Ren Min Ri Bao Hai Wai Ban

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中国广告业规模稳居世界第二
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Core Insights - The Chinese advertising industry is projected to exceed 1.5 trillion yuan in revenue for 2024, with a 24% year-on-year growth in internet advertising revenue and a 7.0% increase in economic efficiency indicators, reflecting the industry's robust development and its role in the economy [1] Group 1: Industry Performance - The advertising industry development index reached 128.4 points in 2024, marking an 8.0% year-on-year increase, indicating a stable and progressive growth pattern [1] - The industry strength index rose to 137.4 points, a 10.6% increase, with advertising revenue surpassing 1.5 trillion yuan, representing a 17.9% growth [2] - 24 provinces in China reported year-on-year revenue increases, with 15 provinces exceeding 10 billion yuan in advertising revenue, showcasing a positive trend across various enterprise sizes [2] Group 2: Industry Environment - The industry environment index grew by 8.3% to 125.5 points, driven by policies aimed at expanding domestic demand and promoting consumption, which have created new application spaces for advertising [2] - Nearly 20,000 enterprises in advertising and related industries have settled in 30 national advertising industrial parks, highlighting the increasing industrial clustering effect [2] Group 3: Social Impact - The social benefit index increased by 5.9% to 128.6 points, with regulatory enforcement and service innovations supporting a healthy advertising market [2] - The advertising sector has maintained stable employment levels, contributing to job creation in various fields such as creative design and data analysis, thus supporting social stability and economic prosperity [3] Group 4: Economic Contribution - The economic efficiency index rose by 7.0% to 122.3 points, with the advertising industry driving consumption and empowering the real economy through specialized brand building and innovative marketing strategies [3] - Digital advertising has become a core engine for industry development, with its share of total revenue in the publishing segment increasing to 86.5% in 2024 [3] - The proportion of employees with a bachelor's degree or higher in the advertising sector rose to 67.6%, indicating a trend towards a more educated workforce [3] Group 5: Strategic Role - The advertising industry plays a crucial role in linking supply and demand, acting as a "barometer" and "catalyst" for the market economy, particularly in promoting consumption [4] - The industry is integrating deeply into national development strategies, enhancing the value of agricultural products and facilitating nationwide distribution through digital channels [4][5] - Various initiatives, such as "advertising assistance for enterprises" and "advertising assistance for agriculture," have been implemented to boost market vitality and support local economies [4][5]
在爱琴海风中书写中欧绿色合作故事(环球热点)
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Core Viewpoint - The article highlights the successful implementation of the Thrace Wind Power Project in Greece, led by the European New Energy Company, showcasing the collaboration between China and Europe in promoting green energy and environmental protection [4][6]. Group 1: Project Overview - The Thrace Wind Power Project consists of four wind farms with a total installed capacity of 78.2 MW, featuring 34 wind turbines, and has become a landmark in the region [5]. - The project generates approximately 160 million kWh of electricity annually, enough to power 30,000 households, while reducing carbon emissions by about 150,000 tons and saving 53,000 tons of standard coal each year [6]. Group 2: Environmental Protection - The project incorporates a green low-carbon philosophy throughout its lifecycle, ensuring minimal ecological impact and protecting local biodiversity, which includes over 200 species of birds [7][8]. - A bird collision protection system using visual recognition and machine learning technology has been implemented, preventing any bird collisions with wind turbines to date [7]. Group 3: Community Engagement - The company donates 2% of its revenue to local government for municipal construction and 1% to residents for electricity bills, enhancing local living standards [9][10]. - The company has been actively involved in educational initiatives, such as the "New Energy into Campus" program, promoting awareness of renewable energy among youth [9][10].
