Overview - The total revenue of Baidu Group increased slightly compared to last year, with adjusted net profit of 6.5 billion yuan and a stable adjusted net profit margin [1] - In Q1 2025, Baidu Group achieved total revenue of 32.5 billion yuan, a year-on-year increase of 3% [1] - Baidu's core revenue was 25.5 billion yuan, up 7% year-on-year, while iQIYI's revenue was 7.2 billion yuan, down 9% [1] - The adjusted net profit for Baidu Group in Q1 2025 was 6.5 billion yuan, a decrease of 7% year-on-year, with an adjusted net profit margin of 20% [1] - Baidu's core business achieved an adjusted net profit of 6.3 billion yuan, down 4% year-on-year, with a net profit margin of 25% [1] Advertising and Marketing - Baidu's core advertising revenue declined by 6%, with 35% of search results generated by AI, an increase of 13 percentage points quarter-on-quarter [1] - The online marketing revenue for Baidu's core business was 16 billion yuan, down 6% year-on-year, with managed page revenue accounting for 47%, indicating a continuous optimization of the advertising business structure [1] - Revenue generated for advertisers through agency services increased 30 times year-on-year, accounting for 9% of core online marketing revenue [1] AI and Cloud Services - The transition to search AI is accelerating, enhancing user experience [1] - Intelligent cloud services grew by 42% year-on-year, with non-GAAP operating profit remaining positive [1] - Intelligent cloud revenue reached 6.7 billion yuan, a year-on-year increase of 42%, with a sustained positive non-GAAP operating profit margin [1] - Revenue related to GenAI and foundational models experienced triple-digit year-on-year growth, with significant demand for AI cloud services [1] Technological Empowerment and Ecosystem Expansion - The Q1 upgrade of the Qianfan platform promotes the development of native AI applications, with the no-code tool MIAODA launched to lower development barriers [2] - Apollo Go's international expansion has made substantial progress, maintaining its position as a leader in domestic autonomous driving services, providing over 1.4 million rides in Q1, a 75% year-on-year increase [2] - Apollo Go has now covered 15 cities, following its entry into Dubai and Abu Dhabi, with a cumulative service of over 11 million rides [2] Investment Outlook - The potential impact of AI technology on search advertising and intelligent cloud business is viewed positively [2] - Considering the macroeconomic pressure on advertising revenue and ongoing investment in Gen-AI research, adjusted net profit is expected to reach 24.1 billion yuan, 27 billion yuan, and 31.2 billion yuan for 2025-2027 [2]

Group 1 - Major Chinese stocks showed mixed performance, with Alibaba and Li Auto both declining over 1% [1][7] - The technology giants mostly rose, with Google increasing nearly 2% as it launched AI search ad testing [1] - Tesla's stock fell over 1% as it was surpassed by BYD in electric vehicle sales in Europe [1] Group 2 - The three major U.S. stock indices opened mixed, with the Dow Jones down 0.24%, Nasdaq up 0.08%, and S&P 500 down 0.08% [1][2] - European stock indices experienced declines, with Germany's DAX down 0.76%, France's CAC40 down 1.08%, and the UK's FTSE 100 down 0.88% [5][6] Group 3 - Cryptocurrency-related stocks saw gains, with MARA Holdings rising over 5% and Riot Platforms and Bit Digital both increasing over 4% [1] - Bitcoin reached a new high, surpassing $110,000, contributing to the rise of cryptocurrency stocks [8] Group 4 - Solar companies faced significant declines, with Sunrun dropping 41%, SolarEdge down 16%, and First Solar down 5% [9]

6. 信诺保险宣布与礼来、诺和诺德达成新协议，对减肥药物自付费用设置上限。 7. 谷歌宣布，即日起将面向美国桌面端用户启动AI搜索广告测试。 1. 美国上周初请失业金人数22.7万人，前值22.9万人。 2. 美国30年期国债收益率升至5.15%，续刷2023年10月以来最高水平。 3. 美联储理事沃勒：如果关税下降，预计美联储将在2025年下半年降息。 个股新闻 1. 台积电等厂商纷纷建言美商务部，提议豁免半导体相关关税。 5. 赛诺菲将以4.7亿美元现金收购临床阶段生物技术公司Vigil Neuroscience，若后续研发里程碑达成，收 购总价可能升至6亿美元。 金十数据整理：每日美股市场要闻速递（5月22日，周四） 重要新闻 4. 美众院通过特朗普税改法案，该法案将大幅减税、削减社会支出并推高联邦债务；民主党对此法案表 示，为富人减税、削弱社保。 2. 据知情人士表示，耐克将在美国市场对大范围的产品涨价，预计最快本周实施。 3. 沃尔玛在科技部门裁员，裁员规模略低于1500人。 4. Zoom首财季营收同比增长2.9%至11.7亿美元，经调整每股盈利1.35美元，超过市场预期。 ...

个股消息 1. 5月22日(周四)美股盘前，美股三大股指期货齐跌。截至发稿，道指期货跌0.33%，标普500指数期货跌0.18%，纳指期货跌0.09%。 | 2. 截至发稿，德国DAX指数跌0.96%，英国富时100指数跌0.83%，法国CAC40指数跌1.08%，欧洲斯托克50指数跌1.10%。 | | --- | | 3. 截至发稿，WTI原油跌1.72%，报60.51美元/桶。布伦特原油跌1.76%，报63.77美元/桶。 | 市场消息 特朗普税改法案在众议院以微弱优势获批，下一步"闯关"参议院。当地时间周四上午，美国总统特朗普签署的税收法案在众议院以微弱优势通过(215票对 214票，一人弃权)，推进了一个庞大的数万亿美元的一揽子计划，以增加美国的债务负担为代价，避免了年底的增税。该法案现在将提交参议院，共和党团 体正在敦促进行广泛的修改。议员们计划在8月之前就批准进行投票。其中包括将美国债务上限提高4万亿美元，财政部预测，如不提高上限，美国最早可能 在八月或九月出现违约，从而增加了时间表的紧迫性。 摩根大通CEO戴蒙：美国存在滞胀风险，支持美联储按兵不动。摩根大通首席执行官杰米·戴蒙不能排除美国经济 ...

