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文旅消费如何告别“假日依赖”?
Ren Min Wang· 2025-10-10 01:49
文旅市场的火爆,展现了我国消费市场的巨大潜力。但在热闹背后,仍需破解过度依赖节假日、业态融 合不深、可持续发展能力不足等深层次问题。如何让"一时热闹"转化为持续发展的"长久动力"?多位行 业专家接受了记者采访,为文旅产业高质量发展提供了更多思路。 街巷深处的市集灯火闪动,文博场馆的文物展台前人潮涌动,乡村古道上民俗展演次第登场......这个国 庆中秋"双节"假期,文化旅游市场展现出的蓬勃活力,为我国的消费市场注入了汩汩暖流。 数据更为直观:经文化和旅游部数据中心测算,国庆中秋假日8天,全国国内出游8.88亿人次,较2024 年国庆节假日7天增加1.23亿人次;国内出游总花费8090.06亿元,较2024年国庆节假日7天增加1081.89 亿元。 文旅消费不仅是经济活动的"晴雨表",更是促进产业融合、推动文化繁荣、改善社会民生的重要引 擎。"文旅消费能够促进产业融合创新,推动文化魅力与消费活力之间形成良性循环,同时可以提供大 量就业机会,有利于改善民生。"中国海洋大学管理学院旅游开发与规划教研室主任王新越在接受记者 采访时表示,文旅消费以广泛的拉动效应,为我国经济持续健康发展注入了强劲韧性。 为点燃假日文旅消 ...
山东16市社会消费品零售总额:临沂第4,淄博第9,枣庄领先聊城
Sou Hu Cai Jing· 2025-10-09 21:46
Core Insights - The consumption market in Shandong Province is thriving, with a total retail sales of social consumer goods reaching significant figures across 16 cities, indicating robust economic activity and consumer confidence [1][8]. Group 1: Top Cities in Retail Sales - Qingdao leads the list with a retail sales total of 658.45 billion yuan, showcasing the effectiveness of its international consumption center city development [1][7]. - Jinan follows in second place with 521.32 billion yuan, reinforcing its status as a regional consumption hub [1][7]. - Yantai ranks third with 375.75 billion yuan, highlighting the advantages of its marine economy and unique consumption patterns [1][7]. Group 2: Emerging Economic Centers - Linyi, as the center of the Lunan Economic Circle, achieved a retail sales figure of 343.38 billion yuan, driven by its rapid development in trade and logistics [3]. - Zaozhuang surpassed Liaocheng with 119.69 billion yuan, exemplifying successful transformation from a resource-based economy, particularly through its lithium battery new energy industry [5]. - Zibo, with 147.87 billion yuan, is revitalizing its industrial base, leveraging tourism and traditional industries to boost consumption [6]. Group 3: Consumption Trends and Innovations - The rise of live-streaming e-commerce in Linyi has led to a significant increase in transaction volumes, with the Lingi E-commerce Industrial Park achieving over 100 billion yuan in annual transactions [3]. - Zaozhuang's cultural tourism initiatives, including over 160 themed events, have enhanced its night economy and cultural consumption [5]. - The overall consumption landscape in Shandong is characterized by diverse development, with 178,000 above-limit commercial enterprises and numerous smart business districts supporting market growth [8].
