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“国民手游”加码PC平台,游戏跨端化能否加速商业变现?
Nan Fang Du Shi Bao· 2025-06-18 08:39
Core Viewpoint - Tencent's popular mobile game "Peacekeeper Elite" is set to upgrade its PC version, marking a significant step in its cross-platform strategy, which is becoming a trend in the gaming industry [1][2][3] Group 1: Cross-Platform Strategy - "Peacekeeper Elite" has over 80 million daily active users and is implementing a dual-platform strategy with a PC simulator set to launch on October 11, 2024 [2] - The PC version will feature enhanced graphics, sound quality, and support for native keyboard and mouse controls, allowing for data interoperability between mobile and PC platforms [2][3] - Industry analysts view this upgrade as a deepening of Tencent's dual-platform strategy, aimed at expanding its user base and enhancing the mobile ecosystem [3][4] Group 2: Industry Trends - The gaming industry is experiencing a wave of cross-platform development, with major companies like Tencent and Paper Games launching cross-platform titles [4][5] - In the past year, 610 domestic online games received approval, with 39 classified as "mobile + PC" dual-platform products, indicating a growing trend in cross-platform gaming [5] - The success of cross-platform games like miHoYo's "Genshin Impact" has encouraged other developers to pursue similar strategies to reach broader audiences [7][8] Group 3: Challenges and Opportunities - Cross-platform gaming faces challenges such as technical adaptation and performance optimization due to hardware differences between PC and mobile devices [9][10] - The potential for increased revenue exists as PC releases can bypass app store fees, improving profit margins [8] - However, issues like gameplay balance and user experience across different platforms remain significant concerns [10][11] Group 4: Player Perspectives - Players express mixed feelings about cross-platform gaming, with some appreciating the convenience of mobile access while others prefer the enhanced experience on PC [11][12] - The necessity of cross-platform features is debated, with some players feeling that having both options is beneficial but not essential [13][14] Group 5: Suitable Game Types for Cross-Platform - Games that are simple in gameplay and graphics are more suitable for cross-platform development, while complex games may struggle to adapt [13][14] - Strategy and simulation games are identified as ideal candidates for cross-platform play, as they can cater to different user preferences across devices [14]
游戏行业更新:A股厂商新游周期强劲,重视产品边际催化
2025-06-18 00:54
Summary of the Gaming Industry Conference Call Industry Overview - The gaming industry in China is experiencing a strong growth cycle, with actual sales revenue in the first half of 2025 reaching approximately 85.7 billion yuan, a year-on-year increase of about 18% [1][3] - Mobile gaming revenue grew by 20% to 63.6 billion yuan, indicating high industry vitality driven by premium games that enhance players' willingness to pay [1][3] Key Insights - A-share gaming companies are expected to outperform last year due to a decline in market share of major players like Tencent, NetEase, and miHoYo, which provides a buying window for other firms [1][5] - Regulatory policies have shifted positively, with an accelerated issuance of domestic game licenses, increasing from under 90 to 120-130 per month, and stable issuance of import licenses, boosting investment sentiment in the sector [2][12] - In Q1 2025, listed companies reported a 21% year-on-year revenue growth, with deferred revenue continuing to rise and a decrease in sales expense ratios, reflecting strong performance and a reduction in competitive spending [1][5] Competitive Landscape - The competitive landscape remains stable, with no major product launches from large companies in July and August, providing an opportunity for A-share firms to release new games [7][12] - Notable games that exceeded expectations include Jiubite's "Wanjian Changsheng" and other titles from various companies, leading to upward revisions in profit forecasts for 2026, with valuations expected to stabilize around 15 times earnings [7][12] AI Technology Impact - AI technology is seen as having significant potential in the gaming industry, with recent developments in AI products, although market reactions have been muted [8][13] - The expectation is that as more AI-assisted products are launched, the gaming sector will benefit from improved performance and cost efficiencies [8][13] Noteworthy Companies and Products - Recommended companies include Giant Network, Jiubite, Perfect