Core Viewpoint - A significant price reduction trend is reshaping the Chinese consumer landscape, driven by a shift in consumer behavior towards more rational and value-oriented purchasing decisions [3][7][30] Group 1: Price Reduction Trends - Various products, including frozen Australian oxtail and fresh eggs, have seen substantial price drops, with discounts reaching up to 30% [2] - Discount retail supermarkets are proliferating across urban and rural areas, indicating a growing trend towards lower prices [2] Group 2: Changing Consumer Behavior - Consumers are becoming more discerning, moving from impulsive buying to a focus on value and worthiness in their purchases [6][9] - The McKinsey report predicts a structural adjustment in the consumption market, with a projected growth rate of only 2.3% by 2025 [8] Group 3: The Rise of Value-Oriented Consumption - Consumers are increasingly seeking products and services that offer better cost-performance ratios, reflecting a deeper understanding of value [10][30] - The search volume for "cost-performance ratio" on platforms like Meituan has surged by 56.5% year-on-year, particularly among users under 35 [10] Group 4: The Role of Platforms - Platforms are evolving from mere transaction facilitators to value co-creators and lifestyle advisors, responding to the demand for reliable and sustainable consumption value [31][35] - Meituan's new slogan emphasizes its commitment to helping consumers save money while ensuring quality, reflecting the changing consumer expectations [19][37] Group 5: The Evolution of "Saving" - The concept of "saving" has transformed from merely low prices to a balanced value proposition that includes quality and experience [28][30] - The competitive landscape is shifting, with platforms needing to provide certainty in value to gain consumer trust [22][37]

Core Viewpoint - Alibaba's Gaode Map launched the "Gaode Street Ranking," a credit system based on user behavior and trust, which aims to enhance its offline service offerings without commercializing the ranking system [1][3][12] Group 1: Product Overview - The "Gaode Street Ranking" is the world's first ranking list generated from user behavior, incorporating real actions such as navigation, search, and visits to stores [3][9] - The ranking system evaluates merchants based on user interactions and employs AI models to ensure the authenticity and quality of reviews [3][12] - The ranking currently covers over 1.6 million offline service providers across more than 300 cities in China, including over 870,000 restaurants and 230,000 hotels [3][12] Group 2: Strategic Implications - The launch of the "Gaode Street Ranking" is seen as a significant step for Alibaba's offline business, potentially integrating with other services like Taobao's instant retail and delivery [1][12] - Experts suggest that the ranking can enhance Gaode's transition from a navigation tool to a content community and transaction platform, thereby improving revenue and profitability [12][13] - The initiative is viewed as a revival of Alibaba's local service strategy, aiming to leverage data and credit systems to compete effectively in the local lifestyle market [12][14] Group 3: Competitive Landscape - The "Gaode Street Ranking" is positioned against Meituan's Dazhong Dianping, with a focus on behavior-driven metrics compared to Dazhong Dianping's content-driven approach [9][13] - The local lifestyle market is becoming increasingly competitive, with established players like Meituan and new entrants vying for market share [16][17] - Future competition in the local lifestyle sector is expected to revolve around data dimensions and credit systems, potentially leading to a three-way competitive landscape among Meituan, Gaode, and Douyin [17]

每经AI快讯，9月16日，美团股价拉升，现涨超4%，报101.4港元，成交额超60亿港元。 （文章来源：每日经济新闻） ...

面对高温及订单高峰，各线城市高频骑手月均收入同比增幅均超20%。 美团数据显示，2025年上半年，全国高频骑手月均收入6949至10201 元。以熟练骑手组成的"乐跑"群体 为例，在北上广深等高线城市月收入可达12826元。二季度以来，面对高温及订单高峰，各线城市高频 骑手月均收入同比增幅均超20%。 福利方面，7月1日起，"新就业形态人员职业伤害保障"（骑手工伤保险）已扩至17个省市，美团按单缴 费、每单必保、每人必保。2022年试点以来，截至今年上半年，美团已累计缴费超15亿元。（第一财经 记者 陆涵之） ...

