Core Insights - The 2025 Xinyang Tea Industry Expo and Maojian Market showcased over 30 "Xinyang Ten Treasures" brand enterprises, achieving a single-day sales exceeding 100,000 yuan and intention cooperation orders surpassing 1 million yuan, demonstrating the effectiveness of the exhibition platform [1][2] Group 1: Event Highlights - The expo featured an integrated "exhibition-production-sales-research" model, presenting local quality brands, agricultural products from eight counties, and a creative market for university students [1][2] - Innovative products like Maojian tea beer and tea-flavored hot dry noodles attracted young consumers, while the braised canned meat received positive feedback for its unique taste [1][2] Group 2: Visitor Engagement - The event attracted over 150,000 visitors, significantly boosting consumption in related industries such as dining, accommodation, and tourism, with total spending exceeding 10 million yuan [2] - The "Seven Days of Delicious Xinyang Cuisine" event featured local delicacies and cultural performances, enhancing the overall visitor experience [2] Group 3: Future Prospects - The Xinyang government aims to leverage the expo to promote the integration of tea with culture and tourism, as well as food, to enhance the brand recognition of "Xinyang Ten Treasures" and support rural revitalization [2][3] - The collaboration between enterprises and e-commerce platforms is expected to deepen, focusing on expanding the domestic market [2]

Core Viewpoint - The first tea competition in Luhua County successfully showcased the region's tea industry, highlighting the quality and diversity of Luhua tea products, and aimed to enhance the brand and market presence of Luhua tea [15][34][39]. Group 1: Event Overview - The first Luhua County Tea Competition was held on May 17, 2025, at the Guangdong Academy of Agricultural Sciences Tea Research Institute [15][28]. - The competition featured multiple rounds of rigorous evaluations, including blind tasting and expert reviews, to ensure the authenticity and quality of the tea [54][56]. - A total of 59 tea samples were evaluated across various categories, including green tea, black tea, and different types of single bush tea [45][63]. Group 2: Awards and Recognition - The competition resulted in the selection of four "Tea Kings" across different categories: green tea, black tea, single bush tea (honey fragrance), and single bush tea (other fragrances) [9][10][63]. - The awards included gold, silver, and bronze medals, with specific winners recognized for their exceptional quality [63][65]. - The event aimed to promote Luhua tea's unique characteristics and enhance its market competitiveness [34][70]. Group 3: Industry Impact - Luhua County's tea industry has grown significantly since its inception in the 1990s, with over 30,000 acres of ecological tea gardens and an estimated comprehensive output value of approximately 460 million yuan [20][19]. - The local government has implemented initiatives to support tea farmers, resulting in an average income increase of over 10,000 yuan per household [23][24]. - The competition is seen as a platform for knowledge exchange and collaboration among tea producers, experts, and consumers, fostering the development of the tea industry in the region [30][34][39]. Group 4: Future Prospects - The event is expected to contribute to the high-quality development of Luhua tea and support rural revitalization efforts in the region [35][40]. - The competition will also serve as a stepping stone for Luhua tea to gain recognition beyond its local market, aiming for broader distribution and appreciation [42][74]. - Future collaborations with other tea-producing regions are anticipated to enhance technical exchanges and improve production practices [72][73].

Core Insights - The "2025 Beijing International Tea Expo" will take place from May 23 to 26, with Quanzhou as the guest city, showcasing the significance of tea culture in China [1][2] - Since its inception in 2012, the expo has attracted over 700,000 participants and generated nearly 6.3 billion yuan in transaction value, contributing to the high-quality development of China's tea economy [1] - The event will feature top Chinese tea brands and new tea beverage leaders, promoting a "tea+" consumption model and highlighting the diversity of China's tea industry [1][2] Industry Highlights - The expo will include innovative activities such as the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" Quanzhou promotion and a commemoration of the 150th anniversary of Huangshan Maofeng and Qimen black tea [2] - Historical tea brands like Zhang Yiyuan and Wu Yutai will showcase traditional tea-making techniques, enhancing consumer experience [2] - Beijing's Xicheng District is a key tea consumption and trade center in northern China, housing over 1,700 tea merchants and nearly 4,000 employees [2] Collaborative Efforts - Xicheng District and Quanzhou will sign a friendship agreement to promote the integration of the tea industry, aiming for high-quality development through collaboration [2] - Future cooperation will focus on industrial innovation, economic openness, cultural tourism integration, and urban brand building [2]

