北京商报讯(记者张君花)9月26日，北京商报记者从逸仙电商官方处获悉，逸仙电商正式发布《2024年 环境、社会及管治报告》(以下简称"ESG报告")，这也是逸仙电商连续第四年主动披露ESG进展。据 ESG报告显示，2024年，逸仙电商全面完成范围1、2、3的碳盘查，总碳排放量1773.46吨二氧化碳当 量，同比下降61.7%；在运营端，逸仙生物科技(广州)工厂作为逸仙电商的核心制造工厂，率先落地绿 色实践：2024年，工厂启动分布式光伏发电项目，充分利用屋顶空间，实现装机容量2,324.34kWp，年 发电量达205.25万kWh，相当于年减排二氧化碳1785.68吨。在能效提升方面，工厂引入智慧能源管理系 统(EMS)，实现水、电、气等能源的实时监测与精准控制，2024年合计节电14.6万kWh。 ...

Core Viewpoint - The fashion industry is increasingly venturing into the beauty sector as a response to declining sales, with several major brands launching beauty products to explore new growth opportunities [3][10][46]. Group 1: Fashion Brands Entering Beauty - In September 2025, major fashion brands like Gap, Zara, and H&M announced significant moves into the beauty industry, indicating a trend among fashion companies to diversify their product offerings [5][16]. - Gap Group plans to launch beauty products in 150 Old Navy stores, with some featuring beauty consultants, aiming to leverage its financial stability for growth [12][10]. - Zara has introduced its first hair care line, including shampoo and conditioner, marking its entry into the hair care segment after previously launching cosmetics and fragrances [15][14]. Group 2: Performance of Fashion Brands - Gap Group reported a 4.85% increase in net sales for Q2 2024, ending a three-year decline, but the growth rate has slowed significantly compared to previous years [7][10]. - Zara's parent company, Inditex, experienced a modest 1.6% sales growth in H1 2025, with Zara itself showing the slowest growth in five years at 0.9% [13][14]. - H&M's net sales fell by 1.87% in the same period, with a notable decline in net profit, indicating a downward trend for the brand [16][17]. Group 3: LVMH's Beauty Strategy - LVMH launched its own beauty brand in 2025, with a focus on luxury makeup products, including 55 lipstick shades, aiming to enhance its beauty segment's profitability [32][33]. - Despite the launch, LVMH's overall sales and profits saw significant declines in H1 2025, with a 4.48% drop in net sales and a 21.59% decrease in net profit [34][35]. - The beauty segment's operating profit margin remains lower than the group's average, highlighting challenges in achieving profitability through self-created beauty brands [39][40]. Group 4: Designer Brands and Fragrance - Designer brands are increasingly entering the fragrance market, with several launching new perfume lines in collaboration with established fragrance companies [20][22]. - The trend reflects a broader strategy among fashion brands to transform into lifestyle brands, leveraging their design expertise while outsourcing production and distribution to fragrance giants [22][24]. - Notably, Christian Louboutin's fragrance line, managed by Puig, has faced challenges, with its makeup segment experiencing a decline in sales [30][28]. Group 5: Market Outlook and Challenges - The collective move into beauty by fashion brands raises questions about the sustainability of this strategy amid economic downturns [46]. - The beauty market's appeal remains strong, but the success of these ventures will depend on the brands' ability to adapt and innovate in a competitive landscape [46].

京喜提供全链路解决方案，外贸企业实现"无痛"转内销 对做外贸代工的广东企业来说，转内销最怕"从零起步"，而京喜自营模式，精准解决企业这些痛点。 广东，中国制造业的"世界工厂"，承载着全国近五分之一的外贸出口份额。数以万计的中小制造企业在 此扎根，曾凭借"世界工厂"红利与稳定的海外订单，撑起发展一片天。然而，近年来全球经济格局深度 调整，广东不少中小企业急需寻找新增长路径，开拓国内市场，成了破局关键。 东莞宝玺服装就是典型例子。这家2005年成立的牛仔服饰老厂，八九成销量靠外销，核心市场在美国。 2025年关税战突袭，负责人王诚伟至今焦虑："当时订单还在生产运输，后续单全黄了。" 但内销之路并非坦途：缺乏对国内消费者需求的精准洞察、不熟悉国内电商运营逻辑、没有成熟的渠道 资源和品牌影响力，这些 "短板" 让许多企业在转型初期屡屡碰壁。此时，以京东京喜自营为代表的电 商平台，凭借对下沉市场的深刻理解、供应链能力以及全链路帮扶体系，帮助广东中小制造企业打通内 销堵点，实现从 "外贸贴牌" 到 "内销品牌" 的跨越，成为"广东制造"突围的生动样本。 此前王诚伟不是没试过转内销，但因为种种原因无奈搁置，其他平台试水也因 ...