Core Viewpoint - Meituan officially announced on September 16, 2025, that popular celebrity Xiao Zhan will be the spokesperson for Meituan's group buying service, aiming to leverage his influence to expand market share and enhance brand competitiveness [1] Group 1 - The announcement generated a strong positive response from fans, who expressed their support in the official comment section [1] - Meituan's choice of Xiao Zhan is strategic, as it seeks to capitalize on his popularity in a competitive market environment [1] - Xiao Zhan is recognized as a versatile talent in music and film, making him an attractive choice for brand endorsements [1] Group 2 - The collaboration is expected to create a win-win situation for both Meituan and Xiao Zhan, injecting new vitality into the brand [1] - This partnership is likely to further enhance Xiao Zhan's personal brand value, aligning with his positive public image [1]

Automotive Industry - The core viewpoint emphasizes that technological innovation is driving consumer demand in the automotive sector, with a focus on the implementation of L3 level autonomous driving regulations [1] - The Ministry of Industry and Information Technology, along with other departments, aims for approximately 32.3 million vehicle sales in 2025, representing a year-on-year growth of about 3% [1] - The report highlights breakthroughs in solid-state battery technology and the deepening collaboration between automakers and domestic intelligent driving chip companies, which is expected to significantly expand the domestic chip shipment scale [1] Investment Insights - It is anticipated that the restoration of the new energy vehicle purchase tax to 5% of the vehicle price starting in 2026 will lead to a surge in car purchases in the fourth quarter of 2025 [2] - The report suggests that the automotive sales target for 2025 is likely to be achieved, while the rollout of new consumer promotion policies in 2026 will be crucial to monitor [2] - The formal implementation of L3 autonomous driving regulations is expected to be a key catalyst for industry development in 2026, warranting close attention [2] Banking Industry - In August, the new RMB loans amounted to 590 billion, aligning with market expectations, although it represented a year-on-year decrease of 310 billion [3] - The new social financing in August reached 2.57 trillion, also meeting market expectations, but showed a year-on-year decline of 463 billion, primarily due to a decrease in new RMB loans and government bonds [3] - The report indicates that the demand for consumer credit is expected to be boosted by the implementation of consumer loan interest subsidy policies, with a continued active trading environment in the stock market [3] E-commerce and Internet Industry - The adjusted year-on-year growth of physical e-commerce online retail sales in August was 7.1%, with home appliances maintaining double-digit growth at 14% [6] - E-commerce platforms are expected to see improved monetization efficiency, with Alibaba's monetization rate projected to drive double-digit growth in CMR for the September quarter [6] - The competition in local life services is extending to in-store businesses, with AI technology applications helping platforms better understand consumer needs [7] Key Events and Economic Indicators - Upcoming economic indicators include retail sales and industrial production for August, with market expectations set at 0.3% and 1.43% respectively [8]

交银国际研究 行业更新 互联网行业月报 8 月电商增长稳健；本地生活服务竞争拓展至到店 谷馨瑜,CPA connie.gu@bocomgroup.com (86)10 8393 5330 孙梦琪 mengqi.sun@bocomgroup.com (86) 10 8393 5333 赵丽, CFA 估值概要 | | | 此报告最后部分的分析师披露、商业关系披露和免责声明为报告的一部分，必须阅读。 下载本公司之研究报告，可从彭博信息：BOCM 或 https://research.bocomgroup.com 2025 年 9 月 15 日 行业与大盘一年趋势图 资料来源 : FactSet 9/24 1/25 5/25 9/25 -10% 0% 10% 20% 30% 40% 50% 60% 70% 行业表现 MSCI中国指数 zhao.li@bocomgroup.com (86) 10 8393 5332 蔡涵 hanna.cai@bocomgroup.com (86) 10 8393 5334 行业评级 领先 2025 年 8 月实物电商网上零售额调整后同比增 7.1%（对比 7 月/2 季度增 8.3% ...

