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明星代言花掉71%利润,研发投入却砍半!溜溜梅“赌”营销能走多远?
凤凰网财经· 2025-04-25 06:28
2022年至2024年,溜溜果园的总收入分别为11.74亿元、13.22亿元及16.16亿元;同期的净利润分别为0.68亿元、0.99亿元和1.48亿元。 凤凰网财经《IPO观察哨》 前不久,溜溜梅母公司溜溜果园披露港交所IPO申请材料。 早在2019年,溜溜梅就计划进军深交所,但随后撤回上市申请。直到今年4月,溜溜梅再次向资本市场发起冲击。 不过,时隔5年,溜溜梅也有了不小的变化。翻阅招股书,凤凰网财经《IPO观察哨》发现,尽管近三年营收与净利润呈现增长,但核心产品毛利率 持续下滑,原材料成本攀升蚕食利润空间。 更引人关注的是,公司营销费用高企,2024年明星代言支出占比净利润高达71%,而研发投入却遭大幅削减,产品质量投诉频发。与此同时,红杉 资本的"清仓退出"与经销商业绩疲软,为此次IPO蒙上阴影。 在现金流紧绷与短期偿债压力的双重夹击下,溜溜梅能否凭借营销"赌注"赢得资本市场青睐,仍是未知数。 01 核心品类毛利率持续承压 合约负债减少40% 从招股书来看,溜溜果园的业绩数据表现良好,但实际上,其主要品类的毛利率出现持续下滑。 溜溜梅的核心产品"青梅制品"占营收比重超60%,招股书显示,溜溜果园梅干零 ...
来伊份荣膺腾讯智慧零售三大奖项,推动零食行业数字化变革
转自:宿迁网 2025年4月22日,在腾讯智慧零售发布的全域数字化经营2024年度榜单上,来伊份一举斩获"年度组织人 才赋能标杆""年度行业数字化标杆"和"年度行业经营标杆"三大奖项,向行业展示休闲食品领域数字化 变革的出色实践成果。 深耕人才赋能,筑牢数字化根基 来伊份依托消费者数据中台,精准洞察用户需求,构建起完善的用户标签体系和生命周期策略。借助腾 讯云原生架构的稳定性与高并发支持能力,来伊份保障了业务的高效协同运作。 来伊份以"数据+场景"闭环模式实现了全域增长,在休闲食品行业走出了一条可量化、可复制的数字化 转型之路,为零售行业的数字化升级提供了参考范本。 优化全域经营,释放增长潜能 通过"全域消费者运营平台",来伊份成功整合线上线下全渠道数据,汇聚超8900万会员并构建精准用户 画像,私域会员规模突破4500万,会员购买转化率显著提升45%。 来伊份开创性地建立"总部-区域-门店"协同机制,完成从传统流量运营到用户资产深度运营的转型升 级。此外,公司利用AI智能选址系统结合LBS数据优化拓店策略,大幅提升了单店营收能力,进一步巩 固了其在休闲食品市场的地位。 未来,来伊份将继续深化与腾讯等伙伴的合 ...
