 billion yuan, a year-on-year decrease of 11.1% [1] - By Q1 2025, the total revenue is expected to reach 522.08 billion yuan, with a year-on-year increase of 8.8%, and a net profit of 38.33 billion yuan, a year-on-year increase of 20.1% [1] Group 2: Robotics and Semiconductor Equipment - The humanoid robot sector is anticipated to see significant profit growth, particularly in force sensors, bearings, and tendon drive components [2][3] - The transition from "multi-sensor fusion" to "body intelligence" in humanoid robots will create new demands for hardware and software technologies [3] - The semiconductor equipment sector is benefiting from domestic substitution and capital expenditure, with significant room for improvement in self-sufficiency due to geopolitical influences [3][4] Group 3: Engineering Machinery - The engineering machinery sector is expected to maintain high prosperity levels, driven by domestic demand and supportive fiscal policies [4] - Domestic sales of excavators are projected to continue increasing, despite some trade friction risks in exports [4] Group 4: Game Industry - The gaming industry is experiencing a recovery, with revenue growth starting from Q2 2024 and a significant increase in profits by Q1 2025 [6][8] - In 2024, the total revenue for the gaming industry reached 93.434 billion yuan, a year-on-year increase of 7.4%, while net profit decreased by 50% due to a drop in profit margins [7] - By Q1 2025, the gaming industry revenue is expected to reach 26.719 billion yuan, a year-on-year increase of 21.6%, with net profit reaching 3.482 billion yuan, reflecting a strong recovery [8] Group 5: Lithium Battery Industry - The lithium battery sector is seeing significant profit concentration among leading battery manufacturers, with overall revenue in 2024 reaching 1.755 trillion yuan, a year-on-year increase of 4.9% [11][12] - By Q1 2025, the lithium battery sector is projected to achieve a revenue of 414.084 billion yuan, a year-on-year increase of 22.75%, with net profit reaching 28.717 billion yuan, a year-on-year increase of 51.11% [13] Group 6: Home Appliance Industry - The home appliance sector is expected to show strong performance, with overall revenue and net profit in 2024 increasing by 6% and 9%, respectively [15] - By Q1 2025, revenue and net profit are projected to increase by 14% and 22%, respectively, driven by domestic demand and export opportunities [15][16] Group 7: Pharmaceutical Industry - The pharmaceutical sector is experiencing a divergence in performance, with innovative drugs driving growth in the pharmaceutical segment [19][20] - In 2024, the overall revenue for the pharmaceutical sector is expected to decline by 1.5%, while net profit is projected to decrease by 12.5% [20][21] Group 8: Real Estate Industry - The real estate sector is witnessing a decline in profitability, with gross margins reaching a historical low of 13.8% in 2024 [25][26] - The sector is expected to stabilize in 2025, with improvements in gross margins as land acquisition costs decrease [25][27] Group 9: Coal Industry - The coal sector is facing significant pressure, with prices expected to reach a turning point in May 2025 [32][34] - The average selling price of self-produced coal is projected to decline by 10.9% in Q1 2025 compared to 2024, impacting overall profitability [33] Group 10: ETF Holdings - Institutional investors have significantly increased their holdings in ETFs, with a 38.8% year-on-year growth, reaching 1.54 trillion yuan by the end of 2024 [36][37] - The proportion of state-owned funds in ETF holdings has also increased, indicating a shift in investment strategies [36][37]

中国家电江湖，一场新的变局正悄然上演！ 巨头竞合，攻守易势！ 5月7日晚，美的集团董事长兼总裁方洪波与海信集团董事长贾少谦罕见出席并见证了双方战略合作签约的全过程，据悉，双方将在AI Agent应 用、全球产能布局和智慧物流等方面展开合作，消息一出，引发圈内外高度关注； 来自奥维云网（AVC）的数据显示，截至2025年5月4日，国内线下渠道，海信空调销售额排名第四，仅此格力、美的和海尔；海信冰箱（容 声）销售额排名第二，仅次海尔&卡萨帝，超过美的；另外海信洗衣机销售额排名第六； "白电一哥"美的为何要跟海信"抱团"？我们仍先按不表： 3月28日晚间，美的集团披露的2024年报显示，该公司已于2024年彻底清仓了持股10年的小米集团股票（价值9.02亿元），在小米股价持续大 涨的红利期，美的这波反其倒而行之的操作，着实让不少网友大感迷惑； 4月1日，美的就清仓小米股票回应称，该举属公司正常投资操作，没有什么特别原因，此次清仓行为与美的集团业务战略调整无关，当然， 对此事件，业内人士却有不同的看法。 据第一财经援引业内专家余丰惠的回应表示，美的集团清仓小米或是出于对资金流动性考虑，或是认为小米股价已达到预期目标价 ...

