Core Insights - The report maintains an "outperform" rating for the retail sector, emphasizing resilience in new consumption patterns driven by product innovation and strategic adjustments [1] - The overall retail sales in China for the first five months of 2025 reached 20.32 trillion yuan, reflecting a year-on-year growth of 5.0%, indicating a stable growth trend in consumer spending [4][8] - The report highlights structural growth opportunities in specific segments such as cosmetics, gold jewelry, and pet products, driven by innovative product offerings and enhanced consumer insights [4][23] Investment Summary - The report recommends several companies within the beauty and personal care sector, including 登康口腔, 若羽臣, and 毛戈平, which are expected to benefit from product innovation and brand expansion [4] - In the gold jewelry sector, companies like 老铺黄金 and 潮宏基 are highlighted for their ability to leverage craftsmanship and rising gold prices to meet consumer demand for both investment and personal enjoyment [4] - The report also identifies opportunities in the cross-border e-commerce sector, with companies like 小商品城 and 安克创新 positioned to adapt to changing tariff policies and enhance their operational resilience [4] Industry Review - The first half of 2025 saw a stable growth in retail, with essential goods like food and beverages showing strong performance, while discretionary categories like cosmetics and apparel experienced varied growth rates [8][20] - The beauty sector recorded a 4.1% year-on-year increase in retail sales, while gold jewelry sales surged by 12.3%, benefiting from a low base effect and high gold prices [23][4] - The report notes that the online retail sector continues to grow, with a year-on-year increase of 8.5% in online sales, indicating a shift in consumer purchasing behavior towards digital platforms [20][4] Future Outlook - The report anticipates that product innovation driven by AI and emotional value will be key to differentiating brands in the retail space, with companies encouraged to leverage these trends for growth [60][65] - Policy measures aimed at stimulating domestic consumption are expected to further enhance consumer spending power, particularly in sectors like childcare, employment, and elderly care [60][4] - The report emphasizes the importance of adapting to external market conditions, including tariff negotiations, which could impact the performance of cross-border e-commerce companies [60][29]

Summary of Conference Call Records Industry or Company Involved - Retail Industry - E-commerce Sector - Home Appliances Industry - Catering Industry - Gold and Jewelry Market - Light Industry and Home Furnishing Sector - Automotive Industry - Textile and Cosmetics Industry Core Points and Arguments Retail Industry Insights - In June 2025, the total retail sales of consumer goods grew by 4.8% year-on-year, down from 6.4% in May, primarily due to the timing of e-commerce promotions which were moved to mid to late May, leading to a spike in May sales with a month-on-month growth of 11.5% compared to 8.4% in previous years [3][6] - Excluding seasonal factors, categories like home appliances and communication equipment maintained high growth rates, with home appliances growing at around 30% [3][6] Catering Sector Performance - June saw a significant decline in catering revenue, attributed to promotional activities reducing actual consumer spending rather than a decrease in demand [4][5] - The overall service retail sector showed improvement, with cumulative year-on-year growth rising from 5.2% to 5.3% [4] E-commerce and AI Development - Strong recommendation for the internet e-commerce sector, particularly with AI-driven advancements. NVIDIA's H20 card is expected to enhance computational power for AI applications in China [7] - Increased competition in instant retail is anticipated, with major platforms like Alibaba and Meituan being highlighted for investment [7] Gold and Jewelry Market Trends - Recent corrections in the gold and jewelry market are due to previously high expectations. However, the trend towards domestic gold jewelry remains strong, with brands that excel in craftsmanship and design expected to grow significantly [8] Light Industry and Home Furnishing Sector - The light industry and home furnishing sector benefited from the "old-for-new" policy, with June residential construction area declines narrowing and home furnishing retail sales showing strong growth [10] - The sector is viewed as having long-term investment value due to low valuations and structural opportunities in AI mattresses and design software [10] Home Appliances Industry Growth - The home appliances sector experienced a robust growth of 32.4% year-on-year in June, with total retail sales exceeding 140 billion yuan [11] - The "old-for-new" policy and the 618 promotion significantly boosted sales across various product categories, with air conditioners and kitchen appliances seeing substantial growth [11] New Consumer Categories in Home Appliances - New consumer categories, particularly cleaning appliances, are seeing increased market penetration. Companies like Ousheng Electric, Dechang, and Roborock are recommended for investment [12] Automotive Market Performance - The automotive market grew by 4.8% year-on-year in June, with new energy vehicle sales reaching 1.1 million units, a nearly 30% increase [16] - Domestic brands are gaining market share, with a 30% increase in sales, while luxury vehicle sales declined by 7% [16][17] Textile and Cosmetics Industry Overview - The textile and apparel sector grew by 1.9% in June, while cosmetics saw a decline of 2.3%. Notable growth in sportswear and specific brands like Haier and An Ta was observed [18] - Companies like Mao Ge Ping and Shangmei are highlighted for their strong growth potential in the cosmetics sector [18] Other Important but Possibly Overlooked Content - The shift towards smaller, specialized retail formats is evident, with convenience stores and specialty shops outperforming larger formats, indicating a trend towards professionalization and miniaturization in consumer behavior [6] - The IP cultural tourism sector is also noted for its potential, especially with the upcoming peak travel season and active IP collaborations [9]