Core Insights - Google showcased next-generation AI-driven advertising solutions at the annual Google Marketing Live event, aiming to reshape the future of advertising and shopping by enhancing precision, creativity, and measurable decision-making [1] Group 1: AI Innovations in Advertising - Google introduced a series of innovative AI-driven advertising tools, including Lens, AI Overviews, and AI Mode, to revolutionize search methods and expand advertising reach [1] - The AI Overviews feature will be extended to desktop users in the U.S. and will gradually roll out to more regions on mobile and desktop devices, with testing of ad integration in AI Mode responses already underway [1] Group 2: Creative Tools and Features - Enhanced tools supported by advanced video and image generation models like Veo and Imagen will soon be available on Google Ads and Merchant Center [2] - The new Asset Studio will serve as a unified creative suite for Google Ads, allowing centralized management of visual tools, while "Generated for You" will automatically identify content opportunities for Product Studio merchants [2] Group 3: Campaign Optimization - Google launched AI Max for search ad campaigns, introducing the most significant bidding feature update in a decade, Smart Bidding Exploration, which utilizes AI and flexible Return on Ad Spend (ROAS) targets to uncover high-conversion searches [3] - The AI-driven advertising solutions presented at the event are expected to inject new momentum into the marketing industry, leading to a smarter and more efficient development phase in advertising [3]

受关税影响，美国企业或将大幅削减广告支出。图片来源：Stock photo: Alexander Spatari via Getty Images 受关税战影响，大量美国企业都缩减了营销支出。面对前景晦暗不明的2025年，整个广告行业都做好 了"过冬"的准备。 法国阳狮集团和美国宏盟集团都是业内最顶尖的广告公司。虽然这两家公司都表示，他们的客户并没有 因为关税战而压缩营销预算，但他们也表示，并不排除未来业务出现困难的可能性。 阳狮集团CEO亚瑟·萨杜恩近日在一次会议中向分析师们表示："当然，由于关税问题的不确定性，加上 通胀上升和地缘政治格局的动荡，我们的很多客户都面临着极具挑战性的局面。"他表示，虽然这种局 面尚未在公司的业绩数据中反映出来，但是"在今年剩余的时间里，我们有可能会看到很多行业的客户 削减营销预算的情况。" 阳狮集团CEO萨杜恩表示，阳狮集团仍今年仍将坚持4%至5%的业绩增长预期，并表示在当前经济形势 下，4%是一个"稳固的增长底线"。分析师们则认为该集团今年的增长大概率会低于4.5%。彭博资讯分 析师马修・布洛克斯汉姆则认为，投资者的预期和情绪将决定今年下半年广告业的经济活动是否会出现 急剧 ...

点击 上方 硬AI 关注我们 谷歌母公司Alphabet周四盘后公布的第一季度业绩显示，得益于其搜索广告业务持续强劲的表现，该公司营收和利润均 超出分析师预期，部分抵消了云计算部门增长放缓的影响。根据财报，Alphabet第一季度资本支出飙升至172亿美元，高 于去年同期的120亿美元，也略高于市场预估的171亿美元。公司预计2025年全年资本支出将达到750亿美元，用于建设 数据中心等项目，较2024年的530亿美元显著增加。良好业绩刺激该公司股价盘后一度上涨6%。 硬·AI 作者 | 赵雨荷 编辑 | 硬 AI 谷歌母公司Alphabet周四盘后公布的第一季度业绩显示，得益于其搜索广告业务持续强劲的表现，该公司 营收和利润均超出分析师预期，部分抵消了云计算部门增长放缓的影响，而且一季度资本支出大增的同 时，该公司表示将继续大幅提高资本支出，刺激该公司股价盘后一度上涨6%。 以下是Alphabet财报要点： 主要财务数据： 营收： Alphabet第一季度营收902.3亿美元，高于分析师预期的891亿美元。剔除合作伙伴分成后的 第一季度营收为765亿美元，高于分析师平均预期754亿美元 净利润： Alpab ...

美 东时间4月24日盘后，谷歌母公司Alphabet发布了2025年一季度财报。作为关税影响宏观经济后最直面冲击的行业，谷歌这个广告龙头的表现，会比平时获得更 多的市场聚焦。 实际来看，谷歌Q1业绩强劲，明显优于近期进一步下调后的预期 （BBG一致预期并未完全体现预期的调整）。 但相比于一季度表现，二季度之后的展望才更加关 键。 不过谷歌一般不提供业绩指引，这次电话会估计逃不掉分析师的追问，建议关注一下。 海豚君则倾向于除了"不确定"，管理层给不出更清晰的描述，无非是强调自己的广告ROI优势和历史应对经验。 当下的广告前景如何一切取决于关税谈判进展，在 没有实质性的利好落地之前，商家投放预算会更偏向谨慎。而后续谈判若真的有好消息，那么商家态度变化，至少也要等到三季度才会有所体现。因此，二季度 是不确定中的确定——确定的是业绩差，不确定的差到什么程度。因此本篇点评除了梳理业绩表现外，也会结合谷歌当下的境遇，聊一聊安全区间。 具体来看核心信息： 1. 略解心忧的Q1业绩： 一季度表现比谨慎的预期要明显强劲， 尤其体现在盈利能力上。 Q1经营利润率环比继续提升至34%，暂时没有体现出因支出增长而承压 的情况。 其中 ...