第十五届安徽国际文化旅游节11月将启 韩国为主宾国
Zhong Guo Xin Wen Wang· 2025-10-09 17:11
Core Viewpoint - The 15th Anhui International Cultural Tourism Festival is scheduled to open on November 15, 2025, in Huangshan, with South Korea as the guest country [1] Group 1: Event Overview - The festival will include eight activities, such as the 2025 Anhui Inbound Tourism Conference and the 2025 Anhui Cultural Tourism Industry Chain Docking Conference [1] - The 2025 Anhui Inbound Tourism Conference aims to expand international markets and deepen international cooperation, focusing on key markets and inviting over 300 international tourism organizations, institutions, and travel agents [1] Group 2: Tourism Promotion Initiatives - Anhui will collaborate with quality online travel platforms to globally promote international tourism routes like "World Heritage Tour" and "Anhui Health and Wellness Tour" [1] - The "International Travel Agents Anhui Tour" activity will be conducted to gather feedback and continuously enhance product competitiveness and visitor experience [1] - A "Million Inbound Tourists Anhui Tour" initiative will be launched to assist the province in building a world-class tourism destination [1] Group 3: Technological Integration - The festival will host a Technology Empowering Cultural Tourism Development Elements Docking Conference, showcasing cutting-edge technological applications [1] - New products such as "AI tour guide devices" and "cultural relic intelligent detection equipment" will be introduced as part of the technological empowerment for cultural tourism [1]
株洲:文旅商融合催热“双节”经济,消费市场持续“圈粉”
Sou Hu Cai Jing· 2025-10-09 10:00
Core Insights - The consumption market in Zhuzhou has shown remarkable performance during the National Day and Mid-Autumn Festival, driven by a series of innovative and experiential activities that attracted a large number of tourists and effectively released consumption potential [1][4][11] Group 1: Festival Activities - The integration of culture, tourism, and commerce has become a key attraction for tourists, with events like the "Super Golden Week" in Tea Ling and the Ceramic Expo in Li Ling drawing significant crowds and boosting local consumption [4][5] - The "Super Golden Week" in Tea Ling received over 2.8 million visitors at the main venue, with a total of 5 million visitors county-wide, leading to over 600 million yuan in consumption across dining, accommodation, and shopping [4] - The Ceramic Expo in Li Ling featured 24 activities across three categories, enhancing the consumer experience and elevating the city's quality [5] Group 2: Cultural and Creative Activities - Cultural venues in Zhuzhou launched creative activities that combined the festive atmosphere with sports, such as a family-oriented traditional kicking game event at the Zhuzhou Museum [6] - The N+T Art Museum's inaugural exhibition attracted nearly 20,000 visitors during the holiday, showcasing a blend of art and technology [8] Group 3: Diverse Experiences - Various scenic spots in Zhuzhou offered diverse experiential projects to cater to different tourist demographics, such as the Water Fairy Lake's carnival activities and promotional ticket offers at sites like the Yan Emperor's Tomb [9] - The Tianze Clothing Market reported a 35% increase in foot traffic and a 28% rise in purchase orders compared to the previous year, indicating a strong consumer response to promotional activities [11] Group 4: Economic Impact - The combination of immersive experiences and innovative event formats has not only met the diverse needs of tourists but also led to significant revenue growth for participating businesses, reinforcing Zhuzhou's position as a consumer destination [11]
依依不舍 运河畔嘉年华
Core Points - The article highlights a series of vibrant cultural and tourism activities held during the Mid-Autumn Festival and National Day holidays in the Beijing urban sub-center, providing a diverse and engaging experience for residents and visitors [1][3][4]. Group 1: Events and Activities - The "Second West Bank·Beautiful Life Festival" launched on October 1, attracting over 70,000 visitors on its first day, featuring a mix of sports, fashion, music, and food [3]. - The "Water Rhythm·Newborn" 2025 Grand Canal Cultural Fashion Awards showcased over 80 original outfits designed by top national designers, transforming the canal into a natural stage for performances [4]. - The "2025 Beijing Grand Canal Music Festival" held on October 6-7 featured 16 performing artists, including well-known singers, attracting nearly 70,000 music fans [5][6]. Group 2: Cultural Engagement - The Beijing Grand Canal Museum hosted seven events during the holiday, including a classical culture performance and a situational drama, engaging audiences with traditional arts [7]. - The "2025 Public Art Season" at the Beijing Art Center displayed over 200 public art pieces, encouraging community participation in creating a collective art project [10]. - The "2025 International Children's Fashion Week" showcased innovative designs integrating AI technology with traditional Chinese clothing [11]. Group 3: Community and Local Celebrations - Various local markets and cultural activities in towns provided residents with opportunities to enjoy traditional foods and engage in community events, enhancing the festive atmosphere [14][15]. - The "Cultural Exchange Exhibition" at the Beijing City Library featured interactive experiences and discussions on traditional arts, attracting over 107,000 visitors during the holiday [9].
