今天分享的是：2025年高校人群营销指南 报告共计：34页 快手1亿+泛高校人群营销指南：Z世代校园流量场的重构与破局 随着Z世代逐步成为消费市场的核心力量，高校人群（18-24岁）作为年轻消费群体的"源头活水"，正成为品牌争夺的关键阵 地。传统校园营销多停留在校招、品牌大使、线下讲座等单向传播模式，难以触达当下大学生的核心需求与社交习惯。而快手 平台凭借1亿+月活泛高校人群的流量基盘，正在重构校园流量规则——这里没有生硬的灌输，只有基于用户行为数据的精准对 话，让大学生从被动的营销受众，转变为品牌传播的共创者与"社交发言人"。近日，快手品牌数据产品中心与聚星渠道中心联 合发布《2025年快手1亿+泛高校人群营销指南》，从人群特征、消费逻辑、内容生态到营销策略，全面解码这一群体的营销价 值。 内容生态层面，泛高校人群构建了"观看-搜索-创作"的完整链路，娱乐化与垂直化趋势明显。内容偏好上，他们更关注影视综 艺、生活、游戏、二次元等娱乐类内容，相关搜索量位居前列；直播观看中，商品售卖及推荐类直播占比最高，TGI超210，"边 看边买"的消费习惯已逐渐养成。创作者关注方面，游戏、美食、短剧类创作者的关注人数最多， ...

Group 1 - The private economy in Henan is experiencing unprecedented development opportunities, driven by a series of robust measures aimed at addressing pain points and challenges faced by the sector [1][2] - The Henan provincial government has implemented a "combination punch" of policies to promote high-quality development of the private economy, including 31 specific measures targeting key issues such as market optimization and financing difficulties [2][3] - The province aims to achieve an annual growth rate of existing business entities that exceeds the national average by 2025-2027, with a target of 42% for individual enterprises and 15,000 high-tech enterprises by the end of 2027 [2] Group 2 - Henan has established communication bridges between government and enterprises through multiple forums, highlighting the commitment of provincial leaders to support the healthy development of the private economy [3][4] - The provincial development and reform commission plays a crucial role in coordinating efforts to enhance the business environment, implementing reforms such as "one-stop service" and promoting a commitment-based system for proof requirements [4] - The province has introduced various policies to address challenges related to financing, talent, land, and energy, including tax reductions and support for small and micro enterprises [4] Group 3 - As of June 2023, the number of private economic entities in Henan reached 10.941 million, accounting for approximately 96% of all business entities and contributing over 55% of the province's GDP [5][6] - Successful private enterprises such as Mixue Ice City and Guoquan Shihui exemplify the growth potential of Henan's private economy, with significant expansions and listings on stock exchanges [6] - The ongoing implementation of supportive policies is expected to foster innovation and growth among private enterprises, contributing to the high-quality economic development of Henan [6]

封面新闻记者 伍勇 陈彦霏 摄影报道 据陈友清介绍，西川精心打造"蜀里安逸"活动品牌，全年按春启万象、清凉消夏、潮购金秋、悦享暖冬分四季开展主题消费活动，形成波浪式消费热潮。 其中，中国（四川）国际熊猫消费节已成为西部地区最具标志性的活动，第四届活动将于本月下旬启动。同时，商务与文旅等部门联合开展"大熊猫粉丝 入境游"，与铁路部门开行银发旅游专列67列，与重庆市联动举办双城消费节，实现区域消费协同共进。 "活力中国调研行"四川主题采访情况介绍会 （伍勇摄） 惠民消费券的发放也进一步激发了市场活力。截至目前，四川已发放"蜀里安逸"消费券7.1亿元，近期还将围绕熊猫消费节、城市足球联赛等活动追加发 放5000万元。去年发放51万份"高校新生大礼包"，今年也将于本周四在电子科技大学举行新学年发放仪式。 四川省商务厅副厅长陈友清（郝飞摄） 这一成绩的背后，在于四川聚力"政策+活动+场景"三轮驱动，持续培育"蜀里安逸"消费品牌。作为消费大省，四川消费市场规模达2.8万亿元，辐射周边 近4亿人口。近年来，四川深入开展提振消费专项行动，高质量推进消费品以旧换新，深化川渝消费协同，全力打造国际消费目的地和美好生活向往体验 地 ...