World, and Kaiying Network, which are actively launching new products and are expected to benefit from the summer release window [6][12] - Giant Network's upcoming game "Supernatural Action Group" is gaining attention, with strong download and revenue potential anticipated during the summer [9] - Perfect World is set to launch several new products, including a major update for "Zhu Xian World" and a mobile version of "Zhu Xian 2" [10] - Jiubite's "Nine Woods of the Wild" and Kaiying Technology's rapid product release schedule are also highlighted as significant developments [11] Overall Industry Trends - The overall trend in the gaming industry is positive, with regulatory support, a favorable product launch window for A-share companies, and a decrease in competitive pressure leading to increased revenue and deferred income [12][15] - The industry is expected to continue benefiting from the positive sentiment surrounding AI applications, which could further enhance market interest and investment [13]
“羊了个羊”新消息!创始人100万股权遭冻结
21世纪经济报道· 2025-06-18 00:26
Core Viewpoint - The game "Sheep Has a Sheep" created by Zhang Jiaxu has recently faced issues with the freezing of his equity holdings, indicating potential financial or legal challenges for the company behind the game, Beijing Jianyou Technology Co., Ltd [1][2]. Group 1: Company Background - "Sheep Has a Sheep" became extremely popular in 2022, causing server crashes due to high traffic, with the creator admitting he did not anticipate its success [3][4]. - The game was designed to incorporate social elements that encourage sharing and competition, contributing to its viral spread [3][4]. - Beijing Jianyou Technology was established in January 2021, with Zhang Jiaxu as the legal representative and a registered capital of approximately 1.316 million RMB [4][5]. Group 2: Financial Performance - The game reportedly generated significant revenue, with claims of over 100 million RMB in earnings, and the team size doubled from 10 to 20 members [7][8]. - There were allegations regarding the game's revenue, with a disputed claim of daily earnings reaching 4.68 million RMB, which Zhang Jiaxu denied, stating that the figures were inaccurate [7][8]. Group 3: Legal and Regulatory Issues - Zhang Jiaxu's equity in both Beijing Jianyou Technology and Tianjin Jianle Enterprise Management Consulting Partnership has been frozen, with the court order issued by the Xiamen Intermediate People's Court [1][2]. - The company faced scrutiny from the Ministry of Industry and Information Technology for allegedly misleading users, to which the company responded by attributing the issue to third-party advertising components [8].
金融+数字经济 释放产业强磁场
Nan Fang Du Shi Bao· 2025-06-17 23:09
Core Insights - The Guangzhou International Financial City has transitioned from the construction phase to the operational phase, with the launch of collective leasing for 15 high-quality buildings in the Financial City Fangcheng area [2][3] - The Financial City Fangcheng is positioned as a key area for financial enterprises, with over 5,000 companies already established in the initial phase [3][6] - The development strategy focuses on integrating finance with digital economy, attracting numerous corporate headquarters to settle in the area [4][6] Group 1: Development and Infrastructure - The Financial City Fangcheng covers an area of 0.2 square kilometers and features a design that reflects Lingnan architectural style, with 15 buildings arranged in a "four horizontal and four vertical" layout [3] - The area has seen significant infrastructure improvements, including the completion of essential utilities and transportation links, facilitating business operations [7] - The Financial City Plaza is expected to open in the second half of this year, adding over 80,000 square meters of commercial space [7] Group 2: Economic Impact and Business Attraction - The Financial City aims to create a "one core, one chip, three wings" industrial system, focusing on finance, digital economy, and high-end services [5][6] - The area has attracted 16 financial institutions' headquarters and various tech companies, contributing to a robust economic environment [6] - In the first five months of this year, Tianhe District introduced 126 new high-quality industrial projects, showcasing the area's commitment to economic growth [9][10] Group 3: Future Prospects - Future developments in the Financial City will include a large underground commercial space and various lifestyle amenities, aiming to create a vibrant 24-hour business district [8] - The Tianhe District plans to construct or upgrade over 800,000 square meters of innovation and technology facilities in the next three years, further enhancing the investment landscape [10]