京口为市民游客打造沉浸式体验 “文化+旅游”,呈现“诗与远方”
Zhen Jiang Ri Bao· 2025-10-08 21:53
Core Insights - The article highlights the innovative cultural tourism experiences created in Jingkou District during the National Day and Mid-Autumn Festival holidays, leveraging its unique natural resources and rich historical culture [1][2] Group 1: Cultural and Tourism Integration - The integration of culture and tourism has led to the creation of immersive experiences, such as the "National Trend Challenge" at the Jiaoshan Scenic Area, where visitors can engage in traditional activities and earn cultural products [1][2] - The district has successfully showcased its historical figures and cultural heritage through performances and interactive activities, enhancing the overall visitor experience [2] Group 2: Tourism Development Strategy - Jingkou District has strategically planned a cultural tourism route along the Yangtze River, connecting various scenic spots to create a comprehensive cultural tourism experience [2] - The district aims to enhance the attractiveness and competitiveness of its tourism resources by creating a new pattern of cultural tourism integration, characterized by a synergy between scenic spots and cultural experiences [2]
家国共圆 壮美广西 | 传统“动”起来 游客“融”进来
Guang Xi Ri Bao· 2025-10-08 02:16
"我们致力于让传统'动'起来,让游客'融'进来,在南丹度过一个欢乐祥和的双节。"南丹县文化广 电体育和旅游局局长谭善亓表示,该局指导各景区推出特色节庆活动,让游客在互动体验中感受到当地 传统文化的独特魅力。 10月5日,南丹县瑶望天下景区内,白裤瑶群众身着节日盛装,男子白裤绑腿、英姿飒爽,女子彩 裙飘舞、银饰耀眼。他们敲响雄浑铜鼓,吹起悠扬牛角,以独具民族特色的迎宾仪式,热情欢迎八方来 客。鼓声激越,号角回荡,传递着瑶家儿女的深情厚谊,也洋溢着欢度国庆、喜迎中秋的浓郁氛围。 "迎宾仪式让我感到震撼,瞬间就沉浸在了浓郁的民族风情中。"来自南宁的游客李女士与朋友漫步 于景区,陶醉于山谷间的文化韵律。她感慨道:"亲身体验原生态的民族文化,这个假期意义非凡!" 河池是多民族聚居区,少数民族人口占比高达85.6%,民族民俗文化旅游已成为游客心中的"诗与 远方"。位于南丹县白裤瑶聚居区的瑶望天下景区,为迎接国庆与中秋双节,精心打造《瑶韵千年·天地 共醉》系列实景演艺,推出《开寨门》《椒乡红影》《天地始歌》等十大剧目及30余场互动场景,涵盖 迎宾、歌舞、非物质文化遗产体验等多个环节。从清晨开寨迎宾到夜晚篝火联欢,从世代传承 ...
家国共圆 壮美广西 | 骑楼城里好戏连台
Guang Xi Ri Bao· 2025-10-08 02:16
Core Viewpoint - The "Wuxian Time" music party held in Wuzhou on October 6 showcased a blend of Cantonese culture, national style music, and festive elements, creating an immersive cultural experience for citizens and tourists [1]. Group 1: Event Highlights - The event featured classic songs that encouraged audience participation, resulting in a large sing-along [1]. - The "Qilou Golden Melody Night" theme effectively integrated various cultural elements, enhancing the overall experience [1]. - The "Vibrant Night Guangxi" carnival concluded its three-night run, further energizing the Qilou City atmosphere with performances that highlighted local culture and heritage [1]. Group 2: Cultural Engagement - Visitors engaged with local traditions, such as tasting Liu Bao tea and participating in games at the Wuzhou Garden Party [2]. - The event showcased intangible cultural heritage crafts, including vine weaving and olive carving, attracting interest from attendees [2]. - Children participated in activities like painting their own Cantonese opera masks, enhancing family engagement in cultural experiences [2].
