Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the recent National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as martial arts demonstrations at Emei Mountain, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan, indicating a strong demand for diverse cultural experiences [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage workshops, appealing to a wide range of visitors [4] - Events and performances, including sports and culinary festivals, are being leveraged to stimulate secondary consumption and enhance the overall tourism experience [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, is transforming the visitor experience, making it more accessible and engaging [5][6] - Innovations like VR experiences and interactive digital exhibits are redefining how tourists engage with cultural heritage, shifting from passive observation to active participation [6]

【环球时报报道 记者 任筱楠】编者的话："越南取代泰国成为新一代中国游客的最爱""泰国旅游业感受 到来自越南的巨大压力""越南会成为下一个泰国吗？"一段时间以来，外媒出现了不少关于越南旅游正 迎头赶上东南亚地区传统旅游强国——泰国的讨论。美国《外交学人》杂志称，虽然泰国在绝对游客数 量上仍然领先，但今年入境游客人数很可能低于去年。而今年越南将迎来创纪录的入境游客人数。越南 究竟凭借什么超越泰国成中国游客"首选"？其未来发展潜力如何？ " 全球最大出境游市场旅游趋势的转折点 " 在从越南海滨城市岘港驶往古城会安的路上，当地网约车司机阿江一直使用翻译器给《环球时报》记者 介绍沿途的风土人情，比如路过的村子制作石雕，产品远销欧洲；路边的稻田里，有骑行体验项目，很 受外国游客欢迎；会安是座历史悠久的古城，有很多中国文化元素……由于语言不通，我们只能通过翻 译器交流，然而，这丝毫没有影响这位当地司机的分享热情。尽管这并非网约车司机的职责，但是在短 短的四十分钟车程里，他几乎不间断地通过这种方式向记者介绍他的家乡。 这样的网约车司机记者在越南碰到不止一位。在古都顺化，记者从市区前往皇陵时，路过了当地传统 的"制香村"，网 ...

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the 2025 National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as the Emei martial arts experience, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage art experiences [4] - Events and performances, including sports competitions, have stimulated secondary consumption across the tourism sector, with 4.1 million visitors during the Chengdu Universiade [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, enhances the visitor experience and promotes ease of access to attractions [5][6] - Digital technologies are transforming static displays into interactive experiences, allowing visitors to engage more deeply with cultural heritage [6]

夜幕降临，锦江两岸光影交织。"开船啦！"在船夫悠长的吆喝声中，一艘古色古香的乌篷船从四川成都 东门码头缓缓驶出，精彩纷呈的灯光秀在两岸徐徐展开。 成都"夜游锦江"项目是四川文旅融合发展的一个缩影。近年来，当地深挖历史文化资源，不断丰富场景 业态，"蜀里安逸"消费品牌加快构建，文旅消费潜力不断释放。2025年国庆、中秋假期，四川文旅市场 共接待游客4734.15万人次，实现旅游消费总额384.01亿元，分别同比增长8.32%、6.53%。 亮眼成绩单的背后，四川文旅市场正发生哪些新的变化？文化与旅游的"双向奔赴"又是如何演绎的？在 巴山蜀水间，记者探寻当地"以文塑旅、以旅彰文"推进文旅深度融合的三重密码。 如何以文化吸引流量？密码在活化历史文化资源，打造消费新场景。 来四川怎能不去三星堆！《哪吒之魔童闹海》爆火，电影中的"结界兽"形象原型就取自三星堆出土文 物，这也引发了三星堆打卡热潮。打开"考古盲盒"，体验亲手"挖"出文物手办；黄金面具、青铜大立人 等"走出"展柜，变成精美可爱的挂件和玩偶……三星堆博物馆的文创商店里，数千款文创产品让游客目 不暇接。 通过将"三线建设"记忆与当代青年社交需求深度融合，老丝厂变 ...

旅途中，旅客可以欣赏古筝古曲演绎、川剧变脸表演，列车还为"银发游客"专门定制了少盐少油的餐食，提供医疗保障。今年四季度，四 川计划开行47列银发主题列车，并推出票务打折、重阳礼包等多项优惠政策，让更多银发游客享受跨区域赏秋、暖冬之旅。 福建福州：秋色扮靓城市 "赏秋热"带动文旅消费 央视网消息：10月29日就是重阳节。在重阳节前夕，四川启动"养老服务消费季"，国铁成都局"熊猫专列"为老年游客量身定制了多条主题 赏秋线路，其中前往广州、云南等地的线路，备受银发旅客青睐。 10月25日上午9时47分，"熊猫专列·安逸号"从成都西站始发，前往广州方向，218名游客开启为期9天的文旅深度游。 福建福州市山水相依，入秋以来，从闽江两岸到"串珠公园"，一幅幅秋日画卷次第铺展，市民游客漫步其中，感受秋日浪漫。 在福建福州市乌龙江湿地公园，水杉林披上了"红妆"，闽江两岸的栾树也换上了"秋日限定"外衣，不少市民游客趁着好天气"捡秋"拾趣， 在江畔草坪上，围炉煮茶、露营野餐。 当地文旅部门也围绕赏秋主题，推出赏秋地图和多条"赏秋+露营""温泉+康养"等精品赏秋线路，串联起各大公园景区和历史文化街区，同 时也结合大众茶馆、亲子秋游 ...

