2026 年 1 月 3 日 行业研究 4Q25 特斯拉交付低于预期，2026E 以旧换新补贴延续或提振销量 12 月蔚来重回新势力榜首：1）蔚来交付量同比+54.6%/环比+32.7%至 48,135 辆（NIO 品牌同比+54.8%/环比+75.4%至 31,897 辆、乐道品牌同比-13.1%/环 比-21.9%至 9,154 辆）；2）理想交付量同比-24.4%/环比+33.3%至 44,246 辆； 3）小鹏交付量同比+2.2%/环比+2.1%至 37,508 辆。 新年购车优惠陆续推出：特斯拉：国产 Model 3 全系将于 2026/2 交付， Model Y 长续航版本维持 2026/2 交付、后轮驱动版本维持 2026/1 交付，Model YL 将 于 2026/2 交付；Model 3 和 Model Y 延续 5 年 0 息金融政策，Model YL 延续 3 年 0 息金融政策。新势力：1）理想：L6 交付周期维持 1-3 周，MEGA 交付周期 维持 1-4 周，i8 交付周期维持 2-4 周，L9 交付周期维持 1-5 周（vs. 12 月为 3-5 周），L7 和 L8 交付周 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [6][8]. Core Insights - In Q3 2025, the company achieved sales of 93,000 vehicles, a year-on-year decrease of 39.0%, with revenue of 27.36 billion yuan, down 36.2% year-on-year. The vehicle gross margin was 15.5%, a decline of 5.4 percentage points year-on-year. Despite short-term impacts from the MEGA recall, the company's product advantages and brand design remain strong, with a clear future model plan and ongoing optimization of direct sales channels. The "dual-energy strategy" is expected to further enhance the company's competitive edge, indicating significant future sales potential [2][4][6]. Summary by Relevant Sections Sales and Revenue Performance - In Q3 2025, the company sold 93,000 vehicles, with an average selling price of approximately 278,000 yuan. The sales volume decreased by 39.0% year-on-year and 16.1% quarter-on-quarter. The revenue for Q3 2025 was 27.36 billion yuan, with vehicle sales revenue at 25.87 billion yuan, reflecting a year-on-year decline of 37.4% [6][8]. Profitability Metrics - The company reported a net loss attributable to shareholders of 620 million yuan in Q3 2025, compared to a profit in the previous year. The adjusted net profit (Non-GAAP) was a loss of 360 million yuan. The gross margin for Q3 was 16.3%, with a vehicle gross margin of 15.5%, primarily impacted by the MEGA recall costs [4][6]. Future Outlook - The company expects Q4 2025 deliveries to be between 100,000 and 110,000 vehicles, a year-on-year decline of 30.7% to 37.0%. The projected revenue for Q4 is between 26.5 billion and 29.2 billion yuan, down 34.2% to 40.1% year-on-year. For the full year 2025, the expected delivery volume is between 397,000 and 407,000 vehicles, a decrease of 20.7% to 18.7% year-on-year [6][8]. Strategic Developments - The company is enhancing its dual-energy vehicle lineup and expanding its direct sales network, with 551 retail centers across 157 cities as of October 2025. The company has also opened its first overseas retail center in Tashkent, Uzbekistan, selling models such as the L9, L7, and L6 [6][8].

