Core Insights - The Chinese consumer market is undergoing structural adjustments, with traditional consumption growth engines under pressure while new generation consumers are emerging, leading to a focus on "finding consumption power" [1] - The report from Beijing Business Daily outlines consumer trends, emphasizing that value concepts dominate, emotional drivers outweigh price drivers, and scenario innovation is reshaping consumption patterns [1] Consumer Attitudes - Domestic consumers are becoming more cautious in their spending, necessitating brands to seek growth within a stagnant market, although overall consumption willingness remains stable [3] - Consumers prioritize product quality over brand loyalty, as evidenced by a significant portion of restaurant consumers indicating they do not care about brand as long as the product is good [4] Value Sensitivity - The balance between quality and price is becoming crucial as consumers seek optimal solutions in product quality, performance, and pricing, particularly in the live-streaming e-commerce sector [6] - Consumers are willing to pay a premium for unique flavors in craft beer and higher-priced items in the trendy toy sector, indicating a shift towards value recognition over price temptation [6] Emotional Value - Emotional connections with brands can reduce price sensitivity, with brands focusing on emotional value seeing a 42% higher repurchase rate compared to traditional brands [9] - Examples include limited edition collaborations that create a sense of collectibility and storytelling in luxury brands that enhance perceived value [9][11] Scenario Innovation - High quality-to-price ratios combined with scenario-based operations are key to retaining consumers, with brands creating immersive experiences in flagship stores and restaurants adapting to diverse dining scenarios [12] - The craft beer market is evolving towards a multi-scenario approach, combining traditional bars with home consumption and outdoor activities to meet diverse consumer needs [12] Conclusion - Different sectors are redefining consumption scenarios, emphasizing the importance of refined operations and customer retention as a sustainable competitive advantage in the market [13]

中国商报（记者 周子荑 文/图）随着人们环保意识增强，绿色低碳消费逐渐深入人心，品牌方纷纷通过使用环保材料、推出可持续包装等举措吸引消费者关 注。各大酒企也在紧跟时代潮流，探索ESG（环境、社会与治理）在消费端的积极表达。5月29日，《ESG视角下酒业可持续消费趋势洞察报告》（以下简 称报告）在北京发布。当前，行业ESG发展处于什么阶段，存在哪些问题？ 2024年，沪深北交易所要求450余家A股上市公司强制披露ESG报告，覆盖11家酒企，强制披露与国际化接轨。尽管部分酒业上市公司被强制披露ESG报告， 但其专业性仍存在不足，包括信息披露不足、报告表达不专业、企业对ESG核心理念的理解不足等。 酒企关注可持续发展 报告显示，酒企很早就开启了ESG的实践。20世纪90年代末，舍得酒业率先提出"生态酿酒"理念。2006年，贵州茅台启动"高粱基地"项目探索生态农业。此 外，包括泸州老窖在内的一批酒企开始对外披露CSR报告内容基本参照ESG框架体系编写。2008年，《中华人民共和国循环经济促进法》的发布推动酒业探 索资源循环利用，如酒糟转化为饲料或肥料。 酒企在对可持续发展关注度提升的同时，作为中国酒业可持续消费的重要 ...

Core Viewpoint - The Chinese liquor industry is increasingly focusing on sustainable development, with ESG (Environmental, Social, and Governance) indicators becoming a key medium for showcasing sustainability efforts [2] Group 1: Industry Trends - The liquor market is undergoing significant transformation and rapid development, with rising consumer demand for high-quality, personalized, and culturally rich products [2] - The industry faces intensified competition and a constantly reshaping market landscape, necessitating further exploration of sustainable consumption capabilities [2] Group 2: ESG Reporting and Challenges - In 2024, over 450 A-share listed companies, including 11 liquor companies, will be required to disclose ESG reports, aligning with international standards [3] - There are existing gaps in the professional quality of ESG reports, including issues with topic pressure, insufficient information disclosure, and a lack of understanding of core ESG concepts [3] - Domestic liquor companies exhibit low ESG ratings, primarily due to a disconnect between international standards and local practices, with many rated B or lower compared to international counterparts rated A or above [3] Group 3: Recommendations for Improvement - To enhance sustainable consumption capabilities, the industry should focus on unified standards and regulations, improved governance structures, and the integration of international frameworks with local characteristics [4] - Emphasizing unique Chinese topics in ESG reports, such as "resource utilization of distiller's grains" and "inheritance of intangible cultural heritage," can improve international rating authority [4] Group 4: Consumer Engagement - By enhancing transparency through ESG reports, liquor companies can build consumer trust, expand product lines, and promote rational drinking culture [4] - Sustainable production and consumption are interdependent, with both being essential components of overall sustainable development in the liquor industry [4]