Core Viewpoint - The article discusses the launch of Gaode's "Street Ranking" project, which aims to compete with platforms like Dazhong Dianping by leveraging real user behavior data and integrating it with Alipay's credit scoring system to enhance its ranking credibility [2][3][6]. Group 1: Product Launch and Features - Gaode's "Street Ranking" was officially launched on September 10, 2023, and claims to have over 40 million daily active users, making it the largest food ranking platform in China [6]. - The ranking system incorporates various user behaviors, including navigation and search, with higher weights given to users with higher Alipay Sesame scores [3][6]. - This is not Gaode's first attempt to enter the local services market; a similar initiative called "Gaode Guide" was launched five years ago, emphasizing real user experiences [7][11]. Group 2: Historical Context and Strategic Decisions - Gaode was acquired by Alibaba in 2014, during a time when the O2O (Online to Offline) market was highly competitive, but Gaode chose to focus solely on navigation rather than O2O services [12][16]. - Under the leadership of Yu Yongfu, Gaode's user base grew significantly, surpassing Baidu Maps in active users, but the monetization of navigation apps remains a challenge [19][20]. - In 2022, the global revenue for navigation platforms was approximately $16.2 billion, which is significantly lower than social media and e-commerce platforms [21][22]. Group 3: Challenges in Monetization and User Engagement - The inherent tool-like nature of navigation apps poses a challenge for user engagement and monetization, as users typically do not spend extended periods on these platforms [24][25]. - Despite Gaode's high daily active user count, it struggles to convert this traffic into revenue, as evidenced by the low monetization rates across the industry [20][41]. - The article highlights that Gaode's attempts to diversify its offerings have not significantly changed its core user engagement metrics, which remain focused on navigation [26][41]. Group 4: Competitive Landscape - The article compares Gaode's efforts to those of Dazhong Dianping, emphasizing that while Gaode has a large user base, it lacks the content ecosystem that allows for effective user engagement and monetization [39][40]. - Dazhong Dianping has successfully built a robust user-generated content platform, which Gaode is attempting to replicate but faces challenges due to its tool-centric identity [35][41]. - The historical context of other platforms like Koubei, which struggled to find a foothold in the competitive landscape, is also discussed, illustrating the difficulties faced by Gaode in establishing itself as a leader in local services [52][54].

Investment Rating - The report maintains a "Recommendation" rating for Meituan-W (03690.HK) [1] Core Views - The company reported Q2 2025 earnings with revenue of 91.84 billion yuan, a year-on-year increase of 11.7% and a quarter-on-quarter increase of 6.1%. However, the gross margin decreased to 33.1% from 41.2% in the same period last year, and the adjusted net profit was 1.49 billion yuan, down 89.0% year-on-year [1][4] - The intense competition in instant retail is suppressing profits, and the recovery of profitability in the short term needs to be observed in terms of competitive dynamics and new business developments [1][4] - The core local business revenue reached 65.35 billion yuan, up 7.7% year-on-year, while new business revenue grew by 22.8% to 26.49 billion yuan, driven by grocery retail and overseas expansion [1][4] Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 337.59 billion yuan, 373.99 billion yuan, 427.68 billion yuan, and 489.47 billion yuan respectively, with year-on-year growth rates of 22.0%, 10.8%, 14.4%, and 14.4% [3] - Adjusted net profit forecasts for the same years are 43.77 billion yuan, -10.21 billion yuan, 15.78 billion yuan, and 38.55 billion yuan, with year-on-year growth rates of 88.2%, -123.3%, 254.6%, and 144.3% [3] - The target price for the stock is set at 127.93 HKD, with the current price at 96.55 HKD, indicating a potential upside [4]

Core Insights - The article discusses the intensifying competition in the food delivery market, particularly focusing on Alibaba's launch of the "Gaode Street Ranking" and its implications for the industry [2][4] - The competition is characterized by aggressive marketing strategies and significant financial investments from major players like Meituan, JD, and Alibaba, leading to a reshaping of market dynamics [5][7] Group 1: Market Developments - On September 10, Alibaba launched the "Gaode Street Ranking," which quickly gained over 40 million users, surpassing the daily active users of Dazhong Dianping [2] - Meituan responded by enhancing its "in-store to home" strategy and restarting its "quality takeaway" service, aiming to strengthen its competitive edge in high-quality food delivery [2][5] - The competition has led to increased marketing expenditures, with Meituan's sales and marketing costs rising by 51.8% to 22.5 billion yuan, and JD's marketing costs increasing by 127.6% to 27 billion yuan [4][5] Group 2: Strategic Shifts - Alibaba's integration of Ele.me into the Taobao Flash Purchase platform and the launch of significant coupon campaigns indicate its serious entry into the food delivery battle [4][5] - The market share dynamics have shifted, with Meituan's share dropping from 85% to 65%, while Taobao Flash Purchase and Ele.me's share increased from 11% to 28% [5] - The introduction of the "Gaode Street Ranking" represents a direct challenge to Meituan's core profit areas, leveraging AI to enhance user experience and service delivery [6][7] Group 3: Future Implications - The competition is expected to escalate, with potential new entrants like Baidu and Tencent, which have existing mapping services and user bases that could disrupt the current landscape [8][9] - The article suggests that reliance on heavy subsidies for user acquisition is unsustainable, and future strategies must focus on user needs and sustainable growth [8][9] - The ongoing battle for dominance in local life services is likely to lead to further market changes and the emergence of new players, reminiscent of past competitive cycles in the industry [9]