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片仔癀参投中金医疗基金;Chobani获融资;八马茶业预计月底上市
Sou Hu Cai Jing· 2025-10-22 11:06
Financing Dynamics - Pianzaihuang Pharmaceutical Co., Ltd. announced an investment of RMB 2 billion in the CICC Medical Fund, representing 20% of the fund's target size, focusing on the healthcare sector including traditional Chinese medicine and biomedicine [3] - Chobani raised $650 million (approximately RMB 4.6 billion) in its latest funding round, aiming to expand its product lines and processing capabilities, with a valuation now at $20 billion [5] Listing Dynamics - Bama Tea announced a global offering of 9 million shares, aiming to raise approximately HKD 428 million (around RMB 39 million) for expanding production capacity [7] Acquisition Dynamics - Kering Group announced a strategic cooperation with L'Oréal, involving a €4 billion acquisition of Kering's high-end fragrance brand Creed and exclusive rights for future beauty products from Gucci, Bottega Veneta, and Balenciaga [9] - Meili Tianyuan announced the acquisition of 100% of Shiyuanli for RMB 1.25 billion, aiming to enhance its brand portfolio in the high-end beauty service sector [11] - Birkenstock signed an agreement to acquire its long-term distributor in Australia, ensuring continuity in contracts and operations, with an annual sales revenue of approximately €55 million [15] Personnel Dynamics - Paul Smith Foundation appointed Taylor Thompson as the first American resident designer, aiming to provide guidance and workspace for emerging designers [19] - Kim Jones was appointed as the creative director for Bosideng's new Areal high-end urban line, marking his return to the fashion industry [22] - Zalando appointed Thomas Schwulera, a former executive from L'Oréal, as the vice president of the beauty category, focusing on strategic growth [25]
吉伊卡哇天猫周年庆开启,“天猫多一种生活提案”构建IP-商家-用户价值新范式
Sou Hu Wang· 2025-10-22 09:20
《吉伊卡哇》是由漫画家Nagano创作通过Twitter(X)进行连载的系列漫画,该系列漫画主要描绘努力工 作的主人公吉伊卡哇和ta的小伙伴们:哈奇喵,乌萨奇等其他性格迥异角色们的日常生活,是一个快乐 又悲伤,小家伙们在辛酸的日常中寻找乐趣的故事。 10月20日,上海地标东方明珠广播电视塔及周边区域焕然一新,化身为吉伊卡哇的主题世界,吸引众多 游客互动合影。与此同时,停靠在东方明珠旅游码头的"上海之星"游船也换上吉伊卡哇主题装扮,开启 多班次江景巡游。 为庆祝吉伊卡哇入驻天猫一周年,由天猫多一种生活提案、阿里鱼、东方明珠、吉伊卡哇共同呈现 的"吉伊卡哇天猫一周年派对"正式启动。除在东方明珠周边区域推出线下快闪活动外,天猫多一种生活 提案和阿里鱼还联合优酸乳、维达、Pink Bear、CASETiFY等品牌同步推出多款新品与周年专属活动, 为消费者打造贯通虚拟与现实的周年体验。 在此次活动中,天猫多一种生活提案、阿里鱼、东方明珠与吉伊卡哇四方协同,以线上线下消费场景融 合为核心,打造"线下体验种草-线上购买"的闭环链路,为生态各方创造了多元价值。 释放吉伊卡哇IP价值,构建IPX品牌联动新路径 近一年来,吉伊卡 ...
多年深耕获肯定 毛戈平品牌荣获2025京东美妆“年度至美底妆奖”
Sou Hu Wang· 2025-10-22 08:47
2025年9月19日,京东美妆至美奖携手知名时尚杂志《嘉人》于渤海之滨的天津泰达航母主题公园荣耀 开幕。当晚,明星嘉宾、美妆kol、品牌达人共赴这场以"美"为名的权威盛典。2025京东美妆至美奖确 立了"以消费者为核心"的评选理念,各个奖项堪称美妆界的"口碑试金石"。盛典中,中国高端美妆品牌 毛戈平品牌凭借其在底妆领域的深厚积淀与卓越实力,成功斩获"年度至美底妆奖",成为品牌发展的又 一枚荣誉勋章。 毛戈平底妆实力出圈,诠释"至美"内核 深耕美学二十载,共赴美妆新未来 "年度至美底妆奖"的荣誉,既是对毛戈平品牌实力的肯定,更是对品牌二十五年来在美妆领域不断深耕 的鼓励。毛戈平品牌创立以来,品牌并始终致力于东方美学的艺术生活化,中国美妆艺术的高端化,东 方文化艺术的国际化;坚守美的使命,推动东方美学与文化走向世界。在品牌发展的同时,通过美妆教 学、美学讲座等多种方式,传递适合东方人的美妆理念。 25年来,毛戈平品牌,从美妆教育到产品服务,致力于为消费者提供更专业的美学体验。未来,品牌将 继续为消费者带来更多兼具品质与美感的底妆产品。同时,也期待与更多用户一起携手,陪伴更多人抵 达自我之美。 毛戈平品牌以打造东方 ...
