产品营销：品质为先，培养心智 饮料产品，消费者以便捷性、好喝为导向，口感变化较快，且对价格敏感，缺乏品牌忠诚度，这对公司 营销能力提出了较大考验。农夫山泉眼光独到，精准选择产品定位，避开价格战红海，定位品质路线， 抓住时机将中国包装水行业带入"2 元时代"；前瞻性布局的无糖茶"东方树叶"在10 年后迎来爆发式增 长。同时，公司积极运用广告营销、事件营销、IP 营销为公司产品赋能，"农夫山泉有点甜"等宣传标 语深入人心，有效增强品牌力。 渠道梳理：适时变革，保持活力 公司经历联营体模式、通路精耕模式，并于2014 年转型为专属经销商模式。公司通过大商为主、二批 商为辅的模式进行渠道耕耘，在保证经销商自主性的同时公司通过相应制度和NCP系统加强对经销商和 终端管理。公司不断推出高利润畅销产品，保障经销商盈利能力，提升了经销商对公司的忠诚度。 未来展望：走出阴霾，王者归来 机构：长江证券 研究员：董思远/冯萱 农夫山泉：始于微末，发于华枝 在创始人钟睒睒带领下，成立于1996 年的农夫山泉后来者居上，成为包装水行业的领头羊。公司建立 了包装饮用水和饮料的双引擎发展战略，引领饮料行业发展，目前已经形成包装水、茶饮料、 ...

Core Viewpoint - The article discusses the recent trend of wealthy individuals establishing universities in China, exploring motivations beyond mere prestige, such as social contribution and addressing educational needs [1][6]. Group 1: Entrepreneurial University Establishment - Notable entrepreneurs like Zhong Shanshan and Cao Dewang are founding universities, such as Qiantang University and Fujian Fuyao University, respectively [2][12]. - The distinction between corporate-sponsored education and individual entrepreneur-led education is emphasized, with the latter often aiming for social impact and reputation [8][11]. Group 2: Financial Considerations - The financial requirements for establishing a university are substantial, with examples showing that the funding from these entrepreneurs may only cover a few years of operational costs compared to established universities [13][18]. - For instance, Cao Dewang's investment of 10 billion is only sufficient to maintain Xiamen University's annual budget, while Zhong Shanshan's 40 billion could last a few more years, despite his company's profits being significantly lower [13][20]. Group 3: Educational Impact and Sustainability - The article raises concerns about the long-term sustainability of these universities, questioning whether they can survive beyond the founders' financial backing [22][31]. - It highlights the need for a robust operational model, similar to Stanford University, which has successfully integrated academic and entrepreneurial resources to thrive [24][28]. Group 4: Future of Higher Education - The establishment of these universities is seen as a potential solution to the challenges facing China's higher education system, aiming to leverage entrepreneurial resources for academic advancement [33].

文 | 新质动能，作者｜沐风，编辑｜时楠 钟睒睒，又开始"闷声发财"了。 这位曾四次登顶中国首富的"矿泉水大王"，又悄悄赚了500多万港元，而且只用了3天——靠的不是农夫山泉的水，而是一款椰子水。 6月30日，泰国if椰子水母公司在港股挂牌上市，上市当天高开近58%，盘中一度涨超65%。此前，钟睒睒通过旗下私募平台——道合承光，认购了84.68 万股。暗盘交易中账面浮盈超1800万港元，钟睒睒一口气赚了565万。 与此同时，钟睒睒还悄悄出手34亿元入股锦波生物，投向一个胶原蛋白新王者——山西女首富杨霞的公司。锦波生物主营项目是重组胶原蛋白美容针，毛 利率高达92%，比茅台还暴利。 就在几天前，《2025新财富创富榜》显示，因农夫山泉、万泰生物股价双跌，钟睒睒身家缩水千亿，跌落中国首富宝座。 结果，他转头就用这两笔进击式投资"秀肌肉"。这一次，钟睒睒又要重回首富之位了？ 左手椰子水，右手美容针 6月30日，泰国天然饮料公司IFBH在港交所挂牌，首日开盘暴涨58%，收报46.5港元，市值124亿港元，主打产品就是肖战代言的if椰子水。 if椰子水在便利店、健身房、精品超市里已经悄然铺开，凭借"天然无添加、低糖"标 ...

Group 1: Zhejiang Business Representatives - The entrepreneurial trajectories of ten Zhejiang business representatives reflect a micro-epic of individual resonance with the times, showcasing their resilience and technological faith in a globalized context [1] - These entrepreneurs span various industries, from beverage empires to e-commerce and renewable energy, illustrating a collective narrative of adaptation and innovation [1] Group 2: Notable Entrepreneurs - Zhong Shanshan, known as the "Water King," transformed China's drinking water landscape and successfully launched the first domestic HPV vaccine, with his company Wan Tai Biologics now valued over 100 billion [3][4] - Huang Zheng, a math genius and founder of Pinduoduo, utilized a group-buying model to tap into the "five-ring" consumer base, achieving a GMV of over 300 billion USD in three years with Temu [4] - Jack Ma, founder of Alibaba, transitioned from a disruptive internet figure to an ecological steward, focusing on environmental projects like desert afforestation while maintaining a low public profile [6] - Ding Lei, CEO of NetEase, transformed the company from an email service to a cultural empire, emphasizing innovation driven by passion and hands-on involvement in product development [7] - Li Shufu, founder of Geely, successfully acquired Volvo and expanded into electric vehicles, demonstrating a practical approach to the automotive industry [8] - Zong Qinghou, founder of Wahaha, built a beverage empire through a militarized management style and innovative marketing strategies, now adapting to younger consumer trends [9] - Lin Jianhua and Zhang Hong, a husband-and-wife team, achieved over 50% market share in the photovoltaic industry with their innovative EVA film technology [10] - Luo Ligong, founder of Hoshine Silicon Industry, adopted a vertical integration strategy to dominate the silicon material market, capturing 20% of global industrial silicon capacity [11] - Ruan Liping and Ruan Xueping, founders of Bull Group, focused on quality control in the electrical accessories market, achieving a market share of 65% in safety sockets [13] - Zhang Hejun, founder of Deye, successfully transitioned from traditional manufacturing to renewable energy, with his company's inverter products ranking among the top five globally [14]

Core Viewpoint - The article discusses the concept of "loss" in various forms, emphasizing both significant and minor losses in life, and proposes a unique way to memorialize these losses through "electronic tombstones" [2][3][4][5]. Group 1: Types of Loss - The article highlights that people often face both major losses, such as the death of loved ones, and minor losses, like forgotten hobbies or lost opportunities, which are often overlooked [3][4]. - It mentions that individuals tend to forget these losses as a coping mechanism, but the article encourages acknowledging them instead [4][5]. Group 2: Electronic Tombstone Initiative - The "Post-Wave Research Institute" initiated a campaign to collect "electronic tombstones" from individuals, allowing them to memorialize their personal losses in a creative way [5]. - The article notes that this initiative received contributions from over a hundred participants, showcasing a variety of personal losses [5]. Group 3: Reflection on Personal Losses - Many contributions reflect on the loss of personal interests, relationships, and even aspects of one's identity, indicating a broader societal trend of individuals grappling with their past selves [55]. - The article suggests that these "electronic tombstones" serve not only as a memorial but also as a means for individuals to confront their past and embrace new identities in a rapidly changing world [55][56].