2026 年 02 月 24 日 开源晨会 0224 ——晨会纪要 数据来源：聚源 -40% -20% 0% 20% 40% 60% 2025-02 2025-06 2025-10 沪深300 创业板指 昨日涨跌幅前五行业 | 行业名称 | 涨跌幅(%) | | --- | --- | | 综合 | 2.056 | | 国防军工 | 0.651 | | 食品饮料 | -0.183 | | 电子 | -0.288 | | 房地产 | -0.408 | | 数据来源：聚源 | | 昨日涨跌幅后五行业 | 行业名称 | 涨跌幅(%) | | --- | --- | | 有色金属 | -3.356 | | 建筑材料 | -3.099 | | 石油石化 | -3.093 | | 钢铁 | -2.462 | | 电力设备 | -2.026 | | 数据来源：聚源 | | | 吴梦迪（分析师） | | --- | wumengdi@kysec.cn 证书编号：S0790521070001 观点精粹 总量视角 【宏观经济】美对等关税被判违法，春晚展示机器人技术突破——春节海内外要 闻-20260223 【宏观经济】地方两会观 ...

社会服务 2026 年 02 月 22 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -12% 0% 12% 24% 2025-02 2025-06 2025-10 社会服务 沪深300 相关研究报告 | 《Spotify2026Q1 指引乐观，海南高端 | | --- | | 酒 旅 消 费 势 头 强 劲 — 行 业 周 报 》 | | -2026.2.15 | | 《国产 AI 应用访问量攀升，关注卡位 | | 瘦 身 需 求 产 品 潜 力 — 行 业 周 报 》 | | -2026.2.1 | | 《锅圈开启"四店齐发"布局，茶饮 | | 龙头强者恒强 — 行业周报》 | | -2026.1.25 | 春节海南高端消费保持快增，iphone 17 Pro Max、黄 金等品类二手交易持续升温 ——行业周报 | 初敏（分析师） | 李睿娴（分析师） | 程婧雅（分析师） | | --- | --- | --- | | chumin@kysec.cn | liruixian@kysec.cn | chengjingya@kysec.cn | | 证书编号：S0790522080008 | 证书 ...

来源：环球网 该报告基于SellCell内部以旧换新数据及40家独立iPhone收购商的二级市场价格趋势分析得出，iPhone 17 Pro Max在以旧换新Top20机型中占比达11.5%。其占比从去年11月末的5.1%增至今年2月初的11.5%， 约12周内实现翻倍，增长势头迅猛。值得注意的是，86%的被置换机型处于几乎全新或良好状态，可见 不少用户在购买后不久便选择置换。 【环球网科技综合报道】2月19日消息，据外媒macrumors报道，SellCell发布的最新以旧换新数据显 示，苹果最新旗舰机型iPhone 17 Pro Max上市仅数月，便迅速登顶独立以旧换新市场，成为当前最热门 的以旧换新智能手机，打破了旧机型主导以旧换新市场的常规格局。 对比来看，iPhone 15 Pro Max与iPhone 14 Pro Max表现依旧突出，各占以旧换新总量的7.3%；iPhone 16 Pro Max与iPhone 13各占7.2%。据悉，Top20机型合计占所有以旧换新活动的47%，而iPhone 17 Pro Max 作为新机能脱颖而出，实属罕见——通常以旧换新市场由保有量高的旧机型主导。 保值力 ...

Core Insights - The article discusses the extravagant prizes offered by various gaming companies during their annual year-end parties, highlighting a trend towards high-value items such as gold, cars, and luxury electronics as rewards for employees [1][2]. Group 1: Prize Trends - Many companies have shifted from traditional prizes like smartphones to more luxurious items, with gold becoming a prominent choice this year [2]. - Notable prizes include a house from Gibit, six cars from Bifan Entertainment, and a Tesla Model Y from Tuyou, showcasing the increasing wealth in the gaming industry [1][2]. - A total of 62 companies' prize offerings were collected and categorized by region, indicating a widespread trend across the industry [2][3]. Group 2: Company-Specific Prize Offerings - Deep Blue Interactive, known for "Return to the Future: 1999," offered a range of prizes including Apple products and high-end graphics cards [4]. - Kuro Game, the developer of "Punishing: Gray Raven," featured a top prize of an Apple iMac valued at approximately 15,000 yuan, along with other Apple devices and gold [9]. - Efun Network, which publishes "Mosaic Heroes," announced a cash prize of 11,888 yuan as its top award, alongside various Apple products and a DJI camera [13]. - Other companies like Yishijie and Sanqi Interactive also showcased diverse prize pools, including luxury items and cash rewards, reflecting the competitive nature of talent retention in the industry [25][53]. Group 3: Regional Prize Distribution - The article provides a detailed breakdown of participating companies by region, with 15 from Guangzhou, 13 from Beijing, 18 from Shanghai, and 3 from Shenzhen, indicating a broad geographic representation in the gaming sector [3]. - Each region's companies displayed unique prize offerings, with some focusing on high-tech gadgets while others emphasized luxury goods [3]. Group 4: Employee Engagement and Company Image - The lavish prizes serve dual purposes: boosting employee morale and enhancing the company's image to attract potential talent [1]. - Companies that canceled in-person events still sought innovative ways to engage employees, reflecting the importance of maintaining company culture even amidst challenges [1].