又一个消费赛道热起来了
格隆汇APP· 2025-06-17 11:38
Core Viewpoint - The gaming industry is experiencing a resurgence, driven by favorable policy changes and emerging growth opportunities, despite previous regulatory challenges and market saturation [2][10][13]. Group 1: Market Performance - The gaming index has risen significantly, increasing nearly 2000 points (over 30%) since April [2]. - Several gaming companies have seen substantial stock price increases, with Youzu Network up over 60%, Perfect World up over 50%, and Gigabit up over 40% [2]. - The overall gaming market in China is projected to reach a record revenue of 455.06 billion yuan in 2024, with a compound annual growth rate of 26.8% over the past two decades [14]. Group 2: Regulatory Environment - Recent policy changes, including the introduction of new undergraduate programs like "Game Art Design," indicate a shift in societal perception of gaming [6][8]. - Shenzhen has implemented supportive measures for gaming companies, including one-time rewards of up to 10 million yuan and efficient game license application processes [9][10]. - The gaming industry has seen a significant reduction in company closures compared to previous years, suggesting a more favorable regulatory environment [11][13]. Group 3: Emerging Growth Areas - Mini-games have emerged as a new growth engine, contributing significantly to market revenue, with their market share increasing from less than 1% in 2021 to over 10% in 2024 [21]. - The demand for high-quality gaming hardware is rising, with 78.51% of users considering upgrading their devices due to performance needs [27]. - The IP economy is becoming increasingly important, with successful franchises like "Genshin Impact" generating over $5 billion in revenue in 2024, highlighting the potential for sustained profitability through IP management [38][42]. Group 4: Future Outlook - The gaming industry is expected to see a positive trend with over 30 new games scheduled for release during the summer, indicating a robust pipeline of new content [44]. - Companies with strong IP management capabilities and those focusing on niche markets, such as otome games and party games, may stand out in the evolving landscape [45].
开源证券:供需共振下游戏或步入景气上行周期 游戏出海或进一步打开成长空间
Zhi Tong Cai Jing· 2025-06-17 08:10
智通财经APP获悉,开源证券发布研报称,根据伽马数据,2025Q1,中国游戏市场规模为857.04亿元, 同比增长17.99%;2025年4月,中国游戏市场规模为273.51亿元,同比增长21.93%,环比增长2.47%。政 策上,浙江省等17部门发布《关于支持游戏出海的若干措施》,全面覆盖游戏出海产业、平台、生态等 领域,全方位对游戏行业提供政策支持,有望进一步提升国内游戏产品全球竞争力,带动整体游戏行业 发展。基于行业产品周期向上、业绩有望迎来拐点,AI持续赋能及政策支持,建议继续加大游戏板块 配置力度。 开源证券主要观点如下: 标的方面 重点推荐心动公司(02400)、恺英网络(002517.SZ)、吉比特(603444.SH)、网易-S(09999)、完美世界 (002624.SZ)、神州泰岳(300002.SZ)、腾讯控股(00700)、姚记科技(002605.SZ)、哔哩哔哩-W(09626)、盛 天网络(300494.SZ),受益标的包括友谊时光(06820)、巨人网络(002558.SZ)、ST华通(002759.SZ)、星辉 娱乐(300043.SZ)、掌趣科技(300315.SZ)、游族网 ...
新游戏加速上线表现亮眼,进一步驱动游戏行业增长,聚焦游戏ETF(159869)低位布局机会
Sou Hu Cai Jing· 2025-06-17 05:38
Group 1 - The gaming sector is experiencing volatility, with the gaming ETF (159869) dropping nearly 3% as of June 17, despite a significant rebound of 16.22% since May 16 [1] - New game releases are performing well, with titles like "暴吵萌厨" and "伊瑟" achieving top rankings in iOS game charts, indicating strong market interest and potential revenue growth for related companies [1] - Century Huatong's new 4X strategy game "Kingshot" has seen its revenue double month-over-month, reaching over $75 million in cumulative revenue within three months of launch, showcasing the potential for substantial earnings in the gaming industry [1] Group 2 - Zhejiang Province has introduced measures to support the international expansion of the gaming industry, proposing 20 specific initiatives aimed at enhancing global competitiveness and promoting cultural exchange [2] - The comprehensive support for the gaming sector from the government is expected to drive overall industry growth, with an upward product cycle and ongoing AI integration further enhancing performance [2]
游戏行业保持高景气,情绪消费需求与游戏供给释放共振,聚焦游戏ETF(159869)布局机会
Sou Hu Cai Jing· 2025-06-17 02:35