Core Insights - L'Oréal is undergoing significant executive changes aimed at strengthening its leadership in key markets, particularly the U.S. and Asia-Pacific, to sustain business growth and enhance digital transformation [1][3][26] Group 1: Executive Changes - L'Oréal announced multiple personnel changes within its executive committee, effective January 1, 2026, with transitions starting from October 1, 2025 [1][4] - The adjustments involve six key positions, primarily through internal promotions or cross-assignments, affecting regions such as North America, Europe, and Hong Kong [4][15] - David Greenberg has been appointed as the new Chairman of L'Oréal USA, emphasizing the importance of the U.S. market for future growth [7][10] Group 2: Market Focus - The company aims to enhance its leadership in the U.S. market through a dual management structure, with Greenberg collaborating with the CEO of L'Oréal USA [7][10] - L'Oréal is also focusing on expanding its travel retail business in the Asia-Pacific region, with Eva Yu appointed as the new Travel Retail President [19][21] Group 3: Performance Context - L'Oréal's sales for the first half of 2025 reached €22.473 billion (approximately ¥186.46 billion), showing a slight year-on-year increase of 1.6% [22][30] - The North American market, however, has shown slow growth, with a year-on-year increase of only 0.4%, indicating potential challenges in this key region [23][26] Group 4: Industry Trends - The executive reshuffling at L'Oréal reflects a broader trend in the beauty industry, with other major companies like Estée Lauder and Shiseido also announcing significant personnel changes amid ongoing market pressures [30]

零售消费行业生成式AI及数据应用丨 研究报告 序言： 当前零售行业正处在由高速增长转向存量竞争的阶段，企业亟需通过数字化技术与方法论重塑"人、货、 场"。生成式AI与数据的融合应用，为企业提供了从外部用户运营到内部决策优化，再到全球化拓展的全链 路解决方案，将通过挖掘消费者需求、提升运营效能、抢占海外市场，帮助零售消费企业重塑增长曲线。本 报告针对零售消费企业进行定量调研，重点围绕生成式AI与数据的需求偏好、应用价值等内容展开，并梳理 美妆、鞋服、家居三大细分行业的应用链路，供零售消费企业参考。 零售消费由高速增长转向存量竞争 人货场数字化重构：围绕消费者全域延伸触点，精准匹配供需 早期市场红利期，需求侧动能强劲，企业可依托经济上行实现自然增长。随着市场竞争的加剧，企 业亟需通过数字化技术与方法论重塑 " 人、货、场 " ，稳固既有流量池、提高销售转化率与库存周 转率，持续降低运营成本。其中，精细化洞察消费者需求、扩展消费者触点、基于数据精准选品与 推广等是实现人货场重塑的关键。 需求侧变革：以用户为中心 消费者购买理性与专业度上升，企业关注点由流量经济转向会员经济 后疫情时代，消费者回归理性， "流量为王" ...

Group 1 - The core point of the news is that L'Oréal is planning to acquire the beauty business of the late Italian designer Giorgio Armani, which includes cosmetics, perfumes, and skincare, but excludes fashion and accessories [1][3][5] - The acquisition plan consists of two steps: initially acquiring a 15% stake as per Armani's will, followed by increasing the stake to a majority ownership [5][6] - L'Oréal has a long-standing partnership with Armani Beauty since 1988, which has allowed them to collaborate on product development and market expansion [6][10] Group 2 - Armani Beauty's revenue surpassed €1 billion (approximately ¥83.75 billion) in 2017, with annual sales of around €1.5 billion (approximately ¥125.59 billion) for its fragrance and beauty products [6][11] - The acquisition could help L'Oréal strengthen its position in the high-end beauty market and enhance its brand portfolio amid slowing growth in its existing brands [10][11] - The acquisition is seen as a win-win situation, as L'Oréal needs established brands for growth, while Armani Beauty faces challenges following the founder's passing [21]

