每经记者｜陈利 每经编辑｜陈柯名 陈梦妤 酒店周边有烂尾楼，怎么住？ 酒店资产成为了资本市场的"弃子"。 图源｜迈点研究院 "酒店资产仍处在从'地产估值'向'现金流估值'切换的下行通道，重资产玩家被迫去杠杆；而旅游复苏带来的现金流改善，不足以覆盖老资产的高额折旧和 财务成本。" 9月29日，中国企业资本联盟副理事长柏文喜向《每日经济新闻》记者分析指出，这导致的结果是"经营回暖"不敌"估值回调"，拍卖市场继续挤泡沫，直 到价格与现金流匹配，成交才会放量。 超90%千万元以上酒店挂牌难卖 阿里拍卖显示，9月23日，上海松江区银湖酒店（原上海东方佘山翰悦阁酒店和王廷饭店）拍卖结束，项目位于佘山国际旅游度假区，毗邻欢乐谷，为上 海银湖公司名下17幢地上房屋建筑物及地下室。 约8.93亿元的起拍价尽管吸引了2776次围观，但最终还是因无人出价而流拍，这已是该酒店资产的第四次流拍。 据迈点研究院不完全统计，截至今年8月底，中国酒店市场拍卖价格在千万元以上的酒店项目共有422个，成功交易的只有27个。 其中，仅7月、8月，中国酒店市场拍卖价格在千万元以上的酒店项目就有163个，成功交易的则有10个。 今年7月21日，上海银 ...

酒店周边有烂尾楼，怎么住？ 撰文｜陈利 编辑｜陈梦妤 封面图源｜阿里法拍 超90%千万元以上酒店挂牌难卖 阿里拍卖显示，9月23日，上海松江区银湖酒店（原上海东方佘山翰悦阁酒店和王廷饭店）拍卖结束，项目位于佘山国际旅游度假区，毗邻欢乐谷，为上 海银湖公司名下17幢地上房屋建筑物及地下室。 全文约2500字 酒店资产成为了资本市场的"弃子"。 据迈点研究院不完全统计，截至今年8月底，中国酒店市场拍卖价格在千万元以上的酒店项目共有442个，成功交易的只有27个。 其中，仅7月、8月，中国酒店市场拍卖价格在千万元以上的酒店项目就有163个，成功交易的则有10个。 图源｜迈点研究院 "酒店资产仍处在从'地产估值'向'现金流估值'切换的下行通道，重资产玩家被迫去杠杆；而旅游复苏带来的现金流改善，尚未足以覆盖老资产的高额折旧 和财务成本。" 9月29日，中国企业资本联盟副理事长柏文喜向《每日经济新闻》记者分析指出，这导致的结果是"经营回暖"不敌"估值回调"，拍卖市场继续挤泡沫，直 到价格与现金流匹配，成交才会放量。 迈点研究院数据显示： 约8.93亿元的起拍价尽管吸引了2776次围观，但最终还是因无人出价而流拍，这已是该 ...

Core Insights - Many star-rated hotels in Beijing are shifting their focus to community business by offering affordable dining options and selling homemade food products to local residents [1][3][6] Group 1: Community Engagement - Hotels like Beijing Jianguo Hotel and Beijing Royal Grand Hotel have introduced budget-friendly self-service meals and food products aimed at nearby communities, with offerings such as a 28.8 yuan handmade noodle dinner that sold over 3,000 orders in six months [1][3] - The community demand for affordable dining options is strong, as evidenced by the sales figures of various meal packages, including a 58 yuan business lunch that sold over 6,000 orders [3][6] Group 2: Revenue Generation - The initiative to sell food products in communities is driven by the need to increase restaurant utilization and diversify revenue streams, especially as hotel room revenues stabilize [6][10] - Hotels can earn between 6,000 to 10,000 yuan per outing when selling food in communities, which contributes positively to their overall dining revenue [6] Group 3: Challenges and Cost Management - Despite the popularity of community offerings, hotels face challenges in cost control, as providing diverse meal options at low prices can strain their operational budgets [8][9] - Some hotels have adjusted their pricing strategies in response to rising operational costs, indicating that ultra-low pricing may not be sustainable in the long term [9] Group 4: Strategic Positioning - Hotels are encouraged to leverage existing staff efficiency to manage costs while expanding their community-focused dining options, which can also attract hotel guests [10]