Core Insights - The growth of new consumption sectors is driven by technological advancements and emotional value, with significant retail growth observed in sports goods (22.2% YoY) and gold and jewelry (11.3% YoY) [1] - New consumption trends are characterized by the rise of brands in the tea beverage sector, collectibles, and personalized products, indicating a shift towards consumer-centric offerings [2][3] Group 1: New Consumption Trends - New consumption sectors such as trendy toys, pet products, and new tea beverages are gaining traction, supported by favorable policies and consumer demand for personalized and diverse offerings [1][2] - The emergence of brands like Pop Mart, Lao Pu Gold, and Mixue Group highlights the potential of the trendy toy, gold jewelry, and new tea beverage industries [1] Group 2: Consumer Behavior and Demographics - The shift in consumer demographics, particularly the rise of Generation Z and the elderly population, is driving demand for personalized and quality products [3] - The elderly demographic is influencing growth in healthcare, wellness services, and companionship consumption, while the younger generation is increasingly focused on emotional value and self-expression [3] Group 3: Policy Support and Market Dynamics - Government policies, such as the "Consumption Promotion Action Plan," are aimed at supporting new consumption sectors, including digital and AI-driven consumption [3][4] - Continuous policy support is expected to enhance consumer spending power and stimulate demand across various sectors, including traditional categories like gold jewelry and snacks [4] Group 4: Future Outlook - Analysts predict that the overall consumption growth rate will align with nominal GDP growth in the second half of the year, with emotional value-driven consumption expected to withstand economic fluctuations [4]

Investment Rating - The report maintains an "Outperform the Market" rating for the jewelry retail industry [2][40]. Core Insights - The jewelry retail industry is expected to continue its steady growth, driven by rising consumer income and increasing demand for products that retain value [2][29]. - The market size of China's jewelry industry is projected to reach 728 billion yuan in 2024, with a compound annual growth rate (CAGR) of 3.6% since 2019 [29]. - The competitive landscape is becoming more concentrated, with the top five companies holding a market share of 41.4% in terms of revenue from gold and jewelry products [34]. Summary by Sections Company Overview - The report focuses on Zhou Li Fu, a company established in 2004, specializing in gold jewelry retail, with a market share ranking in the top ten of the industry [9][10]. - As of 2024, Zhou Li Fu's revenue is projected to be 5.718 billion yuan, representing a year-on-year growth of 11.04% [10][12]. Revenue Structure - Zhou Li Fu's revenue is primarily generated through a franchise model, with online sales rapidly increasing, accounting for 40% of total revenue in 2024 [12][13]. - The company’s revenue from gold jewelry products is expected to reach 4.378 billion yuan in 2024, making up 76.56% of total revenue [17]. Industry Overview - The jewelry market in China has shown robust growth, with gold jewelry becoming increasingly popular, accounting for 73% of the market by 2024 [29][33]. - The growth drivers include diversified consumer needs and rising disposable income, with the average annual disposable income increasing from 30,700 yuan in 2019 to 41,300 yuan in 2024 [33]. Competitive Landscape - The top companies in the gold jewelry sector include Zhou Da Fu, China Gold, and Lao Feng Xiang, with Zhou Da Fu leading in both revenue and store count [34][35]. - The report highlights that the industry is characterized by a high concentration of market share among leading players [34]. Investment Recommendations - The report suggests focusing on companies with differentiated branding and product positioning, such as Lao Pu Gold and Chao Hong Ji, which are expected to achieve accelerated growth [38]. - It also recommends established leaders like Zhou Da Fu and Zhou Da Sheng, which are successfully transforming their product strategies and service capabilities [38].