深度使用飞书多维表格,伊芙丽成功破解新业务“系统荒”
Sou Hu Cai Jing· 2025-10-22 08:44
伊芙丽集团,是成立于2001年的多品牌泛生活时尚零售集团,旗下拥有女装、美妆等多个子品牌,全国超2000 家 门店,员工规模数万人。2023 年,伊芙丽从法国引进美妆品牌珂蒂丝,打造第二增长曲线。然而,新业务从 0 到 1 的拓展中,"无适用管理系统"成为首要难题——早期数据统计依赖人工,导购每日需手动汇总订单、业绩、会 员信息,管理层无法实时掌握全国门店的券转化率、导购执行情况及区域销售差距,决策效率低下,甚至影响新 业务推广节奏。 面对"业务先行、系统滞后"的困境,伊芙丽选择与飞书深度合作,借助飞书多维表格的"百万行容量"、"秒级计算 速度"及"无代码灵活搭建"三大核心能力,快速构建美妆业务珂蒂丝的管理系统,成为破解新业务"系统荒"的关键 钥匙。 1.零代码搭建,覆盖全链路管理。珂蒂丝业务团队通过飞书多维表格,仅用数天时间便搭建了包含订单、会员、 导购、店铺、优惠券等 5 大模块的管理系统,覆盖从发券、转化、业绩确认到数据播报的全流程。主表数据量从 初期的几十万条,快速升级至百万行,支撑全国门店的高频数据录入与分析需求。 2.千人千面仪表盘,决策效率提升 50%。依托飞书多维表格的"百万行数据库"能力,珂 ...
京东服饰“超级好料”体验展落地上海 京东11.11沉浸式体验高品质好料
Zhong Jin Zai Xian· 2025-10-22 08:40
Core Insights - JD.com is hosting an immersive experience exhibition called "Super Good Materials" during the 11.11 shopping festival, featuring collaborations with major fashion and beauty brands [1][3][6] - The exhibition allows consumers to interact with high-quality materials and products, enhancing their shopping experience through direct touch and engagement [1][6] Group 1: Exhibition Details - The experience exhibition is located in Shanghai's Changning District and runs from October 20 to October 26 [1] - It features five core categories: Super Warmth, Super Softness, Super Three-Proof, Super Cotton Soft, and Super Anti-Aging, showcasing nearly a hundred selected clothing and beauty products [3][4] Group 2: Featured Products - The Super Warmth section highlights various styles of down jackets from brands like Bosideng and Hailan Home, focusing on materials like goose and duck down [3] - The Super Softness area showcases high-quality cashmere products from ERDOS, including cashmere coats and sweaters, emphasizing the delicate touch of cashmere [3][4] - The Super Three-Proof section presents functional outdoor clothing from brands like Columbia and Kailas, demonstrating the technology behind waterproof and windproof materials [3][4] Group 3: Quality Assurance - All products marked with JD FASHION have undergone strict selection processes, ensuring high quality, versatile design, and reasonable pricing [6] - JD FASHION aims to provide consumers with a reliable shopping experience, reducing decision-making time and ensuring satisfaction with purchases [6]
上美股份(02145):深度研究:数据为锚、运营驱动,向多品牌领先集团迈进
East Money Securities· 2025-10-22 08:22
