Core Insights - The Chinese consumer sector is showing signs of recovery in early 2026 after a five-year underperformance period from 2021 to 2025, driven by a combination of policy support and structural differentiation in demand [1] - The report highlights that the risk-reward ratio for Chinese consumer stocks is now attractive due to valuation advantages and profit resilience, with a focus on sector differentiation and company-specific opportunities [1] Industry Fundamentals: Mild Recovery Under Pressure - The current landscape of the Chinese consumer industry is characterized by "weak demand recovery and profit repair," with retail sales growth slowing to 1.3% year-on-year in November 2025 [2] - Forecasts suggest retail sales growth will remain at 2.6% and 2.5% for 2026 and 2027, respectively, amid a GDP growth slowdown to 4.5% and 4.1% [2] - Profit expectations for 2025 have been downgraded, with projected sales and net profit growth of only 3.7% and 8.8%, respectively, indicating potential further downward revisions if no additional stimulus is implemented [2] Core Trends Iteration: Restructuring Competitive Landscape - Price deflation has become a significant characteristic of the industry, with notable declines in key products, such as the price of Feitian Moutai dropping over 60% from its peak [3] - The trend of industry consolidation is accelerating, with leading companies leveraging cost control and digital technologies to capture market share from smaller brands [3] Changes in Consumer Behavior: Affordable Self-Indulgence and Experience-Driven Consumption - In the context of consumption downgrade, "affordable self-indulgence" has emerged as a core logic for younger consumers, who are price-sensitive yet willing to pay for emotional value and experiences [4] - Successful strategies in this segment involve differentiation, as seen with companies like Pop Mart, which utilizes a multi-IP matrix to mitigate risks associated with single IP lifecycle [4] Overseas Expansion and Demographic Restructuring Growth Logic - To counter domestic growth challenges, leading companies in sectors like home appliances and sportswear are accelerating their overseas expansion, benefiting from stronger demand and more rational competition [6] - The ongoing demographic shift, including a declining birth rate and an aging population, presents both challenges and opportunities for various sectors, driving demand growth in areas like personal care and elder services [6] Global Perspective: Valuation Advantages of Chinese Consumer Stocks - After five years of adjustment, the valuation bubble in the Chinese consumer sector has significantly compressed, with a projected P/E ratio of 17 times for 2026, lower than several other markets [7] - Notable performers since early 2026 include brands like Gu Ming and Li Ning, reflecting market recognition of quality leading companies [7] Transition from High Growth to Steady Defensive Full-Spectrum Layout - The Chinese consumer industry is transitioning from a "same rise and fall" cycle to an era where "structure is king," supported by policy measures and evolving consumption trends [8] Recommended Investment Targets - JPMorgan highlights six key investment targets across different sectors, including Laopu Gold, Luckin Coffee, and Pop Mart, focusing on companies that benefit from policy support and have strong competitive advantages [9] - Investment strategies should concentrate on sectors benefiting from policy stimulus, affordable self-indulgence trends, and those with overseas expansion capabilities to navigate domestic growth challenges [9]

丽人丽妆表示，2025年公司归属净利润出现亏损主要系公司自有品牌处于产品创新及经营推广期，研发 及营销推广持续投入，未产生相应的经济效益，自有品牌店铺经营亏损所致。 北京商报讯（记者 马换换 李佳雪）1月20日晚间，丽人丽妆（605136）披露公告称，公司预计2025年实 现归属净利润为-7900万元至-6320万元，将出现亏损。2024年，丽人丽妆实现归属净利润亏损约2440万 元。 ...