Group 1 - The article highlights the cultural significance of lychee in Guangdong, emphasizing that a summer without lychee is incomplete for the locals [4][5][6] - The anticipated harvest of lychee brings joy, with the first taste of the season being a cherished moment for residents [5][6] - The article discusses the marketing strategies employed to promote lychee, particularly the "仙品荔" brand, which aims to enhance its appeal nationwide [16][45] Group 2 - Guangdong has recently been approved for 10 new technology small institutes, contributing to the effective coverage of local specialty industries [9][10] - The total number of technology small institutes in Guangdong has reached 41, indicating a growing focus on agricultural innovation [10] - The establishment of these institutes is part of a broader initiative to support rural development and enhance agricultural productivity [8][10] Group 3 - The 2025 Spring Guangzhou Tea Expo is set to take place from May 21 to May 25, focusing on the theme "Tea Flavor China" [12][14] - The event aims to create an immersive experience celebrating tea culture, showcasing the importance of tea in Chinese heritage [13][14] Group 4 - The "百千万工程" cultural tourism week was launched in Suixi, highlighting the significance of lychee harvesting in the region [17][43] - The event included the unveiling of the first "小红书村" in Guangdong, which aims to leverage social media for promoting local agricultural products [42][45] - The auction of ancient lychee tree picking rights fetched 1.7 million yuan, showcasing the economic value of traditional agricultural practices [53][55]

小众又高级，这 缕"杏仁香"产自 粤北山区｜挖掘 私藏粤茶⑥_南 方+_南方plus 开栏语：广东既 有凤凰单丛、英 德红茶等驰名 IP，也藏着不少 小众茶品。它们 或工艺独特，或 风味罕见，虽未 声名远播，却是 茶人私藏珍宝。 即日起，南方农 村报、南方+茶 业频道推出"挖 掘私藏粤茶"系 列报道，邀您一 同拨开迷雾，探 寻独特茶香。 在粤北山区，藏 着一款让茶 客"闻香寻踪"的 茶。 它有独特的"杏 仁香"，被誉 为"世界一绝"； 它长在原始森 林，历经数百年 朝夕日落；它的 价格近年水涨船 高，最高可达 1.2万元/斤。这 款带着山野气息 的茶，就是韶关 曲江的罗坑杏仁 香。 从"怪味 茶"到"世界一 绝" 罗坑杏仁香的发 现颇具戏剧性。 广东雪花岩茶业 有限公司建厂之 初，对罗坑全域 野生古茶树摸底 调查，从不同区 域采集茶青加 工、品鉴。负责 人赖国清回忆 道："有一次测 评，发现一种茶 的味道很怪，起 初以为是茶做坏 了，但反查茶 青、制茶工序都 没有发现问 题。" 在百思不得其解 时，该公司邀请 了时任广东省农 科院副院长、国 家红茶专家陈栋 进行专业审评， 他脱口而出"杏 仁香"。如今， 现代 ...

Core Insights - Hubei Province's Yingshan County is actively promoting the tea industry chain, focusing on enhancing the "Yingshan Yunwu Tea" brand and striving to become a national pilot area for the "Three Tea" coordinated development concept [1][3] Group 1: Industry Development - Yingshan County has a tea garden area of 274,000 acres, with an annual production exceeding 30,700 tons and a comprehensive output value reaching 9.41 billion yuan [1] - The brand value of Yingshan Yunwu Tea has surged to 5.123 billion yuan, an increase of 1.644 billion yuan from 2024, representing a growth rate of 47.25% [1] - The county has established a leadership group for the brand integration of Yingshan Yunwu Tea and has implemented a detailed brand integration plan [3] Group 2: Financial Support and Investment - Yingshan County allocates 50 million yuan annually to support brand development, leading enterprises, and product research and development [3] - Four major tea companies have emerged, with over 22 million yuan invested in new processing industrial parks and five intelligent processing production lines, adding over 6,000 tons of annual capacity [3] Group 3: Research and Innovation - The county collaborates with national and provincial tea research institutions to establish a tea industry technology research institute, enhancing innovation and technology development [5] - Six group standards covering various aspects of tea production and management have been developed to improve the standardization system for Yingshan Yunwu Tea [5] Group 4: Quality Control - Yingshan County has implemented a "six unification" quality management control system to ensure consistent quality across all stages of tea production [6] - A quality testing center has been established to increase the frequency of tea quality inspections, thereby enhancing the safety level of Yingshan Yunwu Tea [6] Group 5: Marketing and Promotion - Various promotional activities, including tea competitions and live-streaming sales events, have been organized to enhance brand visibility [8] - Over 180 specialty and franchise stores have been opened in major cities, and promotional campaigns have been launched, including high-speed train branding [8]

Core Points - The "2025 Beijing International Tea Expo" aims to create a global platform for tea industry cooperation and cultural exchange, scheduled from May 23 to 26 in Beijing [1][3] - The event has been recognized as one of the 19 key activities for the "Ten Cities Linkage to Share Food and Drink" initiative by multiple government departments [3] Group 1: Event Overview - The expo will feature three main activities, one special brand event, and multiple tea culture promotion experiences [1] - Since its inception in 2012, the expo has attracted over 700,000 participants and facilitated transactions exceeding 63 billion yuan [3] Group 2: Participating Brands and Innovations - Major Chinese tea brands, including top 50 companies like Zhuyeqing and Wuyishan, will participate, alongside new beverage brands such as Heytea [3] - The event will introduce innovative activities like the "Three Tea Coordination - Tea Fragrance and Porcelain Charm" and a commemorative event for the 150th anniversary of Huangshan Maofeng and Qimen Black Tea [4] Group 3: Regional and Cultural Integration - Beijing's Xicheng District is a significant tea consumption and trade center, with over 1,700 tea merchants and nearly 4,000 employees [5] - The district will host the "Tea and the World" event, inviting top tea brands and experts to discuss innovation and brand development [6] Group 4: Collaborative Agreements - Xicheng District will establish a friendship agreement with Quanzhou to promote tea industry integration and high-quality development [6]