Group 1 - The "please 3 days off and rest for 12 days" trend has led to a significant increase in travel bookings, with a 26% rise in product reservations on travel platforms compared to the same period last year [1][3] - The early travel peak is characterized by increased traffic and accommodation bookings in major cities such as Beijing, Chengdu, and Chongqing, with notable growth in hotel search and reservation volumes [3][4] - The popularity of theme parks is evident, with Shanghai Haichang Ocean Park experiencing a 313% increase in ticket bookings, and hotel prices rising by 12% due to the extended holiday period [8] Group 2 - The demand for vacation rentals has surged, with a 10% increase in bookings on platforms like Tujia compared to last year, particularly among younger travelers [4][11] - Major hotel chains are reporting increased booking rates, with Huazhu Group noting a 3% rise in overall hotel reservations during the holiday compared to last year, especially in first-tier cities [11][12] - The holiday season is driving up the booking rates for high-end brands, with significant increases noted for brands like Huazhu's Huakai and Songpin, as well as economic and national brands like Haiyou and Hanting [12]

海南环岛旅游公路万宁段。海南省旅游协会供图 海南日报海口9月28日讯(海南日报全媒体记者 刘晓惠 通讯员 郑楚琼)国庆中秋8天黄金周假期进入倒计 时，记者9月28日从海南省旅游协会获悉，为提升海南"双节"旅游消费市场热度，我省各大酒店、免税企业、 旅游景区及交通企业纷纷推出特色主题活动与优惠套餐，覆盖"吃住行游购娱"全链条，为不同客群打造丰富 多元的度假选择。 覆盖"吃住行游购娱"全链条，提供多元度假选择 海南：一大波文旅"大礼包"来了 主题活动全覆盖，满足多元游玩需求 海南各大景区围绕"双节"主题，推出涵盖自然探索、文化体验、亲子互动、科技科普等多个维度的活动 与套餐，让不同年龄段、不同兴趣偏好的游客都能找到专属乐趣。 呀诺达雨林文化旅游区推出"中秋·国庆 一价畅玩呀诺达"活动，打造雨林大玩家、岛民大玩家、学生大玩 家、亲子大玩家等组合套餐，涵盖时空隧道、观海秋千等项目，以及雨林拓展、黎苗换装等文化体验。 精准匹配客群，解锁别样惊喜 海南多家酒店针对不同需求客群，推出差异化住宿套餐与增值服务，为游客营造舒适便捷的度假氛围。 如海南迎宾馆聚焦情侣、亲子家庭群体，推出"双节同庆 家国梦圆"主题2天1晚住宿套餐。 ...

提升服务品质，推动旅游体验"暖心升级"。三亚依托行业协会引导酒店、景区、旅行社等市场主体开展 暖心服务行动。酒店推广"提前预约入住""快速退房"等便捷措施，减少游客等待时间;景区推出"轻松游"行李 寄存服务，优化游览路线与标识系统，并提供热水、充电、医疗急救等基础保障，有效提升游览舒适度。同 时，"三亚放心游"平台完成功能升级，整合"文旅活动日历""景区客流可视化"等模块，强化"投诉处理+先行 赔付"双核功能，实现纠纷快速响应与高效处置。 强化市场监管，筑牢旅游安全"防护底线"。节前，三亚通过发布行业告诫书、开展食品安全专项整治等 举措，构建"商家承诺+全民监督+智慧监管"三位一体监管格局。运用"阳光厨房+云监管""物联网溯源电子 秤"等技术手段，严厉打击海鲜调包、缺斤短两等行为。在潜水、摩托艇、海鲜餐饮、汽车租赁等重点领域， 加强执法检查，严肃查处虚假宣传等违规行为，全力维护假日市场秩序与游客合法权益。 游客在三亚·亚特兰蒂斯游玩。海南日报全媒体记者 王程龙 通讯员 爱雯 摄 "双节"假期三亚多措并举提升服务保障 让游客出行顺心游玩舒心 海南日报讯(海南日报全媒体记者 李艳玫)"双节"期间，三亚多措并举提升 ...

Core Insights - Yibin is launching a comprehensive plan to develop its international tourism city, with a total investment exceeding 16.9 billion yuan across 67 cultural and tourism opportunities [1] - The city aims to enhance its cultural tourism identity through five key projects, including the renovation of the Yangtze River Music Street and the integration of Wuliangye's wine tourism [1] Group 1: Project Overview - The five highlighted projects include: 1. Yangtze River Music Street Renovation Project 2. Wuliangye Wine Tourism Integration Project 3. Yibin Urban Sports and Culture Complex Operation Project 4. Xianfeng Mountain Resort and Health Retreat Project 5. Shunan Bamboo Sea Scenic Area Performance Project [1] Group 2: Investment and Funding - Yibin plans to allocate over 200 million yuan annually for cultural tourism development, alongside more than 2 billion yuan in tourism industry loans and 150 million yuan in consumption vouchers to support project implementation [2]