近日，护肤品牌绽妍母公司绽妍生物科技股份有限公司（以下简称"绽妍生物"）启动上市辅导。根据绽 妍生物披露的信息，其已与中国国际金融股份有限公司签署辅导协议，正式启动向不特定合格投资者公 开发行股票并在北京证券交易所（以下简称"北交所"）上市的辅导流程。 值得一提的是，与几乎在同一时期成长起来的医用敷料品牌敷尔佳以及专攻敏感肌领域的贝泰妮（旗下 拥有薇诺娜品牌）早已登陆资本市场，成为细分领域头部玩家。与同行相比，绽妍品牌的发展似乎晚一 步。根据公开资料，敷尔佳品牌创立于2015年4月；薇诺娜则创立于2010年。在2019年前后，敷尔佳、 薇诺娜迎来自己的高速增长期，尤其是在敏感肌以及皮肤修护领域。上述两家企业的营收规模更是早早 突破10亿元规模。根据财报数据，2023—2024年，敷尔佳营收分别为19.34亿元、20.17亿元；贝泰妮的 营收分别为55亿元、57亿元。 "从企业竞争力角度出发，绽妍在其擅长的领域具备一定优势。需要关注的是，在'原料供应'和'品牌产 品'两个业务板块，如何进行战略选择和投入平衡，是品牌必将面临的深层考量。"白云虎分析称。 从当下整个械字号护肤品、医用敷料甚至院线医美品牌的市场来看， ...

近日，国产新锐美妆品牌Uhue旗下一款唇釉产品因包装设计引发网络热议。部分网友质疑其瓶身造型及视觉元素涉嫌"辱女""擦边"。 面对争议，品牌方Uhue发布声明回应称"始终尊重基于美学的多元解读与理性批评，珍视每一份真诚的反馈，但坚决反对任何无事实依据的恶意诋毁与不 实言论。" Uhue唇釉外观设计 涉嫌"辱女""擦边" 此次陷入争议的产品为Uhue推出的高亮护唇蜜，据品牌介绍，SS On Stage"主场"系列，采用蓝色和半透明色调，诠释水流上升；作为"主场"包装的延伸设 计，26AW"当红"系列以经典红黑配色诠释火焰升腾，精准契合新年喜庆氛围。系列色号借用聚会饮品命名，旨在传递美好祝福。包装盒图案形态灵感源 于"爱心与火焰"的融合。 C 关注 公开资料显示，Uhue创立于2019年，定位为专注于少女个性美学的新锐彩妆品牌，产品涵盖唇釉、眼影、腮红等彩妆品类，该品牌天猫旗舰店拥有31.3万 粉丝。Uhue关联公司为浙江花灿贸易有限公司，该公司以"打造属于中国年轻人的第一国潮彩妆"为愿景。 1月20日，南都.湾财社记者通过天眼查联系方式致电浙江花灿贸易有限公司，电话无人接听。 品牌回应争议： 坚决反对恶意诋毁与 ...

Core Viewpoint - The company "Drunk Elephant" has announced a brand refresh and launched a campaign called "Please Enjoy Responsibly" amid declining performance and market challenges [2][4]. Group 1: Brand Performance and Market Challenges - Drunk Elephant was acquired by Shiseido in 2019 for approximately 90 billion yen, seen as a strategic move to capitalize on the clean beauty trend [2]. - Despite initial success post-acquisition, Drunk Elephant has become a drag on Shiseido's performance, with a significant decline in sales [3]. - In 2024, Drunk Elephant's sales dropped by 25% year-on-year, and in Q1 2025, sales plummeted by 65% [3]. - The brand's core markets have also suffered, with sales in the Americas down over 60% and Europe down more than 70%, contributing to a 14.5% revenue decline for Shiseido in the Americas [3]. Group 2: Target Audience and Brand Identity - The influx of younger consumers has blurred Drunk Elephant's brand identity, shifting its perception from adult skincare to products suitable for minors [2][3]. - The lack of brand loyalty among younger consumers, who treat product trials as a game, has made it difficult for Drunk Elephant to retain this demographic [3]. - The company faces a critical challenge in redefining its target audience and brand advantages, as many competitors offer similar product claims [5]. Group 3: Strategic Decisions and Future Outlook - Shiseido decided to cease Drunk Elephant's sales in Japan as of June 30, 2024, focusing resources on the U.S. market, but recovery has not met expectations [3]. - The brand has incurred a 46.8 billion yen impairment loss within approximately six years of acquisition [3]. - Despite the challenges, Shiseido has not indicated plans to divest Drunk Elephant, although future investment in the brand remains uncertain [5].

