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10个月狂开5000家门店,又一餐饮万店品牌诞生
Xin Lang Cai Jing· 2025-11-25 05:31
Core Insights - Luckin Coffee has officially surpassed 10,000 global stores, becoming the third coffee brand in China to achieve this milestone, following Luckin Coffee and Kudi Coffee [1][11][12] - The rapid expansion of Luckin Coffee is evident as it doubled its store count from over 4,500 at the beginning of the year to over 10,000 in just over 10 months [2][3] Expansion Strategy - Luckin Coffee's aggressive expansion includes a focus on first-tier cities, with a new franchise policy offering two years of fee waivers in major cities like Beijing, Shanghai, and Guangzhou [3][6][8] - The brand has already opened over 1,000 stores in first-tier cities, with Beijing alone having 100 stores [7] Market Dynamics - The achievement of 10,000 stores indicates a shift in strategy, as Luckin Coffee aims to solidify its presence in both lower-tier and higher-tier markets [10][12] - The coffee market is experiencing a trend where consumer demand is shifting towards high-quality, affordable options, supported by the supply chain of the parent company, Mijue Group [13][15] Competitive Landscape - With the entry of Luckin Coffee into the 10,000-store club, competition in the affordable coffee segment intensifies, with existing players like Luckin and Kudi already established [11][17] - New entrants are also emerging, offering ultra-low prices, which poses a challenge for Luckin Coffee to maintain its market position while expanding [18]
幸运咖门店数破万家:咖啡价格战会加剧吗?丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-25 03:03
Group 1 - Luckin Coffee has surpassed 10,000 stores globally as of November 24, 2025, with pricing primarily between 6-8 yuan, making it cheaper than its competitor, Kudi, which has a flat price of 9.9 yuan [1][2] - As of the end of Q3, Luckin Coffee operates 29,214 stores, while Kudi has 18,000 stores. Luckin Coffee has expanded to over 300 cities, including more than 1,000 stores in first-tier cities [2] - The rapid growth of Luckin Coffee is attributed to the competitive landscape driven by delivery service wars, with a 164% year-on-year increase in new store openings in Q2 [2] Group 2 - The reduction of delivery subsidies is impacting the coffee market, with Luckin Coffee's same-store sales growth facing short-term pressure as noted by its executives [3][4] - The coffee price war may stabilize as delivery subsidies decrease, with expectations that prices will settle in a certain range, potentially around 6-8 yuan for Luckin Coffee [6][9] - Luckin Coffee's growth trajectory positions it as a strategic competitor to established players like Luckin and Kudi, especially as it reaches a significant scale [8][9]
幸运咖成为第三家门店数量破万的咖啡品牌
Jing Ji Guan Cha Wang· 2025-11-24 12:18
2023年,受价格战等因素影响,幸运咖一度门店数量增长速度放缓。2025年初,幸运咖立下要开1万家店的目标,并扩充市场端人员,降低了开店成本。根 据幸运咖的招商政策,不包括店面装修、租金、转让费等费用,开出一家店的费用是12.7万,其中包括1万元的加盟费、6.6万元的设备费用、3.4万元的首批 物料费等。 一位在县城开幸运咖的加盟商说,在当地开一家瑞幸咖啡门店的成本是幸运咖的两倍多,由于门槛低,所以吸引了很多人前来询问怎么开幸运咖。在他看 来,这些人多为餐饮小白,不懂得如何经营一家店。 11月24日,蜜雪集团(2097.HK)旗下咖啡品牌、被视为第二增长曲线的幸运咖宣布其全球门店数量突破1万家,这是中国第三家门店数量破万的咖啡品 牌,前两家是瑞幸咖啡和库迪咖啡。幸运咖主要产品定价在6元—8元,较前两者价位更低。 早在2017年,幸运咖被蜜雪集团入股孵化,成为独立品牌,由郑州一间精品咖啡店主理人负责运营。2020年,蜜雪集团全资收购幸运咖后,从招商部、市场 部、品牌部等部门各抽调一人,组成了幸运咖的早期团队,并立下了"五年再造一个蜜雪冰城"的目标。 上海啡越投资管理有限公司董事长王振东说,幸运咖是首个由茶饮品牌 ...
