Core Insights - Meituan is accelerating its international expansion, launching its international food delivery brand Keeta in Dubai, marking its third entry into the Middle East within 40 days after Qatar and Kuwait [1][5][9] - The company aims to leverage its domestic operational experience and technology to establish a competitive edge in new markets, with a focus on gradual and careful expansion [2][5] - The global food delivery market is projected to exceed $550 billion by 2024, with emerging markets like the Middle East and Latin America showing faster growth rates compared to global averages [1][5] Group 1: Market Expansion - Meituan has successfully entered four new markets in the Middle East within a year, including Saudi Arabia, Qatar, Kuwait, and the UAE, with plans to expand further into Brazil [1][9] - The Middle East's food delivery market is experiencing over 20% growth, driven by economic factors and a young population, contrasting with slower growth in Asia and North America [1][8] - Keeta has achieved significant market penetration in Hong Kong, surpassing established competitors within 10 months, capturing over 44% of the market share [5][7] Group 2: Competitive Advantages - Keeta's success is attributed to its strong delivery capabilities, diverse product offerings, and competitive pricing strategies, which are essential in high-demand overseas markets [10][12] - The company has implemented a "timely guarantee" service in Hong Kong, ensuring deliveries are made within 30 minutes, which has resonated well with local consumers [12][15] - In Saudi Arabia, Keeta is addressing local challenges such as high cash-on-delivery rates and complex address systems by adapting its operational strategies and enhancing local engagement [15][16] Group 3: Future Outlook - Meituan's long-term goal is to achieve a gross merchandise volume (GMV) of $100 billion within ten years, indicating a strong commitment to global expansion [19] - The company is exploring innovative delivery methods, including drone services and fresh food supply chains, to enhance its operational efficiency and service offerings [18][19] - The Middle East serves as a critical battleground for Meituan's global strategy, aiming to build a robust operational foundation for future international growth [18][19]

Group 1 - Meituan officially launched in Saudi Arabia in September last year, marking its second international expansion [1] - Within a year, Meituan has established a presence in Saudi Arabia and is expanding into other Middle Eastern markets [1][5] - Keeta, a service under Meituan, has entered a new phase of expansion in Saudi Arabia, adding 11 new cities and partnering with nearly 7,500 merchants [3] Group 2 - Keeta's service now covers 20 cities in Saudi Arabia, with over 18,000 additional riders deployed, creating flexible job opportunities [3] - Keeta has achieved approximately 10% market share in Saudi Arabia within five months of entering the market, ranking third [3] - The overall food delivery market in Saudi Arabia is expected to grow by about 23% in GMV in 2024, driven by Keeta's entry [3] Group 3 - Meituan is also testing its supply chain capabilities in Saudi Arabia with the launch of its self-operated retail business, Keemart [4] - The company has a three-year plan to cover the six Gulf Cooperation Council (GCC) countries, including Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain [6] - Keeta has initiated recruitment for teams and merchants in UAE, Qatar, and Kuwait, with plans to launch services in Kuwait by late 2025 or early 2026 [6] Group 4 - The GCC region, despite a population of less than 60 million, has high GDP per capita and strong consumer purchasing power, making it a digitally advanced market [6][7] - The infrastructure in Gulf cities provides advantages for instant delivery services, with high acceptance rates among local residents [7] - The online food delivery market in the GCC is projected to reach $30 billion by 2028, with an annual growth rate of 15% [8] Group 5 - Meituan's international expansion is not limited to the Middle East; it has also entered Hong Kong, achieving a 44% market share within a year [10] - The company plans to invest $1 billion in Brazil over the next five years as it prepares to enter the Latin American market [10] - Meituan faces challenges in scaling and efficiency as it navigates complex and open markets across Asia, Africa, and Latin America [10]

