Investment Rating - The report indicates a mixed investment outlook for the global consumer market, with strong resilience in high and middle-income consumer categories, while low-income consumers face weakened purchasing power [1][2]. Core Insights - The global consumer market shows significant differentiation, with high and middle-income categories demonstrating strong demand resilience, while low-income consumers are struggling [1][2]. - Essential consumer goods outperformed discretionary goods in Q4, driven by high inflation impacting low-income purchasing power, leading to a preference for cost-effective products [1][3]. - The global beauty market is expected to grow at around 4% in 2025, with emerging markets outperforming developed regions [1][12]. Summary by Sections Global Consumer Market Performance - The performance of global consumer goods companies in Q4 shows significant regional disparities, with North America experiencing flat overall demand and Europe outperforming [2]. - Japan's consumption growth is driven by inflation and inbound tourism, while Southeast Asia and India remain active markets [2]. Essential vs. Discretionary Goods - Essential goods performed better than discretionary goods in Q4 due to macroeconomic uncertainties, with leading companies in various sectors likely to show more pronounced performance [3]. Sportswear and Apparel Trends - The global sportswear industry saw strong growth in outdoor sports segments, while the mass apparel market remains competitive [4]. - U.S. holiday shopping season promotions boosted sales, but a slight decline is expected in 2025 due to macro uncertainties [4]. Beauty Market Dynamics - The beauty market varies significantly across regions, with North America facing pressure in mass cosmetics, while high-end fragrances continue to grow [7]. - The Chinese beauty market is facing challenges, with a projected retail sales decline in 2024 [8]. Food and Beverage Industry Outlook - The global food and beverage industry faces challenges from low-income consumer pressures in developed markets and slowing income growth in emerging markets [10]. - North American food demand is under pressure, while beverage demand remains relatively stable [10][11]. Future Projections - The beauty industry is expected to see a 4% growth rate in 2025, with emerging markets like India and Southeast Asia becoming key performance drivers for overseas beauty companies [12]. - The food and beverage sector is likely to experience a decline in revenue expectations but maintain earnings per share (EPS) stability due to effective cost management [10].

北京时间 3 月 19 日下午，安踏（2020.HK）发布了 2024 年全年业绩。由于安踏在今年一月份和去年十月份已经公布过 2024Q3、Q4 的运营表现，因此，市场对于 总收入的预期把握相对较准， 但引发市场担忧的核心点还是在于安踏盈利能力的下降。 具体要点如下： 1.整体业绩：营收小超预期，盈利能力不及预期 ：24H2 公司实现营收 370.9 亿元，同比增长达到 13.4%，与前期公布的零售流水相比，营收端小超市场预期 （356.5 亿元）。毛利率和预期基本一致，但在激烈的市场竞争下，由于公司加大了市场推广力度叠加对现有店铺的升级调改，费用支出高增使得核心经营利润不 及预期。 2、FILA 偏弱，安踏稳健，其他品牌高增： 分品牌看，安踏主品牌实现营收 174.5 亿， 小超 市场预期（170.8 亿）。 海豚君认为主要系安踏主品牌下半年增加了 高性 价比产品的推出，并增加了在高性价比店型——超级安踏中的陈列 。FILA 和市场预期基本一致，中个位数的增长，相较于前两年双位数以上的增长明显回 落。 让海豚君眼前一亮的是其他品牌在高基数下仍然实现了 64% 的高速增长，全年营收超过 100 亿，妥妥成了 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - AMER reported a revenue of $5.18 billion for 2024, representing a year-on-year increase of 17.8%, with an adjusted net profit of $240 million, recovering from a loss of $340 million the previous year [2][4]. - In Q4, the company achieved a revenue of $1.64 billion, up 23.2% year-on-year, with an adjusted net profit of $90 million, recovering from a loss of $120 million [2][4]. - The company expects a revenue growth of 13% to 15% for 2025, with an adjusted operating profit margin projected between 11.5% and 12% [7]. Revenue Breakdown - By product category, revenue for Technical Apparel, Outdoor Performance, and Ball & Racquet increased by 36%, 10%, and 4% respectively, reaching $2.19 billion, $1.84 billion, and $1.15 billion [7]. - By region, revenue growth was strongest in Greater China (+54%) and Asia Pacific (+46%), while the Americas saw a decline of 13% [7]. - Direct-to-Consumer (DTC) revenue grew by 43% to $2.27 billion, while wholesale revenue increased by 4% to $2.92 billion [7]. Financial Performance - The adjusted operating profit margin for 2024 was 11.1%, an increase of 1.3 percentage points year-on-year, with Q4 margin at 13.6%, up 3.3 percentage points [7]. - The company anticipates net profits of 12 billion, 13.9 billion, and 15.4 billion yuan for 2024, 2025, and 2026 respectively, reflecting year-on-year growth of 17%, 15%, and 11% [7].

疫情时代增长最快的运动品牌，在奥运赛场挑战耐克。 文丨朱丽琨 贺乾明 制图丨黄帧昕 编辑丨钱杨 黄俊杰 本届奥运会已近尾声，穿昂跑的运动员虽然没怎么站在最高领奖台上，但 "昂跑代表队" 还是赢了。 竖向排列、略显古怪的两个字母 "On" 引起了更多人注意。它出现在排名世界第一的女子网球选手红白渐变的网球服上，在每场持续两三个多 小时的比赛中不断跳动在观众视野里。这周末，"On" 还会在女子马拉松夺冠热门选手身上再次受到两个多小时注目。 虽然体育世界最大统治者依旧是耐克，On 在赛场上的曝光还远没 Nike 高——你会看到穿昂跑的运动员正在冲撞印着 Nike 标志的终点线的有 趣画面——挑战者的身影越来越清晰。 昂跑已经成为耐克帝国诸多挑战者里最致命的那一个。耐克过去 60 年间重金推动的跑步运动在新冠疫情期间进一步大爆发，植入几亿人的生 活。但昂跑在此时精准抢走了最愿意花钱的一批跑鞋消费者。年初至今，昂跑市值涨了 38% ，而耐克跌了 32%，一上一下，成立时间相差 46 年的昂跑已有耐克十分之一的规模。 这个瑞士品牌有个完美的运动品牌诞生故事：一位拿过 3 次世界冠军、15 次瑞士冠军的铁人三项选手对世界上 ...

Temu、阿里打架，韩国电商下滑 今年一季度，韩国最大电商平台 Coupang 收入 71 亿美元，同比增长 23%，但净亏损 2400 万美元。 去年同期，它还盈利 9090 万美元。 Coupang 的亏损主要因为收购了持续亏损的奢侈品电商 Farfetch。不过剔除这一因素，它仍然在收入 增长的前提下利润下滑 —— 因为新晋中国对手的竞争。 根据第三方市调机构 Wiseapp Retail Goods 数据，Coupang 有 3000 万月活用户，是韩国第一，但速卖 通和 Temu 增长更快。今年 2 月，速卖通在当地的月活用户达到 820 万，而进入当地只有半年的 Temu、阿里打架，韩国电商下滑 索马里海盗卷土重来 特步的多品牌之路不好走 关注《晚点财经》并设为星标，第一时间获取每日商业精华。 Temu 月活达到近 580 万。到了 3 月，Temu 的月活也已经超过 800 万。 Coupang 创始人兼 CEO 金宝锡在财报电话会上说： 新的中国电商玩家提醒我们，零售业的进入门槛很低，消费者可以比其他行业更快地切换购 物选择，只需几秒钟、滑动手指即可。顾客每次购物都会投出新的一票，并且会毫不犹 ...