证券代码：002575 证券简称：群兴玩具 公告编号：2025-017 广东群兴玩具股份有限公司 第五届董事会第二十一次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 二、董事会会议审议情况 经与会全体董事认真审议后，采用记名投票表决的方式审议通过了如下议 案： 因公司算力业务拓展需要，公司孙公司杭州图灵引擎科技有限公司(以下简 称"图灵引擎科技")与腾讯科技（深圳）有限公司（以下简称"腾讯"）签订 算力服务协议，图灵引擎科技向腾讯提供集群算力服务。 具体内容详见公司同日披露于巨潮资讯网(www.cninfo.com.cn)《关于孙公司 签订算力服务协议的公告》（公告编号：2025-018）。 本次交易在公司董事会审批权限范围内，本议案无需提交股东大会审议。 表决情况：6票同意，0票反对，0票弃权。 三、备查文件 特此公告。 广东群兴玩具股份有限公司董事会 广东群兴玩具股份有限公司（以下简称"公司"）第五届董事会第二十一 次会议于2025年5月16日以现场和通讯相结合的方式召开，会议通知于近日以电 子邮件、电话和专人送达的 ...

Core Viewpoint - The announcement details a significant contract between the subsidiary of the company, Hangzhou Turing Engine Technology Co., Ltd., and Tencent Technology (Shenzhen) Co., Ltd., focusing on a computing power service agreement that marks a strategic move into the AI industry for the company [1][2]. Group 1: Contract Details - The contract is a computing power service agreement between Tencent and Hangzhou Turing Engine Technology, with a focus on AI and machine learning products and related technical services [2]. - The initial quotation under the contract has a validity period of 12 months, divided into a 6-month fixed performance period and a 6-month negotiation performance period [2]. Group 2: Impact on the Company - This contract represents a major breakthrough in the company's computing power service capabilities, indicating recognition from a leading client in the AI industry [2]. - The partnership aligns with the company's strategy of combining internal growth with external expansion, aiming to transition into high-tech industries and new productive forces [2]. - The collaboration is expected to enhance the company's market expansion potential, brand value, and technical service levels in the computing power business [2]. Group 3: Approval Process - The contract was approved during the 21st meeting of the 5th Board of Directors on May 16, 2025, and does not constitute a related party transaction or a major asset restructuring as per relevant regulations [4].

Investment Rating - The report indicates a positive outlook for the maternal and infant industry, driven by supportive policies and expected growth in consumer spending [4][6]. Core Insights - The report emphasizes the transition of China's fertility policy towards comprehensive support for childbirth, which is expected to enhance consumer confidence and spending in the maternal and infant sector [4][17]. - The maternal and infant market has shown resilience, with a compound annual growth rate (CAGR) exceeding 15% from 2018 to 2024, despite a decline in birth rates [6][32]. - The rise of domestic brands in the maternal and infant sector is notable, with significant market share gains in various sub-sectors [6][37]. Summary by Sections 1. Policy Promotion of Fertility - China's fertility policy has evolved from encouraging childbirth to comprehensive support, with various measures being implemented to boost birth rates [4][10]. - The government is focusing on creating a "fertility-friendly" society, with financial incentives and support services being rolled out across different regions [17][18]. 2. Market Growth and Consumer Trends - Despite a decline in newborn numbers, the maternal and infant market is experiencing growth due to consumption upgrades and the diversification of product offerings [6][32]. - The market size is projected to reach approximately 762.99 billion yuan by 2024, reflecting a year-on-year growth of 15% [31]. 3. Beneficiary Industries and Companies - Various sectors are expected to benefit from the growth in the maternal and infant market, including pharmaceuticals, food and beverage, apparel, and household goods [6][41]. - Key companies highlighted include: - Pharmaceuticals: Jinxin Reproductive, LIZHU Group, and BGI Genomics [6][41]. - Dairy: Yili Group and China Feihe [6][42]. - Apparel: Semir and Anta [6][49]. - Household goods: Bear Electric [6][61]. 4. Competitive Landscape - The report notes an improvement in the competitive landscape, with domestic brands gaining market share across various segments, including infant formula and baby care products [6][37]. - The concentration ratio (CR10) for domestic brands has significantly increased, indicating a shift in market dynamics favoring local players [6][37].

