2025年最能让全球投资人失眠的两件事 【编者按】 7月9日，国新办举行"高质量完成'十四五'规划"系列首场主题新闻发布会。会议指 出，国家文化软实力和中华文化影响力显著提升，网剧网文网游等中国文化"新三样"在海外影 响甚广，国际影响力感召力明显上升。近期，中国潮玩IP LABUBU火爆全球，不少买家感 叹"一布难求"。那么，LABUBU这类潮玩IP为何如此火爆？中国潮玩何以全球圈粉？ 记者丨 黄欣然,刘巷 编辑丨谭婷 一是想不通LABUBU为什么火 二是后悔没有投资泡泡玛特 LABUBU 一只尖牙利齿的小精灵 被顶流巨星争相收藏 让爱马仕为它做配 其初代产品的拍卖价 更是一只能抵一套房 最近LABUBU也热搜不断 一会和优衣库官宣联名 一会进驻法国卢浮宫 模仿蒙娜丽莎的限定版被热情的法国粉丝一扫而空 泡泡玛特还宣布将推出LABUBU的动画剧集 以后可不能再说LABUBU是个"没作品"的明星了 超高热度下 2025年一季度，泡泡玛特整体营收翻了一倍不止 其中，海外营收同比增长400%以上 市场预计，今年泡泡玛特的海外收入会超过国内市场收入 资本市场也迎来"狂欢" 据Wind数据 泡泡玛特的市值已超过了三丽鸥等 ...

Core Insights - The news highlights the significant rise of Chinese cultural soft power and the global influence of new cultural products like LABUBU, a trendy toy IP that has gained immense popularity internationally [1][9]. Group 1: LABUBU's Popularity - LABUBU, a small creature with sharp teeth, has become a sought-after collectible among celebrities, with auction prices for its initial products reaching levels comparable to real estate [3]. - Recent collaborations include a partnership with Uniqlo and a limited edition inspired by the Mona Lisa, which sold out quickly in France [5]. - The upcoming animation series for LABUBU is expected to enhance its market presence, with Bubble Mart's overall revenue more than doubling in Q1 2025, and overseas revenue increasing by over 400% year-on-year [7]. Group 2: Market Dynamics - Bubble Mart's market capitalization has surpassed that of international toy brands like Sanrio, indicating a shift in the competitive landscape of the toy industry [9]. - LABUBU's search popularity has exceeded that of Hello Kitty, suggesting a growing recognition and demand for this new IP [11]. Group 3: Industry Growth - The Chinese toy industry is projected to reach a total value of 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [13]. - Other brands, such as Miniso's TOP TOY and 52TOYS, are also targeting international markets, indicating a broader trend of Chinese toy brands going global [15]. Group 4: Supporting Factors - The success of Chinese toy IPs is attributed to a mature industrial chain that allows for efficient IP development and production, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area [17]. - The rise of cross-border e-commerce has lowered barriers for Chinese brands to enter international markets, with Bubble Mart reaching over 90 countries and achieving a 834% year-on-year growth in online revenue [18]. - A strategy of deep localization is being employed, allowing Chinese toy brands to better understand and cater to diverse global consumer needs [20]. Group 5: Cultural Impact - The evolution of Chinese cultural exports is shifting from mere output to cultural dialogue, supported by long-term investments in quality content, as seen in successful projects like "Nezha 2" and "Black Myth: Wukong" [25]. - The increasing global recognition of Chinese stories across various media, including games and toys, reflects the close relationship between a country's cultural influence and its economic strength [25].

Core Viewpoint - The toy brand 52Toys, operated by Lezi Tiancheng, has filed for an IPO in Hong Kong, aiming to become the third trendy toy company listed on the Hong Kong Stock Exchange. However, it faces significant challenges compared to its competitor, Pop Mart, in terms of revenue, profitability, and store count [4][10][27]. Group 1: Company Overview - Lezi Tiancheng is recognized as the third-largest IP toy company in China, often compared to Pop Mart, but it lags behind in revenue, profitability, and store presence [4][7]. - As of 2024, Lezi Tiancheng operates only 5 stores, a significant reduction from 19 stores in 2022, while Pop Mart has over 400 stores [7][10]. Group 2: Financial Performance - From 2022 to 2024, Lezi Tiancheng's revenue increased from 463 million to 630 million, but its losses also grew from 1.74 million to 12.2 million [10][11]. - In contrast, Pop Mart's revenue surged from 4.617 billion to 13.038 billion during the same period, with net profits increasing from 476 million to 3.125 billion, marking a 6.5-fold increase [10][11]. Group 3: Sales Channels and Revenue Sources - Lezi Tiancheng relies heavily on distributors, which contributed over 60% of its revenue from 2022 to 2024 [11][12]. - The company has 336 domestic and 90 overseas distributors, but its products have limited visibility in retail stores compared to competitors [12][13]. Group 4: IP Strategy - Lezi Tiancheng's growth is centered around its proprietary and licensed IPs, with over 100 IPs as of 2024, including 35 proprietary and 80 licensed [17][18]. - The revenue contribution from licensed IPs has increased from 50.2% in 2022 to 64.5% in 2024, with the character Crayon Shin-chan alone accounting for over 60% of total revenue [17][18]. Group 5: Competitive Landscape - The domestic trendy toy market is highly competitive, with multiple brands vying for consumer attention, making it challenging for Lezi Tiancheng to stand out [16][27]. - The company faces risks related to the expiration of licensing agreements for key IPs, which could significantly impact its revenue if not renewed [18][24].

