今日开幕的黑龙江省第十四届人民代表大会第四次会议上，扩内需、促消费再次成为政府工作报告里的 重点工作，2026年，黑龙江省将举办"购在龙江"等促消费活动超2000场，发放政府消费券8亿元以上。 2025年，黑龙江省开展提振消费专项行动，扩围实施消费品以旧换新，组织系列促消费活动，拉动消费 728.4亿元。激发 首发经济、直播电商等有潜能消费，新设国际国内知名 首店15家，网上零售额同比增 长14.7%。投资结构持续优化，高技术制造业投资同比增长11.5%，民间投资占比提高2.2个百分点。 ...

长沙晚报掌上长沙1月31日讯（全媒体记者 周游）春节消费旺季来临，星城已备好丰盛"消费大餐"。1 月31日，"烟火长沙·乐购新春"2026长沙市春节系列促消费活动正式启动。活动期间，全市商务系统将 围绕"马上有礼""马上焕新""马上团圆""马上潮玩"四大主题，市区两级财政投入5000万元，撬动企业让 利10亿元，在全市范围内举办超过100场重点促消费活动，通过政策与市场"双轮驱动"，为市民和游客 奉献一场规模空前、内容丰富的消费嘉年华。 本次"烟火长沙·乐购新春"活动体系完整，四大主题将点燃星城新春消费热情。 "马上有礼"——千万补贴普惠于民。活动将通过线上线下多渠道，直接发放总计1000万元的政府消费 券。其中，市民熟悉的"福满星城"购物消费节将继续在云闪付、京东、美团、抖音等平台发放520万元 涵盖年货、国潮、亲子等多品类的消费券。春节9天假期，将重磅推出480万元"马上开奖"有奖发票活 动，单笔消费满200元即可扫码即时抽奖，让消费惊喜不断。更值得一提的是，"票根福利"跨界联动活 动，将打通住宿、餐饮、文旅、交通等多个环节，实现"住宿送景区门票""用餐赠观影优惠""看演出享 打车补贴"等福利叠加，让市民 ...

格隆汇1月31日｜据中新网，1月31日开幕的黑龙江省第十四届人民代表大会第四次会议上，扩内需、促 消费再次成为政府工作报告里的重点工作，2026年，黑龙江省将举办"购在龙江"等促消费活动超2000 场，发放政府消费券8亿元以上。 2025年，黑龙江省开展提振消费专项行动，扩围实施消费品以旧换 新，组织系列促消费活动，拉动消费728.4亿元。激发首发经济、直播电商等有潜能消费，新设国际国 内知名首店15家，网上零售额同比增长14.7%。投资结构持续优化，高技术制造业投资同比增长 11.5%，民间投资占比提高2.2个百分点。1000个省级重点产业项目完成投资1865.7亿元、同比增长4%， 243个重点项目建成投产。招商引资效果明显，新落地项目、实际利用内资分别同比增长18.7%、 31.3%。 ...

中国经济丨深度报告 [Table_Title] 房价回暖之前，消费何处掘金？ ——消费第二曲线系列之一 research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 通过研究房价与消费的关系，我们得到 3 个核心结论：1）当前房价下行可能仍对消费有压制 作用，但影响集中在东南沿海地区。2）当前国内仍处在居民缩表前期，但区域分化大。中部、 西部、东北地区消费受缩表影响小，即便房价下行，居民消费也仍可能随经济景气复苏率先改 善。3）消费表现更好的区域，服务消费复苏势头良好，消费表现更弱区域，服务消费增速也相 对有韧性。地产周期后半段，服务消费强度或持续高于耐用品消费。 分析师及联系人 [Table_Author] 于博 SAC：S0490520090001 SFC：BUX667 请阅读最后评级说明和重要声明 2 / 31 %% %% %% %% %% %% %% %% research.95579.com 2 [Table_Title 房价回暖之前，消费何处掘金？ 2] ——消费第二曲线系列之一 [Table_Summary2] 当前，为什么需要观察房价与消费的关系 宏观层 ...

Core Viewpoint - The opening of the first state-owned discount warehouse in Rizhao, operated by a state-owned supply chain company, aims to provide citizens with a one-stop shopping experience while supporting local rural revitalization and demonstrating social responsibility [1]. Group 1: Project Overview - The discount warehouse, named "Hi-Go Discount Warehouse," is located at the intersection of Xinghai Road and Zhaoyang Road, covering an area of 1,500 square meters and offering nearly 2,000 types of products, including staple foods, trendy snacks, and daily necessities [3]. - The project integrates resources from well-known retail brands, focusing on "direct sourcing and extreme cost performance" to meet diverse consumer needs and save shopping time and costs for citizens [3][5]. Group 2: Operational Strategy - The discount warehouse leverages deep cooperation with the well-known retail brand Anhui Yidu, utilizing its mature operational system and strong supply chain resources while adhering to state-owned quality control standards [5]. - By adopting a "direct sourcing" model, the warehouse eliminates intermediaries, significantly reducing operational costs and allowing citizens to purchase reliable products at lower prices [5]. Group 3: Community Impact - The discount warehouse serves as a free sales platform for local specialty agricultural products, helping farmers expand their sales channels and increase their income, thus contributing to rural revitalization [5]. - During the trial operation period, the project will launch multiple promotional activities to provide tangible benefits to the public [5][6].

