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龙眼初上市,高州市召开龙眼营销座谈会
Nan Fang Nong Cun Bao· 2025-07-12 05:07
Core Viewpoint - The article discusses the launch of early-ripening longan in Gaozhou, marking the beginning of the longan season in Lingnan, and highlights the efforts of local government and stakeholders to enhance the quality and marketing of the longan industry [2][6][8]. Group 1: Industry Development - Gaozhou has experienced a bumper harvest for both lychee and longan this year, with lychee sales concluding successfully, prompting a focus on longan marketing [6][7]. - A marketing seminar was held to discuss high-quality development in the longan industry, emphasizing the need to leverage successful lychee marketing strategies for longan [3][8]. Group 2: Government Initiatives - Gaozhou's government is prioritizing longan sales, with a meeting led by local officials to outline strategies for enhancing the longan industry's quality and market presence [15][19]. - Six key requirements were proposed by local officials to improve the longan industry, including enhancing production quality, increasing processing value, expanding sales channels, and strengthening brand recognition [16][19]. Group 3: Stakeholder Engagement - Representatives from major longan-producing towns reported on planting scales, processing status, and past marketing strategies, while also proposing innovative ideas for the industry's development [11][12]. - Discussions among longan enterprises focused on challenges in market expansion, brand building, and price enhancement within the production and sales chain [13].
清风为伴产业兴 | 监督下沉促发展
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-07-12 01:37
与此同时,该市纪委监委围绕特色农产品生产加工、销售经营、技术支持、政策落实等方面持续开展监 督,实现涉农企业发展问题"投诉—督办—整改—反馈"闭环管理,有效解决企业急难愁盼问题10余件。 送果、装果、包装……在嵊州市丘上万亩农业发展有限公司,首条桃形李分拣流水线正有序运转。 "企业发展有没有遇到什么难题?有没有遇到干部吃拿卡要的现象?"近日,嵊州市纪委监委工作人员来 到该公司走访,了解企业生产经营情况,收集企业发展难题,为企业纾困解难。 碧果缀枝头,满山李飘香。时值盛夏,浙江省嵊州市金庭镇各村山坡上种植桃形李的果农们穿梭山间, 一派繁忙景象。 "大姐,你们农场种植桃形李,有享受到政策扶持和惠农补贴吗?"近日,嵊州市纪检监察干部来到华堂 村,实地走访了解村民享受政策补贴情况。 "之前我给果园安装了山地果园轨道机,农业部门按米数进行补贴,给我省了好多钱呢……"果园负责人 姚亚莉说道。走访的纪检监察干部随即拿出惠农补助资金发放台账进行比对核实,确认该市农业农村局 已按政策规定兑付姚亚莉用于生产设施条件改善项目的补助资金。 桃形李是嵊州特色产业,入选全国名特优新农产品名单,是当地山区农民增收致富的支柱产业。其中, 金 ...
广西百色迎芒果丰收 中外客商订单逾亿元
Zhong Guo Xin Wen Wang· 2025-07-11 16:26
广西田东亿升进出口贸易有限公司负责人林德恩告诉记者,公司将鲜芒果及芒果冰棒、芒果汁等产品销 往俄罗斯、日本、韩国等国家及东南亚地区,广受欢迎。今年截至目前,该公司新鲜芒果出口达500个 货柜,芒果冰棒出口约10个货柜。同时,公司每年从东南亚进口大量热带水果鲜销或进行深加工。 百色汇聚桂七芒、台农一号、金煌芒、贵妃芒等优良芒果品种,田东县建成中国唯一国家芒果种质资源 圃,保存国内外品种400余份。 中国农业农村部南亚热带作物中心主任陈忠毅介绍,中国已发展成为世界第二大芒果生产国,也是唯一 实现芒果周年生产供应的国家。芒果精深加工业态蓬勃发展,特别是广西芒果深加工率高,建成芒果原 浆、芒果干及速冻果块等多条生产线,开发出芒果汁、果干、冻块、果醋、酵素等系列产品,打入国际 市场。 中新社广西百色7月11日电 (黄令妍)盛夏时节,芒果进入丰收季。广西百色市官方11日介绍,2025年当 地芒果种植面积达125万亩,预计产量128万吨,规模居中国地级市第一。 2025年中国农民丰收节芒果丰收季促消费活动·百色芒果营销季当天启动,中外客商纷至沓来,现场签 约超1亿元人民币。 百色市官方称,"百色一号"果蔬绿色专列成功对接中 ...
