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“职业弹幕人”岂能乱弹
Nan Fang Du Shi Bao· 2025-06-22 15:44
高举法治利剑,让"职业弹幕人"无处遁形。在虚拟世界中伪造好评,必将付出法律代价。 在算法主导的流量分配机制下,互动量、转化率往往决定着直播间的曝光权重。商家为争夺流量高地, 不惜以虚假弹幕制造"热销假象";平台为维持用户活跃度,对刷评行为很多时候也"睁一只眼闭一只 眼"。于是,"职业弹幕人"在多方共谋的畸形生态中形成产业链条化运作。从话术模板定制、账号批量 注册,到弹幕定时发送,黑灰产团队提供"一条龙服务",甚至能根据产品特性精准控评。"职业弹幕 人"批量发布事先写好的话术评论,虚构产品功效、用户评价或交易数据,为商家制造虚假繁荣,误导 欺骗消费者下单。 (文章来源:南方都市报) 《反不正当竞争法》规定,经营者不得对其商品的性能、功能、质量、销售状况、用户评价、曾获荣誉 等作虚假或者引人误解的商业宣传,欺骗、误导消费者。"职业弹幕人"批量发布诸如"7天暴瘦10斤""喝 酒夜宵也能瘦"之类虚假功效评论,无疑是在公然践踏法律尊严,严重侵害消费者权益,干扰市场正常 竞争秩序,对诚信经营的商家也造成了极大不公平。执法部门理应予以行政处罚,受欺诈的消费者也可 以通过侵权诉讼主张"退一赔三"。 "职业弹幕人"不是简单当" ...
【民生调查局】少女休学为母讨30万骗款,记者调查直播间“古董骗局”
Zhong Guo Xin Wen Wang· 2025-06-22 15:07
Core Viewpoint - The article highlights the prevalence of "antique scams" on live streaming platforms, where victims, particularly the elderly, are deceived into purchasing fake antiques, leading to significant financial losses and emotional distress [1][3][16]. Group 1: Scam Mechanisms - Scammers use various tactics, including impersonating reputable companies and creating false narratives to lure consumers into purchasing items with promises of high buyback prices [3][6][19]. - Victims report losses exceeding 1 billion yuan, with individual cases involving amounts over 200 million yuan [1][16]. - The scams often involve high-pressure sales tactics, such as requiring victims to pay exorbitant "storage fees" or "service fees" after making a purchase [6][9]. Group 2: Victim Experiences - Many victims, especially older individuals, struggle to navigate the online complaint process due to technological barriers, leading to low refund rates, with some only recovering 30% of their losses [7][12]. - Victims report that the platforms' refund policies are inadequate, with many complaints being dismissed due to the inability to provide precise merchant information or because the merchants have disappeared [7][9][13]. - Emotional and psychological impacts on victims are severe, with some experiencing health crises due to the stress of financial loss [12][20]. Group 3: Regulatory and Platform Issues - The lack of effective regulation on live streaming platforms allows scammers to operate with impunity, often reappearing under new accounts after being banned [16][19]. - Platforms often evade responsibility by citing insufficient merchant deposits or expired order timelines, despite legal frameworks indicating that they have a duty to protect consumers [15][21]. - The article emphasizes the need for platforms to enhance their monitoring and complaint mechanisms to better protect consumers from such scams [20][21].