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Insights - The company reported a revenue of 4.427 billion yuan for Q1 2025, representing a year-on-year increase of 18.9%, slightly exceeding Bloomberg consensus expectations, driven by improvements in same-store sales domestically and continued rapid growth overseas [1] - The adjusted net profit for Q1 2025 was 587 million yuan, a year-on-year decrease of 4.8%, falling short of Bloomberg consensus expectations of 661 million yuan, primarily due to ongoing overseas store expansion and increased financial expenses [1] - Domestic revenue for MINISO reached 2.494 billion yuan in Q1 2025, up 9.1% year-on-year, with same-store sales showing improvement [2] - Overseas revenue for MINISO was 1.592 billion yuan in Q1 2025, reflecting a year-on-year increase of 30.3%, although growth rates slowed due to high base effects [3] - TOP TOY achieved domestic revenue of 340 million yuan in Q1 2025, marking a year-on-year increase of 58.9% [4] Financial Forecast and Valuation - Revenue projections for the company from 2025 to 2027 are estimated at 20.565 billion yuan, 24.425 billion yuan, and 28.915 billion yuan, respectively, with year-on-year growth rates of 21.0%, 18.8%, and 18.4% [5] - The expected net profit attributable to the parent company for the same period is projected to be 2.737 billion yuan, 3.332 billion yuan, and 4.152 billion yuan, with corresponding year-on-year growth rates of 4.6%, 21.8%, and 24.6% [5] - The price-to-earnings (P/E) ratios for the years 2025, 2026, and 2027 are estimated to be 14.7x, 12.0x, and 9.7x, respectively [5]

泡泡玛特LABUBU高烧不退，也让叶国富的野心格外显眼。 作为名创优品的创始人、董事会主席，叶国富瞄准了当下最为火爆的IP经济潮玩赛道，迈出的步子也不 小——名创优品或募资约3亿美元，分拆旗下潮玩品牌TOP TOY在香港上市。名创优品公告称，正对 TOP TOY进行潜在分拆上市的初步评估，以优化股东价值。 总市值高达3693亿港元，一年半内股价飙升13倍，泡泡玛特的"神话"几乎让每个潮玩赛道上的生意人眼 红。不过，"狂奔"的叶国富，压力同样显眼。随着名创优品海外扩张推高成本，今年一季度陷入"增收 不增利"困境，去年吞下的"巨象"永辉超市，亏损之下仍面临继续关店、调改。 在核心业务承压之际，叶国富把目光投向"爱子"TOP TOY，若成功上市，叶国富手里将掌握三家上市 公司。 新京报贝壳财经记者梳理看到，近年来TOP TOY快速跑马圈地，短短五年门店达到近300家。尽管如 此，相比泡泡玛特高达130亿元的营收，TOP TOY去年收入不足10亿。在业内看来，背靠名创优品， TOP TOY无疑拥有渠道和供应链优势，但过度依赖外部IP，自产IP不足，也是不可小觑的短板。 TOP TOY则野心勃勃，目标在五年内在全球核心 ...