Group 1: Long Video Overseas Expansion - The Southeast Asian streaming market is intensifying, with an expected market size of $6.8 billion by 2030. Chinese platforms like iQIYI, WeTV, and Youku are challenging Netflix through differentiated strategies, such as high-budget local original content and flexible subscription models [3][4] - iQIYI focuses on high-budget local original content and flexible subscription models, while WeTV emphasizes idol cultivation to enhance user engagement. Youku exports mature variety show formats [3] - Chinese platforms are leveraging low subscription prices, deep localization, and local payment advantages to capture market share, particularly in Thailand where their share exceeds 40% [3][4] Group 2: New Energy Heavy Trucks Going Global - The global new energy heavy truck sector is undergoing significant transformation, with Chinese manufacturers making breakthroughs in overseas markets. The year 2025 is seen as a "breakout year" for Chinese new energy heavy trucks, with exports increasing by 200% from January to July this year [5] - Companies like DeepWay and Weitu Technology have successfully entered markets in the Middle East, Europe, and Southeast Asia through technological innovation and flexible mechanisms [5] - Key competitive advantages include technological breakthroughs and customized products, such as DeepWay's battery swap system and high-temperature resistant models [5] Group 3: Home Furnishing Industry Going Global - The Chinese home furnishing industry is shifting towards a "strategic deep cultivation" approach, with the global furniture retail market expected to reach $800 billion by 2025. North America remains the primary target market, while emerging markets like Southeast Asia and the Middle East are also gaining attention [7][8] - Companies face challenges from trade changes and supply chain adjustments, making traditional price competition unsustainable. Key strategies include supply chain integration, R&D investment, and precise marketing to enhance competitiveness [7][8] Group 4: Chinese Brands Globalization - Chinese tea brands are rapidly rising in Southeast Asia, with Mixue Ice City as a standout performer. The region's cultural proximity and young population make it an ideal market for tea brands [9] - Mixue Ice City has become a leading brand in Southeast Asia within five years, achieving revenue of 14.87 billion yuan in the first half of 2025 and over 50,000 global stores [9] - The success of Mixue's strategy includes supply chain cost reduction, localized IP, and refined operations, with its coffee brand also leveraging the same approach for global expansion [9] Group 5: Robotics Industry Going Global - Chinese robotics products are rapidly expanding in overseas markets, with some leading companies achieving over 50% of their revenue from abroad. However, data security and privacy issues pose significant challenges for startups [10] - Companies are adopting AI tools for vulnerability scanning and traffic monitoring to enhance security. Emphasis is placed on "entering the sea" rather than merely "going out," integrating into international ecosystems [10] Group 6: Xiaomi's Globalization Strategy - Xiaomi has transitioned from product export to "model export," covering over 100 markets since its global journey began in 2014. The company plans to open 10,000 Xiaomi Home stores overseas in the next five years [11][12] - Xiaomi's strategy includes high-end positioning in Europe and maintaining market share in emerging markets, with significant growth in high-end smartphone sales [11][12] Group 7: Domestic Beauty Brands Accelerating Global Expansion - Domestic beauty brands are seeking new growth through multi-brand matrices and overseas investments, with top companies like Proya and Shiseido leading the way [13] - The beauty industry is shifting focus from domestic competition to international collaboration, with brands needing to enhance their brand power and supply chain capabilities for successful globalization [13] Group 8: Flying Book's Globalization Efforts - Flying Book, a global office platform, integrates AI and collaboration capabilities to assist companies in their overseas expansion. It addresses organizational management and compliance challenges for multinational enterprises [14] Group 9: iFLYTEK's AI Global Strategy - iFLYTEK achieved a revenue of 10.911 billion yuan in the first half of 2025, with a 38% growth in C-end business. The company emphasizes the importance of self-control in its strategic direction [15][16]

Core Viewpoint - The A-share market is experiencing high volatility, with strong performance in large-cap technology growth stocks, but signs of sector differentiation and crowded trading are becoming increasingly evident [1][2]. Market Dynamics - Recent surges in AI, computing power, and semiconductor sectors have led some private equity firms to express concerns about short-term risks in technology stocks, prompting a shift in investment focus towards cyclical, consumer, and high-end manufacturing sectors [1][2]. - The financing balance in the A-share market has been rising, indicating a concentration of leveraged funds in technology stocks, which raises potential short-term risks [1][2]. Trading Conditions - The TMT (Technology, Media, Telecommunications) sector's trading volume has reached approximately 35%, placing it in the 92nd percentile since 2019, while the growth style's trading volume is around 58%, in the 97th percentile since 2019, indicating a crowded trading environment [2]. - Some private equity firms are adjusting their portfolios to balance exposure, with a focus on reducing positions in overvalued technology stocks while increasing allocations to sectors like new energy and consumer goods [4][6]. Investment Strategies - Private equity firms are showing a clear divergence in strategies, with some reducing exposure to high-flying technology stocks and reallocating to sectors with better valuation prospects, while others maintain their focus on growth opportunities [4][6]. - There is a growing interest in sectors related to overseas demand, such as appliances and consumer brands, which are perceived to have strong competitive advantages and profitability [6][7]. Sector Outlook - The technology sector is expected to continue evolving, with opportunities emerging within the domestic supply chain, particularly in AI and related industries, where valuations are relatively lower compared to international counterparts [5][6]. - Consumer and cyclical assets are gaining attention, with expectations of improved performance as overall market confidence rises, and certain cyclical stocks are anticipated to benefit from favorable supply-demand dynamics [7].