盐津铺子:2024年报及2025年一季报点评:优质成长性公司,产品、渠道均有亮点-20250423
Soochow Securities· 2025-04-23 08:23
Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company demonstrates strong growth potential with notable highlights in both products and channels [1] - Revenue for 2024 is projected at 5.304 billion yuan, representing a year-on-year increase of 28.89% [1] - The net profit attributable to the parent company for 2024 is expected to reach 639.95 million yuan, a year-on-year growth of 26.53% [1] - The report emphasizes the robust performance of the konjac product line and the initial success of overseas business [7] - The company is expected to prioritize revenue growth while managing expenses related to brand and channel development [7] Financial Projections - Total revenue projections for the company are as follows: - 2023: 4.115 billion yuan - 2024: 5.304 billion yuan - 2025: 6.658 billion yuan - 2026: 7.909 billion yuan - 2027: 9.204 billion yuan - Year-on-year growth rates for total revenue are projected at 42.22% for 2023, 28.89% for 2024, and gradually decreasing to 16.37% by 2027 [1][8] - The net profit attributable to the parent company is forecasted to grow from 505.77 million yuan in 2023 to 1.243 billion yuan in 2027, with respective growth rates of 67.76% and 20.77% [1][8] - The report anticipates a diluted EPS of 1.85 yuan in 2023, increasing to 4.56 yuan by 2027 [1][8] Market Data - The closing price of the company's stock is reported at 83.13 yuan, with a market capitalization of approximately 22.68 billion yuan [5] - The company has a price-to-earnings (P/E) ratio of 44.84 for 2023, decreasing to 18.25 by 2027 [1][5]
盐津铺子(002847):魔芋热销拉动,营收再超预期
Huachuang Securities· 2025-04-23 03:14
Investment Rating - The report maintains a "Strong Buy" rating for the company, indicating an expectation to outperform the benchmark index by over 20% in the next six months [2][23]. Core Insights - The company's revenue for 2024 reached 5.3 billion, a year-on-year increase of 28.9%, with a net profit of 640 million, up 26.5% year-on-year. The first quarter of 2025 showed a revenue of 1.54 billion, a 25.7% increase year-on-year [5][6]. - The strong sales of konjac products have driven revenue growth, with a projected annual sales of 1.8 to 2 billion for konjac, reflecting an 80%-100% year-on-year increase [5][6]. - The company is focusing on optimizing product structure and reducing cost pressures, which is expected to gradually restore profitability throughout the year [5][6]. Financial Performance Summary - In 2024, the company achieved total revenue of 53.04 billion, with a net profit of 6.4 billion. The fourth quarter of 2024 saw a revenue of 14.43 billion, a 29.96% increase year-on-year [5][6]. - The first quarter of 2025 reported a revenue of 15.37 billion, with a net profit of 1.78 billion, marking an 11.6% increase year-on-year [5][6]. - The gross margin for the first quarter of 2025 was 28.5%, down 3.64 percentage points year-on-year, primarily due to changes in channel structure [5][6]. Future Outlook - The company is expected to maintain high growth in the konjac category and other channels, with revenue projections for 2025 estimated at 6.72 billion, reflecting a 26.8% growth [6]. - The earnings per share (EPS) forecast for 2025 is 3.04, with a price-to-earnings (P/E) ratio of 27 times [6]. - The target price has been raised to 95 yuan, corresponding to a P/E ratio of over 30 times for 2025, reflecting the company's strong growth potential in the konjac category and other markets [5][6].
盐津铺子(002847):24年完美收官&25年实现开门红 大单品战略建设成效持续显现
Xin Lang Cai Jing· 2025-04-23 02:50
阶段性营销投入加大导致盈利能力阶段性有所承压。24Q4 归母净利率为10.18%,同比+ 0.28pct,扣非 归母净利率为9.96%,同比+0.91pct。25Q1归母净利率为11.59%,同比-1.46pct,扣非归母净利率为 10.16%,同比-1.10pct,主要系Q1 加大代言人、魔芋产品推广等营销投入,费用率下降幅度不及毛利率 下降幅度。 事件:公司发布2024 年年报和25 年一季报,2024 年实现营业收入53.04亿元,同比+ 28.89%,实现归母 净利6.40 亿元,同比+ 26.53%,实现扣非归母净利5.68 亿元,同比+ 19.27%。其中24Q4 实现营业收入 14.43 亿元,同比+ 29.96%,实现归母净利1.47 亿元,同比+ 33.67%,实现扣非归母净利1.44 亿元,同 比+ 43.10%。25Q1 实现营业收入15.37 亿元,同比+ 25.69%,实现归母净利1.78 亿元,同比+ 11.64%, 扣非归母净利1.56 亿元,同比+ 13.41%。 魔芋、鹌鹑蛋、果干坚果持续高增。分产品来看,24 年休闲魔芋制品实现收入8.38 亿元,同比增长 76.09%,辣 ...