氪星晚报 |幸运咖全球门店数突破10000家;消息人士称京东工业计划下周启动IPO,拟募资至多5亿美元;
3 6 Ke· 2025-11-24 10:53
Group 1: JD Industrial IPO - JD Industrial plans to launch its IPO in Hong Kong next week, aiming to raise up to $500 million [1] - The company is currently in discussions with investors and plans to set the issue price on December 8, with the official listing on December 11 [1] Group 2: Antai Technology - Antai Technology successfully completed a project worth 30 million yuan for the EAST new upper filter target plate, passing expert group acceptance [1] - The company also secured a significant order worth nearly 70 million yuan for the BEST fusion device filter target plate and integration project [1] Group 3: Wenyan Zhixing Financial Results - Wenyan Zhixing reported total revenue of 171 million yuan for Q3 2025, a year-on-year increase of 144.3% [2] - Product revenue surged by 428% to 79.2 million yuan, while service revenue grew by 66.9% to 91.8 million yuan [2] - Autonomous taxi revenue skyrocketed by 761% to 35.3 million yuan, increasing its share of total revenue from 5.8% to 20.7% [2] Group 4: Lazada Sales Performance - Lazada's LazMall saw sales increase by over 11 times during the Double 11 shopping festival, with average order value rising by 141% [3] - In Singapore, LazMall's average order value increased by 278%, and order volume grew more than fourfold [3] Group 5: Hema's Growth Plan - Hema announced the "Co-creation and Symbiosis" growth plan, aiming to support 10 partners with annual sales exceeding 1 billion yuan within three years [4] - The plan also targets assisting 100 suppliers to triple their sales in the same timeframe [4] - Hema's budget community supermarket, Super Box, has opened its first franchise application channel [4] Group 6: China Wangwang Financial Results - China Wangwang reported a profit attributable to equity holders of 1.717 billion yuan for the first half of the 2025 fiscal year, a decrease of 7.8% year-on-year [5] - The company's revenue for the same period was 11.108 billion yuan, reflecting a growth of 2.1% [5] Group 7: Tesla Model Y Delivery Update - Tesla updated the expected delivery date for the Model Y Long Range All-Wheel Drive version to 8-13 weeks [6] Group 8: Lucky Coffee Expansion - Lucky Coffee announced that its global store count has surpassed 10,000, covering over 300 cities in China [7] - The number of stores in first-tier markets has exceeded 1,000, with 100 stores in Beijing [7] Group 9: Investment and Financing - The commercial chain enterprise "Tian Tian Bai Ying" recently completed several million yuan in Series A financing, with funds allocated for blue-collar technician training, core scheduling algorithm development, and supply chain efficiency improvements [9] Group 10: New Product Launch - Doubao Input Method has officially launched, offering both voice and keyboard input options, supporting multiple dialects and automatic error correction [10] Group 11: Changan Automobile's Robotics Initiative - Changan Automobile plans to release its first vehicle-mounted robot component in Q1 next year, focusing on intelligent automotive robotics technology [11] - The company aims to develop humanoid robots and integrate various applications across commercial and technical sectors [11] Group 12: Market Outlook - China Galaxy Securities suggests that the Hong Kong tech sector may see renewed investment opportunities amid fluctuating investor sentiment influenced by Federal Reserve interest rate expectations and geopolitical issues [12] - The report highlights potential interest in dividend stocks for defensive strategies and a rebound in cyclical stocks due to changing supply-demand dynamics [12]
咖啡价格战杀疯了!幸运咖万家门店改写市场规则
Zhong Guo Jing Ying Bao· 2025-11-24 09:47