Core Viewpoint - Valentino Beauty is set to exit the South Korean market as L'Oréal Korea decides to terminate its offline store operations, with department store counters already closed and the online store expected to cease operations in the first half of 2026 [2] Group 1: Company Operations - Valentino Beauty opened a pop-up store in Seoul's Hannam-dong in March 2022, marking its entry into the South Korean market [2] - Initial products like "Go Cushion" powder and "Rosso Valentino Lipstick" garnered significant attention upon launch, leading to the establishment of a formal store in Lotte Department Store [2] - The decision to exit is seen as L'Oréal's strategy to cut inefficient brands in the South Korean market and focus on its core product offerings [2] Group 2: Market Context - The South Korean beauty market is competitive, featuring not only international luxury brands like Chanel, Dior, and Yves Saint Laurent but also numerous local brands [2] - Valentino Beauty's market position is considered less distinctive compared to other international brands, particularly as it only has a physical presence in Lotte Department Store, which limits its offline channel reach [2]

新华社沈阳1月19日电（记者武江民、洪可润）周末，在沈阳市沈河区的一家香薰蜡烛DIY工坊，"95后"女孩林晓挑选了雪松与柑橘味精油， 亲手制作了专属香薰蜡烛。 "每月完成KPI后，我都会给自己固定安排一次犒赏，让加班熬夜的疲惫在融化蜡液、调配香气的过程中慢慢消散。"从事电商运营工作的林晓 说，自制的蜡烛摆在家里，会让自己时常想起这份努力后的小奖励。 一块下班后慰藉心灵的小蛋糕，一杯周一的"续命"奶茶，一场考试后放松的电影……这些看似随意的消费，在中国催生出一个新的概念 ——"犒赏经济"。 福州南后街沉浸式消费空间"国潮生活馆"里展示的一系列IP形象（1月9日摄）。新华社记者 林善传 摄 记者走访沈阳各大商圈发现，"体验式犒赏"已成为一大消费新趋势。日前，记者在主打年轻化的沈阳中街大悦城、中街吾悦广场等商场看到， 各类动漫主题展前，不少年轻人驻足打卡、拍照互动，也有不少人购买联名周边作为犒赏自己的小礼物。 在沈阳市铁西区的一家手作集合店，奶油风的二层店铺里挤满了前来体验的顾客。"店铺一楼是奶茶店，二楼则是手工操作区，顾客可以自制 拼豆、手机壳、石膏上色等。"店主杨女士介绍说，店铺推出了不同价位的体验套餐，周末经 ...

Core Insights - The article discusses the innovative marketing strategies employed by various brands for the upcoming Year of the Horse, highlighting the use of humor and abstract concepts in advertisements [5][6][19] Group 1: Brand Strategies - Yili has successfully engaged with internet users by incorporating suggestions for their advertising campaign, featuring actress Ma Yili, which reflects a trend of interactive marketing [8][10] - Mengniu has opted for a different approach by assembling a trio of popular figures to create a narrative that resonates with younger audiences, focusing on the theme of good fortune [12][14] - Jin Zai's collaboration with actress Liu Xiaoqing showcases a modern short-drama marketing style, integrating popular cultural references to enhance viewer engagement [14][15] Group 2: Advertising Trends - The concept of "abstract" has emerged as a key theme in this year's advertising, with brands prioritizing creativity and engagement over traditional storytelling [6][8] - The rise of AI-generated content has prompted brands to emphasize the "human touch" in their advertisements, showcasing genuine emotions and relatable narratives [15][19] - The blending of various content types in advertisements is becoming more prevalent, allowing for a richer and more diverse storytelling approach [17][19]

