| 接名 | 財富 | 娃名 | 公司 | 行业 | 国家 | 在部 | 财富增加值 | 增幅 | 白手起家 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | 2,330 | 伯纳德·阿尔诺 | LVMH | 时尚 | 因原 | 75 | 220 | 10.4% | 继承 | | 2 | 1,950 | 埃塔·马斯克 | Tesla, SpaceX | 汽车 | 关国 | ೯೭ | 150 | 8.3% | 日手起家 | | 3 | 1,940 | 杰夫·贝索斯 | Amazon | 科技 | 美国 | ୧୦ | 800 | 70.2% | 日主篮容 | | 4 | 1,770 | 马克·扎克伯格 | Facebook | 科技 | 关国 | 39 | 1,126 | 174.8% | 白手起家 | | રે | 1,410 | 拉里·埃里森 | Oracle | 科技 | 美国 | 79 | 340 | 31.8% | 日手起家 | | 6 | 1,330 | 沃伦·巴菲特 | Berkshire Hathaway | ...

面对质疑，山姆客服回应称，该产品采用"24至32小时超低速冻结工艺"，冰晶结构更致密，融化速度比 普通冰块慢20%，适合户外露营或调酒等场景。 然而，消费者似乎并不完全买账，争议的焦点在于：这样的工艺提升，是否值得近4倍的溢价？ 事实上，市场上普通食用冰的成本大约在0.5元/公斤，而山姆的这款冰块单价高达11.4元/公斤，溢价超 过20倍。有业内人士指出，超低速冻结工艺虽然能提升冰块品质，但实际融化速度的差异可能远低于宣 传的20%。此外，该产品由农夫山泉专供山姆，属于渠道定制商品，消费者几乎没有替代选择，这也让 部分人质疑山姆是否利用会员制优势抬高价格。 近日，山姆会员商店一款售价22.8元的2公斤装"农夫山泉纯透食用冰"引发热议。 有消费者算了一笔账：冻制2公斤冰块大约需要4瓶500毫升的农夫山泉瓶装水，按市价计算成本仅8元左 右，而山姆的定价却高出数倍。 支持者则认为，这款冰块解决了家庭自制冰易碎、融化快的问题，尤其适合追求便捷的高收入人群。山 姆的会员中，63%家庭月收入超过3万元，他们对价格的敏感度较低，更看重品质和体验。有消费者反 馈，这款冰确实比自制的更耐用，尤其在制作冰咖啡或调酒时效果更好。但 ...

封面新闻记者 姚瑞鹏 一块由饮用水凝结而成的透明立方体，正以高出瓶装水数倍的价格在便利店和超市热卖，甚至引发了一场关于"冰块刺客"的全民讨论。 "山姆2公斤冰块卖22.8元"的话题近日登上微博热搜。消费者计算发现，冻制这些冰块所需的4瓶500毫升农夫山泉瓶装水平时仅售8元，而如今在冰块形态 下却卖出了22.8元的高价。面对质疑，山姆客服回应称，价格合理。 9日，记者走访多个便利店，冰杯已经占据店门重要展位。在此争议背后，是一次性冰杯在中国消费市场的爆发。从便利店到外卖平台，冰杯成为这个夏 天最热门的商品之一。 消费新宠，冰杯市场的爆发性增长 2025年的盛夏，冰杯成为便利店冰柜里的明星商品，记者走访成都多个便利店，某连锁便利店甚至设置了两个专门存放冰杯的冰柜。"两个冰柜能装80个 冰杯，基本一天都能卖光。"店员告诉记者。 数据印证了这一火热景象，罗森2024年6月冰杯销量同比上升超过144%。而随着欧洲杯开赛，饿了么平台冰杯外卖量同比增长10倍。《2025中国都市消费 行为白皮书》显示，冰杯销量连续两年增速超300%，消费主力集中在一线城市。企查查数据显示，近五年制冰相关企业存量规模持续增长，自2020年末 ...

以下文章来源于品牌头版 ，作者林川 品牌头版 . 200万品牌经理人内参！聚焦头部与标杆，报道品牌背后的营销密码与增长逻辑。+V：qidu286（备注：专访） 冰块玩高端，是不是智商税？ 文 ｜ 林川 来源｜ 品牌头版（ID：ceozhiku） 封面来源 ｜ pexels 最近的天气热得让人怀疑人生 ， 太阳像个大火球狠狠地炙烤着大地，走在路上 感觉 鞋底 都 要被融化 了一样 。 于是人们在空调房里避暑， 在冷饮中寻找慰藉 。 正 因 如 此，当山姆会员 的 2 公斤装食用冰以 22.8 元的价格闯入公众视野时， 才会被 网友冠上 " 冰块刺客 " 的名号，迅速登上热搜。 有人说 这是智商税结晶体 ， 也有人说 贵得值 。 在 争议之下，一场关于消费认知、场景定价、品牌操盘的现实实验正悄然展开。 22.8 元的两极风暴 把水冻成冰块 ， 价格翻了 近三倍 ，这不是段子而是山姆超市货架上真切存在的商品。 这款 " 农夫山泉纯透食用冰 " ， 在山姆 APP 和门店 的 统一售价为 22.8 元。 图 源：小红书@ 卷卷 换算一下 ： 冻出 2 公斤冰 ， 理论上只需 要 4 瓶 500ml 的 农夫山泉瓶装水 ...