Core Viewpoint - Luckin Coffee has officially surpassed 10,000 stores globally, marking a significant milestone in the affordable coffee market in China, which is experiencing rapid penetration [1][2]. Company Expansion - Luckin Coffee has expanded its store coverage to over 300 cities across China, including first, second, and third-tier cities, with a notable focus on first-tier markets [2]. - The company has accelerated its national market expansion since 2025, doubling its store count in approximately 10 months [1][2]. - Luckin Coffee has initiated its global expansion, opening its first overseas store in Malaysia in August 2023 [2]. Product and Supply Chain Strategy - The company emphasizes a strong supply chain, with direct sourcing of raw materials, self-owned roasting facilities, and a self-built logistics system, ensuring fresh ingredients and efficient operations [3]. - In May 2023, Luckin Coffee signed a significant procurement agreement with Brazil for coffee beans, further stabilizing its core raw material supply [3]. - The introduction of innovative products, such as the "Coconut Latte," has contributed to its success, with over 100 million cups sold and sales exceeding 1 billion yuan [3]. Market Dynamics - The affordable coffee segment is growing rapidly, with increased competition from brands like Luckin, Ruixing, and Kudi, which are expanding aggressively in lower-tier markets [5][6]. - The overall coffee market in China is approaching 250 billion yuan, with a projected annual growth rate of nearly 20% over the next four years [6]. - The shift in consumer behavior towards coffee consumption is moving from a social to a daily attribute, broadening the market demographic [6]. Competitive Landscape - The coffee market is characterized by intense competition, with brands engaging in price wars and rapid expansion strategies [7]. - The supply chain is identified as a critical competitive factor, as product and packaging can be easily replicated, but a robust supply chain requires long-term investment [6][7].
又一家平价咖啡加入“万店俱乐部” 赛道渗透率持续提升丨新消费观察
Sou Hu Cai Jing· 2025-11-24 07:13
封面新闻记者 付文超 11 月 24 日,平价咖啡头部品牌幸运咖宣布,其全球门店数量正式突破 10,000 家。这一规模标志着,幸运咖成为少数迈入"万店俱乐部"的本土咖啡连锁品 牌之一,也反映出平价咖啡在中国市场的快速渗透。 据介绍,幸运咖创立于 2017 年,是蜜雪集团旗下现磨咖啡品牌,聚焦提供"高质平价"的咖啡产品,主要产品定价在 6-8 元。得益于单店模型的持续优 化,2025年以来,幸运咖加速开拓全国市场。仅用约10 个月时间,幸运咖门店数便实现翻倍增长,门店增速居于头部连锁品牌前列,是今年咖啡市场快 速跑出的一匹黑马。 值得一提的是,幸运咖还在今年正式启动全球化布局。今年 8 月份,幸运咖在马来西亚开设首家海外门店,将中国的"高质平价"咖啡带到全球市场。目 前,幸运咖海外业务保持良好发展势头。 记者了解到,幸运咖能快速达成万店规模,既得益于产品与运营能力的持续提升,也离不开蜜雪集团在供应链端的支持。据悉,幸运咖是行业里极少数兼 具原料直采、自有烘焙基地、自建物流体系的品牌,共享集团五大生产基地与29个仓储中心,12小时配送圈确保原料新鲜,实现咖啡豆直采、烘焙、物流 等环节的高效整合。 当下,中国现磨 ...
贵阳高新区这家网红咖啡店打造跨界融合的“文化新空间”
Sou Hu Cai Jing· 2025-11-24 04:01
Core Insights - The article highlights the emergence of "Konggu Wujie," a coffee shop in Guiyang High-tech Zone, as a cultural and commercial hub, blending coffee with reading and business activities [1][5] - The founders, Chen Chun and Guo Jianwei, emphasize the unique potential of Guiyang's coffee market, supported by government initiatives aimed at developing the coffee industry [3][8] - A recent government policy aims to establish Guiyang as a nationally influential coffee consumption destination by 2027, which is expected to accelerate the growth of local coffee businesses [8] Company Overview - "Konggu Wujie" was founded by experienced professionals in the coffee and new media industries, aiming to create a versatile space that transcends traditional commercial boundaries [3][6] - The founders have extensive backgrounds in the coffee industry, with Chen Chun having over 20 years of experience and having opened cafes in various cities [3] Industry Development - The coffee shop serves as a platform for various cultural and business activities, having hosted events such as press conferences and government investment salons since its opening in August [5] - The decision to establish the coffee shop in Guiyang High-tech Zone was strategic, as the area is recognized for its economic and technological vitality, attracting quality enterprises and talent [6] - The local government's recent policy to promote the coffee industry has been positively received, with expectations that it will enhance the region's coffee culture and tourism [8]
幸运咖:门店总数突破1万家 已覆盖全国超300座城市
Zheng Quan Shi Bao Wang· 2025-11-24 03:27
人民财讯11月24日电,11月24日,平价咖啡品牌幸运咖宣布,其全球门店数量突破1万家。截至目前, 幸运咖门店已覆盖全国超300座城市,包括一二线城市及下沉市场。据介绍,幸运咖创立于2017年,是 蜜雪集团旗下现磨咖啡品牌。 ...