Core Viewpoint - The manufacturing PMI in January fell below the growth line, indicating a decline in economic activity and a need for stronger foundational support for economic recovery [3][5]. Manufacturing Sector - The manufacturing PMI for January is reported at 49.3%, a decrease of 0.8 percentage points from the previous month, indicating fluctuations in manufacturing operations [5]. - The new orders index dropped to 49.2%, down 1.6 percentage points, reflecting a tightening of market demand [5]. - Seasonal factors and changes in the export environment are contributing to the slowdown in market demand, with the new export orders index at 47.8%, a decline of 1.2 percentage points [5][7]. - The production index remains in the expansion zone at 50.6%, despite a decrease of 1.1 percentage points, suggesting continued overall expansion in manufacturing [7]. - The prices of major raw materials and factory output have increased, with the purchasing price index at 56.1% and the factory price index at 50.6%, indicating an improvement in overall price levels in the manufacturing market [7]. Non-Manufacturing Sector - The non-manufacturing business activity index is at 49.4%, down 0.8 percentage points, primarily due to a decline in the construction sector [10]. - The service sector remains relatively stable, with the business activity index slightly decreasing by 0.2 percentage points, maintaining around 49.5% [10][11]. - The service industry anticipates a boost from the upcoming Spring Festival, with a business activity expectation index of 57.1%, indicating optimism for consumer-related services [10][11]. Economic Outlook - The overall economic climate is expected to be influenced by changes in export growth, the domestic real estate market, and the timing and intensity of growth-stimulating policies [8]. - There is potential for monetary policy easing in the second quarter, with fiscal policies aimed at boosting consumption and investment expected to gain momentum [8].

Group 1 - The core question for many is where the money will come from in 2026 [2] - The article highlights five key concepts related to business strategies in the face of insufficient domestic demand [3] - Companies are facing a significant challenge of insufficient domestic demand, leading to limited market capacity [5][6] Group 2 - To survive in a competitive environment, companies must increase their competitive efforts, which can lead to a cycle of overwork and reduced profits [7][8] - One potential solution to this issue is to expand overseas, which has evolved significantly compared to traditional export methods [9][10] Group 3 - An example of successful overseas expansion is Miniso, which not only sells products abroad but also relocates its entire value chain, including branding and R&D, to international markets [11][12] - Engaging with private domain users to understand their preferences allows for rapid product development and brand establishment in foreign markets [12][13] Group 4 - Leading companies are beginning to explore overseas markets, but successful expansion requires integrating complex supply chain systems [14][15] - Tesla's operations in Shanghai exemplify the importance of a robust supply chain network, which supports rapid production and delivery [20][21] Group 5 - Companies can leverage their unique advantages to succeed in overseas markets, such as cost advantages or product innovations [23][24] - For instance, a factory owner in Yiwu has found success by selling products on cross-border platforms at prices double those in the domestic market [25][26] Group 6 - Building long-term trust in familiar social networks is crucial for business success, as demonstrated by the story of a local entrepreneur who prioritizes employee welfare and customer feedback [31][34] - This approach fosters a cycle of trust and loyalty among customers, leading to sustained business growth [36] Group 7 - The article discusses the shift in consumer behavior towards a desire for better experiences, highlighting opportunities for businesses to meet these evolving demands [38][39] - Innovative services, such as travel photography for retirees, can create new consumer needs and drive demand [40][41] Group 8 - As traditional large-scale business opportunities diminish, a more refined and heartfelt commercial ecosystem is emerging, focusing on fulfilling ordinary people's aspirations for a better life [43][46] - Companies that can create meaningful experiences and meet these needs may find significant opportunities for growth in the future [46]

Core Viewpoint - The consumption market in Hebei is experiencing a significant boost as the New Year approaches, driven by new national subsidy policies and enhanced supply to meet diverse consumer needs [1][2]. Group 1: Consumer Behavior - Consumers in Xiong'an New Area are benefiting from local access to traditional products, reducing the need to travel to Beijing or Tianjin for New Year shopping [1]. - The introduction of various new brands and discount offers, along with the use of consumer vouchers, has made shopping more attractive for consumers [2]. Group 2: Market Dynamics - The Xiong'an New Area is launching a series of promotional activities, including the "New Spring Carnival," to stimulate consumption and enhance the shopping experience [2]. - The implementation of a new round of subsidies for consumer goods, covering categories like automobiles and home appliances, is expected to drive sales and increase foot traffic in stores [3]. Group 3: Seasonal Trends - The demand for festive flowers has surged, with specific varieties like butterfly orchids and longevity flowers becoming popular among consumers [3]. - Local markets are bustling with activity, showcasing a variety of traditional products and festive foods, contributing to a vibrant shopping atmosphere [4].