Core Viewpoint - Shandong province is implementing multiple measures to promote foreign trade quality products as national goods, enhancing consumer access to high-quality goods at affordable prices [1] Group 1: Promotion of Foreign Trade Quality Products - The "2025 Shandong Foreign Trade Quality Products Shopping Season" and "Foreign Trade Quality Products Chinese Tour" have been launched, focusing on categories such as textiles, daily consumer goods, food, agricultural products, and building materials from mid-May to late June [2] - The Yinzuo Group has opened "Foreign Trade Quality Products Selected Areas" in 62 stores across the province, providing a fast track for foreign trade enterprises affected by international trade environments [2][3] - The products in the foreign trade quality section come with quality inspection reports, ensuring high standards for consumers [2] Group 2: Consumer Engagement and Market Response - Consumers have shown positive responses to foreign trade quality products, with many expressing satisfaction with the quality and affordability [3] - The first foreign trade quality products shopping festival is being held at the Shandong International Exhibition Center, attracting numerous buyers and fostering direct interactions between consumers and suppliers [3][4] - Companies like Kadele Intelligent Technology, which is seen as a "Chinese version of LEGO," are successfully transitioning to domestic markets while maintaining their international sales [3][4] Group 3: Expansion of Domestic Market - Various trade shows and exhibitions are being organized to facilitate the integration of domestic and foreign trade, providing platforms for foreign trade enterprises to expand their domestic market presence [4] - Companies are actively seeking to increase their domestic market share, with current domestic sales accounting for only 20% of total sales for some manufacturers [5] - The shift towards domestic sales is seen as beneficial for companies, allowing for better communication with customers and timely product optimization [5]

Core Viewpoint - The overall sentiment among Dongguan enterprises regarding the recent tariff changes is calm and rational, with many companies adjusting their operations in response to the evolving trade environment [1][6]. Group 1: Impact of Tariff Changes - Following the announcement of mutual tariff reductions between China and the U.S., companies like Lin Feng's resumed shipping orders that had been previously paused, indicating a quick recovery in operations [3][4]. - Many enterprises had already prepared for potential tariff fluctuations, leading to a more composed response compared to previous trade tensions [7][10]. Group 2: Business Adjustments and Strategies - Companies are actively adjusting their supply chains and inventory management, with some, like Lin Feng's, resuming shipments to replenish stock in U.S. warehouses [3][4]. - The toy industry is experiencing pressure from clients to lower prices due to retained tariffs, prompting companies to carefully consider their pricing strategies [4][10]. Group 3: Competitive Landscape and Industry Challenges - The competitive environment is intensifying, with companies expressing concerns over price wars and the need to differentiate their products to avoid being trapped in a cycle of price competition [10][11]. - Many enterprises are exploring ways to enhance product quality and expand their offerings to break free from the intense competition in the market [11][12]. Group 4: Innovation and R&D Investment - Companies are increasingly investing in research and development to improve product competitiveness, with some allocating 8%-9% of their revenue to R&D [9][12]. - The establishment of proprietary brands is becoming a common strategy among manufacturers to reduce dependency on foreign clients and enhance market presence [9][12]. Group 5: Policy Support and Market Opportunities - The "Two New" policies are seen as beneficial for driving demand in downstream industries, indirectly supporting the growth of companies in related sectors [12][14]. - The upcoming implementation of regulations aimed at improving payment terms for small and medium enterprises is expected to enhance cash flow and operational stability [14][15].

Group 1 - The foreign trade business in Guangdong is gradually recovering, with busy scenes reported in various locations [1][2] - Shenzhen Yantian Port, a key foreign trade hub, has seen a significant increase in container truck traffic, with over 10 trucks entering or exiting the port every minute [1] - As of May 16, the number of scheduled shipping routes from Yantian Port to New York and Los Angeles has increased, with 60 and 27 vessels respectively, leading to rising freight rates [1] Group 2 - Companies are actively clearing inventory and expediting shipments as overseas orders begin to recover, with many factories working to fulfill backlogged orders [2] - The cancellation of the tax exemption policy for small goods under $800 in the U.S. has prompted cross-border e-commerce sellers to adjust logistics strategies, increasing demand for sea freight [2] - In Zhongshan, over 80% of companies focus on overseas markets, with production lines becoming active again as previously shelved orders from the U.S. are being revived [3]

Core Viewpoint - The recent US-China tariff reduction has positively impacted businesses, leading to renewed orders and shipping activities, with companies adapting to the changing trade environment [1][2][4]. Group 1: Business Reactions to Tariff Changes - Companies are resuming shipments and fulfilling previously delayed orders following the announcement of tariff reductions, indicating a quick response to the changing trade landscape [2][3]. - Businesses have maintained a calm attitude towards tariff fluctuations, attributing their resilience to past experiences and ongoing market adaptations [4][5]. - The decline in the proportion of trade with the US has allowed companies to focus on enhancing product competitiveness and negotiating power [1][4]. Group 2: Strategic Adjustments and Market Expansion - Companies are exploring new markets and enhancing their product offerings to mitigate the impact of tariff changes and industry competition [5][6]. - Many firms are investing in research and development to improve product quality and competitiveness, with some allocating 8%-9% of revenue to R&D [6][8]. - The establishment of overseas operations is being approached cautiously, as the cost of production abroad remains higher than in China [5][6]. Group 3: Industry Competition and Internal Challenges - Companies are increasingly feeling the pressure of intensified competition within the industry, leading to concerns about pricing strategies and market share [7][8]. - The trend of price competition is evident, with some companies abandoning traditional deposit requirements for new orders, indicating a shift in market dynamics [7][8]. - To break free from intense competition, businesses are focusing on product differentiation and enhancing their brand value through unique offerings [7][8]. Group 4: Policy Support and Market Opportunities - External policies, such as the "Two New" initiatives, are seen as beneficial for market expansion and equipment upgrades, indirectly supporting business growth [8][9]. - Companies are recognizing the potential in high-end and customized product demands, leveraging China's advantages in efficiency, quality, and cost [9].