Investment Rating - The industry rating is "Outperform the Market" [6] Core Insights - The report highlights that Li Auto's Q3 2025 total revenue was 27.4 billion yuan, a year-on-year decrease of 36.2%, with a gross margin of 16.3%. The company plans to return to a startup management model focusing on user value and efficiency to address industry uncertainties [3] - The MEGA recall event has impacted performance, leading to cash flow pressure, but the company maintains a high level of safety with cash reserves of 98.9 billion yuan, significantly higher than peers [3] - The L series will undergo a major upgrade in 2026, with a focus on electric transformation and product iteration, aiming for record delivery volumes and strengthening its position in the high-end market [3] - The report suggests that leading smart car companies are accelerating the establishment of user experience barriers around "large models + computing power," indicating a potential concentration in the industry [3] Summary by Sections Financial Performance - In Q3 2025, Li Auto's total revenue was 27.4 billion yuan, down 36.2% year-on-year, with vehicle sales revenue at 25.9 billion yuan, a decrease of 37.4% [3] - The net loss for the period was 624 million yuan, compared to a profit of 2.8 billion yuan in the same period last year [3] - R&D expenses were 3 billion yuan, up 15% year-on-year, primarily invested in the i6 electric platform and VLA intelligent driving model iteration [3] Product Development - The total delivery volume in Q3 2025 was 93,211 vehicles, a decline of 39.0% year-on-year, mainly due to a drop in L series sales [3] - The i6 and i8 orders exceeded 100,000 units, becoming significant growth points for the medium to long term [3] - The L series is set for a major overhaul in 2026, with all models featuring 5C ultra-fast charging and an 800V platform [3] Technological Advancements - The company is committed to self-research in the three-electric technology, with plans to mass-produce its own 5C battery in 2026 [3] - The self-developed M100 chip is in large-scale system testing, expected to commercialize in 2026, aiming for a performance-cost ratio three times that of current high-end chips [3] - As of Q3 2025, the number of supercharging stations exceeded 3,500, laying the foundation for the widespread adoption of the 5C battery [3]

Summary of Li Auto's Conference Call Company Overview - **Company**: Li Auto - **Industry**: Automotive, specifically electric vehicles (EVs) Key Points and Arguments Current Market Challenges - Li Auto faces significant competition from rivals such as Geely's Lynk & Co 900 and Zeekr 9X, leading to a decline in sales and stock price, particularly in the large six-seat SUV market [2][3] - Short-term challenges include insufficient battery supply for the Li L6 model due to constraints from CATL, resulting in low delivery numbers in October [2][4] - Long-term challenges arise from a diminishing reliance on range-extended vehicles and large six-seat SUVs, with increasing competition from models like the AITO M9 and Zeekr 9X, as well as potential new entrants like Xiaomi's Kunlun series E9 [2][4] Strategic Adjustments - To combat competition, Li Auto is updating its vehicle lineup to enhance features and cost-effectiveness, with the L9 series set to improve in space, configuration, chassis, and materials while maintaining stable pricing [2][5] - The company is moving away from its previous "platform sharing" strategy, which involved using similar designs to reduce costs, recognizing that this approach is insufficient against emerging competitors like Huawei and Xiaomi [2][6][10] - Organizational restructuring has been implemented, with CEO Li Xiang taking direct control of key decision-making areas to improve efficiency and responsiveness [2][7][10] Future Outlook - There is a high probability of a turnaround for Li Auto by 2026, although it is not guaranteed, as the company has begun strategic and organizational adjustments to enhance its market position [3][5] - The anticipated improvements in battery supply are expected to lead to increased delivery volumes, with projections of around 10,000 units for November and close to 20,000 units for December [4] - Li Auto aims to launch more differentiated new models in 2026, focusing on innovation and market appeal to strengthen its competitive edge [10] Competitive Landscape - The competitive landscape is intensifying, with established players like Huawei significantly improving their vehicle offerings over the past three and a half years, highlighting the need for Li Auto to accelerate its product updates and innovation [9][10] - The company recognizes the necessity to enhance its understanding of competitor features and address its weaknesses while reinforcing its strengths to achieve comprehensive improvements [10] Additional Important Insights - The decline in October deliveries, which were over 30% lower year-on-year, underscores the urgency for Li Auto to adapt to the rapidly changing market dynamics [3][4] - The shift in strategy towards more innovative and differentiated products is crucial for Li Auto to regain market share and improve its competitive positioning against both established and emerging rivals [5][10]

Core Insights - The article discusses the upcoming launch of the AITO M6 model by AITO Automotive, which aims to fill the market gap between the existing M5 and M7 models, with a focus on the 250,000 RMB family SUV segment [1][4][9] - The M6 is expected to be positioned as a competitor to the Li Auto L6, with a clear strategy to capture the family-oriented SUV market [9][10][14] - The competitive landscape is intensifying, with various brands, including Tesla and Xiaomi, also targeting the same market segment, making differentiation crucial for the M6's success [28] Product Strategy - AITO plans to launch the M6 in the second quarter of next year, alongside a facelift for the M9 and the introduction of the M9L [1][3] - The M6 will offer both extended-range and pure electric versions, equipped with Huawei's advanced automotive solutions and comfort features [9][24] - The pricing strategy has created a 50,000 RMB gap between the M5 and M7, allowing the M6 to