第一创业晨会纪要-20250423
Group 1: Advanced Manufacturing Sector - The report highlights that Platinum Technology announced its 2024 annual report and Q1 2025 report, with total revenue of 1.663 billion yuan in 2024, a year-on-year increase of 43.5%, and a net profit attributable to shareholders of 376 million yuan, up 46.9% year-on-year [2] - In Q1 2025, the company achieved revenue of 383 million yuan, a year-on-year growth of 14.4%, with a net profit of 73.76 million yuan, reflecting a 3.1% increase year-on-year [2] - The demand for metal soft magnetic powder cores is primarily driven by the photovoltaic and new energy vehicle sectors, with stable growth expected [2] Group 2: Automotive Sector - Bertley reported a revenue of 9.94 billion yuan in 2024, representing a year-on-year growth of 33%, with a gross margin of 21.14%, a slight decrease of 0.74 percentage points [3] - The net profit attributable to shareholders reached 1.21 billion yuan, marking a year-on-year increase of 35.6%, driven by the rising demand from new energy customers [3] - The report anticipates continued strong performance in Q1 2025 due to over 30% year-on-year growth in domestic new energy vehicle sales [3] Group 3: Consumer Sector - Yanjinpuzi disclosed a revenue of 5.3 billion yuan for 2024, a year-on-year increase of 28.9%, with a net profit of 640 million yuan, up 26.5% year-on-year [5] - In Q1 2025, the company achieved revenue of 1.54 billion yuan, a year-on-year growth of 25.7%, with a net profit of 180 million yuan, reflecting an 11.6% increase year-on-year [5] - The growth is primarily driven by the rapid expansion of konjac products, which are in high demand as healthy snacks [5]
盐津铺子食品股份有限公司2024年年度报告摘要
董事会审议的报告期利润分配预案或公积金转增股本预案 证券代码:002847 证券简称:盐津铺子 公告编号:2025-020 一、重要提示 本年度报告摘要来自年度报告全文,为全面了解本公司的经营成果、财务状况及未来发展规划,投资者 应当到证监会指定媒体仔细阅读年度报告全文。 所有董事均出席了审议本报告的董事会会议。 √ 适用 □ 不适用 登录新浪财经APP 搜索【信披】查看更多考评等级 非标准审计意见提示 □ 适用 √ 不适用 是否以公积金转增股本 □ 是 √ 否 公司经本次董事会审议通过的利润分配预案为:以272,819,859股为基数,向全体股东每10股派发现金红 利10元(含税),不送红股,不以公积金转增股本。(其中:回购账户中1,050股不参与利润分配) 董事会决议通过的本报告期优先股利润分配预案 □ 适用 √ 不适用 二、公司基本情况 1、公司简介 ■ 2、报告期主要业务或产品简介 (一)公司主要业务 公司一直聚焦主业,专注休闲食品行业,长期坚持自主制造。 公司自2005年8月成立以来,秉承"好零食,盐津造"的品牌理念,遵循"安全、美味、健康"的产品观, 以具有地方特色的凉果蜜饯发轫,成长为一家集研发 ...