Group 1 - The first domestic cultural tourism animation IP "Adventure in Nalati" was launched on September 22, 2025, utilizing a combination of CG technology and real-life shooting, bringing new vitality and perspective to the cultural tourism sector [1][10][11] - The Nalati scenic area has introduced over 100 IP-themed cultural and creative products, including figurines, plush toys, clothing, and accessories, allowing visitors to take home memories of Nalati [1][11] - The scenic area has partnered with major platforms like Baidu, Sina Weibo, and Douyin to launch a travel photography activity, attracting numerous KOLs with millions of followers, resulting in over ten million interactions [1][11] Group 2 - The Shenbai High-Speed Railway officially commenced operations on September 28, 2025, significantly reducing travel times to Long White Mountain Station, with the shortest travel times from Beijing Chaoyang Station and Shenyang North Station being 4 hours 33 minutes and 1 hour 53 minutes respectively [2][12] - This railway line is a crucial part of China's Northeast high-speed rail network, facilitating regional economic circulation and promoting tourism resource development along the route [2][12] Group 3 - The Ministry of Culture and Tourism predicts that over 12,000 cultural activities will be held nationwide during the National Day and Mid-Autumn Festival holidays, including more than 300 large-scale light shows and over 500 intangible cultural heritage exhibitions [3][13] - The holiday period is expected to extend from 12 to 16 days due to various holiday combinations, enhancing travel opportunities [3][13] Group 4 - There is a notable increase in long-distance outdoor consumption demand, with spending on domestic long-distance products rising over 20% year-on-year and bookings for domestic charter tours increasing by over 115% [5][16] - Hotel and scenic area package bookings have also seen a growth of over 20% year-on-year, indicating a trend towards integrated travel experiences [5][16] - The popularity of immersive consumption scenarios is on the rise, with cultural, historical, leisure, and entertainment activities driving new consumer demands [7][17] Group 5 - The report highlights a significant increase in outbound travel bookings, with a year-on-year growth of over 30% due to visa-free policies, and a nearly twofold increase in bookings for travel to Russia following the mutual visa exemption [7][17] - The top ten popular outbound travel destinations during the holiday period include Japan, Thailand, Hong Kong, Macau, Singapore, South Korea, Malaysia, the United States, Vietnam, and Indonesia [7][17]

Group 1 - The Beijing Universal Resort is experiencing significant growth, with surrounding tourism and hospitality developments enhancing its appeal [1][4] - The "Yi He Live" commercial complex has opened in the Zhangjiawan Design Town, introducing two new hotels to cater to business needs and the overflow effect from the Universal Resort [2][3] - The opening of multiple high-end hotels around the Universal Resort is strategically timed to capture the increased demand during the upcoming Mid-Autumn and National Day holidays, with booking rates already reaching 50%-60% [3] Group 2 - The 2023 Global Theme Park and Museum Report indicates that visitor numbers to Beijing Universal City reached 9 million, a 109% increase from 4.3 million in 2022, highlighting the resort's strong growth trajectory [4] - New entertainment projects, such as the Beijing Haichang Ocean Park and a family-oriented park featuring international IPs, are under construction to further enhance the area's tourism offerings [4] - The economic impact of a large theme park can be substantial, with a reported consumption leverage effect of 1:18.8, meaning every 1 yuan spent at the park can stimulate 18.8 yuan in local economic activity [4][5]

图片来源：抖音 互联网大厂本地生活的年度大战，抖音自然不会缺席。但相较于阿里、美团和京东在外卖、餐饮行业打 得不亦乐乎，抖音正悄悄走另一条路，尝试从酒旅方向破局。 在"十一"假期即将开启之际，抖音生活服务首次公布了针对酒店业态推出的"心动榜单"，覆盖了全国39 城、443家酒店上榜；并且推出新的政策，针对平台上所有上榜酒店，新增全年100亿流量扶持。 与此同时，自10月1日起，抖音生活服务将对全国酒店实施线下扫码免佣金政策，鼓励商家将更多资源 投入到提升线下服务品质和用户体验中，激活线下生意场景。 这是抖音本地生活业务首次对酒旅业释放加码信号。可以看出，抖音在酒店业的新政，离不开"免佣 金"和"流量补贴"两大基本操作，这也是当前互联网平台在本地生活赛道上出击的"标配"。 不过，商旅不是当下抖音的重点，具备季节性的文旅消费才是核心。 "特色酒店"是抖音酒旅消费的关键词。抖音官方披露的数据显示，特色生活方式酒店广受用户欢迎，相 关内容播放量一年超过350亿次。 据抖音生活服务业务副总裁王雪芹介绍，过去两年里，特色酒店入驻抖音的数量增长了七成。越来越多 酒店在抖音注重打造差异化服务体验与内容经营，特色生活方式酒店订 ...