Group 1 - The gaming sector experienced a volatile pullback on June 17, with the gaming ETF (159869) declining nearly 2%. Most holdings fell, while a few, including Fuchun Co., Perfect World, Mingchen Health, and 37 Interactive Entertainment, saw gains [1] - The gaming industry remains highly prosperous, with user sentiment and consumption demand resonating with game supply. According to Gamma Data, the Chinese gaming market size reached 85.704 billion yuan in Q1 2025, a year-on-year increase of 17.99%. In April 2025, the market size was 27.351 billion yuan, reflecting a year-on-year growth of 21.93% and a month-on-month increase of 2.47% [1] - The trend of "self-consumption" is driving demand for gaming experiences that provide stimulation, fun, and a sense of achievement, particularly boosting the demand for genres like ACG (Anime, Comic, Game), party games, and female-oriented games. In 2024, a total of 1,416 game licenses were issued, a 32% year-on-year increase, with an average of 118 licenses issued monthly [1] Group 2 - According to招商证券, the gaming sector's valuation is expected to recover. The firm remains optimistic about the media and gaming sectors, citing that these are among the best emerging consumer sectors. The valuation of gaming and media remains low compared to other emerging consumer sectors, with recent significant gains in Hong Kong media companies possibly indicating the beginning of valuation recovery [2] - The initial rebound of overseas AI applications is seen as a reflection of a similar trend expected in the domestic market. The most undervalued aspect of gaming and media is the beginning of cultural export overseas, supported by favorable policies [2]
经历5轮裁员的“逆天”公司,被腾讯10亿买下:今天它卖爆到全球第一了
3 6 Ke· 2025-06-17 02:29
Core Viewpoint - The success of "Dune: Awakening" is attributed to its strong IP backing and innovative gameplay design, which combines elements of SOC, MMO, and CRPG, allowing it to stand out in a competitive market [1][30]. Group 1: Game Performance - "Dune: Awakening" has achieved significant sales, ranking second globally on Steam, with a peak online player count of 140,000 [3][30]. - The game has received positive feedback from fans of the "Dune" franchise, indicating a successful adaptation of the IP [5][6]. Group 2: Game Design and Features - The game incorporates a rich world-building experience, allowing players to customize their characters' backgrounds, which influences gameplay [8][10]. - It features a blend of survival mechanics and RPG elements, enhancing the overall player experience and engagement [10][18]. - The game includes a unique tension-building mechanic with giant sandworms, adding to the immersive atmosphere [11][13]. Group 3: Company Background and Development - Funcom, the developer of "Dune: Awakening," has a tumultuous history, including multiple rounds of layoffs and project failures before finding success with this title [17][25]. - The company underwent significant changes under CEO Rui Casais, focusing on improving operational efficiency and game development processes [27][30]. - Tencent's investment in Funcom, acquiring a 29% stake and later full ownership, provided the necessary financial support for the development of "Dune: Awakening" [30][31]. Group 4: Industry Context - The competitive landscape for SOC games is intensifying, with successful titles needing to offer unique gameplay experiences to attract players [33]. - Tencent's strategic investments in various gaming studios have resulted in a growing portfolio of successful titles across different genres, indicating a strong presence in the global gaming market [30][33].
柠檬微趣《Gossip Harbor》夺得5月出海手游榜第二;网易《逆水寒》上线休闲竞技玩法|游戏早参
Mei Ri Jing Ji Xin Wen· 2025-06-16 22:56
Group 1 - The core viewpoint of the articles highlights the performance and strategic developments in the Chinese mobile gaming industry, showcasing both successes and challenges faced by different companies [1][2][3] Group 2 - In May, the mobile game "Gossip Harbor" by Lemon Microfun ranked second in overseas revenue, indicating strong performance of Chinese mobile games in international markets [1] - The cumulative revenue of the otome game "Love and Deep Space" by Paper Games reached $650 million (approximately 4.68 billion RMB), reflecting the potential of Chinese games in overseas markets [1] - Nexon's "KartRider: Drift" announced its shutdown after less than two and a half years of operation, raising concerns about the lifecycle management of gaming products [2] - The game director of "KartRider: Drift" emphasized the difficulty in providing satisfactory service for the racing IP, which may lead to cautious evaluations of similar casual racing game projects [2] - NetEase's "Nirvana in Fire" is set to introduce a new casual competitive gameplay mode called "Nirvana Chess," which merges classic auto-chess rules with its game universe, potentially impacting the competitive landscape of similar products [3] - The introduction of "Nirvana Chess" may prompt investors to assess NetEase's strategy to enhance competitiveness through new gameplay features [3]