2025年,以旧换新相关商品销售额 手机等数码产 汽车以旧换新 品购新 超9100万部 超1150万辆 家电以旧换新 超1.29亿件 电动自行车以 旧换新 家装厨卫"焕新" 超1250万辆 超1.2亿件 五大政策效果 支撑消费持续扩大 · 1-11月 · 社会消费品零售总额同比(下同) 增长 4% ~ 转自：北京日报客户端 较上年同期加快 0.5%o 以旧换新带动社零总额增长超 1 1 = 2 = 牵引产业提质升级 · 2025年 · 汽车以旧换新 新能源汽车占比 近 60% & 带动新能源乘用车 零售市场份额连续 9个月超过50%, 其中11月份达59.4%。 家电以旧换新 一级能效(水效)产品 古比 超 90% 线官足效 循环利用: Z 钢材 约960万吨 通讯器材类商品销售额 连续11个月保持增长。 MI 促进经济绿色转型 2025年,报废汽车回收量 增长 24.5% ~ 铜铝锂等有色金属 C 碳排放减少 // 约2450万吨 提高人民生活品质 2025年,每卖出两辆家用新车,就有一辆享受了 约130万吨 汽车以旧换新补贴。 老旧电动自行车 淘汰更新量 超过2024年的 倍 换新的电动自行车 均具备符合 ...

Core Insights - The implementation of the old-for-new consumption policy since 2025 has significantly boosted sales and consumer engagement, with over 2.6 trillion yuan in sales benefiting more than 360 million people [1][2] Group 1: Economic Impact - The policy has supported continuous expansion in consumption, with retail sales of consumer goods growing by 4.0% year-on-year from January to November, accelerating by 0.5 percentage points compared to the previous year, and contributing over 1 percentage point to total retail sales [1] - Retail sales of home appliances have surpassed 1 trillion yuan, breaking historical records [1] Group 2: Industry Upgrades - In the automotive sector, nearly 60% of old vehicles replaced were new energy vehicles, leading to a retail market share of over 50% for new energy passenger cars for nine consecutive months, reaching 59.4% in November [1] - Over 90% of home appliances replaced were first-level energy efficiency products, indicating a significant upgrade in product quality [1] - Sales of communication equipment have shown continuous growth for 11 months [1] Group 3: Environmental Benefits - The recycling of scrapped vehicles increased by 24.5% in 2025, resulting in the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals, which reduced carbon emissions by about 24.5 million tons [1] Group 4: Quality of Life Improvement - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, facilitating the entry of numerous green, low-carbon, and smart products into daily life [2] - For every two new household cars sold, one benefited from the old-for-new subsidy, and the replacement of old electric bicycles exceeded nine times that of 2024, with 90% of new bicycles meeting current national safety standards [2] Group 5: Boosting Offline Retail - The policy has led to increased consumer foot traffic in physical stores, enhancing cross-scenario consumption in leisure, entertainment, and dining, with a reported 30% increase in consumer spending in areas with concentrated home appliance replacement stores [2]

Core Viewpoint - The 2026 home appliance subsidy policy will focus on black and white appliances, providing support only for products that meet the first-level energy/water efficiency standards, with an estimated subsidy fund of approximately 70 billion yuan, which is expected to effectively support domestic demand [1][4]. Group 1: Policy Changes - The 2026 home appliance subsidy categories have been reduced to six: refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, excluding other categories such as range hoods and dishwashers [2]. - Each consumer can receive a subsidy for one unit per category, with the previous allowance of three air conditioners per consumer being removed [2]. Group 2: Subsidy Details - The subsidy rate is standardized at 15% of the product's selling price, with a cap of 1500 yuan per unit, which is a reduction from the previous year's policy that offered 15% for second-level and 20% for first-level energy efficiency products, with a cap of 2000 yuan [3]. - The 2026 policy will only support products that meet the first-level energy or water efficiency standards, raising the eligibility threshold compared to the previous year [3]. Group 3: Financial Projections - The estimated total subsidy scale for home appliances in 2026 is around 70 billion yuan, based on the first batch of 625 billion yuan in special government bonds allocated for the old-for-new program [4]. - The company estimates that the total subsidy for the old-for-new program in 2026 could reach approximately 250 billion yuan, down from 300 billion yuan in 2025 [4].

据商务部，2025年以来，商务部与各地区、各相关部门一道，深入贯彻落实党中央、国务院决策部署， 扎实有序推进实施消费品以旧换新政策，取得显著成效。2025年，以旧换新相关商品销售额超2.6万亿 元，惠及超3.6亿人次。其中，汽车以旧换新超1150万辆，家电以旧换新超1.29亿件，手机等数码产品购 新超9100万部，家装厨卫"焕新"超1.2亿件，电动自行车以旧换新超1250万辆。 财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：钟离 ...