打工人“3秒拿铁”风靡北上广,有品牌已卖几百万瓶
3 6 Ke· 2025-11-23 23:53
最近,多个城市走红了一款"打工人3秒自制拿铁",不用去咖啡店,也无需洗杯子,几秒钟就能自制一瓶鲜奶拿铁,有品牌已经卖出几百万瓶。 这是什么新玩法? 以意想不到的方式,咖啡再次破圈。 打工人"3秒拿铁"火了,"鲜醒搭档"席卷北上广 在商战中,打败你的可能不是对手,颠覆你的也可能不是同行。 当咖啡店为争夺打工人"续命水"打得不可开交时,一种诞生在711、全家、盒马、山姆、开市客的"3秒拿铁"悄然火遍各大城市。 只需到楼下的便利店买一瓶鲜牛奶,摘下瓶身挂着的咖啡液/咖啡粉,倒入瓶中,轻轻摇晃几下,一杯自制拿铁就做好了。 无需洗杯子,真材实料看得见,还有DIY的乐趣,不少打工人说,"十分上头,根本停不下来。" 在社交平台上,这一组合被称为"鲜醒搭档"。网友纷纷种草"3秒自制咖啡,咖啡大师就是你""续命神器,神仙拿铁。" 就在上周,金典牛奶和瑞幸官宣合作,一瓶金典鲜牛奶+一份瑞幸咖啡液组成"挂瓶装"CP,让无数打工人"嗑上瘾"。 蒙牛和每日鲜语则选择牛奶搭配明谦冻干咖啡粉,让白领们快速得到一杯奶咖。 君乐宝、新希望、光明、今日鲜奶铺等乳制品企业,纷纷加入这一行动,其中悦鲜活在社交平台的种草笔记最多。 君乐宝乳业集团副总 ...
退市5年杀回美股!瑞幸狂开3万家店,剑指品牌全球化
Sou Hu Cai Jing· 2025-11-23 12:07
哈喽大家好,今天小无带大家聊聊咖啡圈的 "逆袭顶流"—— 瑞幸! 谁能想到啊!五年前因财务造假被纳斯达克扫地出门的瑞幸,如今居然要杀回美股主板了!从人人喊打的"中概股污点"到咖啡界顶流,瑞幸这 波逆袭简直让人看不懂又忍不住想围观。 重启美股IPO 2025年11月,瑞幸CEO郭谨一在厦门企业家日大会上扔出重磅消息,公司正在推进美股重新上市。 但有意思的是,后续三季度财报会上他压根没给明确时间表,只一个劲说历史遗留问题解决了、经营越来越好。咱就是说,这波操作是不是 有点"吊胃口"? 不过人家确实有吊胃口的资本,三季度财报数据那叫一个亮眼。营收直接飙到152.87亿元,同比涨了50.2%,首次突破150亿元大关。 门店更是开得飞起,全球总数冲到29214家,中国市场就净增2979家,自营18809家、联营10287家。用户端更夸张,新增交易客户超4200万, 月均交易客户1.12亿,两项都创了历史新高。 债务方面更绝,通过债转股清空了巨额债务,还拿到2.5亿美元运营资金,直接摆脱财务泥潭。 商业模式也彻底大改,关掉亏损门店,2021年推联营模式,2023年上带店加盟模式,小成本快速复制,完美踩中了下沉市场的需求。 ...