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中国2025年以旧换新政策取得显著成效 带动相关商品销售额超2.6万亿
Chang Jiang Shang Bao· 2026-01-05 00:04
Core Insights - The consumption upgrade policy in China has significantly boosted sales, with over 2.6 trillion yuan in sales related to the old-for-new program in 2025, benefiting more than 360 million people [2][3] Group 1: Policy Implementation and Impact - The old-for-new policy has been effective since its full implementation in September 2024, with over 480 million direct subsidies issued to consumers [5][6] - The policy has led to substantial sales in various categories: over 11.5 million cars, 129 million home appliances, 91 million digital products, and 12 million home renovation items were sold under this initiative [2][3] - The retail sales of consumer goods increased by 4.0% year-on-year in the first 11 months of 2025, with the old-for-new program contributing over 1 percentage point to this growth [4] Group 2: Product Categories and Consumer Behavior - In the automotive sector, nearly 60% of the old-for-new vehicles were new energy vehicles, with their market share exceeding 50% for nine consecutive months [4] - In home appliances, over 90% of the products sold under the old-for-new program were of first-level energy efficiency [4] - The program has encouraged consumers to experience shopping in stores, leading to a 30% increase in sales for nearby businesses in areas with concentrated old-for-new appliance stores [6] Group 3: Future Developments - In 2026, the subsidy structure will be optimized, transitioning from fixed subsidies to a percentage of the vehicle price, with maximum subsidies of 20,000 yuan for scrapping and 15,000 yuan for replacement [7] - The scope of supported appliances will expand to include six major categories, enhancing the effectiveness of the subsidies [7] - New categories such as smart glasses will be added to the subsidy program, targeting fast-growing consumer technology sectors [7]
中经评论:把“国补”资金用在刀刃上
Jing Ji Ri Bao· 2026-01-04 23:59
Core Viewpoint - The government is optimizing the policy design and implementation of the "Two New" policy for 2026, focusing on boosting consumer spending and enhancing domestic demand through effective fiscal measures [1]. Group 1: Policy Implementation and Impact - In 2025, the "old-for-new" consumption policy led to sales exceeding 2.6 trillion yuan, benefiting over 360 million people, demonstrating significant market recovery and consumer satisfaction [1]. - The retail sales of consumer goods increased by 4% year-on-year in the first eleven months of 2025, with the "old-for-new" policy contributing over 1 percentage point to this growth [1]. - The central economic work conference emphasized the continuation of proactive fiscal policies in 2026, with a focus on domestic demand and market strength [1]. Group 2: Policy Optimization - The "old-for-new" policy has been refined in 2026, focusing on key consumer goods such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, while expanding subsidies for digital and smart products [2]. - The optimization aims to enhance the effectiveness of fiscal spending by targeting high-impact consumer goods and improving the overall implementation mechanism [2]. - Measures are in place to combat fraudulent claims and ensure that subsidies are effectively distributed [2]. Group 3: Financial Coordination and Support - The government plans to ensure balanced and orderly use of funds, with 62.5 billion yuan allocated for the first batch of 2026 to support the "old-for-new" policy during peak consumption periods [3]. - A coordinated approach between fiscal and monetary policies is emphasized to enhance the effectiveness of consumption-boosting measures [3]. - The collaboration between fiscal and financial policies aims to lower credit costs and increase the coverage of support measures, thereby stimulating consumer demand [3].
“政策升级+美食出圈”点燃消费热情 元旦消费市场写下亮眼开篇
Zhen Jiang Ri Bao· 2026-01-04 23:35
元旦当天同步启动的以旧换新政策,成为拉动消费的"强引擎"。家电以旧换新聚焦6类一级能效/水 效产品,数码产品拓展为"数码和智能产品",智能眼镜首次被纳入补贴;汽车补贴更从定额改为按车价 比例发放,新能源车报废更新最高补贴12%、置换更新补贴8%,实打实的优惠让消费者买单更爽快。 政策红利迅速转化为消费热情。元旦假期,全市200余家家电和数码商品门店相继上线以旧换新活 动。部分家电卖场元旦期间顺势推出叠加优惠,首日销售额同比暴涨50%以上,尽显政策红利与消费潜 力。 全域联动,各市、区商务部门花式出招,让元旦消费热潮遍布全城。京口区"京喜大市口·畅购过暖 冬"活动精彩纷呈,宴春、鼎大祥、元致亨、镇江的醋店等本土品牌齐聚八佰伴打造跨年市集,民俗表 演与交响音乐会带来中西合璧的跨年表演;苏宁广场随机街舞、跨年灯光秀、激光秀倒计时、零点敲钟 等跨年活动人气爆棚。根据商家数据统计,八佰伴跨年当日客流量同比增长33%;苏宁广场客流超11万 人次,创全年新高,销售额同比增长11%。 同时,市商务局联合市财政局、人行镇江分行、市税务局举办的"购在镇江·全城抽大奖"活动第一 期也在火热进行中。带动综合体、超市元旦假期销售额增长 ...