Investment Rating - The report does not explicitly provide an investment rating for the chain franchise industry in China Core Insights - The scale of China's chain franchise industry is approaching 3 trillion yuan, with the "brand invitation" model gradually becoming the mainstream of the industry [7][21] - The industry has undergone five stages of development, transitioning towards compliance, professionalism, and ecological upgrades [8] - The rise of professional and super franchisees is reshaping the market, with a focus on standardized and regulated franchise processes [9][18] - The shift from a "quick franchise" model to a "brand invitation" model emphasizes long-term value and operational quality [33] Summary by Sections 1. Industry Overview - China's chain franchise industry is nearing a scale of 3 trillion yuan, with the brand invitation model becoming the mainstream [7] - The industry has evolved through five stages: exploratory, initial, regulatory, mature, and brand invitation era, reflecting changes in policy, technology, and market demand [8] 2. Current State of Franchise Operations - Franchisees are increasingly focusing on meticulous management, with a trend towards multi-brand strategies [46] - Approximately 90% of market participants operate two or more brands, indicating a diversification strategy [46] - The majority of franchisees (63.1%) focus on a single industry, emphasizing deep exploration of niche markets [48] 3. Characteristics of Franchisee Groups - The report highlights the emergence of professional and super franchisees as the dominant groups in the market [9] - Franchisees prefer to manage their stores independently, with a significant portion of the restaurant industry adopting self-management models [60] 4. Case Analysis - The timing of entry and store models are critical for franchisee success, with a need for multi-dimensional evaluation in popular sectors [44] 5. Franchise Operation Strategies - Key factors for investment effectiveness include product selection, site selection, and operational fit [5] 6. Industry Trends - The industry is witnessing parallel developments in digitalization and refined operations, with supply chain integration and differentiated niche markets becoming new competitive paths [5][18] - The supply chain's maturity is reducing information asymmetry between sectors, leading to intensified competition and shorter franchise store lifecycles [35]

Core Points - A series of important national standards will be implemented starting February 1, aimed at guiding and regulating the development of emerging and future industries, promoting the application of results and standards, protecting consumer rights, and ensuring public safety [1] Group 1: Software and Communication Standards - The Software Process Capability Maturity Model (GB/T 45989—2025) establishes a framework for software process capability, enhancing management levels and promoting the sustainable development of the software industry in China [2] - The 5G Mobile Communication Network Security Technical Requirements (GB/T 46462—2025) set forth security architecture and requirements for access, network security, user privacy protection, and safety services, enhancing communication security capabilities [3] Group 2: Energy and Technology Standards - The Energy Metering Equipment Allocation and Management Guidelines (GB 17167—2025) outline mandatory requirements for energy metering equipment, aiming to improve energy management and economic efficiency in energy-consuming units [4] - The Guidelines for the Transformation of Scientific and Technological Achievements into Standards (GB/T 33450—2025) provide guidance for analyzing and assessing the feasibility of transforming technological achievements into standards, promoting integration with innovation [5] Group 3: Educational and Health Standards - The National Standard for Student Physical Health Testing Equipment (GB/T 19851.12—2025) defines requirements and testing methods for physical health testing equipment, ensuring quality and safety in school sports equipment [6] - The General Technical Requirements for Student Nap Desks and Chairs (GB/T 46016—2025) establish standards for nap furniture in schools, addressing the needs of non-boarding students and promoting their health [7] Group 4: Consumer and Safety Standards - The Guidelines for the Design of Elderly Furniture (GB/T 46015—2025) provide design principles and considerations for furniture aimed at elderly users, enhancing their quality of life and safety [8] - The Barcode Symbol Placement Requirements (GB/T 14257—2025) standardize barcode placement on products, improving data collection efficiency in the supply chain [10] - The Consumer Experience Center Construction and Service Guidelines (GB/T 46705—2025) and the Comparative Testing Requirements for Consumer Goods (GB/T 46708—2025) aim to enhance product quality and service levels through objective evaluations [11] - The Elevator Safety Requirements (GB/T 24803.2—2025) establish safety parameters for elevators, providing a technical basis for safety evaluations [12] - The Basic Requirements for Earthquake Rescue Teams (GB/T 46578—2025) outline capabilities and training requirements for rescue teams, improving disaster response effectiveness [13]