“给生活加菜,也要给快乐加料”
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Core Viewpoint - The article discusses the transformation and modernization of traditional vegetable markets in China, highlighting their role in community engagement, economic development, and cultural preservation. Group 1: Market Transformation - The Ministry of Commerce and nine other departments have issued an action plan to support the standardization and modernization of vegetable markets, aiming to enhance facilities and expand the sale of fresh produce [3] - Various regions are experimenting with new approaches to revitalize traditional markets, integrating digital systems and community activities to attract younger consumers [3][12] - The transformation includes maintaining traditional elements while introducing modern aesthetics and functionalities, making markets appealing to a broader audience [12][15] Group 2: Community and Cultural Significance - Traditional markets are seen as vibrant community hubs that preserve local culture and memories, reflecting the essence of urban life [4][7] - The nostalgia associated with these markets is driving a resurgence in popularity, as consumers seek authentic experiences and emotional connections [4][12] - Events and activities, such as themed festivals and cultural exchanges, are being organized to enhance the market experience and engage younger demographics [13][14] Group 3: Digitalization and Smart Market Initiatives - The integration of digital platforms and smart technologies is becoming a trend in vegetable markets, allowing for online shopping and real-time product information [10][11] - Smart shopping carts and e-commerce collaborations are enhancing customer convenience and streamlining the shopping experience [9][10] - The market's digital transformation is projected to significantly increase its market size, indicating a shift towards a more tech-savvy consumer base [11] Group 4: Youth Engagement and Experience - The focus on creating engaging and experiential shopping environments is crucial for attracting younger consumers, who value both the shopping experience and social interactions [12][14] - Innovative activities, such as cooking demonstrations and cultural events, are being introduced to make markets more appealing to the youth [13][14] - The rising interest in markets among young people is reflected in social media trends, indicating a shift in consumer behavior towards local and authentic experiences [14]
守护留守儿童的课外时光
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
"大家拿好扇子,可以垂直,也能旋转,把扇面轻轻压到水中,再缓缓抽出……"当周六的晨光穿透教室 窗户,照进四川省遂宁市蓬溪县蓬南镇初级中学时,学生们正在老师指导下学做漆扇。小朋友们把不同 颜色的漆料滴入水中,轻微搅拌后,再浸入洁白扇面,随着不同的摆动方式,一把把不同纹理和色彩的 漆扇便制作完成。 与此同时,操场上,欢笑声与呼喊声此起彼伏,一场趣味体育游戏正在进行。大伙手持木棍,驱赶着小 球,朝着终点奋力奔跑。你追我赶,互不相让,现场气氛热烈。"学校的周末可比家里有意思多了,在 这儿,我觉得很开心。"经历了一场酣畅淋漓的比拼,初二学生李坤辰笑得格外灿烂。 作为劳务输出大市,遂宁市留守儿童占比较高。"留守儿童长期与父母分离,缺乏足够关爱和有效监 护,他们的学习、生活等成为外出务工父母最揪心的事情。"遂宁市教育局基础教育科负责人方集说。 这些孩子由谁照管?遂宁市探索推动学校广泛参与。 2024年,遂宁市教育局联动民政、公安、妇联等19个部门,摸排农村寄宿制学校50余所,确定意向参与 留守儿童660余名。利用寄宿制学校现有资源,在全市范围遴选确定16所学校开展周末、节假日农村留 守儿童生活照料、关爱保护和成长辅导,着力 ...