新一轮“国补”政策落地
Xin Hua Wang· 2026-01-04 23:29
——新一轮"国补"政策落地 四川省遂宁市加大"国补"政策宣传力度,推出叠加优惠活动等举措,助力消费市场持续释放活力。 图为1月4日,遂宁市安居区一大型手机卖场内,顾客在挑选手机。张勤宝摄(人民视觉) 刚刚过去的2026年元旦假期,消费市场在政策红利中迎来"开门红"。 为满足元旦、春节消费需求,2026年第一批625亿元超长期特别国债支持消费品以旧换新资金计划 已经向地方下达。随着汽车、家电及数码和智能产品以旧换新政策落地,叠加元旦假期因素,多地线下 门店人气攀升、销售火热,消费市场迎来开年首波消费热潮。 提升重点消费品"得补率" "新年第一天就享受到'国补'。""家电换新,一件最多能补1500元,再叠加店铺优惠,价格相当划 算。""观望已久的智能眼镜进入补贴范围,时机再好不过。"新年伊始,许多消费者趁着"国补"果断出 手,将心仪之物收入囊中。 二〇二六年第一批六百二十五亿元资金计划已经下达 近日,商务部等7部门联合印发《关于提质增效实施2026年消费品以旧换新政策的通知》,进一步 明确相关工作要求,商务部消费促进司负责人介绍了主要特点—— 惠民生与促消费结合。2026年中央继续安排超长期特别国债资金,各地按比 ...
坚持内需主导,建设强大国内市场
Xin Hua Wang· 2026-01-04 23:29
Group 1 - The core focus of the article is on the importance of domestic demand in driving economic growth and the establishment of a strong domestic market as a priority for the 2026 economic agenda [5][15] - The Chinese government has identified eight key tasks for economic work in 2026, with "insisting on domestic demand as the main driver" being the foremost task [5] - The "Two New" policies and "Two Heavy" project optimizations are set to enhance domestic consumption and investment, with a special bond plan of 625 billion yuan allocated for consumer goods replacement [5][15] Group 2 - The ice and snow economy is highlighted as a significant driver of consumption, with outdoor ski resort searches increasing over threefold year-on-year [6][7] - The implementation of the old-for-new policy has led to a 20% increase in sales for Haier's home appliances, with total sales related to this policy exceeding 2.6 trillion yuan in 2025 [7][8] - Equipment investment has shown a robust growth of 12.2% year-on-year, contributing to an overall investment increase of 1.8 percentage points [8] Group 3 - Experts believe that while challenges exist, the potential for expanding domestic demand remains significant, driven by consumption upgrades and digital economy innovations [10][11] - The article emphasizes the need for effective investment strategies, with a focus on technological upgrades and infrastructure projects, predicting that fixed asset investment will exceed 3.6 trillion yuan in 2025 [16][17] - The government aims to enhance consumer spending by improving social security systems and increasing residents' income, thereby expanding consumption capacity [16][17]
2026“国补”首批资金落地 新政撬动元旦消费开门红
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-04 23:13
Core Viewpoint - The implementation of the "old for new" policy in 2026 aims to boost consumer spending, particularly in the automotive and home appliance sectors, with significant financial support from the government [1][4][14]. Policy Implementation - The National Development and Reform Commission (NDRC) and the Ministry of Finance announced a funding plan of 62.5 billion yuan to support the "old for new" policy, which includes subsidies for automobiles, home appliances, and digital products [1][4][15]. - The policy was officially launched on January 1, 2026, coinciding with the New Year holiday, to stimulate consumer demand [1][5][19]. Consumer Response - In Xi'an, most offline stores have begun to implement the new subsidy policy, offering around 1,000 yuan in subsidies for various products, including televisions and refrigerators [1][6][20]. - Data from Su Ning and other retailers indicate a significant increase in foot traffic and sales, with a 110% increase in customer visits and a substantial rise in sales of energy-efficient appliances [6][20][25]. Regional Impact - The "old for new" policy has been positively received in regions like Hebei, Henan, and Sichuan, where sales of home appliances and digital products surged, with Hebei reporting a 1.3-fold increase in sales compared to the previous year [7][8][22]. - The policy's effects are amplified by the holiday season, leading to increased consumer spending across various regions [8][22]. Subsidy Details - The 2026 policy features more precise