Group 1 - The core theme of the news is the enhancement of inbound tourism in China, particularly through the upgraded "Free Beijing Half-Day Tour" project by Ctrip, which now offers a comprehensive service package including tickets, transportation, SIM cards, and currency exchange [2] - Ctrip is expanding its offerings beyond traditional tourism products by launching a cultural experience restaurant aimed at foreign tourists, utilizing immersive video and 3D technology to showcase Chinese culture and cuisine [3] - The company is focusing on helping supply chain partners seize opportunities in the inbound tourism market, providing translation services in over 20 languages to enhance product accessibility for international customers [3] Group 2 - Ctrip has identified pain points for inbound tourists, such as family travel restrictions and varying dietary needs, and is working with airlines to address these issues [4] - The company is enhancing its inbound tourism product design by emphasizing service details, such as food ingredient labeling, to meet the diverse needs of international visitors [4] - The growth of inbound tourism is seen as beneficial not only for the tourism industry but also for the broader economy and social welfare, as foreign tourists' spending impacts multiple related sectors [4]

Core Insights - Jiangsu Tianmuhu Tourism Co., Ltd. reported its Q3 2025 financial results, indicating a decline in both revenue and net profit compared to the previous year [1] Financial Performance - The company's operating revenue for Q3 was approximately 140 million yuan, representing a year-on-year decrease of 1.23% [1] - The net profit attributable to shareholders was about 28.53 million yuan, reflecting a year-on-year decline of 13.19% [1] - The net profit after deducting non-recurring items was around 28 million yuan, which is a decrease of 13.29% year-on-year [1]

北京商报讯（记者 吴其芸）10月22日，北京商报社举办以"240小时免签政策下的入境游"为主题的2025 深蓝智库年度沙龙。北京市文化和旅游局相关负责人介绍，2025年1—9月，北京入境游市场呈现快速增 长的态势，全市共接待入境游客388.4万人次，同比增长42.9%；实现旅游花费50.2亿美元，同比增长 47.1%。在刚刚过去的国庆中秋假期中，北京共接待入境游客11.9万人次，同比增长48%，实现入境游 客花费12.3亿元，同比增长54.1%。 ...

Core Viewpoint - Mianyang, a city known for its technological innovation, is successfully integrating cultural tourism with local events, particularly through its football league, showcasing a unique model of "technology + cultural tourism" that enhances visitor experience and promotes local consumption [2][5][9]. Group 1: Event Integration and Local Impact - The Sichuan Super League matches in Mianyang have transcended sports, becoming platforms for promoting local culture and tourism, exemplified by events like the "Enjoy Sichuan Super League" consumer market [2][4]. - Mianyang's recent football match against Guangyuan not only resulted in a victory but also highlighted the city's innovative approach to merging sports with cultural tourism [2][4]. - The city has seen significant tourism growth, with A-level scenic spots receiving 12.885 million visitors in the first half of 2025, a 15.02% increase year-on-year [5]. Group 2: Technology and Cultural Tourism Synergy - Mianyang's integration of technology into cultural tourism is deeply rooted in its identity as a "Science City," leveraging local technological advancements to enhance visitor experiences [5][6]. - The use of local technological innovations, such as autonomous buses and robots, during events reinforces the city's branding as a technology hub while providing unique experiences for visitors [6][7]. - The city offers a comprehensive range of "tech tourism" experiences, from interactive exhibits to immersive educational programs, setting it apart from other cities [6][7]. Group 3: Cultural Heritage and Differentiation - Mianyang's rich cultural history, including its association with historical figures and events, provides a strong foundation for its tourism development strategy [10][11]. - The city promotes a diverse range of local tourism products, encouraging each district to develop unique offerings that reflect their cultural heritage, thus avoiding competition and enhancing overall tourism appeal [11][14]. - Mianyang's approach to tourism emphasizes a balance between high-end cultural experiences and accessible local attractions, catering to a wide range of visitor preferences [23]. Group 4: Future Opportunities and Challenges - Despite lacking a single dominant tourism IP, Mianyang's strategy of leveraging multiple local attractions may provide a more sustainable tourism model compared to cities reliant on singular popular attractions [16][22]. - The city is actively working to enhance its brand recognition and visitor engagement through innovative marketing strategies and cultural outreach initiatives [18][21]. - Upcoming events, such as the 2025 Sichuan Provincial Cultural and Tourism Development Conference, are expected to further boost Mianyang's tourism profile and attract more visitors [22].

Investment Rating - The report maintains an "Accumulate" rating for the industry [5] Core Insights - The ice and snow tourism sector is experiencing a surge in popularity, with the ice and snow economy expected to exceed 1 trillion yuan. The government has set a target for the total scale of the ice and snow economy to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [1][2] - The introduction of spring and autumn breaks in various regions is anticipated to boost off-peak travel, with many scenic spots offering discounts to attract visitors [3][4] - The ice and snow tourism concept index has shown significant growth, outperforming the broader social service index, indicating strong market interest and investment potential in this sector [2] Summary by Sections Ice and Snow Tourism - The ice and snow economy is projected to grow significantly, with a government policy aiming for a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030. Recent data shows a 27.8% year-on-year increase in visitor numbers to ski resorts [1] - The popularity of outdoor skiing has surged, with search volumes increasing by nearly 900% since mid-October, indicating a strong market trend [1] - The ice and snow tourism concept index rose by 6.34% in the week of October 20-24, outperforming the social service index by 3.74 percentage points [2] Spring and Autumn Breaks - Various regions are implementing spring and autumn breaks for schools, which are expected to enhance travel during traditionally slow periods. Discounts and special offers from scenic spots are likely to attract more visitors [3][4] - Data indicates a significant increase in hotel bookings and flight reservations for destinations popular during the autumn break, suggesting a positive impact on travel demand [4] Investment Recommendations - The report suggests focusing on companies within the ice and snow tourism sector, such as Changbai Mountain, as well as those benefiting from the new school holiday policies, including Lingnan Holdings and Huangshan Tourism [4][8] - Short-term investment strategies should prioritize companies with strong third-quarter performance and those positioned to benefit from the upcoming holiday seasons [8][9]