活动当天下午，安溪县委常委、统战部部长、县茶业管理委员会常务副主任肖印章率领代表团，与 八马、兴溪、魏荫和、两固等四家当地知名茶企携手亮相，开展了一场别开生面的安溪铁观音茶文化讲 座。代表团还展示了中国乌龙茶制作技艺，并现场演绎了传统安溪茶艺，引发现场观众浓厚兴趣。 国际茶叶委员会主席伊恩·吉布斯在接受采访时回忆道："我曾亲赴安溪，品饮过地道的铁观音。安 溪铁观音不仅风味独特，其背后的茶文化也深厚悠远。它被联合国列入全球重要农业文化遗产和人类非 物质文化遗产代表作名录，这是世界茶产业发展史上的重要里程碑。" 人民网伦敦5月14日电 （徐量）以"安溪铁观音：一片神奇的东方树叶"为主题的中国国家馆"下午 茶"活动，近日在伦敦工艺周期间隆重举行，旨在弘扬中国茶文化，促进中英茶叶贸易与文化交流。 本次活动吸引了超过百位来自中英两国的嘉宾出席，其中包括中国驻英国大使馆文化处公使衔参赞 李立言、公参夏雨滋，国际茶叶委员会主席伊恩·吉布斯，英中贸易协会执行总裁兼公共事务负责人白 丽莎，艺术与设计杂志社社长钱竹，《老虎，别怕》作者马岱姝，英国后浪出版社董事劳伦斯·金，以 及英国出版商协会代表葛洛丽亚·贝利等。来自知名茶企、媒 ...

Core Viewpoint - The meeting held in Chaozhou focused on promoting the intercropping technique of "tea + broadleaf money grass," aiming to enhance ecological and economic benefits in the tea industry [2][4][19]. Group 1: Meeting Overview - The Chaozhou Agricultural and Rural Bureau organized a demonstration meeting and technical training on the intercropping of broadleaf money grass in the Zilian Ecological Tea Garden [2][10]. - Over 80 participants attended, including representatives from various insurance companies and agricultural departments [9][10]. Group 2: Technical Insights - Lin Weipeng, a researcher from the Guangdong Academy of Agricultural Sciences, explained the biological characteristics of broadleaf money grass and its intercropping model, emphasizing strategies like "using grass to nourish the land, control weeds, and protect tea" [12][13]. - The training included interactive discussions and practical demonstrations, with participants expressing confidence in the "tea + broadleaf money grass" intercropping model [14][15]. Group 3: Ecological and Economic Impact - Since the promotion of ecological tea garden construction in 2016, Chaozhou has established 159 demonstration gardens covering an area of 56,900 acres [17][18]. - The intercropping model addresses key challenges in tea cultivation, such as weed control, soil degradation, and export risks, thereby enhancing disaster resilience and promoting dual ecological and economic benefits [19][20][21]. Group 4: Future Plans - Chaozhou plans to support seedling procurement, technical training, and demonstration promotion to capitalize on the prime planting season from May to June, further advancing the "tea + broadleaf money grass" intercropping model [24][27].

（原标题：北苑贡茶：大宋顶级文人们的社交货币 | 香与茶） 作者 王娟 在群星闪耀的宋朝，让后世学子们背诵古文到跳脚的顶级文人们，凭借自己过硬的文学功 底、卓绝的感官体验、超强的实践能力，甚至令人惊讶的科学探索精神，牢牢把握着一项大宋朝的社交 货币——产自建州（今福建建瓯）的北苑贡茶。 故事要从唐朝开始说起。 公元 780 年，曾经的状元宰相常衮（ 729 年～ 783 年）因过于耿直，遭唐德宗一再贬黜至福建观察史。 当时福建文教未开，常衮以通俗歌谣的方式教导福州民众识字，创造了 200 多首民谣，其中那首《月光 光》至今仍在洪塘古渡吟咏流传。 同样流芳千古的，还有他在建州的创举——带领建州茶农改良制茶工艺，将传统的草茶改进为蒸青碎末 团饼茶。这一革新使建茶品质大幅提升，逐渐在茶叶市场中崭露头角。 五代闽国龙启元年（公元 933 年），建州茶焙大户张廷晖将凤凰山方圆 30 里的茶园献给当时的闽王王 延钧，此地受封"御茶园"，又由于地处当时闽国都城福州北边，故称"北苑"。 建州属南唐时，中主李璟派北苑使创建"北苑龙焙",扩充茶园、茶焙，征调建州下辖诸县民户采造，征 集各县名茶，归龙焙精制。添加了龙脑等香料的"腊 ...