coverage, focusing on automobiles, home appliances, and smart products, with specific subsidy amounts based on product categories [9][23]. - For automobiles, the subsidy for scrapping and replacing vehicles is capped at 20,000 yuan, with specific percentages for new energy and fuel vehicles [9][23]. Market Trends - The new policy is expected to accelerate the demand for high-efficiency and technologically advanced products in the home appliance and digital sectors, creating growth opportunities for manufacturers [10][24]. - The emphasis on energy efficiency and sustainability is likely to drive innovation and upgrades in the electronics and home appliance industries [11][25]. Regulatory Measures - The government has implemented strict measures to prevent fraud and ensure the proper distribution of subsidies, enhancing the policy's effectiveness and consumer trust [12][26].
2026年河北接续开展消费品以旧换新工作
Xin Lang Cai Jing· 2026-01-04 23:12
Group 1 - The core viewpoint of the article is that Hebei Province will continue its old-for-new consumption policy in 2026, covering four main areas: automobile scrapping and replacement, home appliance upgrades, and the purchase of digital and smart products, with subsidies to promote green consumption and industrial upgrades [1] Group 2 - In the automotive sector, consumers who scrap eligible old vehicles and purchase new energy passenger cars or fuel passenger cars with an engine size of 2.0 liters or less can receive a one-time subsidy of up to 20,000 yuan. Those who sell old cars and buy new ones can receive a maximum subsidy of 15,000 yuan. Each consumer is limited to one subsidy for either scrapping or replacing a vehicle [1] Group 3 - For home appliances and digital products, consumers purchasing energy-efficient appliances such as refrigerators and washing machines can receive a subsidy of 15% of the sales price, with a maximum of 1,500 yuan per item. For mobile phones and tablets priced under 6,000 yuan, a similar 15% subsidy applies, with a maximum of 500 yuan per item [1] Group 4 - To ensure the orderly implementation of the old-for-new policy, the subsidy funds will be managed according to an annual total control and monthly allocation principle. The subsidies will operate on a "first come, first served" basis, and consumers who do not claim their subsidies in a given month can apply in subsequent months [1] Group 5 - Relevant departments will establish a collaborative regulatory mechanism to strengthen oversight of subsidy fund usage and market behavior, with strict measures against fraudulent claims and violations to maintain a fair and orderly market environment [2]
【环时深度】“欧盟增长最快的大型经济体”,波兰靠的是什么
Huan Qiu Shi Bao· 2026-01-04 23:00
Core Insights - Poland is projected to be the fastest-growing large economy in the EU, with a GDP growth rate of 3.5% by 2026, significantly higher than the EU average of approximately 1.4% [1][3] - The country is expected to become the largest economy in Central and Eastern Europe and the sixth largest in the EU, with a GDP of $1.04 trillion by 2025 [2] - Poland's economic growth is driven by a diverse industrial base and a strong domestic market, with significant contributions from sectors such as services, industry, and IT [5][6] Economic Performance - Poland's GDP growth rates are forecasted at 2.9% for 2024, 3.2% for 2025, and 3.5% for 2026, with inflation expected to decrease to 2.8% and unemployment remaining low at around 5% [3] - The country has seen a substantial increase in GDP per capita across various provinces, with some regions surpassing Germany's least developed areas [4] Industrial Structure - The economy is characterized by a diverse range of industries, including agriculture, mining, automotive, electronics, and IT, with services accounting for about 60% of GDP [5] - Poland's export-to-GDP ratio has increased from 27% in 2000 to 63% in 2022, indicating a strong