Core Viewpoint - The company, Shandong Huawutang Cosmetics Co., Ltd. (parent company of Banmu Huatian), is set to become the first domestic beauty brand listed on the Hong Kong Stock Exchange in 2026, showcasing significant growth in revenue but facing challenges with profitability due to high marketing expenditures [1][2]. Financial Performance - The company reported revenues of CNY 1.199 billion and CNY 1.499 billion for 2023 and 2024, respectively, representing a year-on-year growth of 25% [2]. - Adjusted net profit for 2023 was CNY 23.7 million, expected to rise to CNY 82.8 million in 2024, marking a staggering increase of 249.4% [2]. - For the first nine months of 2025, the adjusted net profit is projected to reach CNY 148 million, a year-on-year growth of 197.2% [2]. - The adjusted net profit margins are low, at 2% for 2023 and 5.5% for 2024, with gross margins of 65.8% and 62.3% respectively [3][4]. Marketing and Sales Expenditure - Sales and marketing expenses accounted for 53.2% and 45.2% of total revenue in 2023 and 2024, respectively, indicating a significant portion of revenue is consumed by these costs [4]. - The company anticipates that sales and distribution expenses will continue to rise alongside business growth, highlighting a reliance on marketing for future revenue increases [4]. Revenue Channels and Product Lines - The company heavily relies on online channels, with online revenue constituting 85.7% and 75.9% of total revenue in 2023 and 2024, respectively [5]. - The product portfolio includes body care, hair care, and facial care, with body care maintaining a stable revenue contribution around 45% [5][6]. - Hair care products have seen a significant increase in revenue contribution, rising from 3.6% in 2023 to 25.4% in the first nine months of 2025, indicating a new growth avenue [6]. Financial Structure and Future Outlook - The company operates primarily on an OEM model, which may limit its control over core technologies, and its R&D expenditure is relatively low at 2.4% and 2.1% of total revenue for 2023 and 2024, respectively [7]. - Cash flow from operating activities was approximately CNY 137 million for the first nine months of 2025, but financing cash flow turned negative starting in 2024, indicating potential liquidity issues [8]. - The company may seek to go public to optimize its debt structure and replenish its capital pool for further expansion [8].

Core Insights - The domestic beauty brand Han Shu is currently facing challenges, including a controversy over product ingredients and executive turnover, which reflects broader scrutiny in the beauty industry [1][3][4] Group 1: Ingredient Controversy - Han Shu's two facial mask products were reported by CCTV to contain epidermal growth factor (EGF), leading to public concern despite the company's claims of compliance [4][6] - EGF is primarily used in medical applications, and its use in cosmetics is prohibited in China due to safety concerns, prompting Han Shu to withdraw the affected products and issue a statement asserting no EGF was added [6][9] - The discrepancy between testing results from CCTV and Han Shu's own tests raises questions about the detection methods used, highlighting the lack of standardized testing for EGF in cosmetics [7][8] Group 2: Business Performance and Strategy - Han Shu has experienced significant growth, with revenue reaching 5.591 billion yuan in 2024, marking over a threefold increase in two years, making it a key driver for its parent company, Shangmei [10][11] - The brand's strategy of focusing on single products and leveraging platforms like Douyin has led to its dominance in the beauty sector, achieving a GMV of 33.4 billion yuan in 2023 [11][13] - However, the company's reliance on Han Shu, which accounted for 82.3% of revenue in 2024, poses risks, as any issues with the brand could directly impact overall performance [15][16] Group 3: Market Challenges and Future Directions - The growth rate of Han Shu has begun to slow, with a 14.3% increase in revenue for the first half of 2025, indicating a need for transformation and diversification [17][18] - To reduce dependency on Han Shu, Shangmei is accelerating the development of multiple brands, with new brand Newpage achieving a revenue of 397 million yuan in the first half of 2025, growing by 146.5% [18][20] - The company is also pursuing globalization, entering Southeast Asian markets with tailored products, but faces challenges in brand recognition and local market adaptation [20][21] Group 4: Innovation and Long-term Goals - The shift from a marketing-driven approach to a technology-driven strategy is crucial for Han Shu to enhance its product offerings and address consumer skepticism regarding domestic brands [21][22] - The company aims to achieve a revenue target of 10 billion yuan by 2025, with ongoing investments in research and development to support this goal [21][22]