Core Insights - Apple is set to introduce advertisements in its Maps application, similar to the search bidding model used in the App Store, allowing businesses to pay for more prominent placement in search results [4][18] - The company aims to enhance its advertising presence across iOS, indicating a shift from its historically ad-free ecosystem [3][18] - Apple's advertising strategy is expected to leverage AI to ensure relevant search results while maintaining a superior user experience compared to competitors like Google Maps [8][18] Advertising Strategy - The new advertising in Apple Maps will not initially appear on the homepage but will be integrated into search results [6] - Apple has previously implemented ads in the App Store, Apple News, and briefly in the Wallet app, but has maintained a more restrained approach compared to Android systems [9][12] - The company plans to expand advertising into other native applications, such as Books and Podcasts, in the future [8] Financial Implications - Apple's services revenue is projected to reach $96.17 billion in fiscal year 2024, with advertising contributing approximately 10% of this segment [18] - The services segment has seen a year-over-year growth of 13%, now accounting for 25% of total revenue [18] - Morgan Stanley predicts that increased advertising efforts in Apple TV+ and the App Store could boost ad revenue from $2 billion to $11 billion by fiscal year 2025, with a growth rate of 33% [18] User Experience and Privacy - Apple's advertising approach is designed to be less intrusive than some Android systems, allowing users to disable system-level ads easily [16][12] - The implementation of the App Tracking Transparency (ATT) policy in 2021 has attracted more advertisers to Apple's ecosystem, as they can utilize first-party data for targeted advertising [19] - Despite the potential benefits, this shift towards advertising has led to user dissatisfaction, as Apple was traditionally viewed as a platform with minimal ads [19][20]

图片来源：界面图库 范剑磊 10月27日，据知名科技记者马克·古尔曼 (Mark Gurman) 的最新消息，苹果地图用户最早明年就会在应 用中看到广告。 马克·古尔曼在"Power On"通讯中透露，苹果公司正考虑自2026年起，在iOS 26自带的地图搜索中引入广 告，这一举措标志着苹果在 App Store、Apple News 之后，将原生地图纳入核心广告阵地。 据悉，苹果地图广告将采用类似 App Store 的搜索竞价模式，餐厅、线下门店等商家可通过付费获得更 高搜索曝光度。不过从目前消息看，地图应用初期可能不会像 App Store 那样在首页展示广告。 据目前爆料消息，地图可能还不会是苹果"广告版图"的终点，苹果图书、博客以及其他第一方程序，未 来都有可能植入广告"以产生更多收入"。 早在2019年11月，摩根大通就曾预测，如果苹果在 Apple TV +和 App Store 上加大广告力度，那么该公 司的广告收入将可能以每年33%的增速增长，从约20亿美元增长至2025财年的110亿美元。 苹果一直都试图进入广告业务。早在2010年，苹果就推出了移动广告平台iAd。当时乔布斯试图打造一 个 ...

｜2025年10月27日星期一｜ NO.1 OpenAI正在开发新的音乐生成工具 近日，据媒体报道，OpenAI正在开发一种新的AI工具，可以根据文本和音频提示生成音乐。据消息人 士称，该工具可用于为现有视频添加音乐，或为现有人声轨道添加伴奏。目前尚不清楚OpenAI计划何 时推出该工具，或者是否会以独立产品的形式提供。 点评：此举将直接冲击音乐制作、影视配乐等行业，传统内容创作模式面临重塑。 NO.2 IBM在AMD芯片上实现关键量子算法 近日，据媒体报道，IBM表示，它可以在AMD现成且相对便宜的芯片上运行一种关键的量子纠错算 法。IBM表示，这项研究尚未经过同行评审，预计将于10月27日发布。IBM有一个多年计划，计划在 2029年前打造一台名为Starling的量子计算机。IBM表示，现在披露的算法工作比计划提前一年完成。 点评：此消息强化了前沿科技领域的创新预期，提振市场对量子计算商业化前景的信心。 NO.3 苹果地图或于明年推出广告 当地时间10月26日，知名科技记者古尔曼爆料，苹果计划最早明年在苹果地图应用中推出广告。古尔曼 表示，与谷歌地图和其他地图应用类似，苹果的计划是允许实体店商家付费在搜 ...

Core Insights - Users reported that Apple phones experienced location inaccuracies, showing users in Sichuan while they were actually in Beijing [1] - Affected applications include Gaode Map, Didi, shared bicycles, and KEEP, indicating a broader issue with location services [2] - Similar location issues were noted in 2024, suggesting a recurring problem potentially linked to network base station errors [2]

Group 1 - The South Korean Ministry of Land, Infrastructure and Transport confirmed that Google applied in February to deploy a 1:5000 scale map on its Korean application and transfer related data to overseas servers [1][3] - The South Korean government was expected to make a final decision within 60 days, but the deadline has been extended to August 11 due to ongoing discussions [1] - This marks Google's third request to South Korea regarding this issue, with previous applications made in 2011 and 2016 [1] Group 2 - Currently, Google uses a 1:25000 scale map in South Korea, which includes points of interest and satellite imagery, while a 1:5000 scale map would provide a more detailed view [3] - In 2016, South Korean officials rejected Google's request, stating that approval would only be possible if Google established a data center in South Korea and blurred sensitive locations for security reasons [3] - Google has not announced plans to establish a data center in South Korea, although it operates data centers in several Asian countries including Singapore, Taiwan, Japan, Thailand, and Malaysia [3] Group 3 - South Korea's data restrictions have impacted the operation of Google Maps and Apple Maps, leading to difficulties for foreigners and tourists who often resort to local applications [3] - Local navigation applications such as Naver Map, TMaps, and Kakao Map are more popular among South Korean users, offering 1:5000 scale map data with greater detail [3] - Naver Map, launched in 2002, has approximately 27 million monthly active users, while Kakao Map and TMaps have around 11 million and 24 million monthly active users, respectively [3]