大家早上好！这里是今天的早报，每天早上，我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 本 栏目由虎嗅出品。 热点追踪 【甘肃天水通报幼儿血铅异常事件：8人被刑拘 食品非法添加物为彩绘颜料】 据央视新闻，7月8日，甘肃天水市联合调查组发布关于天水市麦积区培心幼儿园幼儿血铅异常问题调查处置情 况的通报。 经侦查，幼儿园园长朱某琳、投资人李某芳同意该园后厨人员通过网络平台购买彩绘颜料，稀释后用于部分食 品制作。7月3日凌晨，公安部门将其藏匿的剩余颜料查获 。经检验，查获颜料含铅（包装明确标识不可食 用）。 目前， 公安机关以涉嫌生产有毒、有害食品罪，将朱某琳、李某芳等8人依法刑事拘留，对另外2人依法采取 取保候审强制措施。 【余承东回应"开车睡觉"：当时在低头看手机，被扣了3分，已"自首"交了罚款】 据九派新闻，今年5月，有网友发现，华为常务董事余承东驾驶问界M8行驶时疑似"开车睡觉"，引发热议。 余承东表示："前段时间我开车被人拍，说我开车我睡觉，那是大早上啊，我怎么可能睡觉呢？我当时是在低 头看手机。" 余承东表示，省公安、市公安马上找到自己，自己也赶紧到公安局去"自首"，结果平生以来第一次进局子，第 一次去 ...

山姆客服回应2公斤冰块卖22.8元：融化速度可降低20%。 整理 ｜秋夏 点击上方【36氪随声听】，一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟！ 大洋电机 36氪获悉，大洋电机发布公告，公司目前正在筹划境外发行股份（H股）并在香港联交所上市事项。公司正在与相关中介机构 就本次H股发行上市的具体推进工作进行商讨，相关细节尚未确定。 山姆客服回 应2公斤冰块卖22.8元： 融化速度可降低20% 近日，有消费者反映山姆会员商店上架的"农夫山泉纯透实用冰"定价过高，2公斤规格售价22.8元。有人计算后发现，冻2公斤 冰块需4瓶500毫升的农夫山泉瓶装水，22.8元相当于每瓶水售价约5.7元。 7月7日，山姆客服中心一名工作人员介绍，该产品为农夫山泉专供山姆渠道的定制商品，定价由采购部门 与供应商协商确定， 并表示，该冰块制作工艺技术特殊，采用24至32小时超低速缓慢冻结工艺。相较普 通流水制冰工艺，该冰块在相同环境下融化 速度可 降低20%，因此更适用于夏季长时间保冷场景。（九派新闻） 全球首例：不孕夫妻用AI技术怀孕 据报道，美国一对夫妻因男方患罕见无精症，多年全球奔波尝试多次试管婴儿均以失 ...

点击按钮▲立即报名 特朗普给日韩等14国发信威胁征税 当地时间7月7日，美国总统特朗普发信函给日韩及南非等14国威胁征税，随后，他又签署行政令，延长"对等关税"暂缓期至8月1日。3个月来， 美国就加征所谓"对等关税"与多个贸易对象进行谈判，但进度显著不及美方预期。目前仅与英国、越南达成贸易协议，但协议细节仍待敲定，与 欧盟、日本、韩国、印度等的谈判进展艰难。 按照信件内容，日本、韩国、马来西亚、突尼斯、哈萨克斯坦将被征收25%的关税，南非和波黑将被征收30%的关税，印度尼西亚将被征收32% 的关税，塞尔维亚和孟加拉国将被征收35%的关税，泰国和柬埔寨将被征收36%的关税，老挝和缅甸则面临高达40%的关税。特朗普警告称，如 果日韩两国以提高关税作为回应，美国也将在25%的基础上再提高同等额度的关税。（央视新闻） ｜点评｜ 美国"对等关税"的三个月宽限期已到，美国仅与寥寥数个国家达成了有限的贸易协定，美国大部分主要贸易伙伴的谈判都陷入了僵 局。特朗普不仅想要以"对等关税"作为由头，向贸易伙伴们加征关税，还希望以少加关税换取更多有利于美国的条件。在如此苛刻前提下，贸 易谈判很难有结果，特别是正处于政府换届期的日韩两 ...