target the 250,000 RMB market effectively [9][10] Market Positioning - The M6's entry into the market is seen as a strategic move to avoid internal competition with the M5 and M7, which have overlapping price ranges [4][11] - The M7 has been performing well in sales, slightly outperforming the Li L6, indicating a competitive edge that the M6 aims to leverage [11][13] - AITO's brand image, backed by Huawei technology, positions it as a "technology leader," appealing to both family users and tech-savvy consumers [14][16] Competitive Landscape - The competition in the 250,000 RMB SUV market is fierce, with brands like Li Auto, Tesla, and others also offering compelling products [28] - AITO's M6 will face challenges in maintaining a technological edge as more brands adopt Huawei's technology, diluting the perceived uniqueness of the M6 [17][21] - The focus on practical attributes, such as comfort and usability, will be critical for the M6 to attract discerning consumers in a crowded market [21][22] Future Outlook - AITO aims to replicate the success of the M8 in the compact SUV market, hoping the M6 will become a key player in driving brand visibility and sales [25][28] - The company’s robust supply chain and production capabilities are expected to support the M6's market entry, ensuring timely delivery and customer satisfaction [24][28] - The article concludes that AITO must adapt its strategy to meet evolving consumer demands and market conditions to ensure the M6's success [28]

Summary of Key Points from the Conference Call Industry Overview - The conference call focuses on the smart driving industry, particularly the performance and outlook of various automotive companies, including BYD, Li Auto, Geely, Great Wall, and Chery [1][4][6]. Core Insights and Arguments - **BYD's Sales Forecast**: BYD's annual shipment forecast for its "Tiangsheng Zhi Yan" model has been revised down from 3 million to 1.4 million units due to poor sales, especially for the C1 version [1][4]. - **Performance of Other Models**: Models from Li Auto (L6, L7) and AITO (M7, M9) have exceeded sales expectations, while the impact of smart driving on overall shipments from Geely, Great Wall, and Chery remains minimal and stable [1][4]. - **Price Trends for Smart Driving Features**: Urban OA functions are expected to drop to the 150,000 RMB price range, while high-speed NV functions may reach the 100,000 RMB level. Mid-to-high-end models are increasingly expected to standardize high-speed LV functions [1][5]. - **Cost Reduction Strategies**: Automakers are reducing costs through domestic chips (e.g., Horizon G6) or self-developed chips, and by simplifying features to achieve basic urban OA [1][5]. - **Development Models**: Traditional OEMs are using a cooperative and gradual self-research model, resulting in slower implementation (over 18 months), while new players adopt a full-stack self-research and end-to-end model, achieving faster delivery (9-12 months) and smoother experiences [1][6]. - **Sensor Selection Criteria**: OEMs prioritize sensor selection based on scene requirements and the balance between cost and performance. L2 level focuses on pure vision solutions, while L3 typically includes LiDAR [1][7]. Additional Important Insights - **Market Share of Domestic Chips**: Over 60% of L2 level chips are domestically produced, with 70% from Horizon. The market share for L3 level chips is under 25%, primarily led by Huawei. By 2026, domestic L2 chip share is expected to exceed 80% [3][12]. - **Chip Supply Dynamics**: The first half of 2025 saw tight supply for automotive-grade chips due to high demand from manufacturers like BYD. However, supply is expected to balance out in the second half of 2025 and continue into 2026 [3][16][17]. - **Laser Radar Market**: The demand for laser radar is anticipated to remain strong, with many new models expected to launch in 2026, including those from traditional manufacturers and new players [3][17]. - **Competition in the Laser Radar Market**: The domestic laser radar market is currently dominated by four main players: Huawei, Hesai, Suteng, and Tudatong, with Suteng and Hesai holding about 70% of the market share [3][23]. - **Global Chip Market Trends**: The global automotive chip market is currently dominated by NVIDIA, which holds 80% of the domestic market share. However, as domestic alternatives like Horizon gain traction, NVIDIA's share is expected to decrease to around 60% [3][24]. This summary encapsulates the key points discussed in the conference call, highlighting the current state and future trends of the smart driving industry and the competitive landscape among automotive manufacturers.

Core Viewpoint - The launch of the Li Auto i6 has generated strong order performance, with over 20,000 pre-orders received shortly after its release, indicating a positive market reception for the vehicle's pricing and features [3][5]. Group 1: Product Features and Pricing - The Li Auto i6 is positioned as a mid-large five-seat SUV, built on an 800V high-voltage platform, offering both single-motor rear-wheel drive and dual-motor all-wheel drive options [5]. - The vehicle is equipped with an 87.3 kWh lithium iron phosphate battery, providing a pure electric range of 660 km and 720 km under CLTC conditions for the respective configurations [5]. - The official base price for the i6 is set at 249,800 yuan, slightly lower than the previously anticipated range of 250,000 to 300,000 yuan [5]. - The i6 includes features that enhance its competitiveness, such as a rear entertainment screen, air suspension, and electric doors, which are not available in lower-priced models [5]. Group 2: Market Response and Sales Performance - The i6's order model, which allows for a cooling-off period, has been positively received, with comparisons drawn to similar strategies used by other manufacturers like Xiaomi [6]. - Sales personnel reported high customer traffic and order volumes, with some stores experiencing significant demand that exceeded expectations [6][7]. - The company prepared for the high interest by ensuring that display vehicles were available at dealerships prior to the launch, facilitating immediate test drives after the release event [7].

