以下文章来源于斑马消费 ，作者范建 斑马消费 . 寻找泛消费领域的斑马企业 5 月 10 日， IP 显示为江苏的网友，在社交平台上发布视频称，在给孩子喂食蜜枣粽时，竟然在里面发现了一个创可贴。 视频记录显示：这个疑似创可贴的异物，呈现出与粽子一样的深色，还有较强的黏连感，上面有较为清晰的使用过的血污痕迹。 带血的创可贴， 如何进入来伊份的蜜枣粽中？ 文 ｜ 范建 来源｜ 斑马消费（ID：banmaxiaofei） 封面来源 ｜ Pexels 再过十几天，就是端午节。最近两天，一个带血的粽子，给正值火热的粽子市场，带来了一层阴霾。 来伊份的品牌、五芳斋生产的一款蜜枣粽，居然被消费者吃出了一片疑似带血的创可贴。 事发后，这两家上市公司都做出了积极回应，调查暂时没有最终结论，该事件对两家企业在"粽子季"销售的影响，难以估计。 带血的粽子 距离端午节只有十多天了，粽子市场经过前期预热，也已渐入佳境。 未曾想，一个疑似"带血的粽子"，给这个中国传统节令食物，蒙上了一层阴影。 这个问题粽子，并非什么三无产品，而是来自知名休闲零食连锁品牌来伊份，生产商为中国最大的粽子企业五芳斋。 来伊份的这份说明，并未打消外界的疑虑，舆 ...

本报记者 李春莲 见习记者 梁傲男 5月15日，徐福记正式宣布中国乒乓球运动员孙颖莎成为雀巢品牌代言人（饼干类）。当日，"和孙颖莎一起冲高高""孙颖 莎不断超越自我""孙颖莎坚持热爱追逐信仰"等互动话题登上微博热搜。 徐福记中国官方微博截图 在业内人士看来，作为雀巢旗下品牌，徐福记此次签约代言人的动作延续了其在运动能量饼干细分市场的战略布局。数据 显示，徐福记美禄运动力量饼干上市首年即实现销售额突破亿元，本次品牌升级着重强化与年轻消费群体的互动关系，推动产 品与运动场景的深度绑定。 乒乓球作为国民运动，老少咸宜、受众广泛，与美禄运动力量饼干"全年龄段运动人群"的定位形成高度覆盖，从而形成产 品和体育场景的深度绑定。 徐福记方面表示，选择孙颖莎作为代言人，既是品牌对体育领域的持续加码，也是对产品核心价值的强化——传递"吃美 禄饼干，运动力量冲高高"的品牌心智，实现从赛场到零食的双向能量传递。 事实上，美禄运动力量饼干销售额破亿元的"成功"，不仅是徐福记在细分赛道的一次精准卡位，更是其"健康化转型"战略 的里程碑。在精准把握消费需求的基础上，美禄运动力量饼干通过产品创新与场景化营销策略，配合高度契合品牌形象的代言 ...

以下文章来源于斑马消费 ，作者范建 斑马消费 . 寻找泛消费领域的斑马企业 作者 | 范建 来源 | 斑马消费 导 语 ：如果该舆情不能妥善处理，对两家公司今年端午节礼销售都将带来不利影响。 再过十几天，就是端午节。最近两天，一个带血的粽子，给正值火热的粽子市场，带来了一层阴 霾。 来伊份的品牌、五芳斋生产的一款蜜枣粽，居然被消费者吃出了一片疑似带血的创可贴。 事发后，这两家上市公司都做出了积极回应，调查暂时没有最终结论，该事件对两家企业在"粽子 季"销售的影响，难以估计。 的粽子 距离端午节只有十多天了，粽子市场经过前期预热，也已渐入佳境。 带血 未曾想，一个疑似"带血的粽子"，给这个中国传统节令食物，蒙上了一层阴影。 5月10日，IP显示为江苏的网友，在社交平台上发布视频称，在给孩子喂食蜜枣粽时，竟然在里面 发现了一个创可贴。 视频记录显示：这个疑似创可贴的异物，呈现出与粽子一样的深色，还有较强的黏连感，上面有较 为清晰的使用过的血污痕迹。 这个问题粽子，并非什么三无产品，而是来自知名休闲零食连锁品牌来伊份，生产商为中国最大的 粽子企业五芳斋。 随着事件在互联网上持续发酵，来伊份（603777.SH）于5 ...