辛巴受邀参加圣彼得堡国际经济论坛 推进中俄贸易数字化新范式
Huan Qiu Wang· 2025-06-22 07:53
Group 1 - The 28th St. Petersburg International Economic Forum took place from June 18-21, with the theme "Common Values: The Foundation for Development in a Multipolar World," attended by 20,000 representatives from 140 countries and regions [1] - Xin Youzhi, founder and chairman of XinXuan Group, emphasized the role of digital economy in enhancing Sino-Russian trade and expressed the company's commitment to facilitating the entry of Russian products into the Chinese market through live streaming [1][3] - XinXuan Group aims to empower Sino-Russian trade through digital platforms and supply chain cooperation, focusing on introducing high-quality Russian goods to China while promoting Chinese products in Russia [3] Group 2 - Chinese Ambassador to Russia, Zhang Hanhui, praised XinXuan's contributions to Sino-Russian trade and highlighted the potential for Russian companies to upgrade their supply chains to meet Chinese market demands [2] - XinXuan Group, established in 2017, has developed a C2M digital supply chain system that connects global brands, factories, and industrial zones, achieving significant sales in international markets, including over 830 million yuan in Thailand and over 1 billion yuan in Russia [3] - A recent live streaming event in Moscow led by XinXuan's host resulted in over 100 million yuan in sales of Russian products, showcasing the power of Chinese live commerce [3]
受花房集团拖累,宋城演艺调减净利5740万元致2022年业绩变脸,公司回应“将处置股权”
Hua Xia Shi Bao· 2025-06-21 09:24
因2022年度财报出现重大会计差错,宋城演艺(300144.SZ)收到浙江证监局的警示函。 警示函指出,因公司及相关责任人上述行为违反了《上市公司信息披露管理办法》(证监会令第182 号)的相关规定,浙江证监局决定对公司及相关责任人分别采取出具警示函的监督管理措施,并记入证 券期货市场诚信档案。 值得注意的是,此次差错源于公司对联营企业花房集团公司(下称"花房集团")的投资核算问题。由于 花房集团参股公司涉案导致审计材料缺失,立信会计师事务所此前已对2022年报出具保留意见。 6月20日,宋城演艺方面接受《华夏时报》记者采访时表示:"花房集团是公司参股企业,公司对其不具 有控制权,不参与其具体经营。" 宋城演艺还表示,受疫情影响,2022年公司利润总额和净利润均为千万元级别,远低于公司正常的盈利 水平(2019年及2024年公司利润总额和净利润均为十亿元级别),导致调减金额占更正前相关指标的比 华夏时报(www.chinatimes.net.cn)记者 王敬 北京报道 重较大,更正前后盈亏性质发生变化。本次会计差错更正调减金额放在除三年疫情外的任何年度,均不 足以导致公司更正前后盈亏性质发生变化,调减金额占更 ...
美腕直播间618收官:六成销量为国货
Sou Hu Cai Jing· 2025-06-21 08:17
暑期来临,学生和家庭的出游计划在直播间得到满足,美腕直播间总计售出近10万件旅游景区和酒店套 餐,覆盖迪士尼乐园、乐高乐园、环球影城等热门游乐园,并挖掘不少特色旅游项目,如安吉云上草 原、张家界森林公园等。新疆、稻城亚丁、乌镇、九寨沟、长白山等地成为热门旅游目的地,销售量均 远超预期。 乘着"国补"政策东风,年轻人纷纷为兼具设计感与情绪价值的科技产品买单。他们不仅关注智能产品的 科技创新,更被其附加的"情绪价值"所吸引。GoPRO运动相机、徕卡拍立得等兼具潮流与社交属性的 产品,成为年轻一代追捧的代表选择。 6月20日,今年的618大促迎来收官,美腕直播间数据显示,总计参与品牌超1700家,其中国货产品占半 数,贡献了近六成的销量。 众多热销商品中,"夏日经济""情绪经济"成为高频词,从消暑旅游地到乐园、酒店门票,从潮玩盲盒到 智能小家电,再到养宠人的多层次需求,推动直播间时尚品类、宠物品类双双增长超25%,见证了消费 市场从"刚需囤货"到"品质悦己"的转变。 今年618,许多消费者在直播间为自家冰箱囤货冰淇淋,伊利甄稀、八喜、和路雪、哈根达斯等多品牌 冰淇淋受到青睐,直播间总计售出近90万支/盒冰淇淋,用丰 ...