Core Viewpoint - UBS reviews the sales and product mix of major Chinese automakers, previewing second-quarter profits and comparing them with buyer expectations, suggesting that despite concerns over pricing pressures, corporate earnings should remain stable [1] Group 1: New Energy Vehicle Manufacturers - New energy vehicle manufacturers, including Li Auto, NIO, and Xpeng, have shown a quarter-on-quarter increase in sales and moderate improvement in product mix, with UBS expecting Li Auto's profits to grow quarter-on-quarter and NIO and Xpeng's losses to narrow [2] - NIO and Xpeng aim to achieve breakeven net profit by the fourth quarter, with UBS anticipating improved gross margins as cost controls take effect [2] - Li Auto's reduction in computing power leasing costs is expected to aid in controlling R&D expenses, with UBS believing that sales of new models are more critical than profits for these companies [2] Group 2: Traditional Automakers - UBS notes limited high-quality data on quarterly forecasts for traditional automakers but believes investor concerns about price competition are present, leading to moderate overall expectations [3] - BYD's record-high export volume, accounting for 21% of second-quarter sales, is expected to help achieve a net profit of 8,800 yuan per vehicle [3] - Great Wall Motors' high-end brands, Wei and Tank, contribute to 26% of sales, aiding in profit recovery, while Geely's complex structure complicates profit forecasts, though UBS expects earnings to be close to first-quarter levels [3] Group 3: Stock Impact - Since late May, investor sentiment has cooled due to concerns over price competition and signs of unfair competition, leading UBS to adopt a slightly more positive view on the industry [4] - UBS is optimistic about Li Auto's i8 debut at the end of July, BYD's overseas performance, and Great Wall Motors' high-end strategy, while expressing concerns about Xpeng's G7 performance amid fierce competition [4] Group 4: Li Auto (LI.0) - Li Auto delivered 111,000 vehicles in the second quarter, with the L6 model accounting for 52,000 units, representing a 20% quarter-on-quarter increase and a 5% year-on-year increase [5] - UBS predicts a gross margin of 19.5% for Li Auto in the second quarter, slightly lower than the first quarter due to increased pricing pressure [6] - R&D expenses are estimated at 2.6 billion yuan, with sales and management expenses at 2.9 billion yuan, leading to total operating expenses of 5.5 billion yuan, which is stricter than market consensus [6] Group 5: NIO (NIO.N) - NIO delivered 72,000 vehicles in the second quarter, with the Onvo L60 model accounting for 17,000 units, resulting in a 72% quarter-on-quarter increase and a 26% year-on-year increase [7] - UBS estimates a gross margin of 12.5% for NIO, reflecting operational leverage from increased sales [8] - R&D expenses are projected at 3 billion yuan, with sales and management expenses at 4 billion yuan, leading to total operating expenses of 7 billion yuan, slightly below market consensus [8] Group 6: Xpeng (XPEV.N) - Xpeng delivered 103,000 vehicles in the second quarter, with the Mona M03 model accounting for 39,000 units, resulting in a 10% quarter-on-quarter increase and approximately 200% year-on-year increase [9] - UBS expects a gross margin of 12.0% for Xpeng, benefiting from improved product mix and a 45% quarter-on-quarter increase in export volume [9] - R&D expenses are estimated at 2 billion yuan, with sales and management expenses at 2 billion yuan, leading to total operating expenses of 4 billion yuan, aligning with market consensus [9]

Investment Rating - The report maintains a recommendation for the automotive industry [4]. Core Insights - The market share of domestic brands in the automotive sector has increased significantly, reaching 70% in April-May 2025, up by 6.1 percentage points year-on-year [7][11]. - Domestic brands have shown stable growth across various price segments, particularly in the high-end market, where they are gaining ground against joint ventures and foreign brands [11]. - The report anticipates that the overall market share of domestic brands will continue to rise, potentially exceeding 70% in 2025, driven by new model launches and competitive pricing strategies [11]. Summary by Sections Industry Overview - The total market value of the automotive industry is approximately 50,730.05 billion, with a circulating market value of 32,553.74 billion [4]. - The industry comprises 232 listed companies [4]. Sales Performance - In the 0-15 million yuan price segment, domestic brands accounted for 79% of sales, with a year-on-year increase of 1.4 percentage points [3]. - In the 10-15 million yuan segment, domestic brands' market share rose by 2.0% to 73%, significantly impacting Japanese and