截至2025年5月15日 13:15，中证主要消费指数(000932)上涨0.03%，成分股华熙生物(688363)上涨 8.48%，贝泰妮(300957)上涨3.25%，珀莱雅(603605)上涨2.15%，乖宝宠物(301498)上涨1.98%，燕京啤 酒(000729)上涨1.89%。主要消费ETF(159672)上涨0.13%，最新价报0.79元。流动性方面，主要消费ETF 盘中换手4.32%，成交360.65万元。拉长时间看，截至5月14日，主要消费ETF近1年日均成交565.91万 元。 5月7日，中国证监会发布"关于印发《推动公募基金高质量发展行动方案》的通知"，提出建立与基金业 绩表现挂钩的浮动管理费收取机制，对新设立的主动管理权益类基金大力推行基于业绩比较基准的浮动 管理费收取模式，完善证券基金经营机构薪酬管理制度，督促基金公司建立健全与基金投资收益相挂钩 的薪酬管理机制。 费率方面，主要消费ETF管理费率为0.50%，托管费率为0.10%，费率在可比基金中最低。 跟踪精度方面，截至2025年5月14日，主要消费ETF近1月跟踪误差为0.015%，在可比基金中跟踪精度最 高。 从估值层面来看 ...

Investment Rating - The industry investment rating is "in line with the market," indicating that the industry index is expected to fluctuate between -10% to 10% relative to the CSI 300 index over the next six months [49]. Core Insights - The food and beverage sector has shown resilience, with the food and beverage index slightly declining but outperforming the market. In April 2025, the index had a range of -0.23%, while the CSI 300 index declined by 3% [4][6]. - The sector's valuation has increased but remains at a historically low level, with a valuation of 22.18 times as of April 30, 2025, reflecting an 11.35% increase from March [13][21]. - The performance of individual stocks within the sector has improved, with a notable increase in the number of rising stocks, particularly in snacks, dairy, and soft drinks [18][4]. - Investment in the food and beverage manufacturing sector has continued to grow significantly, with fixed asset investments in food manufacturing up 18% year-on-year as of March 2025, compared to a 4.2% increase in overall social fixed asset investment [21][4]. - Domestic production of various consumer goods has shown mixed results, with some categories like wine and beer continuing to decline, while fresh and frozen meat production has increased [24][25][27]. - Import trends indicate a significant decrease in the quantities of corn and wheat, while imports of high-end dairy products have surged, suggesting a recovery in domestic dairy inventory [29][31][32]. Summary by Sections 1. Market Performance - The food and beverage index outperformed the market, with a cumulative increase of 0.5% from January to April 2025, surpassing the CSI 300 index by approximately 2.9 percentage points [7][4]. - In April 2025, the snack sector rose by 32.45%, soft drinks by 12.67%, and dairy by 6.26%, while other alcoholic beverages saw a slight increase of 5.45% [6][4]. 2. Valuation - As of April 30, 2025, the food and beverage sector's valuation was 22.18 times, which is still lower than 16 other sectors, indicating potential for growth [13][21]. 3. Stock Performance - In April 2025, 67 out of 127 listed companies in the food and beverage sector saw their stock prices rise, with significant gains in the snack and dairy segments [18][4]. 4. Investment Trends - The food and beverage manufacturing sector has maintained high investment growth, with fixed asset investments significantly outpacing overall social investment growth [21][4]. 5. Production and Imports - Domestic production of essential consumer goods has shown a trend of decline in categories like wine and beer, while fresh meat production has increased [24][25][27]. - Import data reveals a sharp decline in corn and wheat imports, while high-end dairy product imports have increased, indicating a shift in domestic consumption patterns [29][31][32]. 6. Pricing Trends - Prices for various raw materials, including milk and vegetable oils, have shown a downward trend, while some packaging materials have seen price increases [33][34][35]. 7. Investment Strategy - The report recommends focusing on investment opportunities in sectors such as liquor, soft drinks, dairy, beer, and snacks, with a specific stock portfolio suggested for May 2025 [44][46].

Group 1: Store Performance and Growth - The company has signed over 15,000 stores as of the end of Q1 2025, with the "Good Idea" brand exceeding 10,000 stores [5][6] - The company aims to maintain stable growth in single-store performance, influenced by brand effect and local consumer demand [2][3] - The company plans to continue healthy growth of its store network, balancing quality and quantity [6] Group 2: Financial Performance and Strategy - Revenue has increased from several hundred million to 30 billion in the past two years [3] - The net profit margin for the bulk snack business is projected to be 2.7% in 2024, with strategies to enhance profitability through supply chain collaboration and logistics management [5][6] - The company is focused on optimizing product structure and extending categories to improve profitability [6] Group 3: Food Safety and Quality Control - The company has established a comprehensive internal control system for product quality management, emphasizing food safety as a critical issue [3] - There is a mechanism in place for reporting and responding to food safety emergencies [3] Group 4: Future Plans and Market Position - The company is exploring various business plans, including potential acquisitions and market expansions, with details to be disclosed in future announcements [5][6] - The company is leveraging digital platforms like Douyin for marketing while maintaining a core focus on offline store operations [6]