平台经济促就业如何发力
Jing Ji Ri Bao· 2025-06-20 22:01
Group 1 - The platform economy has become a key vehicle for stabilizing employment, with an average of over 22% of new jobs created in 2023 coming from this sector, totaling over 230 million jobs [1] - The platform economy is accelerating the transition of talent structure towards higher-end roles, with over 1.2 million AI engineering technicians in China as of 2024, and a compound annual growth rate of 45% over the past three years [1] - More than 30 million new workers, such as delivery riders and ride-hailing drivers, have been absorbed into the flexible employment sector through platform companies [1] Group 2 - Issues such as companies evading labor responsibilities by classifying workers as "individual business owners" or "partners" have led to significant gaps in legal rights, with less than 40% of delivery riders and ride-hailing drivers included in the urban employee social security system [2] - The high rate of pension insurance discontinuation, exceeding 40%, and the lack of related protections are significant barriers to the platform economy's ability to continue absorbing employment [2] - Problems in the gig economy include high traffic violation rates among delivery riders due to algorithmic pressure, and income challenges for drivers during peak hours due to pricing algorithms [2] Group 3 - Strengthening legal protections for new employment forms is necessary, including the establishment of laws to clarify the legal status of platform workers and prevent evasion of labor responsibilities [2] - Encouragement for platform companies to provide commercial pensions and exclusive medical insurance for eligible workers, along with exploring a "social security points bank" mechanism for cumulative payment years across regions and platforms [2] - Implementing rigid work hour constraints and mandatory rest periods for platform workers, along with electronic work hour record-keeping [2] Group 4 - Establishing an algorithm governance and income distribution adjustment mechanism, including a classification system for core algorithms and the formation of a governance committee involving relevant stakeholders [3] - Setting a minimum income ratio for transportation service platforms and capping surge pricing during peak hours [3] - Creating a tiered income distribution mechanism in the live streaming industry, with a fund for industry adjustment based on excessive earnings [3] Group 5 - Enhancing smart regulation and collaborative governance capabilities through the establishment of a digital hub for algorithm regulation, enabling dynamic monitoring and real-time data capture [3] - Promoting standardized regulatory rules and procedures for platform employment through cross-departmental data sharing and joint enforcement [3] - Implementing a credit constraint mechanism linking severance compensation standards to corporate credit ratings, with penalties for malicious evasion of economic compensation [3]
43万快手用户同时在线围观“原始部落大改造”,户外团播还能这样玩?
Sou Hu Cai Jing· 2025-06-20 17:19
Core Insights - The article discusses the innovative live streaming project led by explorer Li Yi, showcasing the unique culture and lifestyle of a remote tribe in Papua New Guinea, which has gained significant attention online [1][9]. Group 1: Live Streaming Event - The live streaming event, termed "Original Tribe Group Broadcast," took place in early June and lasted for half a month, featuring traditional rituals and survival techniques of the tribe [3]. - The highest simultaneous online viewership for Li Yi's broadcast reached 430,000, indicating a strong audience engagement [9]. Group 2: Cultural Exchange and Modernization - Li Yi not only showcased the tribe's unique customs, such as the pig slaughtering ceremony and fire-starting techniques, but also actively assisted the tribe in improving their living conditions through agricultural and infrastructural projects [5][7]. - The initiative aimed to empower the tribe with self-sufficiency skills, moving away from reliance on external aid and natural disaster vulnerabilities [9]. Group 3: Industry Impact - Li Yi's approach has been recognized as a breakthrough in the live streaming industry, expanding beyond traditional indoor formats to include outdoor adventures and cultural explorations [13]. - Platforms like Kuaishou have acknowledged this trend by launching challenges to recruit overseas lifestyle streamers, indicating a growing interest in outdoor and cultural content [14]. Group 4: Future of Exploration and Streaming - The article suggests that the curiosity about the world remains constant, and more explorers like Li Yi may emerge, using innovative live streaming to bring diverse cultures into public view [16].
