长沙晚报掌上长沙10月6日讯（全媒体记者 曹开阳）长达8天的国庆、中秋双节不仅为广大市民提供了大把休闲时 光，也让很多平时忙于工作的消费者终于有充足的时间来挑选自己的爱车。10月6日，双节即将进入尾声，长沙车 市也奠定了金秋十月丰收的基调。 "目前来看，我们在双节期间整体销售及集客情况均高于9月份的日均，能明显感觉到销售还是有一定热度的。"湖 南华洋汽车集团销售运营负责人蔡金香告诉记者，华洋集团经营的各个品牌均在双节期间推出了非常有力度的政 策，比如一汽奥迪推出了3000万用户感恩礼，一汽奥迪私家车主、到店用户免费抽取新车至高365天使用权的活 动，全新A5L、Q6L e-tron 车型连送30+台；一汽大众也推出了购新车可有机会抽取免购置税及送新车1年免费使 用权的活动。"集团所有各品牌4S店都做了双节同庆，购车有礼活动，从进店、订车、金融、置换各个层面都有极 具吸引力的优惠政策。" 时有外地消费者来长选购新车 "双节期间蔚来在长沙乃至湖南全省的销售情况很好，在全新ES8加持下，实际销售和订单相比上月月初和去年同 期都有了明显提升。"蔚来汽车湖南区销售负责人陈达告诉记者，新车效应功不可没，卖得最好的当然就是 ...

Group 1 - The 12th Wuhan Games and the 5th Traditional Sports Games for Ethnic Minorities were held at Jianghan University, featuring a team of vehicles from BYD, including seven models [1] - The models showcased included the BYD Yangwang U8, Fangcheng Leopard B8, Fangcheng Leopard B5, Haiyan 07 EV, Haibao 07 DMI, Tang DMI, and Qin L EV [1] Group 2 - Yangwang is a high-end electric vehicle brand under BYD, offering a range of products including off-road vehicles, flagship sedans, and pure electric supercars [3] - Fangcheng Leopard is a BYD brand designed to meet personalized consumer needs, enhancing user experience through advanced technology [4] - Haiyan 07 EV features a design by BYD's design director Wolfgang Egger, combining vitality and elegance [4] - Haibao 07 DM-i is the first model to utilize BYD's self-developed CTB battery body integration technology and iTAC intelligent torque control system, excelling in aesthetics, safety, handling, and performance [4] - Tang DM-i is the third plug-in hybrid model from BYD, following Qin DM-i and Song PLUS DM-i, featuring dynamic design elements [5] - Qin L is built on the e-platform 3.0 Evo, incorporating CTB battery body integration technology and advanced driving assistance systems [6] Group 3 - BYD has a long-standing partnership with sports events, collaborating with the China Racing Academy, the first racing academy in China, to promote motorsport [6] - BYD has established a comprehensive event operation model across its all-terrain racetracks nationwide, aligning with the goal of popularizing motorsport [6]

此外，秦L EV原有款型也实现了价值重塑，价格限时杀入10万元级，入门即享前双球头麦弗逊+后五连杆悬架、 后驱布局、CTB电池车身一体化技术、天神之眼C-辅助驾驶三目版（DiPilot 100）和智能座舱高阶版DiLink100。 在智能泊车方面，秦L EV在原有300种场景的基础上新增了车头泊入+车尾泊出、偏置泊车，以及窄车位自动收后 视镜功能；在智能座舱方面，添加了十分好玩的导航流转、音乐接续、游戏中心、成语接龙等功能。未来，秦L EV还会更新无麦K歌功能。 在国内车市竞争白热化的背景下，车企纷纷认可不要"卷"价格，更应该"卷"硬实力。秦L EV此次增配升级，无疑 让A+级家轿市场走上了正确的道路。 长沙晚报掌上长沙9月22日讯（全媒体记者 曹开阳）9月21日，比亚迪秦L EV在长沙上市，即日起至9月30日，全 系车型限时售价10.98万至12.98万元。当日还为首批车主举行了交车仪式。 但更大的亮点在于科技配置的升级。其中，秦L EV云辇型在秦L EV顶配车型基础上升级而来，承袭原有配置，并 新增了原先只搭载在王朝高端车型上的云辇C，并在A+级家轿中首次搭载TBC高速爆胎稳行系统。 据介绍，云辇-C智能 ...