港股公告精选|中国移动一季度赚逾300亿元 泡泡玛特前3月海外收入同比增近5倍
Xin Lang Cai Jing· 2025-04-22 14:00
智通财经4月22日讯(编辑 冯轶)智通财经为您带来今日港股重要公告 1)业绩速递 中国移动(00941.HK):一季度营运收入为2638亿元,同比增长0.02%;净利润306亿元,同比增长3.45%。 中广核矿业(01164.HK):第一季度旗下投资的矿山共生产天然铀659.1tU,本季度计划完成率110.7%。 中兴通讯(00763.HK):一季度营业收入329.68亿元,同比增加7.82%;净利润24.53亿元,同比减少10.5%。 津上机床中国(01651.HK):发布盈喜,预期年度股东应占溢利约7.82亿元 同比增加约60%。 浙江世宝(01057.HK):一季度营业收入7.18亿元,同比增加45.47%:净利润4873.5万元,同比增加123.77%。 重庆钢铁股份(01053.HK):一季度营业收入66.14亿元,同比减少14.51%;净亏损1.17亿元,同比收窄64.82%。 2)公司要闻 泡泡玛特(09992.HK):一季度整体收入同比增长 165%-170%,其中中国收益同比增长95%-100%,海外收益同比增长475%- 480%。其中,亚太同比增长 345%-350%;美洲同比增长895 ...
门店减少2600多家、业绩降至3年最低,这届年轻人为啥不爱啃鸭脖?
Guan Cha Zhe Wang· 2025-04-22 13:51
"太贵了,也不如以前好吃了。"这是某点评网站上,一位消费者在一家鸭脖门店下留下的评价。 短短一句话里,让曾经的"平价国民零食"鸭脖卡住了两大bug:既失去了性价比,又失去了好吃的口 感。 三家上市卤味企业陆续公布的2024年财报中,步调一致地出现业绩下滑、门店减少的经营走势。 "鸭脖大王"绝味鸭脖去年全年营收约为62.57亿元,同比下滑13.84%;归母净利润2.27亿元,同比下滑 34.04%;扣非后归母净利润约为2.03亿元,同比大降49%,成为过去3年以来,业绩最糟糕的一年。 无独有偶,周黑鸭和煌上煌2024年营收和利润同样呈现下滑。其中周黑鸭的营收共计24.51亿元,同比 下降10.7%;年度利润9820.4万元,同比下降15%。煌上煌营收17.39亿元,同比下降9.44%;归母净利润 4032.9万元,同比下降42.86%。和绝味鸭脖类似,煌上煌也遭遇了近3年最差业绩。 业绩的下滑使得企业通过关店止损。周黑鸭就表示,去年公司关闭位置不佳长期亏损的低质门店,强化 营销推广盘活低效门店。 根据财报统计,上述三家卤味头部企业,仅去年门店共计减少2603家,其中周黑鸭门店减少785家,煌 上煌门店少了837 ...
溜溜梅,要IPO了
盐财经· 2025-04-22 09:40
以下文章来源于天天IPO ,作者余梦莹 本文转载自 天天IPO 值班编辑 | 宝珠 视觉 | 顾芗 "你没事吧?没事就吃溜溜梅。" 12年前,杨幂这句魔性广告一度霸占各大卫视黄金档,也带火了一个蜜饯零食品牌——溜溜梅。4月16 日,溜溜梅背后的溜溜果园正式向港交所递交招股书,拟在主板挂牌上市,中信证券和国元国际为联席 保荐人。 始于占地不足十亩的夫妻档小公司,农民出身的杨帆实现了他年轻时代"走出去"的梦想。这匹休闲食品 垂类行业的新晋黑马,一年卖出20亿颗青梅,成为徽派创业大军最新一员。 安徽小城 走出一个梅子IPO 天天IPO . 投资界(PEdaily.cn)旗下,专注IPO动态 执掌着"中国第一梅"溜溜果园,媒体照片上的杨帆笑得温厚、朴实。很难将他和1988年辍学打工时的青 年形象联系在一起。 彼时正值改革开放的浪潮,19岁的杨帆离开家乡安徽芜湖,拿着50块钱踏上了北漂之路。从最初的推销 员到创立自己的商贸公司,杨帆逐渐在北京站稳了脚跟,并于1997年推出"凯旋"品牌,在膨化食品领域 小有积累。 三年后,杨帆决定回到家乡继续创业,成立芜湖市凯旋食品有限公司,主营糕饼系列产品。然而,90年 代末食品行业竞 ...