辛巴首播单场狂卖超40亿元 但抖音、快手却在这个“618”转向了店播、商城
Mei Ri Jing Ji Xin Wen· 2025-06-20 13:27
每经记者|王郁彪 每经编辑|董兴生 "今天预计是45亿(元),但实在是有点没力气了。"辛巴(快手主播辛有志)在"618"首播后晒出单场后台最终成交数据,销售额超过了40亿元。他的直播 链接中,有米面粮油、手机电脑,还有大量显示"暂时抢光"的黄金首饰。 或许是"外卖大战"吸引了太多关注,这场超40亿元GMV(商品成交额)的单场直播放在直播电商"黄金期"都"拿得出手",但在这个"618"却没被过分注意。 赛道有所"降温",直播电商在这个"618"略显平淡。不过,战报出炉,抖音和快手增速依旧。据快手电商、抖音电商相继发布的"618"收官战报,2025 年"618"期间,快手泛货架商品卡GMV同比增长超53%。值得一提的是,辛巴创办的辛选集团"618"期间在快手平台实现12个品牌销售额破亿元;近200场直 播中,销售额破亿元场次有10场。 抖音这边,"疯狂小杨哥"持续缺席,抖音带货榜的"星光"似乎暗淡不少,但抖音"618"商城成交额同比增长77%。内容场(挂车短视频、带货直播)方面,大 促期间,抖音直播带动的成交额有一半来自店播。 超头部主播大多失去昔日"光环",店播、货架场域成为未来,直播电商生态发生了翻天覆地的变 ...
12个品牌破亿、总人气5.5亿 辛选集团618圆满收官
Huan Qiu Wang· 2025-06-20 12:58
Group 1 - The core achievement of the company during the 618 shopping festival includes over 330 million total sales, with 12 brands exceeding 100 million in sales and a total of 3.3 million orders [1] - The company launched the "Fresh Taste Plan" for Guangdong lychee, facilitating the sale of 305,000 orders and generating sales of 11.84 million yuan within three days [3] - The company emphasized the unique qualities of Guangdong lychee through immersive short videos and live broadcasts, showcasing the entire process from cultivation to packaging [5] Group 2 - The total sales for food and fresh produce during the 618 event reached nearly 900 million yuan, with significant contributions from Guangdong lychee and durian [6] - The company has a strong commitment to social responsibility, having achieved over 2 billion yuan in sales to support farmers through its "Xinhuo Plan" [8] - The company has implemented a "green channel" for exporting quality products to the domestic market, enhancing user experience with over 1,600 professional customer service representatives available 24/7 [8]
中国经济样本观察·县域样本篇丨四川山区小县为何吸引“村播”扎堆?
Xin Hua Wang· 2025-06-20 05:25
Core Insights - The article highlights the rapid growth of the digital economy in Cangxi County, Sichuan, driven by e-commerce and live streaming initiatives, attracting young talent and digital enterprises [1][3][4] Group 1: Digital Economy Growth - Cangxi County has attracted 33 digital enterprises and over 1,200 young people returning to engage in e-commerce, with projected e-commerce sales of agricultural products exceeding 350 million yuan in 2024 [1][3] - The county has successfully cultivated 473 "village broadcasters" and 35 live streaming teams, conducting over 1,200 live sales events, generating an additional income of 7.362 million yuan for farmers [2][3] Group 2: Infrastructure Development - Cangxi has established a robust logistics framework, including one county-level cold chain logistics center, 120 township-level distribution centers, and over 160 cold storage facilities, enhancing the e-commerce service system [4][5] - The county's logistics strategy includes a centralized transportation model to ensure delivery within 48 hours to administrative villages [4] Group 3: Talent Development and Training - The county has invested 1.3 million yuan in a "one village, one broadcaster" training program, achieving full coverage of 454 villages and communities [5][7] - Local initiatives focus on integrating education, technology, and talent development to enhance the skills of villagers in e-commerce and live streaming [7] Group 4: Agricultural Upgrading - Cangxi is working on upgrading its agricultural sector by focusing on standardized production bases for key products like kiwifruit and snow pears, aligning with e-commerce demands [6][7] - The county aims to establish three e-commerce live streaming economic industrial belts and plans to cultivate 100 e-commerce teams, 1,000 live streamers, and 10,000 e-commerce talents by 2027 [7]