百果园 (02411)打造“升级范式”:战略转型成效显著,新一轮成长周期启动在即
智通财经网· 2025-07-11 10:12
Core Viewpoint - The strategic transformation of the domestic fruit retail leader, Baiguoyuan, is showing initial positive results, with key operational data indicating a new growth cycle is beginning [1][2][3] Group 1: Strategic Transformation - Baiguoyuan's strategic transformation is driven by the dual trends of consumption upgrading and downgrading in the domestic market, leading to increased consumer demand for "high quality" and "high cost-performance" fruits [1][2] - The "High Quality and Cost-Performance Reputation Campaign" is a core initiative, featuring monthly promotions of selected high-value fruits to enhance customer loyalty and drive foot traffic [2][3] Group 2: Operational Performance - The "Good Fruit Reward" campaign has led to significant sales increases, with the first phase seeing a 234% increase in sales of kiwifruit priced at 5.9 yuan each, and the second phase achieving nearly 2,800 tons of sales for autumn pears, setting a five-year record [3][4] - Overall customer traffic has increased by 1,078% year-on-year, indicating successful validation of the company's strategic positioning [3] Group 3: Profitability and Supply Chain - The strategic focus on high-quality and cost-effective products is expected to optimize Baiguoyuan's profit structure, enhancing overall profitability and operational efficiency [4][5] - The company has established a global supply chain network, collaborating with over 800 direct sourcing bases across 26 countries, which strengthens its brand barrier and supports long-term value creation [6] Group 4: Store Optimization and Future Growth - Baiguoyuan has closed 966 underperforming stores to concentrate resources on more profitable locations, improving overall operational efficiency [7][8] - The company is set to restart its expansion in 2026, with expectations of revenue recovery and accelerated growth driven by improved product structure and customer traffic [7][8]
丰宁公司:绿色希冀及时保障果树生长
Zhong Guo Neng Yuan Wang· 2025-07-11 08:31
据了解,原农水果园是一家从事水果种植、农产品销售及加工的小微企业,果园主要种植苹果梨、苹 果、沙果梨等品种。当前正值6-8月的果实"坐果期",急需大量灌溉以保证果实饱满香甜。丁先生前来 申请用电时十分焦急,因七月雨水不足,地里的果树已不能再等。然而,接到丁先生的紧急申请时,带 电作业班内大部分人员已安排在其他工作中,一时难以调配。 "班长,我可以参加这次作业!这样人手就够开展工作了。"关键时刻,带电作业班员工张啸颖主动"请 缨"。为尽快解决丁先生的燃眉之急,班组迅速组织,仅在七个工作日内就在35千伏九龙变电站10千伏 九道沟518线路静雅分支006号杆成功实施带电接引流线作业,及时为果园送上了电,保障果树关键生长 期的用水需求。 "真是太感谢咱们供电公司的员工了!前几天刚去提报用电需求,今天就上门接电了,真是把我们小微 企业的需求放在第一位,记在心上。"7月8日,丰宁县五道营乡原农水果园的园主丁先生感激地说道。 "尤其要感谢带电作业班的那位女员工,这么热的天,穿着厚厚的绝缘服为我们果园接电。看着她满脸 的汗水,我这心里真是既感动又过意不去。" "丁先生,您太客气了,这都是我们应该做的。能让您满意,是我们工作最 ...
余杭串联农文旅燃爆“甜蜜经济”
Hang Zhou Ri Bao· 2025-07-11 02:35
作为良渚文化大走廊全年文旅活动的夏季主场,鸬鸟寻蜜季中,蜜梨情景剧演绎着梨韵千年,露营 音乐会律动山野,"箱"约鸬鸟后备箱集市上人潮涌动……傍晚时分,"长三角生活派对"之"鸬鸟来野 梨 享派对"将现场气氛推向高潮。 为让游客充分体验夏日快乐,即日起至7月13日,鸬鸟将提供限定数量的梨享派对体验票。游客可 通过飞猪进行"零元购",并凭借电子凭证免费预约蜜梨乐园和乐高探索营,以及亲子剧观演券、非遗手 作体验课等多项福利。 接下来的两个月里,鸬鸟还策划了"沐·乡野""探·智野""觅·乐野""游·绿野"四大暑期系列活动,通过 构建"看景+带娃+带宠"的跨场景体验链,推动鸬鸟逐步成为长三角口口相传的微度假首选地。"通过这 一系列的建设,我们有信心实现蜜梨种植超万亩,蜜梨产业集群年收入超10亿元。"鸬鸟镇相关负责人 说。 梨香漫溢,笑语盈野。近日,长三角生活派对之"鸬鸟来野"2025寻蜜季暨良渚文化大走廊"渚多好 戏·夏果狂欢"活动在余杭区鸬鸟镇蜜梨乐园盛大开幕,以蜜梨为媒,鸬鸟串联农文旅全产业链,燃爆夏 日"甜蜜经济"。 开幕式上,蜜梨抹茶、醋梨爽、枇杷秋梨膏等蜜梨衍生新品纷纷亮相,鸬鸟镇还发布了《鸬鸟蜜梨 全产业链高 ...