Core Insights - The article highlights the significant impact of the "trade-in" policy on consumer spending and economic growth, projecting a sales volume of over 2.6 trillion yuan by 2025, benefiting more than 360 million people [1] Group 1: Trade-in Policy Impact - By 2025, the trade-in program is expected to result in the sale of over 11.5 million cars, 129 million home appliances, 9.1 million digital products, 120 million home renovation items, and 1.25 million electric bicycles [1] - The retail sales of consumer goods increased by 4.0% year-on-year from January to November, with the trade-in program contributing over 1 percentage point to this growth [1] Group 2: Industry Upgrades - Nearly 60% of traded-in cars are new energy vehicles, leading to a continuous market share of over 50% for new energy passenger cars for nine consecutive months, reaching 59.4% in November [1] - Over 90% of traded-in home appliances are first-class energy efficiency products, indicating a trend towards higher quality and energy-efficient products [1] Group 3: Economic and Environmental Benefits - The recycling of scrapped cars is projected to increase by 24.5% by 2025, resulting in the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals, which will reduce carbon emissions by about 24.5 million tons [1] - The policy has led to the issuance of over 480 million direct subsidies to consumers since its full implementation in September 2024, promoting the adoption of green, low-carbon, and smart products [2] Group 4: Consumer Behavior and Retail Growth - The trade-in policy has encouraged more consumers to shop in physical stores, leading to increased cross-scenario consumption in leisure, entertainment, and dining [2] - In areas with concentrated home appliance trade-in stores, consumer spending within a 1-kilometer radius has increased by over 30% [2]

东方网记者程琦1月1日报道： 备受市民关注的家电以旧换新、数码产品购新补贴活动，2026年将继续在上海开展。记者从上海市商务委获悉，新一年的补 贴活动在参与方式上迎来重要变化，将采用"消费者报名、公证摇号、中签发券"的新模式。首轮报名于2026年1月1日上午8点正式开启，为申城市民送上一 份实在的新年福利。 补贴范围不变，最高可省1500元 据市商务委介绍，2026年的补贴范围和标准将与全国保持统一。市民购买符合标准的6类家电产品和4类数码智能产品，可享受最终销售价格15%的补贴。 具体来看，家电产品包括1级能效或水效的冰箱、洗衣机、电视机、空调、热水器、电脑，每件补贴金额最高不超过1500元。数码和智能产品则包括单价不 超过6000元的手机、平板电脑、智能手表（手环）、智能眼镜，每件补贴金额最高不超过500元。 按照规定，2026年内，每位消费者在每个品类下仅可享受一次补贴。 | 报名渠道 | 咨询电话 | | --- | --- | | 云闪付APP | وجو آهي | | 京东APP | 950618 | | 苏宁易购APP | 4008365365 | | 淘宝APP | 9510211 | | ...

Core Insights - The implementation of the old-for-new consumption policy since 2025 has significantly boosted sales and consumer engagement, with over 2.6 trillion yuan in sales benefiting more than 360 million people [1][2] Group 1: Economic Impact - The policy has supported continuous expansion in consumption, with a 4.0% year-on-year growth in social retail sales from January to November, accelerating by 0.5 percentage points compared to the previous year, and contributing over 1 percentage point to total retail sales [1] - The retail sales of home appliances have surpassed 1 trillion yuan, achieving a historical high [1] Group 2: Industry Upgrades - In the automotive sector, nearly 60% of old vehicles replaced were new energy vehicles, leading to a retail market share of over 50% for new energy passenger cars for nine consecutive months, reaching 59.4% in November [1] - Over 90% of home appliances replaced were first-class energy efficiency products, indicating a significant upgrade in product quality [1] - Sales of communication equipment have maintained growth for 11 consecutive months [1] Group 3: Environmental Benefits - The recycling of scrapped vehicles increased by 24.5% in 2025, resulting in the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals, while reducing carbon emissions by about 24.5 million tons [1] Group 4: Quality of Life Improvement - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, facilitating the entry of numerous green, low-carbon, and smart products into daily life [2] - For every two new household cars sold, one has benefited from the old-for-new subsidy, and the replacement of old electric bicycles has exceeded nine times that of 2024 [2] Group 5: Boosting Offline Retail - The policy has led to increased consumer preference for in-store shopping experiences, which in turn has stimulated cross-scenario consumption in leisure, entertainment, and dining [2] - In areas with concentrated home appliance replacement stores, consumer spending within a 1-kilometer radius has increased by over 30% [2]