8月31日，有消费者表示，在永辉超市河南郑州信万店购买的食品没有生产日期。据消费者展示，其购 买的一款燕麦脆包装上有"胖东来超市"、"东来品质"字样，包装上标注的产品委托商是许昌市胖东来超 市有限公司。 责任编辑：李昂 9月1日，新浪科技就此询问永辉超市郑州信万店工作人员，对方表示，已下架该款产品。并且，在超市 所购买的东来商品都是有保证的。针对此事件，超市和胖东来正在积极处理中，并且超市已经和消费者 取得联系。 ...

汇嘉时代(603101)今日涨停，全天换手率11.80%，成交额5.73亿元，振幅12.95%。龙虎榜数据显示，机 构净买入2566.41万元，营业部席位合计净买入3700.93万元。 证券时报·数据宝统计显示，上榜的前五大买卖营业部合计成交1.38亿元，其中，买入成交额为1.00亿 元，卖出成交额为3765.23万元，合计净买入6267.34万元。 具体来看，今日上榜的营业部中，共有1家机构专用席位现身，即买二，合计净买入2566.41万元。 资金流向方面，今日该股主力资金净流入1.26亿元，其中，特大单净流入1.23亿元，大单资金净流入 232.87万元。近5日主力资金净流入2389.86万元。 7月31日公司发布的半年报数据显示，上半年公司共实现营业收入12.71亿元，同比增长2.29%，实现净 利润6704.81万元，同比增长62.64%。（数据宝） 上交所公开信息显示，当日该股因日涨幅偏离值达9.57%上榜，机构专用席位净买入2566.41万元。 汇嘉时代9月1日交易公开信息 | 买/ | 会员营业部名称 | 买入金额（万 | 卖出金额（万 | | --- | --- | --- | --- | | ...

Group 1: Manufacturing PMI Insights - In August, the Manufacturing PMI rose to 49.4%, indicating an improvement in economic conditions compared to the previous month [2] - The production index reached 50.8%, up 0.3 percentage points, marking the fourth consecutive month above the critical point, suggesting accelerated manufacturing production [2] - The new orders index increased to 49.5%, reflecting a slight rise in demand, with notable performance in the pharmaceutical and computer communication sectors [2] - The purchasing activities have accelerated, with the purchasing volume index rising to 50.4% [2] - The price indices for major raw materials and factory prices increased to 53.3% and 49.1%, respectively, indicating a general improvement in market prices [2] Group 2: Non-Manufacturing PMI Insights - The Non-Manufacturing Business Activity Index reached 50.3%, up 0.2 percentage points, continuing its expansion [4] - The service sector's business activity index rose to 50.5%, the highest point this year, with strong growth in capital market services and transportation sectors [4] - The construction sector's business activity index fell to 49.1% due to adverse weather conditions, indicating a slowdown in production [4] Group 3: Comprehensive PMI Insights - The Comprehensive PMI Output Index increased to 50.5%, indicating an overall acceleration in production and business activities across sectors [5][6] - The manufacturing production index and non-manufacturing business activity index were recorded at 50.8% and 50.3%, respectively, contributing to the overall expansion [6]

证券之星消息，9月1日一般零售板块较上一交易日上涨1.4%，汇嘉时代领涨。当日上证指数报收于 3875.53，上涨0.46%。深证成指报收于12828.95，上涨1.05%。一般零售板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 603101 | 汇嘉时代 | 10.64 | 10.03% | 55.53万 | | 5.73亿 | | 605188 | 国光连锁 | 19.86 | 10.03% | 46.54万 | | 8.97亿 | | 601116 | 三江购物 | 11.96 | 10.03% | 26.10万 | | 3.04亿 | | 002356 | 赫美集团 | 3.77 | 9.91% | 41.34万 | | 1.51亿 | | 601933 | 永辉超市 | 5.47 | 5.60% | 625.41万 | | 34.27 乙 | | 600865 | 百大集团 | 9.81 | 5.03% | 22.06万 | | 2.16亿 | | ...