Core Viewpoint - The article discusses the changing landscape of corporate annual meetings, highlighting a significant decline in traditional large-scale events and a shift towards more cost-effective and simplified gatherings [4][5]. Group 1: Decline of Traditional Annual Meetings - The proportion of companies hosting large annual meetings for over 100 people has dropped from 68% in 2019 to 31% in 2024, with projections indicating that by the end of 2025, less than 20% will maintain this tradition [4]. - By 2026, it is expected that 80% of hotel-based annual meetings will have effectively disappeared, indicating a major shift in corporate culture [4]. Group 2: Polarization of Meeting Formats - Companies are increasingly polarizing their annual meeting formats, with some opting for extravagant celebrations while many others are downsizing to departmental dinners, online raffles, or outright cancellation [4][5]. - Notable examples include a lavish event by Chasing Technology, which featured performances by multiple celebrities and gold rewards for employees, contrasting sharply with the austerity seen in other companies [6][8]. Group 3: Cost-Cutting Measures - Many companies are now hosting meetings in-house or at minimal cost venues, with some opting for self-catered events, significantly reducing expenses from previous years [10][11]. - The average budget for annual meetings has decreased, with some companies reporting a drop from 120,000 yuan to 30,000 yuan, reflecting a broader trend of cost-cutting [11][12]. Group 4: Changing Employee Expectations - Younger employees (post-90s and post-00s) are increasingly valuing personal boundaries and pragmatic work relationships, viewing traditional annual meetings as burdensome rather than beneficial [16][19]. - There is a growing sentiment among employees that the effort put into annual meetings does not justify the outcomes, leading to a preference for simpler, more meaningful gatherings [16][18].

Core Viewpoint - The article highlights the extravagant year-end rewards distributed by various companies, showcasing a trend where firms, particularly in the tech and gaming sectors, are using lavish prizes to motivate employees and enhance brand visibility [2][3][45]. Group 1: Year-End Bonuses and Rewards - Henan Mining Crane Company distributed over 60 million yuan in cash bonuses, totaling more than 180 million yuan when including online distributions [2]. - Ying Shi Innovation is noted as the "king of year-end rewards," offering prizes including real estate and luxury cars, with a total prize value surpassing that of cash bonuses [3][6]. - Jiubite provided each employee with a 1TB iPhone 17 Pro Max, while the game producer received a property valued at tens of millions [11][9]. Group 2: Unique Prize Offerings - Mu Tong Technology awarded each employee a 5g gold bracelet, alongside various tech gadgets and a high prize distribution rate of 55% [24]. - Lilith Games offered a range of prizes including a 30g custom gold bar and high-end electronics, ensuring participation from all employees, including interns [13][14]. - Meitu's year-end event included stock awards and a global travel fund, emphasizing a focus on employee experience and engagement [15][18]. Group 3: Trends and Observations - The trend of showcasing wealth through year-end events is prevalent among smaller tech and gaming companies, contrasting with larger firms that tend to be more discreet [45]. - Experts suggest that while rewarding employees is important, companies should be cautious of turning year-end celebrations into displays of wealth, which could foster negative sentiments [45]. - The article notes that companies like Chasing Technology transformed their year-end events into large concerts, further emphasizing the shift in how these celebrations are conducted [22].