2025年6月9日星期一 ➢ 中美即将谈判；美非农就业超预期。 A 股 走 强 。 上 证 指 数 涨 0.04% 报 3385.36点，深证成指跌0.19%，创 业板指跌0.45%。有色金属涨幅居前。 港股高开低走。、香港恒生指数跌 0.48%报23792.54点，恒生科技指数 跌 0.63% ， 恒 生 中 国 企 业 指 数 跌 0.63%。稳定币概念股走低；有色金 属板块上涨，医药股走高。大盘成 交2356.22亿港元。外盘方面，欧洲 三大股指收盘涨跌不一。美国三大 股指全线收涨，道指涨1.05%，标普 500指数涨1.03%报6000.36点，纳指 涨1.2%。中美官员周一将举行新一 轮贸易会谈，稀土问题料成为谈判 焦点。美国非农就业数据好于预期， 特朗普仍呼吁降息1个百分点。 资料来源：彭博 | 23792.54 | | --- | | 23800 | | 24235 | | 23494.70 | | 22685.84 | | 20875.13 | | 59.37 | 183 35 3511-15 XIN YONGAN INTERNATIONAL FINANCIAL HOLDINGS LIMITE ...

Core Viewpoint - Miniso (09896.HK) is considering a potential spin-off of its "TOP TOY" brand for independent listing to optimize shareholder value, although the plan is in preliminary stages and dependent on various factors including market conditions [1][4]. Company Summary - Miniso has engaged JPMorgan and UBS to assist with the potential IPO of TOP TOY in Hong Kong, aiming to attract new investments from sovereign wealth funds and other potential investors before selling shares [4]. - TOP TOY, established in December 2020, operates as a trendy toy collection store, offering licensed IP toys, proprietary IP toys, and third-party brand toys, with approximately 11,000 SKUs as of the end of last year [4][6]. - In 2024, TOP TOY's revenue is projected to grow by 44.71% to 984 million yuan, with GMV increasing by 41.04% to 1.148 billion yuan, and the company has achieved profitability for the year [6]. Industry Summary - The toy market is experiencing heightened interest, with competitors like Pop Mart and Blokus achieving significant market valuations, indicating a competitive landscape for TOP TOY [7]. - TOP TOY aims to open over 1,000 stores in 100 key global business districts within the next five years, with a target of 150 new stores in 2025, 100 of which will be in China [7].

名创优品 名创优品据悉聘请摩根大通和瑞银协助旗下的TOP TOY在香港IPO。（智通财经） 埃斯顿 36氪获悉，埃斯顿公告，公司拟发行境外上市外资股(H股)股票并在香港联合交易所有限公司主板挂牌上市。该事项尚需提交公司股东大会审议，并需要 取得相关政府部门、监管机构、证券交易所的批准、核准或备案，存在重大不确定性。 迅雷宣布完成收购体育平台虎扑：总对价5亿元 近日，迅雷宣布已完成对虎扑运营方上海匡慧网络科技有限公司的收购。根据双方最终协议的条款，迅雷已在交易完成前支付了4亿元人民币的现金对 价。迅雷将分别在交易完成后12个月和24个月分两期等额支付剩余的1亿元人民币现金对价。（智通财经） 白象"多半袋面"的"多半"是商标，被质疑在宣传上玩文字游戏 据南方都市报报道，近日，多位网友反映称，白象"多半袋面"、"多半桶面"系列产品包装上显示"多半"为注册商标，并质疑企业"在宣传上玩文字游戏"。 对此，白象食品官方客服人员向记者表示，"多半"确实是商标，产品具体克重以包装上显示的为准。 潇湘晨报记者走访发现，白象"多半袋/桶面"系列产品并没有多半。以传统白象红烧牛肉面为例，白象红烧牛肉面的商品信息显示"净含量：面饼+ ...

Group 1 - Mexico is perceived as not being perfect but also not as bad as it seems, indicating a nuanced view of the country's situation [2] - In the Middle East, e-commerce has become the "new normal," but physical retail stores remain essential to daily life [3] - "博萃循环" has secured several million yuan in Series B financing, targeting the international battery recycling market and operating in over ten countries [4] Group 2 - Shanghai's foreign trade export value reached 629.02 billion yuan in the first four months of the year, showing a year-on-year growth of 13.8% [5] - NIO reported a total revenue of 12.0347 billion yuan (approximately 1.658 billion USD) for Q1, with a year-on-year increase of 21.5% and vehicle deliveries up by 40.1% [6] - Aishida plans to invest up to 150 million yuan in Vietnam for modern cookware, small appliances, and industrial robots, aiming to enhance its global presence [7] Group 3 - TSMC's chairman stated that the company will not establish a factory in the Middle East, despite rumors, and expects revenue growth of 24% to 26% this year [7] - Neuralink completed a $650 million Series E funding round, raising its valuation to $9 billion, with plans to accelerate clinical trials and product development [8]

智通财经6月4日电，名创优品据悉聘请摩根大通和瑞银协助旗下的TOP TOY在香港IPO。 ...