【策略】 重要转折之后：中国股市有望进一步走高 导读： 投资者对经济形势的认识已然充分，目前投资中国股市的机会成本快速降低，中国政策的连续性 将稳定风险前景，继续看多中国 A/H 股。看好金融、科技与部分周期。 大势研判：中国 A/H 股市有望进一步走高。 国泰海通策略在 4 月 7 日市场低点，旗帜鲜明判断"中国股 市进入击球区"、"继续看多中国股市"、"中国股市的升势远未结束"。 节前上证指数接近 3300 点，五 一期间恒生科技单日大涨 3.1% ，收复"对等关税"失地。 我们认为， 3-4 月股市的调整与有力的修 复，是继 924 后再一次的重要转折。其表明， 投资者关于中美竞争的严峻性与对决策层扭转形势决心的 疑虑消减，既是风险释放也是试金石。 展望下一阶段，我们维持对中国股市的乐观看法： 1 ） 遍历冲击 后，投资人对经济形势的认识已然充分，包括交易结构的出清，是股市好转的重要前提。 2 ）美国"对等 关税"落地后，总体上进入拉锯与谈判的窗口期，尽管仍有不确定性，但第一阶段的激烈摩擦告一段落， 形成有利的做多窗口。 3 ）既然中美的竞争是长期性的，由此，股市预期的关键"在内不在外"。政治局 会议与 ...

Group 1 - The chairman of the company expressed optimism about the overseas market potential, emphasizing the importance of differentiated products [1] - The snack industry is characterized by fragmentation and reliance on big products, which poses challenges for sustainability, yet it presents significant growth opportunities [1] - The company is actively expanding its overseas presence, with plans to build a factory in Thailand and establish a marketing company in Vietnam [1] Group 2 - The company reported a substantial increase in revenue and net profit for 2024, with growth rates of 28.89% and 26.53% respectively [2] - All proposals at the annual shareholder meeting were approved, including a dividend distribution of 10 yuan per share, leading to a total annual dividend of 437 million yuan [2] - The total amount of dividends and share buybacks accounted for over 77% of the company's net profit [2]

Group 1: Marketing Trends - The marketing landscape is witnessing innovative strategies as brands leverage the experience economy, emotional consumption, and social communication trends to drive consumer engagement [1][2] - The "Spring Economy" is gaining momentum, with consumers seeking unique, emotionally resonant, and scenario-based experiences, prompting brands to launch creative spring marketing campaigns [2] Group 2: Case Studies in Marketing Innovation - Midea partnered with Tmall to support earthquake-affected communities in Tibet by providing home appliance upgrades, effectively connecting with local consumers through emotional storytelling [3] - Meituan's TV commercial highlights the contrast between mundane work life and the vibrant spring season, turning consumer pain points into marketing opportunities [4] - Didi's "Go to Spring" campaign creatively links everyday commuting with the joy of spring, enhancing brand relatability through emotional narratives [5][7] Group 3: Cultural and Tourism Marketing - Various cities are employing innovative marketing strategies to attract tourists, such as self-deprecating humor in Handan's campaign and cross-industry collaborations in Chengdu [8][9][10] - Shaoxing is utilizing technology and social media to enhance cultural tourism experiences, showcasing local attractions through engaging narratives [11] Group 4: Cross-Industry Collaborations - Haidilao and Fashion Bazaar's collaboration for a fashion week event merges dining and fashion, appealing to younger consumers through a unique experiential marketing approach [13][15] - McDonald's partnership with "Minecraft" exemplifies successful cross-industry marketing by creating immersive experiences that resonate with target audiences [19][22] Group 5: Abstract Marketing - Abstract marketing is emerging as a trend, allowing brands to connect with consumers through unconventional narratives and emotional resonance, as seen in various campaigns [23][31] - Gu Li Duo's spring-themed campaign creatively associates flowers with good fortune, tapping into young consumers' desires for luck and wealth [33]

2025年3月，泰芒了获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询） 授予的"高端芒果干连续5年全国销量第一"市场地位确认。 近年来，作为零食行业中的一匹"黑马"，冻干果蔬成为高增长品类。iiMedia Research（艾媒咨询）发布 的《2024年中国果干蜜饯行业创新及消费者洞察报告》显示，2023年中国果干蜜饯产品市场规模达1462 亿元，2019-2023年复合增长率达24.0%，预计2028年市场规模有望增至3353亿元。 这一增长态势背后，是消费需求与市场环境的共同驱动。随着中国居民消费水平提升，食品消费支出增 加，营养均衡、膳食平衡成为消费者关注重点。在此健康消费趋势下，兼具口味与健康、满足多元需求 的产品成为行业主流发展方向。 果干蜜饯类产品凭借天然、低糖、零添加、营养丰富等属性，在休闲食品中占据重要地位，深受消费者 青睐。iiMedia Research（艾媒咨询）数据显示，82.0%的消费者将健康、营养作为选购果干蜜饯新品的 首要因素，80.6%的消费者十分关注产品配料表。 艾媒咨询深度洞察行业前沿领域，以"全球产业数据库+AI算法"双轮驱动，为 ...