百果园20250709
2025-07-11 01:13
百果园 20250709 摘要 百果园 2024 年全年净亏损 3.9 亿元,主要由于执行高性价比战略导致 毛利率从 11.5%下降至 7.4%,毛利额减少约 5.5 亿元。为提升竞争力, 公司策略性让利消费者,短期内影响了盈利能力。 百果园积极调整门店结构,2024 年净减少 966 家门店,预计 2025 上 半年继续关闭约 400 家低效门店。调整后,订单量与客流呈双位数增长, 4 月以来通过产品结构调优和毛利品销售指导支持,毛利率和单店毛利 额有显著提升。预计下半年重启扩张。 百果园坚持高品质、高性价比战略,聚焦提升单店盈利能力、优化门店 投资成本和拓展国内外市场。国内市场深耕餐饮、茶饮等渠道,海外市 场拓展蜜瓜、蓝莓等品类,并已在印尼开设线下门店。 为提升加盟商投资回报率,百果园取消特许权使用费,推出开业补贴政 策,并优化装修方案和设备,将单店初始投资成本从 28 万元降至 23.4 万元,显著缩短门店回本周期至两年左右。 2025 年上半年同店销售整体持平,但客流实现同比双位数增长。同店 销售主要受全国性降价影响,如草莓和车厘子。单店毛利额同比个位数 增长,环比双位数增长,毛利率低个位数提升。礼品 ...
鲜桃旺销甜蜜增收
Jing Ji Ri Bao· 2025-07-10 22:07
除了品类和产地,消费者购买桃子时的关注点愈发明确。"爆甜多汁""皮薄多汁""现摘新鲜"位列桃子消 费关键词热度前三名,表明口感、外观与产地新鲜度成为影响用户消费决策的关键因素。从地域消费分 布看,华南、华东市场为桃子的主要消费区域,广东、北京、江苏三省份占据销量榜前三名。此外,随 着冷链物流的普及与平台供应链下沉能力的增强,西部等地区市场表现活跃,新疆、海南、西藏等地销 量同比增长明显,正成为桃子消费的新增长区域。 从产地到品类,从口感到包装,桃子这一传统水果正以更细分、更精致的姿态焕发新活力。未来,如何 围绕不同产地特色和细分种类口感构建品牌识别、掌握消费心理,将成为桃子产业升级的重要突破口。 (文章来源:经济日报) 进入盛夏,随着桃子主产区陆续进入采摘高峰期,市场消费也快速升温。数据显示,桃子整体销售热度 走高,水蜜桃、油桃、黄桃成为销量占比前三名的品类,鹰嘴桃、黄金蟠桃等品种则展现出强劲增长势 头,同比增速均超7倍。 从产地来看,山东临沂蒙阴、江苏无锡阳山、四川成都龙泉驿位列销量前三名。其中,蒙阴桃品类齐 全、供货稳定,毛桃、油桃、蟠桃等品类应有尽有,占总销量16%。泰安肥城、宁波奉化、安徽砀山等 产地 ...
(乡村行·看振兴)山西襄垣:香瓜上市采摘忙 “甜蜜”产业促振兴
Zhong Guo Xin Wen Wang· 2025-07-10 16:13
Core Viewpoint - The article highlights the successful cultivation of sweet melons in Xiangyuan County, Shanxi Province, which has become a significant source of income for local villagers and a key driver for rural revitalization [1][2]. Group 1: Industry Overview - The sweet melon industry in Xiangyuan County is thriving, with local farmers leveraging traditional cultivation techniques and modern management practices to enhance yield and quality [2]. - The unique soil conditions and the accumulated experience of the villagers contribute to the high market demand for their sweet melons, which are noted for their vibrant color and sweet, juicy taste [2]. Group 2: Economic Impact - In 2025, the sweet melon planting area in the village is projected to exceed 200 acres, with an expected yield of 600,000 pounds, translating to nearly 20,000 yuan in income per acre for the villagers [2]. - The growth of the sweet melon industry is seen as a vital pathway for local residents to increase their income and improve their livelihoods, showcasing the effectiveness of developing specialty crops [2]. Group 3: Future Plans - The village plans to expand its sweet melon cultivation, introduce superior varieties, and upgrade planting techniques to enhance the regional brand of sweet melons, further supporting rural revitalization efforts [2].
铭记历史 缅怀先烈丨从平原烽火到振兴崛起——冀鲁豫抗日根据地的今昔巨变
Xin Hua She· 2025-07-10 13:42
Core Viewpoint - The transformation of the Hebei-Shandong-Henan anti-Japanese base from a battlefield to a vibrant area of development and revitalization is highlighted, showcasing the integration of historical legacy with modern economic growth [1][6]. Group 1: Historical Significance - The Lu Xinan Martyrs' Cemetery in Shandong serves as a memorial for over 10,000 heroes who sacrificed their lives during the Anti-Japanese War and the Liberation War, symbolizing enduring loyalty [1]. - The historical sites in the region, such as the red education base in Hebei, continue to educate future generations about the sacrifices made during the war, with over 200,000 participants expected in 2024 for ideological practice and research activities [5][6]. Group 2: Economic Development - The former battlefields are now transformed into productive agricultural areas, such as the standardized kiwi orchards in Nanyang, which utilize modern agricultural practices and have become local economic staples [3][6]. - The textile industry in Nangu City has evolved significantly, with the annual production of fine cashmere fabric reaching 2.5 million square meters, exporting to Europe and America, and generating revenues five times higher than ordinary fabrics [6]. - The local clothing and apparel industry cluster is projected to achieve an operating income of 14 billion yuan in 2024, benefiting nearly 40,000 people through increased income opportunities [6].