Core Insights - The traditional corporate annual meeting is facing a decline, with many companies opting to cancel or significantly reduce the scale of their events, reflecting a shift in workplace culture and employee preferences [2][8][10]. Group 1: Trends in Corporate Annual Meetings - The proportion of companies hosting large annual meetings for over 100 people has dropped from 68% in 2019 to 31% in 2024, with projections indicating that less than 20% will maintain this tradition by the end of 2025 [1]. - Many companies are transitioning to smaller gatherings, such as departmental dinners or online events, with a notable increase in cost-cutting measures [1][10]. - The enthusiasm for large-scale annual meetings has diminished, impacting hotel bookings and event planning, with a reported 30% reduction in annual meeting orders this year [9][10]. Group 2: Examples of Corporate Practices - Some companies, like Chasing Technology, are still hosting extravagant events, offering significant rewards such as gold and luxury items, which serve as effective promotional tools [3][4]. - In contrast, companies like Leap Motor have faced criticism for poorly organized events that lack basic amenities, highlighting the disparity in how annual meetings are executed [6]. - Many firms are now choosing to hold meetings in-house or at minimal cost venues, with some opting for self-catered events to save expenses [7][10]. Group 3: Employee Sentiment and Cultural Shift - Employees are increasingly viewing annual meetings as burdensome, with younger generations preferring clear work-life boundaries and expressing dissatisfaction with obligatory participation in such events [10][12]. - There is a growing sentiment among employees that financial rewards or bonuses may be more appreciated than traditional gatherings, reflecting a shift in expectations regarding workplace culture [11][12].

Group 1: Real Estate and Gold Promotion - A real estate project in Hangzhou offered a "buy a house, get gold" promotion two years ago, resulting in unexpected asset appreciation for homeowners as gold prices surged while property values declined [3] - The promotion included gifts of gold ranging from 700 grams to 1000 grams, with the value of 1000 grams of gold at approximately 45,000 yuan at the time, equating to an 18% discount on the property price [3] - As of now, the international gold price has risen to about 1120 yuan per gram, marking a nearly 149% increase, while the property value has decreased from 2.2 million yuan to approximately 1.63 million yuan, leading to a net asset appreciation of about 250,000 yuan for homeowners [3] Group 2: Gold as Employee Incentives - Companies are increasingly rewarding employees with gold as part of year-end bonuses, with some firms distributing gold bars or gold jewelry as gifts [6][9] - For instance, employees at Chasing Technology received 1 gram of gold each, while other companies like Mu Tong Technology and Ji Bi Te offered gold bracelets and coins as part of their incentive programs [9][13] - The trend of distributing gold as rewards has gained popularity, with various companies providing significant amounts of gold to long-serving employees, reflecting a shift in corporate gifting practices [13][16]

Core Insights - Apple reported a record high iPhone sales, contributing to a quarterly revenue of $143.8 billion, a 16% year-over-year increase [1] Group 1: Sales Performance - iPhone sales in China saw a significant year-over-year increase of 38%, marking the strongest quarter for Apple in the region [3] - The newly launched "Starry Orange" color option played a crucial role in driving sales, particularly in the Chinese market [3] Group 2: Product Strategy - The "Starry Orange" color, introduced with the iPhone 17 Pro and iPhone 17 Pro Max, is seen as a strategic move to stimulate demand through unique color offerings [3] - Apple's recent color strategies have included limited or signature colors to enhance product appeal, with previous colors like "Far Peak Blue" and "Dark Purple" also contributing to sales [3] Group 3: Market Demand - Feedback from supply chains and retail channels indicates that the Starry Orange version is in high demand across multiple markets [4] - The upcoming 2026 Spring Festival shopping season is expected to further support Apple's sales performance in the Asia-Pacific and other emerging markets [4]

临近过年，所有打工人全靠一口气吊着，那就是年终奖。 平时不辞辛劳地捯饬自己，就希望自己的精神面貌能在领导和同事们心中留下好印象。 没想到到了年会这个当口，服美役却把自己推到了"C位猴"的悲惨境地。 但是对很多人来说，想要顺利拿到这笔钱，还要渡完年会这一劫。 就算再社死，只要想到年终奖，咬着牙也得在年会上当一回"马喽"。 01 大厂风光已不再，年会遗毒永流传 年年出洋相，相相不一样。 现如今，大厂们已经纷纷走起了开源节流的路子，咱普通老百姓很难再看到雷军穿制服热舞的盛况。 但年会依然是很多中小型企业必不可少的年终巨献（又称服从性测试）。 从被拉进那个名叫"年会男团"的六人群开始，悬着的心终于还是死了。现在你能做到最大的反抗，就是把这个群设置为免打扰。 每年这个时候，互联网上都会出现一种奇妙的现象，那就是被迫观看别人排练年会节目。 打开短视频，你会看到各种人在各种场合当练习生的画面。 上班已经命很苦了，还要牺牲午休或下班的时间排练，本就不擅长跳舞的财务办公室，三个人跳出了三个不同节目的感觉。 在单位没练明白的，还得把节目带回家，晚饭后继续不顾死活地练习。 全民制作人看过之后当然也会给出自己的辣评：你到底要偷什么东 ...