9月13日，南京江北天街中庭摇身一变，成为科技与浪漫交织的汽车梦幻之境。比亚迪（002594）王朝 网全新智美中级纯电轿车——秦L EV，以"有云辇更带感"为主题闪耀登场，为中级纯电市场注入全新 活力，开启了一场令人难忘的汽车盛宴。 科技盛宴，人潮共赴智美之约 活动现场，热闹非凡，人潮如织。众多迪粉纷纷涌至展车区，打卡拍照，定格与秦L EV的珍贵瞬间。 他们一边倾听专业讲解，一边深入了解这款新能源智能座驾的卓越实力。这不仅展现了秦L EV外观、 空间、智能等多重魅力，更充分体现了比亚迪汽车在科技创新、用户关怀及品牌文化方面的深厚底蕴。 比亚迪始终积极倾听用户意见，不断反馈并推动技术迭代，实现了与用户的双向奔赴。从白天的静态品 鉴，让用户近距离感受秦L EV的独特魅力；到晚间的盛大发布，见证新车惊艳亮相；再到用户交付环 节，将新车交到车主手中，活动中的每一环节都彰显了品牌对用户的真诚关怀，以及对新能源汽车未来 发展的无限期待。 国潮设计，锋芒毕露显东方美学 比亚迪王朝网销售事业部大区经理于德臣在致辞中，回顾了比亚迪在新能源汽车领域的创新历程和取得 的卓越成就。他深入阐述了秦L EV的理念，强调秦L EV不仅是一 ...

行业与公司拐点上行发力在即，改善驱动明确。公司在2025 年4-7 月销量环比增长承压，8 月环比实现 正增长，1-8 月实现销量286.4 万辆（相对2025年规划的500 万辆，完成52.1%），股价进入前期盘整。 在当前位置，我们认为悲观预期充分消化：（1）行业层面：根据乘联会数据，中国8 月狭义乘用车批 发销量245.8 万辆，同比+14.5%、环比+9.6%；随反内卷深入，8 月份乘用车厂商总体行业库存进一步 下降9 万辆，新能源车库存下降5 万辆，持续去库趋势明确；伴随行业金九银十旺季与年底冲刺到来， 行业β有望走强。（2）公司层面：比亚迪近期发布多款车型市场反响良好，其中，7 月发布全新海狮06 EV+DM-i，8 月零售销量达到2.54 万辆，在中国SUV 车型销量排名中仅次于Model Y，实现快速爬坡冲 刺。方程豹品牌定位变化，钛系列融合硬派涉及+家用舒适，满足消费者设计与个性化需求，钛3 车型8 月销量达9000 辆，钛7 自9 月9 日上市后，超强性价比和个性化体验有望进一步贡献增量，协助公司底 部复苏。 反内卷下价格体系有望企稳，降本控费助力单车利润趋势回归。（1）ASP 进一步上行 ...

Core Insights - BYD showcased its "Tian Shen Zhi Yan" system and "Megawatt Flash Charging" technology at the 2025 Chengdu Auto Show, launching the new Qin L EV model priced at 139,800 yuan, which includes high-end features previously reserved for premium models [1] - The strategy of "technology downscaling" is central to BYD's product approach this year, aiming to redefine technical standards across different market segments by making advanced technologies more accessible [1] - BYD's rapid deployment of intelligent systems is evident, with 1.2 million vehicles equipped with the "Tian Shen Zhi Yan" system as of early August, and over 4 million vehicles already featuring L2-level driver assistance [1] Sales Performance - In the first eight months of this year, BYD sold approximately 2.86 million new energy vehicles in the domestic market, with August sales reaching 372,000 units, including 80,500 units sold overseas, marking a significant year-on-year increase of 146.4% [2] - The Dynasty and Ocean series remain the main sales drivers for BYD, balancing volume and market share amidst a competitive landscape where new energy penetration rates have consistently exceeded 50% [2] - BYD's overseas sales have also shown remarkable growth, with 630,000 units sold in international markets by August, surpassing the total sales for the previous year [2] Global Expansion - BYD's overseas business has seen three significant breakthroughs since its inception, with a consistent upward trend in sales since 2022, and an expectation to double its overseas sales compared to the first half of the year [3][4] - The company has established a presence in over 112 countries and regions, with local production bases in various markets, enhancing its global supply chain [2] - BYD faces challenges in global markets, including competition from major players like Toyota and Volkswagen, as well as geopolitical and cultural barriers, indicating that its global expansion is still in the early stages [3] Historical Context - BYD's first overseas venture began in 1998 with the establishment of a subsidiary in the Netherlands, focusing on consumer electronics [4] - The second phase of international expansion occurred in 2012 with the introduction of electric buses to the global market [4] - The third wave of expansion started in 2021, focusing on the passenger vehicle sector, which was fully launched in 2022 [4]

Group 1 - The Chengdu International Auto Show has officially opened, showcasing nearly 120 automotive brands and over 1,600 vehicles, highlighting the latest achievements in China's automotive industry, particularly in the fields of new energy and smart technology [1][2] - Domestic brands, especially BYD and GAC, have made significant impacts at the show, indicating their leadership in the new energy and intelligent vehicle sectors [3][10] - The show reflects a shift in the automotive industry, where it serves as a platform for observing industry trends and competitive dynamics rather than just a brand showcase [3][10] Group 2 - BYD has introduced several key models, including the 2026 Sea Lion 07 DM-i and the new version of the Qin L EV, with prices ranging from 10.98 million to 20 million yuan, aiming to provide high-quality options in the mid-to-large sedan market [4][10] - GAC's new energy segment is also making strides, with the launch of the GAC Aohong HL range extender and the A800 smart flagship sedan, showcasing the company's commitment to high-end electric vehicles [5][6] Group 3 - Other brands like Deep Blue and Xpeng have also presented new models and innovations, with Deep Blue launching the S07 SUV and Xpeng showcasing a range of vehicles and AI technologies, emphasizing their focus on intelligent driving and user experience [7][8] - The show has been strategically leveraged by local government initiatives to stimulate automotive consumption, with financial incentives for buyers during the event [9][10] Group 4 - The overall market environment indicates a strong performance of domestic brands, with retail market share reaching 64% in the first seven months of the year, reflecting a 6.9 percentage point increase year-on-year [10]