Manufacturing PMI Insights - In August 2025, the Manufacturing PMI slightly increased to 49.4%, up by 0.1 percentage points from the previous month[8] - The production index rose to 50.8%, marking a 0.3 percentage point increase, remaining above the critical point for four consecutive months[14] - New orders index slightly increased to 49.5%, up by 0.1 percentage points, but still in the contraction zone[14] Sector Performance - Large enterprises' PMI rose to 50.8%, up by 0.5 percentage points, while medium and small enterprises' PMIs were 48.9% and 46.6%, respectively[13] - High-tech manufacturing and equipment manufacturing PMIs were 51.9% and 50.5%, respectively, indicating relative strength in these sectors[13] Price and Inventory Trends - The main raw materials purchase price index rose to 53.3%, up by 1.8 percentage points, indicating expansion, while the factory price index was at 49.1%, up by 0.8 percentage points[20] - The procurement volume index increased to 50.4%, up by 0.9 percentage points, while the finished goods inventory index decreased by 0.6 percentage points, reflecting improved production-sales coordination[23] Service and Construction Sector Analysis - The service sector business activity index reached 50.5%, up by 0.5 percentage points, driven by summer travel and active capital markets[24] - The construction sector's business activity index fell to 49.1%, down by 1.5 percentage points, with new orders index at 40.6%, down by 2.1 percentage points, indicating a significant seasonal decline[27] Risk Considerations - Real estate demand remains weak, posing a risk to overall economic recovery[4][29]

银川新华百货商业集团股份有限公司 2025 年第四次临时股东会会议资料 银川新华百货商业集团股份有限公司 银川新华百货商业集团股份有限公司 2025 年第四次临时股东会会议资料 银川新华百货商业集团股份有限公司 会议时间： 现场会议时间：2025 年 9 月 10 日上午 9：30 网络投票时间：2025 年 9 月 10 日上午 9：15-9：25，9:30-11:30， 下午 13：00-15：00 会议地点：银川市解放东街 211 号新百集团大楼六层会议室 会议方式：现场投票与网络投票相结合的方式 会议主持人：董事长曲奎先生 会议议程： 一、宣布会议开幕 二、由宁夏方和圆律师事务所律师对出席本次股东会的股东及股东代理人资格进 行审核与见证（包括到会股东人数及代表股数） 三、宣读会议表决方法及须知 为维护投资者合法权益，确保公司股东会顺利召开，根据《公司法》、 《上市公司 股东会规则》及《公司章程》的有关规定，特制定如下会议须知，望出席股东会的全 体人员遵照执行。 上市公司股东会网络投票实施细则执行），会议议案采取记名投票方式进行表决；全 部议案宣读完毕后，开始填票表决，由监票人收集股东会表决票，将现场投 ...

Core Viewpoint - The Yangquan Market Supervision Administration conducted a food safety inspection, sampling 88 batches of various food products, with 84 passing and 4 failing the safety standards [2]. Group 1: Inspection Results - A total of 88 samples were taken from 18 categories including beverages, meat products, and dairy [2]. - Out of the 88 samples, 84 were found to be compliant with national food safety standards, while 4 samples were deemed non-compliant [2]. Group 2: Actions Taken - The local market supervision departments were promptly urged to handle the non-compliant products according to relevant laws and regulations [2]. - Consumers are encouraged to report any non-compliant food products they encounter in the market by calling the complaint hotline 12315 [2].