近年来，酒企以ESG(环境、社会与公司治理)为抓手的"升维战"已陆续打响，借由可持续发展，企业正 重构着竞争力高地。 中诚信绿金科技(北京)有限公司副总裁张英杰在论坛主题演讲环节上指出，ESG已从投资端的专业议题 演变为覆盖监管、供应链与消费者端的全产业链竞争要素，酒企需加速构建ESG管理能力以抢占未来市 场高地。数据显示，A股上市公司ESG报告披露率已近50%，酒业板块表现尤为突出。茅台、五粮液 （000858）等头部企业通过披露生态保护、低碳包装等议题，率先获得资本市场的ESG溢价。 深蓝智库酒业品牌研究院基于目前酒业可持续发展现状，对酒企进行抽样调查，撰写《ESG视角下酒业 可持续消费趋势洞察报告》(以下简称《报告》)，在论坛现场由深蓝智库酒业品牌研究院秘书长刘一博 发布。 《报告》从目前中国酒业可持续发展现状、中国酒业可持续发展消费转化难点以及中国特色ESG实践探 索等方面，多维度、深层次剖析目前中国酒企可持续消费路径。 本报讯(记者李静) 5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿 未来酒业高质量发展新路径"为主题，立足可持续发展规划，跨界整合 ...

Core Viewpoint - The forum focused on sustainable development paths for the Chinese liquor industry, emphasizing the integration of B-end resources to stimulate C-end consumption power [1] Group 1: Industry Trends - The liquor market is undergoing profound changes, with increasing consumer demand for high-quality, personalized, and culturally rich products [4] - The competitive landscape is intensifying, highlighting the advantages of leading regions, brands, and products in driving high-quality development [4] Group 2: Sustainable Practices - Sustainable production and consumption are essential for achieving development goals, with a focus on reducing resource consumption and environmental pollution [6] - Companies are encouraged to embed sustainability into every production stage, ensuring that products are sustainably sourced, produced, and packaged [10] Group 3: Cultural Heritage and Innovation - The preservation of cultural heritage is vital for brands like Xifeng Liquor, which emphasizes a dialogue with time through traditional brewing techniques [8] - The commitment to "green and responsibility" is central to the sustainable development path of Xifeng Liquor [8] Group 4: Community Engagement - Companies are increasingly focusing on the sustainability of their philanthropic efforts, with diverse support measures aimed at rural development and common prosperity [12] - Collaboration with various stakeholders is essential for building a public welfare ecosystem in the liquor industry [13] Group 5: ESG and Competitive Advantage - ESG (Environmental, Social, and Governance) factors are becoming critical for the competitiveness of liquor companies, necessitating the establishment of robust ESG management capabilities [15] - The upcoming carbon neutrality targets and international regulations will significantly impact the cost competitiveness of domestic liquor companies [15]

Group 1 - The forum held on May 29, 2025, focused on "Sustainable Brewing for Future High-Quality Development Paths" and aimed to activate consumer power through sustainable development planning and cross-industry resource integration [1][6] - The event was guided by the China Economic Media Association and the China Food Fermentation Industry Research Institute, with the Beijing Business Daily and Deep Blue Think Tank as organizers [3] - The president of Beijing Business Daily emphasized that building sustainable business models is crucial for addressing economic fluctuations and industry changes, highlighting the industry's responsibility in sustainable development practices [5][6] Group 2 - The wine industry is facing challenges such as insufficient market activity and increased channel inventory pressure, making transformation a survival necessity [6][8] - The president of the China Alcoholic Drinks Circulation Association noted that the market is undergoing profound changes, with rising consumer demand for high-quality and culturally rich products, necessitating exploration in sustainable consumption [8][10] - The forum featured discussions on how sustainable production and consumption are interdependent, with a focus on reducing resource consumption and environmental pollution [10][12] Group 3 - The forum highlighted the importance of ESG (Environmental, Social, and Governance) practices in the wine industry, with companies urged to enhance their ESG management capabilities to gain competitive advantages [14][15] - A report released at the forum analyzed the current state of sustainable development in the Chinese wine industry, noting an increase in market recognition and international adaptation of ESG practices [17][19] - Various companies shared their sustainable practices, emphasizing the integration of environmental considerations into production and consumer engagement [21][29] Group 4 - The forum included a roundtable discussion on how environmental practices can enhance corporate appeal, with participants sharing insights on sustainable practices in the wine industry [23][25] - Companies like Xifeng Wine and Yubolao highlighted their commitment to sustainability through innovative practices and employee training on environmental responsibility [19][25] - The event showcased successful case studies of over 20 brands recognized for their sustainable consumption efforts, including Moutai and Wuliangye [33][36]