Core Insights - The 2025 Chengdu International Auto Show highlights the dominance of domestic brands, showcasing a significant transformation in the Chinese automotive industry with a focus on electrification and intelligence [2][3][9] - The event features nearly 120 brands and over 1,600 new vehicles, indicating a vibrant market landscape [2] Domestic Brand Dominance - Domestic brands, particularly BYD, have a strong presence, with BYD's pavilion showcasing multiple models and advanced technologies [3][5] - Chery also made a notable impact with its "Rui Xiang Life" ecological scene, emphasizing lifestyle integration [5] - New state-owned enterprise Changan presented a comprehensive technology matrix, aiming for an annual sales target of 3 million vehicles [7] Technology Route Diversification - The auto show displayed a clear division among three main technology routes: pure electric, plug-in hybrid, and range-extended vehicles, indicating a competitive landscape [9][10] - Notable advancements include high-performance electric vehicles with extended ranges and fast charging capabilities, addressing consumer concerns about range anxiety [12][13] Market Trends and Adaptation - The industry is witnessing a trend towards "scene segmentation" and "technology downscaling," with companies focusing on real user scenarios for product development [12][13] - The penetration rate of new energy vehicles is around 50%, suggesting a stable market for traditional fuel vehicles, which are also evolving towards electrification and smart features [13][14] Conclusion - The Chengdu Auto Show serves as a reflection of the profound changes in the automotive sector, with domestic brands leading the charge and traditional players needing to adapt to maintain relevance in a rapidly evolving market [14]

Core Insights - The 2025 Chengdu International Auto Show highlights the dominance of domestic brands in the Chinese automotive industry, showcasing over 1,600 new vehicles across 120 brands, indicating a significant transformation in the market dynamics [1][4] - The event coincides with the traditional Qixi Festival, enhancing consumer engagement through promotional activities and integrating cultural elements into the automotive experience [1] Domestic Brand Dominance - Domestic brands, particularly BYD, showcased a strong presence with a dedicated exhibition hall featuring multiple models and advanced technologies, emphasizing their market leadership [2] - Chery also made a notable impact with its diverse lineup and innovative lifestyle experiences, resonating with local cultural preferences [2] - The absence of luxury brands like Rolls-Royce and Bentley at the show underscores a shift in market focus towards domestic manufacturers [3][4] Technology Route Diversification - The auto show displayed a significant diversification in electric vehicle technology, with pure electric, plug-in hybrid, and range-extended vehicles all represented, indicating a balanced competition among different technological approaches [5] - Notable advancements in electric vehicle range and charging technology were highlighted, with models achieving up to 800 km range and rapid charging capabilities [6][7] - The integration of advanced features in traditional fuel vehicles suggests a trend towards electrification and smart technology adoption across the industry [9] Market Trends and Consumer Focus - The automotive market is evolving towards "scene segmentation" and "technology downscaling," with manufacturers focusing on real user scenarios and diverse consumer needs [8] - The penetration rate of new energy vehicles has reached approximately 50%, indicating a stable market for both electric and fuel vehicles, with ongoing opportunities for innovation in design and technology [9]

Core Insights - The 2025 Chengdu Auto Show, despite a decrease in participating car manufacturers, remains a significant event for the automotive market, serving as a barometer for the development of the automotive market in Central and Western China and marking the beginning of the peak sales season [1][2] Group 1: Event Overview - The Chengdu Auto Show featured 120 participating car manufacturers, with a notable absence of ultra-luxury brands and a 10-company reduction compared to the previous year [1] - The event's focus has shifted towards sales rather than mere exhibition, with companies prioritizing customer engagement and order conversion [2][4] Group 2: Marketing Strategies - Self-owned brands are emphasizing their technological partnerships, particularly with Huawei, using terms like "Huawei full-stack" to attract attention [2][5] - Various brands are employing different marketing tactics, such as live streaming with influencers to create a lively atmosphere and attract consumers [4][8] - Some brands, like BYD, are focusing on emotional value in their marketing, showcasing innovative features and engaging directly with consumers [9][10] Group 3: Consumer Engagement - The presence of influencers at the event has become a focal point, with many brands utilizing them to enhance consumer interaction and drive traffic to their booths [4][8] - The event coincided with the Qixi Festival, leading to a focus on visually appealing car designs and colors to attract female consumers, reflecting a shift in the demographic landscape of car buyers [10]