German brands [3]. - The overall sales volume for the automotive industry in the first five months of 2025 reached 3.7 million units, representing a 29% increase year-on-year [3]. Price Segment Analysis - In the 15-20 million yuan segment, domestic brands accelerated their market share growth to 58%, with a notable increase of 5.8 percentage points year-on-year [3]. - The 20-25 million yuan segment saw domestic brands' share rise to 60%, up by 16.5 percentage points year-on-year, driven by new model releases [3]. - In the 30-40 million yuan segment, domestic brands captured 56% of the market, reflecting a 21 percentage point increase year-on-year [9]. Competitive Landscape - BYD leads the market with a 15% share, followed by Chery and Geely with 9% and 8% respectively [16]. - The report highlights that domestic electric vehicles are increasingly dominating sales across various price segments, with several models ranking as bestsellers [11][35]. Future Outlook - The report suggests that domestic brands are expected to continue their upward trajectory in market share, particularly in the mid to high-end segments, as they enhance their product offerings and competitive pricing [11].

Summary of Li Auto Conference Call Company Overview - **Company**: Li Auto - **Focus**: SUV and MPV market above 200,000 RMB, aiming for sales of 750,000 units with a profit of approximately 15 billion RMB and a P/E ratio of 20, indicating robust growth potential [2][3] Core Industry Insights - **Market Growth**: The market for cars priced above 200,000 RMB is rapidly expanding, with a compound annual growth rate (CAGR) of nearly 11% from 2019 to 2024, reaching a scale of 6.8 million units, including imports [2][10] - **SUV Market Dynamics**: The market for SUVs priced above 200,000 RMB is expected to grow to nearly 4 million units by 2024, with market share increasing from 50% in 2019 to 60% in 2024, driven by family travel needs and an increase in families with two or more children [2][11] - **Li Auto's Market Position**: Li Auto holds a 13% market share in the above 200,000 RMB SUV market, ranking first, with a sales ceiling estimated between 750,000 to 1.07 million units, with a neutral estimate of around 1 million units [2][10] Strategic Goals and Innovations - **Long-term Vision**: Li Auto aims to become a leader in consumer electronics akin to Apple or in gaming like Nintendo, focusing on unique creativity and exceptional experiences through investments in AI, autonomous driving technology, and smart voice assistants [2][4][6] - **Technological Investments**: The company is investing in silicon carbide (SiC) supply chain, focusing on packaging and testing, and is actively developing an 800V high-voltage supercharging network, with 2,271 charging stations established by May 2025 [4][25] Competitive Landscape - **Market Challenges**: New energy vehicle brands face challenges in channel and cost control, with consumers increasingly favoring higher-priced, higher-quality models with advanced technology [9] - **Comparison with Competitors**: Li Auto's strategy emphasizes unique creativity and user experience, similar to Apple and Nintendo, with a focus on high-end SUV and MPV segments [6][16] Sales and Market Trends - **Sales Trends**: The above 200,000 RMB market is projected to grow from 3.7 million units in 2019 to 6.14 million units in 2024, with significant contributions from new energy vehicle brands [10] - **MPV Market Stability**: The above 200,000 RMB MPV market is expected to stabilize around 700,000 units by 2024, with growth driven by specific models [12] Future Outlook - **Market Projections**: The total volume of the above 200,000 RMB SUV and MPV market is expected to maintain around 5 million units, with potential slight declines in market share due to new entrants and innovations in electric vehicle technology [14] - **Electric Vehicle Penetration**: The penetration rate of pure electric vehicles is expected to increase, aided by improved charging infrastructure and consumer acceptance [15] Technological Developments - **Battery Technology**: Li Auto has collaborated with CATL to develop the Kirin 5C battery, achieving significant reductions in internal resistance and improvements in low-temperature performance and power capabilities [4][26] - **Smart Driving Innovations**: The company has made advancements in its smart driving platform, achieving significant milestones in autonomous driving capabilities and system upgrades [29][33] Conclusion Li Auto is strategically positioned in the growing SUV and MPV market, leveraging technological innovations and a strong market presence to drive future growth. The company's focus on high-end models and unique user experiences aligns with broader market trends favoring quality and advanced technology.