reliance on exports, although this is expected to decrease to 52% in 2024 [5][6] Domestic Market and Labor Force - Poland benefits from a large, well-educated workforce, with over 44% of young adults holding higher education degrees, contributing to a robust domestic market [6] - The economy is less dependent on exports compared to smaller economies, allowing it to better withstand global economic shocks [7] Foreign Investment and EU Integration - Poland has attracted significant foreign investment due to its stable economic environment and favorable business conditions, being one of the largest beneficiaries of EU funding [8][9] - The integration into the EU has facilitated trade and investment, creating a large economic zone that enhances Poland's growth prospects [9] Trade Relations with China - Poland is the largest trading partner of China in Central and Eastern Europe, with increasing cooperation in various sectors, including automotive and electronics [10][11] - The presence of Chinese brands in Poland is growing, with significant exports of automotive parts and consumer electronics [11] Future Challenges - Despite its strong economic performance, Poland faces challenges such as potential economic repercussions from Germany's economic slowdown and demographic issues related to an aging population [13][14] - However, Poland's balanced approach to exports, domestic consumption, and EU-funded investments is expected to sustain its economic growth [14]
新一轮“国补”政策落地(锐财经)
Ren Min Ri Bao Hai Wai Ban· 2026-01-04 22:51
四川省遂宁市加大"国补"政策宣传力度,推出叠加优惠活动等举措,助力消费市场持续释放活力。图为 1月4日,遂宁市安居区一大型手机卖场内,顾客在挑选手机。张勤宝摄(人民视觉) 刚刚过去的2026年元旦假期,消费市场在政策红利中迎来"开门红"。 为满足元旦、春节消费需求,2026年第一批625亿元超长期特别国债支持消费品以旧换新资金计划已经 向地方下达。随着汽车、家电及数码和智能产品以旧换新政策落地,叠加元旦假期因素,多地线下门店 人气攀升、销售火热,消费市场迎来开年首波消费热潮。 提升重点消费品"得补率" "新年第一天就享受到'国补'。""家电换新,一件最多能补1500元,再叠加店铺优惠,价格相当划 算。""观望已久的智能眼镜进入补贴范围,时机再好不过。"新年伊始,许多消费者趁着"国补"果断出 手,将心仪之物收入囊中。 开年首日,"国补"政策落地,为消费市场注入满满活力。"元旦期间到店顾客明显增加,消费者大多会 主动询问产品能否享受'国补',先看能效标识,再比较功能价格成为新消费习惯。"北京一家电门店负 责人说。记者走访北京多家数码产品门店发现,店内人气火爆,AI手机及智能手环、智能眼镜等智能 穿戴产品热度很高, ...
坚持内需主导,建设强大国内市场(稳中求进、提质增效 实现“十五五”良好开局)
Ren Min Wang· 2026-01-04 22:37
Group 1 - The core focus of the article is on the importance of expanding domestic demand as a primary driver for economic growth in China, emphasizing the need for a strong domestic market and effective investment strategies [8][19]. - The Central Economic Work Conference has identified eight key tasks for 2026, with "maintaining domestic demand as the main driver" being the top priority [8]. - The "Two New" policies and "Two Heavy" projects are set to optimize implementation, with a first batch of 625 billion yuan in special long-term bonds allocated to support consumer goods replacement programs [8]. Group 2 - The ice and snow economy is highlighted as a significant contributor to consumption and domestic demand, with outdoor ski resort search volumes increasing over three times since December 2025 [9]. - The "old for new" consumer goods policy has led to a notable increase in sales, with over 2.6 trillion yuan in sales related to this initiative in 2025, benefiting more than 360 million people [10]. - Investment in equipment and tools has seen a 12.2% year-on-year increase from January to November 2025, contributing to overall investment growth [11]. Group 3 - The article discusses the potential for consumption upgrades, with digital technologies and new consumption models driving significant retail growth, as evidenced by a network retail sales figure of 543.98 million yuan in a specific region [13]. - Effective investment opportunities remain vast, with companies like Tianjin Feixuan Technology Co., Ltd. benefiting from quick access to credit for technology upgrades [14]. - The article emphasizes the need for a robust domestic market, advocating for policies that enhance consumer spending and investment in infrastructure and public services [17][18].