“南果”在北方安了家
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Core Viewpoint - The "Southern Fruits Northern Cultivation" initiative is rapidly advancing in China, allowing southern fruits to be cultivated in northern regions, providing consumers with new choices and increasing income for northern farmers [4][5][8]. Group 1: Industry Overview - China's annual fruit production is nearly 7 trillion pounds, accounting for about one-third of global production [4]. - The Guangxi Zhuang Autonomous Region has maintained the highest fruit production in the country, reaching 74.4 billion pounds in 2024 [4]. - The market share of Guangxi fruits in Beijing's New Agricultural Products Wholesale Market exceeds 6%, indicating high consumer acceptance [4]. Group 2: Development of "Southern Fruits Northern Cultivation" - Since 2012, over 30 types of tropical fruits have been successfully cultivated in northern regions, with a total planting area exceeding 10,000 acres across various provinces [5][6]. - In Beijing, the area dedicated to southern fruit cultivation has expanded to approximately 1,150 acres, featuring 18 different varieties available for year-round harvesting [5][6]. Group 3: Technological Advancements - Modern facility agriculture has significantly improved the conditions for cultivating southern fruits in northern regions, with over 40 million acres of facility agriculture currently in operation [6][9]. - Advanced agricultural technologies, such as real-time monitoring of soil and climate conditions, have enabled the successful cultivation of temperature-sensitive tropical fruits [6][7]. Group 4: Economic Impact - The "Southern Fruits Northern Cultivation" initiative has provided new income opportunities for northern farmers, with some farmers reporting additional annual income of 50,000 to 60,000 yuan from fruit picking [8]. - The integration of facility agriculture with local tourism has further enhanced income prospects for farmers in regions like Gansu [8]. Group 5: Future Prospects - The National Modern Facility Agriculture Construction Plan (2023-2030) aims to increase the scale of facility agriculture and boost the income of farmers involved in this sector [9]. - The retail market for fruits in China is projected to grow to 1.8 trillion yuan by 2026, with southern fruits expected to be a key consumption hotspot [9].
毕业展成为城市文化空间(深观察)
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Core Insights - The graduation exhibitions of major art schools in China have become vibrant public art festivals, showcasing the creative talents of students and integrating into urban spaces [1][8] - The 2025 China Academy of Art graduation season features innovative works that respond to contemporary issues and explore the intersection of art and technology, particularly through the use of artificial intelligence [2][3][7] Group 1: Graduation Exhibitions - The graduation exhibitions are not only a display of artistic talent but also serve as a platform for social engagement and public education in art [1][6] - The 2025 graduation season includes over 3,000 works from nearly 3,000 graduates, with daily attendance reaching nearly 30,000 visitors since opening to the public on June 1 [8][9] - The exhibitions have expanded beyond traditional academic settings, becoming a city-wide cultural event that attracts diverse audiences, including families [8][9] Group 2: Art and Technology - Students are creatively engaging with artificial intelligence, using it to generate art and challenge traditional artistic boundaries [2][3] - Works like "Discussion with AI on 'The Moon Rising Over Tianshan'" blend traditional Chinese poetry with AI-generated imagery, showcasing the fusion of technology and cultural heritage [2] - The installation "Dripping Instrument" explores philosophical themes through the combination of ancient and modern elements, reflecting the students' innovative approaches to art [3] Group 3: Social Engagement and Community Impact - Artworks like "Rooting and Growing" by Wu Hongzhen demonstrate a commitment to community engagement, using local materials to address rural cultural issues [6] - The project "Zhihu Fold" by Liu Jianan focuses on aiding children with autism through AR technology, highlighting the social responsibility of artists [7] - The exhibitions foster a unique cultural ecosystem in the city, transforming the graduation season into a collective celebration of creativity and community [9]
两岸交流大势不可阻挡
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Group 1 - The 17th Straits Forum held in Fujian attracted over 7,000 participants from various sectors in Taiwan, indicating a strong desire for cross-strait exchanges and cooperation [1] - The forum showcased the resilience and vitality of cross-strait civil exchanges, with an emphasis on the expectation for continued collaboration [1] - The event serves as a key bridge for stabilizing mutual trust and creating win-win opportunities, particularly in areas like AI industry interactions among youth [1] Group 2 - Media coverage highlighted the participation of former Kuomintang Chairman Ma Ying-jeou, who emphasized the importance of continuous communication to reduce misunderstandings and build trust [2] - Reports detailed the forum's activities and the achievements of cross-strait integration development demonstration zones, focusing on grassroots youth engagement [2] - The latest measures to support financial assistance for Taiwanese businesses in Fujian were discussed, indicating both short-term benefits and long-term goals for cross-strait integration [2]