Investment Rating - The report upgrades the investment rating to "Buy" for the company [5] Core Views - The company is transitioning towards a multi-brand beauty group, with a focus on operational efficiency and data-driven strategies to enhance growth certainty [14][15] - The main brand, Han Shu, has shown significant revenue growth through effective channel strategies, particularly on Douyin, and is expected to continue this trend [5][15] - The company has successfully launched new brands and product lines, contributing to its revenue and market presence [5][14] Summary by Sections 1. Transition to a Multi-Brand Beauty Group - The company is evolving into a multi-brand beauty group, with Han Shu as its main brand, achieving revenue of 41.1 billion RMB in 25H1, a year-on-year increase of 17.3% [14] - The net profit for the same period was 5.6 billion RMB, reflecting a year-on-year growth of 34.7% [14] 2. Channel Strategy - The company has leveraged its historical experience to capitalize on sales and marketing opportunities, particularly through Douyin, which has become a key growth driver [24][31] - The transition from B2B to B2C has led to a significant increase in online self-operated channels, with Douyin's contribution to revenue rising sharply [19][22] 3. Product Development - The company has focused on developing high-quality products with competitive pricing, exemplified by the success of the "Red Waist" series, which has become a best-seller [52][54] - The introduction of the "X Peptide" series has also shown promising sales, with total sales exceeding 200 million RMB [61] 4. Operational Efficiency - The company's operational strategies have shifted towards a platform model, emphasizing top-tier resources and talent to enhance brand development [5][14] - The focus on data-driven decision-making has improved the company's ability to respond to market trends and consumer preferences [31][32]
欧莱雅连续两年参加可持续全球领导者大会 分享可持续消费创新洞见
Sou Hu Cai Jing· 2025-10-22 06:12
为应对这些挑战,欧莱雅多措并举:一方面基于绿色科学与初创企业共同推进生物技术研发,打造可持 续产品;并与生态圈伙伴紧密合作,基于3R原则(Replace、Reduce、Recycle)打造可持续包装体系。 此外,欧莱雅集团持续与京东、天猫等电商平台深化合作,精准开展消费者沟通与教育,积极推广替换 芯及绿色物流解决方案。 欧莱雅北亚及中国首席可持续发展官朴智鲜受邀出席主题对话 欧莱雅北亚及中国首席可持续发展官朴智鲜分享 上海2025年10月22日-- 10月16日,2025可持续全球领导者大会于上海世博园区正式开幕。以"携手应对 挑战:全球行动、创新与可持续增长"为主题,大会聚焦能源与双碳、绿色金融、可持续消费等核心领 域,汇聚全球政商学界领袖,共同探索可持续发展的现实路径。欧莱雅北亚及中国首席可持续发展官朴 智鲜受邀出席,并在17日下午的主题对话"推动可持续消费从理念迈向共同行动"中,分享了欧莱雅对可 持续消费的深刻洞察与创新实践。 欧莱雅北亚及中国首席可持续发展官朴智鲜首先指出:"可持续发展早已深度融入欧莱雅的价值观中。 早在2019年,欧莱雅中国便率先实现所有运营场所100%使用可再生能源,领先集团目标6 ...
珀莱雅赴港 IPO 遇冷!营收失速还狂分红,3年烧掉119亿打广告
Sou Hu Cai Jing· 2025-10-22 05:42
珀莱雅给市场的"预期"是高速增长的龙头,过去几年,营收净利增速动不动就是35%以上。 2025 年港股美妆 IPO 热度正盛,毛戈平市值破 500 亿的神话还在发酵,林清轩、颖通控股也排队候场。 可国货美妆 "一哥" 珀莱雅 8 月 26 日宣布赴港搞 "A+H" 上市时,市场却泼了冷水 —— 次日 A 股股价直接跌了 7.59%。 为什么?因为同日公布的2025年中报,实在不"体面"。这份财报,几乎把珀莱雅风光无限的"遮羞布"给扯了下来。 厨房慢了,老板却先分钱? 现实呢?2025年中报,营收增速"咣当"一下,首次跌破双位数,只剩7.21%。 更要命的是,占营收大头的主品牌"珀莱雅",竟然开始下滑了(-0.08%)。这可是5年来头一回。 虽然彩妆"彩棠"这些小弟长得很快,但加起来占比不到20%,根本撑不起场子。 好了,增速失速,本该是勒紧裤腰带过日子的时候。 可珀莱雅干了件"骚操作":宣布上市以来最大力度的中期分红,要拿出3.15亿现金(占了净利润近40%)分给股东。 前言 这是什么概念?创始人侯军呈、方玉友上市以来,光分红就已经揣兜里超10个亿了。 一边是增长乏力,一边是疯狂分红。这就好比一家餐厅,上菜速 ...