去年9月，美团在沙特正式上线，开启国际化第二站。 不到一年时间，美团已在沙特落地生根，同时还在拓展其他中东市场版图。美团的国际化扩张步伐，还在加快。 沙特业务扩张新阶段 7月29日，Keeta 宣布进入沙特业务扩张新阶段，新增11个覆盖城市。与此前已覆盖的枢纽城市（利雅得、吉达、麦加、麦地那以及大达曼地区等）相结 合，Keeta 的服务已扩展至沙特全国20个城市。 据新闻稿，Keeta 已在沙特11个新城市与近7500家商户建立合作关系，并在启动阶段部署了超过18,000名额外骑手，创造了灵活就业机会和新的经济机遇。 在扩张计划中加入的餐厅和商户，包括许多沙特本土品牌以及麦当劳、肯德基、赛百味和星巴克等国际知名品牌。 通过免配送费、拉新优惠等策略，Keeta 在沙特进展很快。据咨询公司 Redseer 年初估算，进入沙特后不到五个月，Keeta 已经获得了约10%的市占率，位居 第三。Keeta 这一"鲶鱼"的进入，也带动了沙特整体外卖配送市场规模的增长（2024年 GMV 增长约23%），用户使用率和订单频率都有所增加。 咨询公司 Redseer 估算的沙特外卖市场份额变化情况 Redseer 年初估算沙特 ...

年轻人为主，智能手机普及率高，再叠加政策和资金的支持，让沙特的数字经济飞速发展， 引来世界企业淘金，尤其是中国公司。 "基建是90年代的中国，互联网是2018年的中国。"这是米菲对利雅得的印象。 这样的总结对于不熟悉沙特的中国人来说很有参考价值。"沙特阿拉伯的首都和第一大城市""炎热干 旱""收入水平很高""思想较为保守"是我们能够在公开资料中获知的利雅得，但现实中的中东城市远比 想象更立体。 2016年，王储小萨勒曼一手推动了沙特的改革——"2030愿景"。在官方政策解读中，到2030年，沙特将 拥有充满活力的社会环境、繁荣的经济，并成为雄心勃勃的国家。 在开放、发展的政策引导下，来自沙特的资本大规模进入新兴产业，诸多外资企业也开始进入沙特，改 造市场。 第三方移动应用分析平台点点数据发布的《中东地区移动游戏发展趋势报告》显示，2024年第一季度到 2025年第二季度，中东移动游戏市场的收入规模增速达到4.8%，超过海外整体移动游戏市场收入增 速。 其中，沙特的平均用户付费金额是美国用户的两倍、中国用户的五倍。拥有如此热爱"氪金"的玩家，让 沙特成为全球游戏厂商的出海宝地，中国企业也成为其中的佼佼者。数据显 ...

Industry Environment - Chinese companies' overseas expansion has shifted from "business supplement" to "business necessity," emphasizing the importance of local adaptation, brand building, and talent development [2] - The global trade environment remains tense, particularly affecting the solar industry, with a significant decline in exports to the U.S. and Europe, while Southeast Asia shows growth in component exports [3][4] - The cultural products sector is experiencing rapid growth in overseas markets, with digital content and gaming becoming key areas for international competitiveness [5] - The food and beverage market in Indonesia and Thailand shows strong consumer demand, with significant market sizes of nearly $50 billion and $40 billion respectively [6] - The gaming and esports industry is rapidly developing, with policies supporting international expansion and a notable increase in overseas sales revenue [7] Key Brand Dynamics - LABUBU, a trendy toy IP, exemplifies the successful global expansion of Chinese creative products, with significant growth in overseas markets [15] - iFLYTEK has established a global presence with its AI products, achieving substantial revenue growth and expanding its international market reach [17] - BlueFocus plans to go public in Hong Kong, focusing on AI development and international business expansion, despite low profit margins [18] - BYD has seen remarkable sales growth in Europe and Asia, surpassing Tesla in several markets, showcasing its strong global competitiveness [19] - Junlebao is enhancing its international image and product quality to address challenges in the dairy industry as it expands overseas [21] - Anjoy Foods is launching an IPO to optimize its supply chain and expand its global footprint, with a significant market share in the frozen food sector [22] - Haitian Flavor Industry's IPO faced challenges due to market concerns over its revenue structure, highlighting the need for successful overseas market penetration [23] - Meituan is expanding its instant retail strategy internationally, leveraging its existing infrastructure and local partnerships to enhance its global presence [26] - YI Technology has achieved significant market share in the global camera industry through innovation and a strong international strategy [27]