三亚:“文旅+科技”点亮双节,激活消费新动能
Sou Hu Cai Jing· 2025-10-08 01:52
Core Insights - The event "2025 'Deer' Blossoms National Day Shopping Festival" organized by Sanya's Commerce Bureau aims to enhance holiday consumption through a blend of traditional culture and AI technology [1][13] - The festival emphasizes the theme of "reunion" and integrates various cultural experiences to invigorate traditional holiday customs [3][13] Event Highlights - The event features a combination of traditional performances such as lion dances and national style dances, alongside modern elements like AI interactions and hands-on experiences [3][5] - Interactive performances with mascots like "Coconut Little Deer," robot dogs, and intelligent robots engage the audience, enhancing the festive atmosphere [7][9] Interactive Experiences - Four distinct interactive zones are set up to cater to diverse visitor needs, including a DIY workshop for making rabbit lanterns and an AI interaction area with various engaging activities [11] - The event also includes a mooncake tasting and distribution area to create a festive ambiance and boost foot traffic in the shopping mall [11] Economic Impact - The event is part of Sanya's strategy to promote the integration of culture and commerce, aiming to stimulate holiday consumption [13] - On the day of the event, the Blue Ocean Shopping Plaza saw over 30,000 visitors, with restaurant turnover rates doubling and sales increasing by 60% compared to the previous year [13]
“赛事+文旅”深度融合模式,为四川假日经济注入强劲动能 共享赛事盛宴“燃动”假日经济
Si Chuan Ri Bao· 2025-10-08 01:39
Core Insights - The integration of sports events and cultural tourism in Sichuan is creating diverse consumption scenarios, enhancing both sports enthusiasm and cultural appeal [1][4] - The "Chuan Super" football league is a key driver of this trend, fostering a closed-loop of "watching matches - consumption - tourism" that invigorates the holiday economy in the region [1][5] Group 1: Economic Impact - On October 7, during the National Day and Mid-Autumn Festival holiday, Sichuan's A-level scenic spots received 5.3485 million visitors, generating ticket revenue of 46.0776 million yuan, marking year-on-year increases of 20.51% and 34.81% respectively [1] - The "Chuan Super" events have significantly boosted local economies, with Liangshan reporting a consumption increase of 32.88 million yuan on October 2, and a total of 1.1075 million visitors to A-level scenic spots in the first three days of the holiday, reflecting a year-on-year growth of 20.31% [3] Group 2: Event and Tourism Integration - The "Chuan Super" league is being complemented by local cultural events, such as the integration of football matches with heritage exhibitions and local product showcases, enhancing visitor engagement and experience [2][5] - Different regions are leveraging their unique cultural and tourism characteristics, such as Leshan's combination of football with world heritage and culinary experiences, to create seamless transitions between watching matches and sightseeing [2] Group 3: Innovative Marketing Strategies - Sichuan has introduced the "ticket root economy," offering discounts and benefits to ticket holders across various sectors, including dining and accommodation, thereby enhancing the overall visitor experience [5] - Local governments are implementing targeted initiatives, such as issuing 5.9 million yuan in consumer vouchers and creating discount programs linked to "Chuan Super" tickets, to stimulate holiday consumption [5] Group 4: New Tourism Products - Regions are developing new tourism products and experiences, such as the "cultural creativity as a ticket" model in Langzhong Ancient City, which immerses visitors in historical themes from the outset [6] - Innovative attractions like the "Flying over Jianmen Pass" low-altitude tourism project and themed night performances are drawing significant visitor interest, showcasing the potential of integrating technology with cultural experiences [6]