©️深响原创 · 作者｜吕玥 达人营销早已成为品牌的必选项，但我发现，现在各方参与者似乎都不那么满意。 不少用户会在种草视频的评论中吐槽："又是广告"、"全都是一模一样的套路"…… 品牌也很纠结当种草效果递减，究竟还要不要继续投钱。就比如我了解到的一个美妆品牌持续在做达人种草和达播，但仔细算账后发现达播今年是亏的， 流量和效率都在下滑，对明年要怎么做完全没有头绪。 品牌觉得创作者价值成了"玄学"，不砸钱投流，数据就难看。那有价值的到底是内容，还是投流团队？你的独特影响力到底还剩下多少？用户觉得达人今 天夸这个，明天吹那个，跟电视广告也没什么区别。QuestMoblie报告也提到了这点——频繁更换合作品牌，使得KOL的受众对品牌的感知逐渐模糊。 那么要怎么重建信任？首先这和选对"场"有关。 当下很多创作者都是多平台运营，相同内容在不同平台发布，效果却可能天差地别，这显然和平台生态有关。而且直观看每个平台的"气质"也不同，我大 致分为了三类：一类是算法驱动型，优势在于能借助精准推荐快速触达海量用户，爆发力强；一类是兴趣社区型，擅长聚集垂直圈层用户，互动深度和用 户黏性较好；还有一类是社交关系型，其核心价值在于构建 ...

Summary of Key Points from Conference Call Industry Overview - The conference call focuses on the e-commerce and beauty industry, particularly the upcoming Double Eleven shopping festival in 2025, which will last nearly 60 days, with significant sales targets set for various platforms like Taobao, Tmall, and Douyin [1][2][3]. Core Insights and Arguments - **Sales Growth Projections**: - Tmall expects GMV growth of 15%-20%, with beauty products targeting a 20% increase. Douyin aims for an overall growth of approximately 30%, with beauty products projected to grow by 35%-40% [1][3]. - **Advertising Budget Allocation**: - International brands will allocate 70%-75% of their advertising budget to Tmall, while domestic brands will invest 60% in Douyin [1][8][9]. - **Platform Strategies**: - Tmall focuses on core demographics and major brands, shifting its assessment criteria to GMV. Douyin supports emerging brands and domestic products, aiming to attract a broader consumer base [1][6][12]. - **Consumer Behavior**: - Tmall's international brands, such as Lauder and Lancôme, have a market share exceeding 10%, with high repurchase rates expected during the shopping festival [1][7]. - **Promotional Strategies**: - Tmall has eliminated fees and service charges for brands with over 20% growth, while Douyin has waived product card commissions and offers traffic support [1][12][13]. Important but Overlooked Content - **Market Dynamics**: - The current stock market is in a slow bull phase, with consumer sectors gaining attention despite a negative CPI in August. Potential consumer stimulus policies may emerge in the fourth quarter [4][17][18]. - **Brand Performance Expectations**: - Brands like Kose, Proya, Han Shu, and Mao Geping are expected to perform well during the Double Eleven period, with specific growth strategies outlined for each [1][14][20]. - **Impact of External Factors**: - The success of Tmall and Douyin during the festival may be influenced by external factors such as the return of key personnel and successful promotional events like the "Paris Partners" variety show, which has significantly increased brand exposure [22][23]. - **Future Growth Projections**: - Brands like Mao Geping are projected to achieve a compound annual growth rate of 30% from 2023 to 2026, with potential for significant market expansion [26][27]. - **E-commerce Operations**: - The e-commerce operation sector is becoming increasingly active, driven by AI technology that enhances efficiency in customer service and marketing [37]. This summary encapsulates the essential insights and projections regarding the beauty and e-commerce industry as discussed in the conference call, highlighting growth expectations, strategic shifts, and market dynamics.