“是苦药,但也是良药”,开云集团与欧莱雅拟332亿元交易美妆业务
Hua Xia Shi Bao· 2025-10-22 05:28
本报(chinatimes.net.cn)记者方凤娇 上海报道 10月20日,全球高端精品集团开云集团与全球最大的美妆集团欧莱雅集团共同宣布,双方将携手在高端 美妆与健康领域建立长期战略合作伙伴关系。根据此项具有约束力的协议,欧莱雅集团将收购高端香氛 品牌Creed恺芮得,获得开云集团旗下标志性品牌的美妆与香氛业务授权许可,双方还将成立独家合资 公司共同探索健康与长寿科学领域的商业机遇。此项协议的交易总额为40亿欧元(折合人民币332.33亿 元)。 开云集团方面在公告中表示,通过此次合作,能够更专注于自身的核心优势:旗下品牌的创造力与吸引 力。加入欧莱雅奢侈品部门后,Creed将获得更有利的发展条件,进一步加速其在全球男女装香水市场 的布局。 此前,开云集团大力发展美妆,此时却突然出售,引发业界关注。特许经营专家李维华对《华夏时报》 记者分析认为,本次交易对于欧莱雅而言,收购的目的在于拿到现成的品牌、渠道、消费者资源;对于 开云集团而言,出售相关品牌的主要考量或是在现在大经济环境不好的情况下,出售竞争激烈的非核心 业务,从而聚焦核心。 与此同时,奢侈品巨头开云集团业绩增长乏力的事实也随之进一步传递。 欧莱雅 ...
抖音电商发布双11高光品牌榜,16大细分行业领跑品牌揭晓
Sou Hu Wang· 2025-10-22 04:53
Core Insights - Douyin e-commerce is experiencing a surge in business during the Double 11 shopping festival, with various brands benefiting from the platform's upgraded promotional strategies and incentives [1] Fashion Industry Highlights - In the fashion sector, the top 10 outdoor sports brands achieved sales exceeding 100 million, with Camel, Fila, and Nike leading the pack [1] - The women's fashion category saw several brands surpassing 100 million in sales, with Yaya, Bosideng, and AP taking the top three spots [1] - Men's fashion brands such as Romon, Woodpecker, and Pierre Cardin also reported sales exceeding 100 million, ranking them as the top three in the trend men's fashion category [1] Jewelry and Luxury Goods - The consumption of jewelry and luxury goods continues to rise, with gold being a favorite among consumers; the top three jewelry brands are Lingfeng Gold, Houde Gold, and China Gold [1] - The luxury brand leaderboard is led by Ralph Lauren, ICICLE, and Hugo Boss [1] Fast-Moving Consumer Goods (FMCG) Highlights - There is a strong demand for stockpiling in the FMCG sector, with significant sales increases in beauty, food and health, household cleaning, personal care, pet products, alcoholic beverages, and parenting education brands [4] - Beauty remains a key category for stockpiling during Double 11, with Pechoin, Proya, and THE WHOO ranking as the top three beauty brands [4] - Health food brands are gaining traction, with Nutrend leading the food and health category [4] - Leading brands in household cleaning and personal care include Vinda and Feminine Care, respectively [4] - In the pet product category, emerging brand Jingu leads the rankings, while top alcoholic beverage brands like Moutai, Fenjiu, and Jianan Spring have also surpassed 100 million in sales [4] - The parenting education sector is strong, with brands like Dutch Lady taking the top spot [4] Durable Goods Highlights - Consumers are increasingly purchasing durable goods such as mobile phones, 3C digital products, small appliances, and home goods through Douyin Mall, leading to significant growth for various brands [6] - The top 10 mobile phone brands all exceeded 100 million in sales, with Apple, Huawei, and Xiaomi leading the new mobile phone category [6] - In the 3C digital product category, DJI, Lenovo, and ASUS ranked as the top three brands [6] - The small appliance category is led by Ecovacs, Youwang, and Roborock, while the home goods category features Xilinmen, ZhiHuaShi, and Linshi Home as the top three brands [6] Overall Market Trends - The Double 11 shopping festival on Douyin e-commerce is activating consumer purchasing power, leading to continuous business achievements for merchants [9] - The platform plans to support merchants through traffic assistance, exposure incentives, and logistics guarantees to capitalize on the promotional opportunities [9]