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [6][14]. Core Insights - The home appliance industry is experiencing an upward trend in profitability and revenue growth, driven by government subsidies and strong export performance. The total revenue for 43 listed home appliance companies is projected to reach 1,253.9 billion yuan in 2024, reflecting a year-on-year growth of 5.8% [13][15]. - The gross profit margin is expected to decline by 1.6 percentage points to 27.1%, while the net profit attributable to shareholders is forecasted to be 111.1 billion yuan, up 9.7% year-on-year [15][30]. - The first quarter of 2025 shows a significant revenue increase of 14.9% compared to the previous year, marking the highest quarterly growth since 2022 [23][25]. Summary by Sections 1. Home Appliance Industry Overview - The home appliance sector is witnessing a recovery in domestic sales, supported by government subsidy policies, with a projected revenue growth of 9.0% in domestic sales and 15.4% in exports for 2024 [15][30]. - The overall profitability of the industry is improving, with net profit margins increasing by 0.3 percentage points to 8.9% in 2024 [15][30]. 2. Sub-sector Analysis 2.1 White Goods - White goods companies are expected to achieve a revenue of 1,044.3 billion yuan in 2024, with a year-on-year growth of 5.8%. The net profit margin is projected to increase by 0.6 percentage points to 9.1% [32][41]. - The first quarter of 2025 shows a revenue increase of 16.1% year-on-year, indicating strong performance in both domestic and export markets [33][41]. 2.2 Kitchen Appliances - The kitchen appliance sector is facing challenges, with a projected revenue decline of 3.7% to 28.3 billion yuan in 2024. The net profit margin is expected to decrease by 2.7 percentage points to 10.3% [42][58]. - The first quarter of 2025 shows a further revenue decline of 7.2% year-on-year, reflecting the impact of the real estate market [42][58]. 2.3 Small Appliances - Small appliances are projected to achieve a revenue of 123.3 billion yuan in 2024, with a growth of 7.3%. However, the net profit margin is expected to decrease by 0.9 percentage points to 7.7% [60][65]. - The first quarter of 2025 shows a revenue increase of 12.2% year-on-year, driven by strong export performance [60][65]. 2.4 Lighting and Components - The lighting and components sector is expected to see a revenue growth of 6.2% to 58 billion yuan in 2024, with a slight increase in net profit margin to 5.7% [3][27]. - The first quarter of 2025 shows a revenue increase of 8.9% year-on-year, indicating stable growth in this segment [3][27]. 3. Investment Recommendations - Key recommendations include Midea Group, Gree Electric Appliances, Haier Smart Home, and TCL for white goods; Boss Electric for kitchen appliances; and Bear Electric, New Treasure, and Roborock for small appliances [4][5].

Investment Rating - The report maintains a "Positive" outlook on the home appliance industry for 2024 and Q1 2025, driven by the old-for-new policy and the long-term trend of overseas expansion [1]. Core Insights - The home appliance industry continues to show revenue growth, with a year-on-year increase of 14.79% in Q1 2025, reaching a total revenue of 456.1 billion yuan [3][24]. - The white goods sector experienced significant revenue growth, with Q1 2025 revenue increasing by 16.16% year-on-year, totaling 289.42 billion yuan [3][47]. - The kitchen appliance sector saw a decline in both revenue and profit in Q1 2025, with revenue dropping to 6.99 billion yuan, a decrease of 36.2% year-on-year [3][43]. - The small appliance sector reported a revenue increase of 24.02% year-on-year in Q1 2025, totaling 35.26 billion yuan, despite a decline in profit [3][43]. - The black goods sector showed a modest revenue increase of 3.61% year-on-year in Q1 2025, with profits soaring by 150.83% [3][43]. - The components sector experienced robust growth, with revenue increasing by 35.02% year-on-year in Q1 2025, reaching 34.75 billion yuan [3][43]. Summary by Sections 1. Industry Performance Overview - The home appliance sector's revenue and profit growth outpaced other industries, with a net profit increase of 29.48% in Q1 2025 [3][28]. 2. Subsector Performance - **White Goods**: Revenue increased to 289.42 billion yuan in Q1 2025, with a profit growth of 28.87% [3][49]. - **Kitchen Appliances**: Revenue decreased to 6.99 billion yuan in Q1 2025, with a profit decline of 32.99% [3][43]. - **Small Appliances**: Revenue rose to 35.26 billion yuan in Q1 2025, with a profit increase of 11.41% [3][43]. - **Black Goods**: Revenue reached 89.67 billion yuan in Q1 2025, with a significant profit increase of 150.83% [3][43]. - **Components**: Revenue grew to 34.75 billion yuan in Q1 2025, with a profit increase of 22.73% [3][43]. 3. Investment Highlights - Three main investment themes are identified: 1. **Domestic Sales**: The reversal of real estate policies and the old-for-new policy are expected to boost demand for white goods [5]. 2. **Exports**: Companies like Ousheng Electric and Dechang Co. are recommended due to their stable profitability and expanding overseas orders [5]. 3. **Core Components**: Companies such as Huaxiang Co. and Shun'an Environment are highlighted for their competitive advantages in the components sector [5].