想留学?“先试后买”
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Core Viewpoint - The increasing trend of Chinese students participating in short-term study abroad programs is highlighted, with a focus on the benefits of immersive experiences in foreign educational environments [1][2]. Group 1: Trends in Short-term Study Abroad Programs - There is a steady increase in the number of students with prior overseas study experiences, with summer and winter camps being popular choices [1]. - Short-term exchange programs have seen a significant rise in participation over the past four years [1]. - Parents and students view these programs as opportunities to gain insights into foreign educational systems and cultures, aiding in more informed long-term study decisions [1][2]. Group 2: Program Design and Quality - The design of short-term study abroad programs is crucial, requiring a balanced allocation of time between knowledge acquisition and experiential learning [2]. - High-quality programs should include real classroom experiences, interactions with local students and teachers, and visits to local sites [2]. - Students report that these experiences not only enhance their academic interests but also help in building valuable connections for future academic pursuits [2]. Group 3: Types of Programs and Activities - Various types of short-term programs include summer schools, study tours, and overseas summer camps, which help students develop soft skills in cross-cultural settings [2][4]. - Programs like the summer study camp organized by the Soong Ching Ling Foundation allow students to engage with international organizations and experts, focusing on current global issues [4]. - New Zealand's study tours have gained attention, offering both short-term experiences and full immersion options to prepare students for long-term studies [4]. Group 4: Parental Considerations and Expectations - Parents are increasingly concerned about the cost and quality of these programs, with prices typically starting from 30,000 yuan for trips to the UK or the US [6]. - The number of students in a program is a key factor for parents, as smaller groups are believed to enhance the quality of the experience [6]. - Safety concerns during overseas programs are significant for parents, leading them to inquire about safety measures and emergency protocols before enrollment [6].
以赛事引客 用文旅留客
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Group 1 - The core idea of the articles revolves around the integration of sports events with tourism and culture in Suining, Sichuan, leading to increased local economic activity and visitor engagement [1][2][3] - The third village-level micro-marathon event attracted over 580 participants, resulting in a 25% year-on-year increase in bookings for local accommodations and restaurants [1] - The 2024 Suining Guanyin Lake Marathon featured 95% ecological scenic routes, with over 12,000 runners participating, generating more than 21 million yuan in comprehensive consumption [2] Group 2 - Suining's tourism revenue reached over 23 billion yuan in 2024, reflecting a 6.5% year-on-year growth [3] - The city aims to host over 20 major national and provincial events this year, targeting to receive more than 17 million visitors and achieve total visitor spending exceeding 25 billion yuan [3] - Initiatives include establishing a prepayment mechanism for travel-related disputes and enhancing service quality in the hospitality sector to create a comfortable consumer environment [3]
社区“共享班”开到老人家中
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Group 1 - The core idea of the news is the implementation of community health and engagement initiatives in Xingsong Community, focusing on elderly care and enhancing community cohesion through various programs [1][2][3] - The "Shared Class" initiative provides health education and consultations to elderly residents, exemplified by the case of 100-year-old Liu Longzhen, who benefits from personalized health advice [1] - The community has undergone infrastructure improvements in 2023, including the addition of parking spaces, energy-saving streetlights, and cultural activity areas, creating a unique "Jinyu Tea Lane" [1][2] Group 2 - The community governance model, referred to as "Three Chains and Three Feelings," aims to enhance residents' sense of belonging, participation, and happiness through environmental improvements and shared activities [2] - The "Jinyu Tea Meeting" initiative involves local tea shop owners in organizing community events, fostering a stronger sense of community and increasing resident engagement [2] - The community has established a diverse governance system by integrating various stakeholders, including retired party members and social organizations, to address community needs and enhance governance [2][3]