5月29日，以"可持续酿未来 酒业高质量发展新路径"为主题的2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛上，北京商报 深蓝智库酒业品牌研究院发布《ESG视角下酒业可持续消费趋势洞察报告》（以下简称《报告》）。《报告》由中国农业大学、北京酒类流通行业协会、洛 可可创新设计集团、福州果集信息科技有限公司等提供学术支持。此外，由知萌咨询机构、MSCI、中国酒业协会、中国香化协会、普华永道、沪深北交易 所提供数据支持。 此次报告调研历时半年，深蓝智库酒业品牌研究院基于目前中国酒企可持续发展进程与消费端绿色消费现状，对酒企进行抽样调查。从目前中国酒业可持续 发展现状、中国酒业可持续发展消费转化难点以及中国特色ESG实践探索等方面，多维度、深层次剖析目前中国酒企可持续消费路径。 消费观助推企业可持续 随着居民绿色环保意识增强，绿色低碳消费逐渐深入人心。新能源汽车、高能效等级家电、智能家电等绿色产品的爆发式增长全面开启了绿色置换周期；品 牌采用环保材料、推出可持续包装等举措也在不断增强消费者对可持续性产品的关注。 可持续发展消费难转化 尽管从可持续发展实践的角度来看，中国酒业起步较早，但从国际 ...

Core Viewpoint - The forum focused on sustainable development in the wine industry, emphasizing the integration of B-end resources to enhance C-end consumer engagement [1] Group 1: Sustainable Practices - Companies in the wine industry need to explore and communicate their environmental philosophies to consumers, highlighting production environments and processes [3] - Canaan Winery offers immersive experiences at its vineyard, showcasing sustainable practices and a healthy ecosystem through scientific and traditional farming methods [3] - The vineyard employs a method that preserves grass between grapevines and plants additional crops like corn and Sudan grass to enhance soil vitality and nutrition [3] Group 2: Biodiversity and Waste Management - Canaan Winery has established a small farm within the vineyard, raising animals such as horses, sheep, ducks, and deer to increase biodiversity and create a beneficial ecological cycle [3] - The winery utilizes 70% of its production waste, such as pomace, as fertilizer for the vineyard, while the remaining materials are repurposed into products like grape seed oil and wine masks [3]

Group 1 - The 2025 Wine Industry Cultural Forum focused on "Sustainable Brewing Future and New Paths for High-Quality Development in the Wine Industry," emphasizing sustainable development planning and cross-industry resource integration to effectively activate consumer spending [1] - The China Rural Development Foundation has raised a total of 12.8 billion yuan since its establishment, with 1.1 billion yuan raised in 2024, highlighting the foundation's commitment to sustainable development in underdeveloped areas [3] - The foundation's assistance projects include cultivating local economic entities, managing production quality, promoting marketing channels, building county brands, and training local talent to achieve social benefits [3] Group 2 - The foundation aims to collaborate more with the wine industry in future assistance activities, focusing on building an industry-wide public welfare ecosystem and establishing a public welfare fund based on shared social responsibility and industry value [4]

针对国内可持续消费力的生态构建，《报告》指出，要通过统一标准与监管强化、治理架构完善、国际接轨与本土特色结合、强化中国特色议题在酒企ESG 报告中的量化体现，以及构建系统的ESG治理机制四大方面入手。 北京商报 此次论坛上，深蓝智库酒业品牌研究院秘书长刘一博发布《ESG视角下酒业可持续消费趋势洞察报告》（以下简称《报告》）。刘一博表示，酒企对可持续 发展关注度提升的同时，作为中国酒业可持续消费的重要抓手之一，ESG指标成为近年来酒企主要展现可持续发展的媒介。 北京商报讯 （记者 刘卓澜）5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿未来 酒业高质量发展新 路径"为主题，立足可持续发展规划，跨界整合B端资源，有效激活C端消费力释放。 《报告》显示，中国酒业ESG报告的规范化发展始于2022年。此前，尽管部分企业零星发布社会责任报告（CSR），但行业整体缺乏统一标准和系统性披 露。直到2023年11月，中国酒业协会联合多方发布首份《中国酒业ESG发展报告（2022）》，标志着行业ESG发展进入新阶段。 刘一博指出，尽管部分上市公司被强制披露ESG报告，但从专业性 ...