21世纪经济报道记者周慧 北京报道 6月23日，"美团优选关闭"冲上微博热搜。 多地网友在社交媒体上晒出美团优选页面弹出的业务调整通知消息，消息称"由于局部业务调整，您所在的区域自6月23日起将 暂停接单"。根据社交媒体上流传的通知，美团优选业务调整，近期会退出部分亏损地区，广东、福建、浙江等地保持正常运 营。 6月23日上午，美团发布消息称，美团优选将进一步利用已建设的供应链及仓配网络，集中资源聚焦优势区域，继续探索"次日 达+自提"模式和社区零售新业态；同时，深耕生鲜食杂供应链，为美团用户提供更具质价比的商品。 上述消息，侧面回应了美团优选部分区域业务调整的消息，突出"集中资源聚焦优势区域"和转型探索新业态。21世纪经济报道 记者联系美团采访，对于美团优选"各地陆续关仓"以及"部门人员解散"的消息，美团回应称，美团优选在转型升级，并进行局 部业务调整，不存在部门解散的情况。 另外，21世纪经济报道记者从相关渠道获悉，美团优选团队不少人转而参与最新启动线下业务"N项目"，负责线下门店营运工 作，其余人则将分批次加入其他业务。 美团优选在县域和乡镇市场下沉的很广泛，获客的吸引力之一就是低价。美团发布的2020 ...

Core Insights - Meituan announced a comprehensive expansion of its instant retail business to enhance the quality and upgrade the retail new format [2][3] - The company has developed various instant retail formats, including Meituan Flash Purchase, Little Elephant Supermarket, and Meituan Preferred, to cater to consumer needs [2] Group 1: Business Expansion - Meituan Flash Purchase collaborates with nearly one million physical stores to offer a "30-minute delivery" service and has built over 30,000 flash warehouses nationwide [2] - During the recent 618 shopping festival, over 100 million users placed orders through Meituan Flash Purchase [2] - Little Elephant Supermarket has established nearly 1,000 front warehouses in 20 cities, aiming for a sales target of over 20 billion yuan in agricultural products this year [2] Group 2: Strategic Developments - Meituan Flash Purchase will continue to expand its product categories and optimize the shopping experience for 1 billion consumers [3] - Little Elephant Supermarket plans to expand its coverage to all first and second-tier cities and will source directly from 200 high-quality agricultural regions [3] - Meituan Preferred will focus on supply chain and distribution network improvements, exploring "next-day delivery + self-pickup" models [3] Group 3: International Expansion - Meituan is actively exploring overseas markets to participate in high-level global retail competition [3] - The overseas version of Little Elephant Supermarket, Keemart, has begun testing in two areas of Riyadh, Saudi Arabia, with plans for further expansion [3]

Core Viewpoint - Meituan has experienced a tumultuous quarter with significant competition in the food delivery and instant retail sectors, leading to a focus on both immediate market share and long-term international expansion and AI integration [4][5][6]. Financial Performance - In Q1, Meituan's revenue grew by 18.1% year-on-year to 86.6 billion yuan, with adjusted net profit reaching 1 billion yuan. Core local business revenue increased by 17.8% to 64.3 billion yuan, while new businesses also saw double-digit revenue growth and a steady reduction in losses [5][6]. - However, the company faces uncertainty in Q2, with management unable to provide accurate guidance due to ongoing irrational competition, leading to anticipated profit declines [6][7]. Competition Landscape - The food delivery market is witnessing intense competition, particularly from JD and Ele.me, with Meituan positioned as a defender in this battle. The competition has led to a significant increase in order volumes across platforms, with Meituan's order volume growing by approximately 9% to 10% year-on-year in Q1 [10][11]. - Meituan's strategy includes aggressive subsidies to maintain market share, particularly in the beverage category, where order volumes have surged [11][12]. Instant Retail Growth - Meituan's instant retail business, represented by Meituan Flash Purchase, has shown remarkable growth, with order volume increasing approximately three times faster than food delivery. Non-food category orders grew over 60%, and total transaction users exceeded 500 million [13][14]. - The shift in consumer behavior towards instant retail is significant, with Meituan aiming to replace traditional e-commerce delivery systems with a 30-minute delivery model [13][14]. International Expansion - Meituan's internationalization efforts are gaining traction, with Keeta making strides in markets like Hong Kong and Saudi Arabia. In Q1, new business revenue grew by 19.2% to 22.2 billion yuan, driven by grocery retail and overseas business, although losses increased due to higher investments [16][17]. - The company plans to invest $1 billion in Brazil over the next five years, indicating a commitment to expanding its footprint in attractive markets [17][18]. AI Integration - Meituan is focusing on AI as a key future strategy, with plans to launch an AI-driven business decision assistant, Kangaroo Advice, aimed at enhancing operational efficiency for merchants [19]. - The company has reported that approximately 52% of its new code is generated by AI, with a goal of achieving 100% adoption among engineers [19].