Core Viewpoint - The pricing of 2 kg ice blocks at Sam's Club has sparked widespread consumer debate, with some questioning the high cost compared to bottled water [1][4]. Group 1: Product Pricing and Consumer Reaction - Sam's Club has introduced "Farmer Spring Pure Transparent Edible Ice" at a price of 22.8 yuan for 2 kg, leading to consumer concerns about the pricing being too high [1]. - Consumers calculated that the cost of the ice translates to approximately 5.7 yuan per 500 ml bottle of water, raising questions about value [1]. - Some consumers defended the pricing, stating that the production process adheres to food safety standards and that the price is reasonable given the costs involved [3]. Group 2: Production and Market Trends - A representative from Sam's customer service explained that the ice is a custom product for Sam's Club, with pricing determined through negotiations with suppliers [4]. - The ice is produced using a special freezing technique that takes 24 to 32 hours, resulting in a 20% slower melting rate compared to standard ice, making it suitable for long-term cooling in summer [4]. - The market for ice products is growing, with ice cups seeing a sales growth rate exceeding 300% for two consecutive years, and urban consumers averaging 48 ice cups per year [5]. Group 3: Cost Structure of Ice Products - The higher price of ice compared to water is attributed to various costs, including labor, electricity, storage, and transportation [5].

Core Viewpoint - The recent launch of "Farmer Spring Pure Transparent Edible Ice" by Sam's Club has sparked significant consumer debate over its pricing, with a 2 kg pack priced at 22.8 yuan, leading to discussions about value and cost-effectiveness in the market [1][5]. Group 1: Product Pricing and Consumer Reaction - The 2 kg ice pack priced at 22.8 yuan has been criticized by some consumers as overpriced, with calculations suggesting that the cost equates to approximately 5.7 yuan per 500 ml bottle of water used to make the ice [1][5]. - Some consumers defend the pricing, arguing that the production process adheres to food safety standards and that the price is reasonable given the unique production method [1][5]. - Social media reactions are mixed, with some users questioning the target audience for such a product and others expressing dissatisfaction with its perceived value [9][12]. Group 2: Production and Technology - Sam's Club has stated that the ice product is a custom item made specifically for their stores, with pricing determined through negotiations with suppliers [5]. - The ice is produced using a special slow-freezing technique that takes 24 to 32 hours, resulting in a product that melts 20% slower than standard ice, making it suitable for prolonged cooling in summer [5][9]. Group 3: Market Trends and Competition - The introduction of this ice product has led to a surge in demand, with reports of it selling out quickly [13]. - Other companies, including dairy brands like Yili and Mengniu, as well as retailers like Hema and Lawson, have also entered the ice market, indicating a growing trend in the industry [13]. - The competitive landscape is tightening, with price reductions observed in similar products; for instance, Hema's 160g edible ice cup saw its price drop from 4.9 yuan in July 2022 to 2.5 yuan by June 2025, reflecting a significant decrease in profit margins [15].

Core Viewpoint - The recent launch of "Farmer Spring Pure Transparent Edible Ice" by Sam's Club has sparked significant consumer debate regarding its pricing, with a 2 kg bag priced at 22.8 yuan, leading to discussions about value and cost-effectiveness in the ice market [1][3][15]. Group 1: Product Pricing and Consumer Reactions - The 2 kg ice bag priced at 22.8 yuan translates to approximately 5.7 yuan per 500 ml bottle of water, raising questions about its pricing strategy [3][4]. - Some consumers argue that the pricing is justified due to the unique production process, while others feel it is overpriced and prefer to make ice at home [4][11]. - The product's unique selling proposition includes a slower freezing process that reduces melting speed by 20%, making it suitable for long-term cooling in summer [7][11]. Group 2: Market Dynamics and Competition - The introduction of this ice product has led to a surge in demand, with reports of it selling out quickly, indicating a strong market interest [15]. - Other companies, including dairy brands like Yili and Mengniu, as well as retailers like Hema and Lawson, have also entered the ice market, intensifying competition [15]. - The price of similar ice products has seen significant reductions over the years, with Hema's ice cup price dropping from 4.9 yuan to 2.5 yuan within three years, suggesting a trend of decreasing profit margins in the ice market [16]. Group 3: Industry Overview - Sam's Club, a subsidiary of Walmart, operates over 800 stores globally, positioning itself as a major player in the membership-based retail sector [13]. - The ice market is becoming increasingly competitive, with multiple players vying for market share, which may impact pricing strategies and profitability in the long run [15][16].