Group 1: Trade and Economic Outlook - The U.S. plans to increase tariffs on imports starting August 1, with a general tariff level similar to the previously announced "reciprocal" tariffs [1] - The assumption for baseline tariff levels remains at 10% for most countries and 25% for key goods, with potential adjustments if higher tariffs are implemented for an extended period [1] - Emerging market stocks have shown strong performance, prompting an upward revision of the MSCI Emerging Markets Index target from 1290 to 1370 points, with a projected 12-month return of 11% [1] Group 2: Company Performance - Laopuhuangjin - Laopuhuangjin expects a significant increase in sales and net profit for the first half of 2025, with projections of 268% and 284% growth, respectively [2] - Key assumptions include a 202% increase in average sales per store and the opening of three new stores, despite a slight decline in gross margin [2] Group 3: Automotive Industry Insights - The Chinese automotive industry anticipates continued government support and subsidies, with no sudden termination expected [4] - Intense competition is expected to persist in the industry over the next 2-3 years, despite government efforts to curb disorderly competition [4] - Automakers with overseas operations have reported strong sales, with local production capacity progressing as planned [4] Group 4: Automotive Technology Developments - There is increasing customer recognition of autonomous driving technology, with accelerated adoption of lidar and in-house developed advanced driver assistance system chips [5] Group 5: Company Performance - Dongpeng Beverage and Lanke Technology - Dongpeng Beverage's revenue is projected to grow by 35% in 2025, with net profit growth expected to be between 17%-29% [6] - Lanke Technology anticipates a 52% year-on-year revenue increase in 2025, driven by the ramp-up of DDR5 and third-generation interface chips [7] Group 6: Healthcare Sector Outlook - The CDMO sector is expected to see strong performance, with increased investor interest in CRO/CDMO and medical technology as the 2025 earnings season approaches [8] Group 7: Company Performance - Bilibili - Bilibili's investor day highlighted confidence in achieving above-industry advertising growth, with a focus on game product line improvements and enhanced advertising efficiency [9]

金十数据7月14日讯，美银证券发表研究报告指，老铺黄金(06181.HK)近日的股价自高峰滑落，相信是 由于过去一个月的强劲表现后的获利回吐，以及近期对新消费品牌的情绪较弱。该行预计，老铺黄金上 半年的净利润为21亿元人民币，当中收入预测按年增212%至110亿元人民币，毛利率料为40.1%，又预 期2025财年的净利润为45亿元人民币。该行重申公司买入评级，目标价999港元。美银证券预期老铺黄 金的盈利可持续性将受到其持续的品牌渗透力和成熟的研发记录所支持。考虑到其成熟的盈利能力，相 信公司仍有较长的增长空间，又相信行业价格竞争压力可控。 美银证券料老铺黄金2025财年净利润45亿人民币 行业价格竞争压力可控 ...

Group 1 - The core strategy of the company is to drive growth through a dual business model, focusing on both traditional gold and jewelry retail and information technology services [1][2] - The traditional gold and jewelry segment targets the mid to high-end market with a competitive pricing strategy, emphasizing value for money [1] - The company aims to enhance store efficiency by improving brand management and developing distinctive products that reflect its unique brand identity [1] Group 2 - After acquiring Kaike Weishi, the information technology segment has become a strategic focus, with the company leveraging Kaike Weishi's expertise in financial technology [2] - Kaike Weishi has established itself as a leader in the fintech sector, serving over 200 banking clients and excelling in wealth management solutions and payment clearing services [2] - The integration of AI applications and blockchain technology into the company's offerings is expected to drive future growth, particularly in digital currency and AI finance [2]

点击小程序查看报告原文 开篇：新消费，何以常新 图表1：一张图看懂"新消费" 资料来源：中金公司研究部 2019年，我们发布了《聚焦"新消费"》[1]大报告，在新消费崛起的初期论证了其兴起的原因与本质，展望了美好的前景。经过这几年的发展，新消费浪潮 风起云涌，当年的明星公司，有的大展宏图，有的泯然众人矣。站在这个时点，我们需要进一步思考：新消费，何以常新？ 当前中国消费行业似乎进入了一个分水岭：一面是海水，一面是火焰。一面是Labubu二手价的热炒，一面是茅台批价的承压。一面是胖东来门庭若市，一 面是外资卖场黯然退场。我们发现，消费者依旧需求旺盛、依旧充满热忱，只不过供需易势，需要供给方用更诚挚的热忱、更高的效率、更创新的产品来 建立自己的"买方解法"。因此，爆发性流量红利从未远去，前有哈尔滨用硬核诚意守护游客，换来"尔滨"美誉；后有苏超重振了国民对足球的热爱与信 心，"比赛第一，友谊第十四"让人会心一笑。新消费，新的是技术与创新驱动的效率革命、体验重构的产品和场景升级，不变的是消费者对品质的追求、 与品牌的情感链接。 什么是"新消费"？新消费是消费升级趋势的深化演进，更是大消费行业的经营理念升级。 随着中国 ...