Core Points - The announcement of the pilot measures for the facilitation of inspection of first-import consumer goods has led to over 20,000 products from 14 multinational brands being included in the whitelist [1][2] - The new facilitation measures aim to address the specific needs of the first-import economy, allowing for "fast and lossless" import inspection for various categories of consumer goods [1][2] - The measures include a "whitelist + differentiated qualification assessment" model, significantly enhancing the efficiency of customs clearance for first-import consumer products [1] Group 1 - The new measures enable "no loss, no waiting" for the inspection of first-import consumer goods, with small batches of 20 items or fewer receiving expedited clearance based on a qualified laboratory's report [2] - For larger batches exceeding 20 items, rapid clearance can be achieved with a valid testing report, eliminating the need for repeated inspections [2] - A mechanism for linking the whitelist of first-import products has been established, with recommendations from the business authorities for key enterprises and new product lists [2] Group 2 - Statistics indicate that in 2024, over 500,000 batches of imported consumer goods such as clothing and toys were processed at the Shanghai port, accounting for half of the national total [3] - The "First Launch Shanghai" series of events held annually from March to May aims to drive consumer traffic by showcasing first-import and first-show products, creating a strong aggregation effect for international brand releases [3] - From January to April of this year, Shanghai added 301 new stores, with high-level stores such as global and Asian first stores making up 16% of the total [3]

这是新消费智库第 2 6 3 5 期文章 新消费导读 新消费 1. 安慕希 × 绿箭推出清新薄荷味酸奶 1. 安慕希 × 绿箭推出清新薄荷味酸奶 2. 52TOYS 上线异形系列新品 3. Alexander Wang 与喜茶携手推出联名系列 4. 和其正推新养生水 5. 雀巢冠能发布抗过敏猫粮新品 6. 山东未来机器人获数亿元战略领投 7. 青岛啤酒拟收购即墨黄酒 100% 股权 8. 博裕基金拟收购北京 SKP 最高 45% 股权 9. 传欧莱雅有意收购 Medi k8 10. 白犀牛完成 2 亿元 B 轮融资 11. 斯嘉丽 · 约翰逊护肤品牌创业伙伴离职 12. PETA 呼吁爱马仕推出纯素奢侈包袋 13. 美团闪购联合百大品牌推出安心闪购计划 14. CRAFT 于上海和南京双城开店 15. 始祖鸟联手松赞推出纳木措主题系列 安慕希官宣推出与绿箭联名的夏季限定新品：清新薄荷味酸奶。该产品融合薄荷与酸奶风味，希望为消费者带来解暑与清凉体验。营养含量方 面，新品采用无蔗糖配方，每瓶含 7.1 克蛋白质。 （ FBIF 食品饮料创新） 2. 52TOYS 上线异形系列新品 52TOYS 重磅官宣「异形」系 ...

Core Insights - The card game industry has seen explosive growth, with a company achieving revenue of 10.057 billion RMB in 2024, a significant increase from 2.662 billion RMB in 2023, and 4.131 billion RMB in 2022, indicating a strong upward trend in the market [3] - The emotional value associated with card collecting has become a driving force for consumer engagement, transforming simple cards into valuable collectibles and investment opportunities [4][17] - The integration of IP marketing, blind box strategies, and community engagement has created a comprehensive emotional marketing loop that resonates with younger consumers [5][10][17] Revenue and Profitability - The card game company reported a revenue of 10.057 billion RMB for 2024, with a cost of sales of 3.2915 billion RMB, reflecting a robust business model [3] - In the previous year, the company achieved a revenue of 100.57 billion RMB, with an adjusted net profit of 44.66 billion RMB, showcasing a year-on-year growth of 277.8% and 378.2% respectively [2] Marketing Strategies - The company has developed a diverse IP matrix with 70 different IPs, including popular franchises like Ultraman and Harry Potter, which has helped in establishing deep connections with consumers [7] - The blind box marketing strategy has lowered entry barriers for consumers, with prices for popular products ranging from 2 RMB to 10 RMB, encouraging repeat purchases [8] - Community marketing has enhanced social interactions among consumers, turning card collecting into a social activity that fosters connections among like-minded individuals [10][14] Consumer Behavior - The younger generation, particularly Gen Z, is more inclined to spend on emotional experiences rather than functional products, leading to a shift in consumption patterns [17][18] - The anticipation and excitement associated with blind box purchases have proven to be significant motivators for consumer engagement, often surpassing the value of the products themselves [9][10] Social Engagement - Live streaming of card unpacking has emerged as a new trend, creating a communal experience that enhances consumer interaction and engagement [13][14] - Physical card shops and pop-up stores have become social hubs, attracting large crowds and facilitating community building around card collecting [16]