Core Points - The Ministry of Commerce and other departments have announced the subsidy details for 2026, which include a maximum subsidy of 1500 yuan for six categories of home appliances and 500 yuan for four categories of digital and smart products [1][2]. Group 1: Subsidy Standards - A unified subsidy standard has been established for four major areas: automobile scrapping and replacement, home appliance trade-in (including refrigerators, washing machines, televisions, air conditioners, computers, and water heaters), and the purchase of four categories of digital and smart products (mobile phones, tablets, smartwatches/bands, and smart glasses) [2]. - For the six categories of home appliances, the subsidy is set at 15% of the final sales price after discounts, with a maximum of 1500 yuan per item, and each person can receive one subsidy per category [3]. - For the four categories of digital and smart products, the subsidy is also 15% of the final sales price after discounts, with a maximum of 500 yuan per item, and each person can receive one subsidy per category [4]. Group 2: Automobile Subsidies - For scrapping and replacing new energy vehicles, a subsidy of 12% of the new car sales price is provided, with a maximum of 20,000 yuan; for scrapping fuel vehicles and purchasing new fuel vehicles, a subsidy of 10% is available, capped at 15,000 yuan [5]. - For trade-in of new energy vehicles, a subsidy of 8% of the new car sales price is available, with a maximum of 15,000 yuan; for trade-in of fuel vehicles, a subsidy of 6% is provided, capped at 13,000 yuan [6]. Group 3: Implementation and Impact - The Ministry of Commerce reported that in 2025, the implementation of the trade-in and purchase subsidy policies resulted in over 220 million products sold, generating sales exceeding 700 billion yuan and benefiting over 160 million people [7]. - The notification emphasizes the support for physical retail development and the importance of utilizing both online and offline channels for implementing the subsidy policy, particularly ensuring rural residents can access these subsidies [8]. Group 4: Local Autonomy and Funding - In 2026, the central government will continue to allocate long-term special treasury bond funds, allowing local governments to arrange matching funds to support the implementation of the trade-in policies [9]. - Local governments are granted more autonomy to determine subsidy categories, standards, and implementation methods, encouraging support for high-efficiency and environmentally friendly products [9]. Group 5: Consumer Access - Starting January 1, 2026, consumers in Beijing can access the trade-in subsidies through the "Home Appliances and Digital Trade-in Zone" on the JingTong app, with subsidies available for eligible purchases of specified products [10].

Core Viewpoint - Chongqing will implement a comprehensive subsidy policy for vehicle scrapping, replacement, and home appliance upgrades starting January 1, 2026, aimed at promoting consumer spending and upgrading to energy-efficient products [1][2][3] Group 1: Vehicle Subsidies - A total of 2.1 billion yuan will be allocated for vehicle scrapping subsidies and 5.55 billion yuan for vehicle replacement subsidies [1] - Consumers who scrap gasoline passenger cars registered before June 30, 2013, or diesel and other fuel passenger cars registered before June 30, 2015, will receive a one-time subsidy when purchasing eligible new energy or low-emission vehicles [1] - The subsidy for scrapping eligible old vehicles and purchasing new energy vehicles will be 12% of the new vehicle sales price, capped at 20,000 yuan; for low-emission fuel vehicles, the subsidy will be 10%, capped at 15,000 yuan [1] Group 2: Home Appliance and Digital Product Subsidies - A total of 4.5 billion yuan will be allocated for home appliance subsidies and 3.01 billion yuan for digital product subsidies [1] - Consumers purchasing energy-efficient home appliances (e.g., refrigerators, washing machines) will receive a subsidy of 15% of the final sales price, with a maximum of 1,500 yuan per product [2] - For digital products like smartphones and tablets, consumers will receive a subsidy of 15% of the final sales price, capped at 500 yuan per product [2] Group 3: Policy Implementation - The subsidy policy will be in effect from January 1, 2026, to December 31, 2026, following a "total control, balanced use, and first-come, first-served" principle [3] - The policy will cease once the allocated funds are exhausted or the policy period ends [3]

Core Viewpoint - The National Development and Reform Commission and the Ministry of Finance have issued a notice regarding the implementation of large-scale equipment updates and consumer goods replacement policies in 2026, optimizing the support scope, subsidy standards, and implementation mechanisms for the "Two New" policy [1] Group 1: Optimization of Support Scope - The support scope for equipment updates will generally continue from 2025, while the consumer goods replacement policy will focus resources on key consumer goods with strong coverage and driving effects [2] - The policy will enhance support for the installation of elevators in old residential areas, equipment updates in elderly care institutions, and updates of safety equipment such as firefighting and inspection devices [3] Group 2: Optimization of Subsidy Standards - The subsidy for updating old residential elevators will shift from a fixed amount to a tiered subsidy based on the number of elevator floors [2] - The subsidy for scrapping old operational trucks will prioritize updates to electric trucks, while maintaining the upper limit for automobile subsidies, adjusting the fixed subsidy to a percentage of the vehicle price [3] Group 3: Implementation Mechanism - The project application mechanism and review process for equipment updates will be optimized to lower the investment threshold for applications, increasing support for small and medium-sized enterprises [2] - The policy will implement a unified subsidy standard nationwide for automobile scrapping and replacement, six categories of household appliances, and four categories of digital and smart products [4] Group 4: Specifics for Automobile Subsidies - The 2026 automobile scrapping and replacement subsidy details include a maximum subsidy of 20,000 yuan for scrapping and 15,000 yuan for replacement, with a 30-working-day period for subsidy disbursement [5] - Eligibility for scrapping subsidies is defined by the registration date of the old vehicle, with specific cut-off dates for gasoline, diesel, and new energy vehicles [6]