Core Viewpoint - The recent IPO wave of Chinese chain brands in Hong Kong reflects a shift in the market, highlighting the maturity and capital potential of the chain business model across various industries [3][5]. Group 1: Market Trends - In 2024, there has been a noticeable trend of Chinese chain brands opting for IPOs in Hong Kong rather than returning to A-shares, driven by the more favorable regulatory environment and shorter waiting periods in Hong Kong [3][9]. - The preference for Hong Kong is attributed to its more commercialized scrutiny of consumer and chain enterprises, focusing on real market operational capabilities rather than technology-driven narratives [9][11]. Group 2: Business Models - The three companies—Chow Tai Fook, Saint Bella, and Ying Tong Holdings—represent diverse sectors but share a common growth strategy based on replicable business models and efficient organizational systems [6][8]. - Chow Tai Fook's strategy involves penetrating lower-tier markets with over 5,000 stores, utilizing a standardized supply chain and franchise system [8]. - Saint Bella has transformed the labor-intensive maternity care industry into a standardized service model, focusing on quantifiable metrics and training mechanisms [8]. - Ying Tong Holdings is evolving from a traditional beauty product distributor to a multi-brand retail matrix through self-operated stores and beauty services [8]. Group 3: Competitive Landscape - The competition among chain enterprises has shifted from merely expanding the number of stores to enhancing system capabilities, including backend systems, talent development, and supply chain coordination [12]. - The current market emphasizes the importance of operational stability and efficiency over rapid expansion, indicating a trend towards "organizational professionalism" in the chain industry [12][13]. - Successful chain businesses are characterized by their ability to maintain control over processes and ensure quality through detailed operational standards [12][13].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Views - The report highlights the rapid growth of instant retail, with daily order volumes for Taobao Flash Sale and Meituan Flash Sale reaching new highs, indicating a competitive landscape among major platforms [5][25] - The report emphasizes the shift in the instant retail industry from speed competition to comprehensive strength competition, driven by significant investments from major e-commerce platforms [26] - The report suggests focusing on high-quality companies in high-growth sectors driven by emotional consumption themes [8][29] Summary by Sections Retail Market Review - The retail industry index rose by 2.20% during the week of July 7 to July 11, outperforming the Shanghai Composite Index by 1.11 percentage points [7][14] - The internet e-commerce sector showed the largest increase among retail sub-sectors, with a weekly rise of 4.37% [17][20] Retail Insights: Instant Retail Competition - Taobao Flash Sale and Meituan Flash Sale reported daily order volumes exceeding 80 million and 150 million, respectively, contributing significantly to market growth [5][25] - Major platforms are implementing substantial subsidy programs to support merchant transformations, indicating a trend towards a three-way competitive landscape [26] Focus on High-Growth Quality Companies - Investment themes include: - **Gold and Jewelry**: Focus on brands with differentiated product offerings, recommending companies like Laopuhuangjin and Chaohongji [8][29] - **Offline Retail**: Emphasizing companies that adapt to trends, with recommendations for Yonghui Supermarket and Aiyingshi [8][29] - **Cosmetics**: Highlighting domestic brands with strong differentiation, recommending brands like Maogeping and Pola [8][29] - **Medical Aesthetics**: Focusing on companies with differentiated product lines, recommending Aimeike and Kedi-B [8][29] Company-Specific Insights - **Zhou Dafu**: FY2025 revenue of 89.66 billion HKD (-17.5%), net profit of 5.916 billion HKD (-9.0%), focusing on product structure optimization [31][36] - **Laopuhuangjin**: FY2024 revenue of 8.506 billion CNY (+167.5%), net profit of 1.473 billion CNY (+253.9%), benefiting from brand expansion [31][36] - **Chaohongji**: 2025Q1 revenue of 2.252 billion CNY (+25.4%), net profit of 189 million CNY (+44.4%), driven by differentiated product offerings [31][39] - **Mao Ge Ping**: FY2024 revenue of 3.885 billion CNY (+34.6%), net profit of 881 million CNY (+33.0%), focusing on high-end cosmetics [31][39] - **Polaya**: FY2024 revenue of 10.778 billion CNY (+21.0%), net profit of 1.552 billion CNY (+30.0%), maintaining a strong position in the domestic market [31][39]