Core Insights - Meituan's subsidiary, Keemart, has officially launched in Saudi Arabia, marking the company's entry into the international market for its "front warehouse + instant retail" business model [1] - The launch of Keemart is part of Meituan's broader strategy to expand its footprint in the rapidly growing instant retail sector, which is expected to see increased competition [1][6] Group 1: Market Entry and Strategy - Meituan's previous experience with its food delivery service, Keeta, in Saudi Arabia has laid a foundation for the launch of Keemart, providing insights into local market conditions and consumer behavior [2][3] - CEO Wang Xing emphasized the company's commitment to deepening its presence in the Saudi market, with Keeta already covering all major cities with populations over one million [4] - Meituan plans to replicate its successful business model in Saudi Arabia and Brazil, viewing both markets as significant growth opportunities [4] Group 2: Market Potential and Competition - Saudi Arabia boasts a high internet penetration rate of 90%, creating a favorable environment for online retail growth [5] - The grocery delivery market in Saudi Arabia is experiencing rapid growth, with a projected compound annual growth rate (CAGR) of 18.2%, expected to reach $2.8 billion by 2028 [6] - The demand for instant delivery services is increasing, particularly among the younger population, which constitutes 63% of the total population [9] Group 3: Competitive Landscape - The instant grocery delivery market in Saudi Arabia is competitive, with local players like Hunger Station and Jahez already established, alongside new entrants like Rabbit Mart [9][14] - Meituan's Keemart will face challenges from both local competitors and other international companies, including Dingdong Maicai, which has also targeted Saudi Arabia for expansion [10][12] - Dingdong Maicai has reportedly shifted its strategy to avoid direct competition with Meituan in the C-end instant retail space due to high operational costs and complex local market dynamics [12][13]

Core Viewpoint - Meituan is expanding its overseas operations with the launch of its grocery retail brand Keemart in Saudi Arabia, aiming to tap into the growing demand in the Middle East market [1][2][3] Group 1: Business Expansion - Keemart, a version of Meituan's Xiaoxiang Supermarket, started operations in Riyadh, Saudi Arabia, in early May [1] - The company plans to cover 80% of Saudi Arabia by July 2023, with a goal of reaching every city by the end of 2025 [3] - Meituan's international business vice president, Qiu Guangyu, predicts a 20% annual growth rate for the Saudi food delivery market, driven by a young population and urbanization [2] Group 2: Strategic Focus - Meituan's CEO Wang Xing emphasized three strategic directions for the company's second decade: grocery retail, internationalization, and technology, aligning with the launch of Keemart [1][4] - The company is leveraging its existing delivery network and operational experience from its previous venture, Keeta, which has captured 10% of the Saudi market share [2][3] Group 3: Competitive Landscape - The entry of Keemart into the Saudi market is seen as a response to the competitive pressure from other Chinese companies, such as Dingdong Maicai, which has also considered entering the region [5][6] - Keeta's aggressive pricing strategy has posed challenges to established local brands, but it also raises concerns about sustainability due to high delivery costs [4][5] Group 4: Future Prospects - Meituan is not only focusing on food delivery but also on integrating drone delivery services, having received operational qualifications in the UAE [3] - The company plans to invest $1 billion in Brazil over the next five years, indicating a broader international strategy beyond the Middle East [6]