Nan Fang Nong Cun Bao
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即将公布!2025年广东农业企业品牌价值50强榜单邀您揭榜
Nan Fang Nong Cun Bao· 2025-12-10 03:34
Group 1 - The "2025 Guangdong Agricultural Enterprises Brand Value Top 50" list will be announced at the opening ceremony of the Greater Bay Area Agricultural Trade Fair on December 12, 2025 [5][31] - This year is characterized by the intertwining of growth pressure and accelerated transformation, highlighting the importance of brand strength and innovation [2][3] - The evaluation team for the Top 50 list consists of experts from various fields, including agricultural economics, brand management, and technology research and development, creating a comprehensive evaluation system [16][18] Group 2 - The evaluation focuses on seven core indicators: brand embedding strength, resource endowment strength, brand innovation strength, brand communication strength, brand channel strength, brand expansion strength, and brand protection strength [20][21][22] - The announcement of the Top 50 list will serve as an important window to observe the development of agricultural brands in Guangdong, covering various sectors from aquaculture to specialty planting [23][24] - A report titled "Guangdong Agricultural Enterprises Brand Value Top 50" will be compiled, analyzing the results and trends in brand development [28][29]
南农晨读 | 品种的海
Nan Fang Nong Cun Bao· 2025-12-10 01:31
Group 1 - Guangdong's marine fishery industry is leading in multiple indicators, including total aquatic product output, fishery value, aquaculture output, and marine fish farming output, all ranking first in the country [6][4][3] - The province aims to create a trillion-level industrial cluster, promoting the transformation and upgrading of marine fisheries towards informatization, intelligence, and modernization [7][5] - Guangdong has a coastline of 4,084.5 kilometers, the longest in the country, supporting its ambition to build a massive "blue granary" and a "new maritime Guangdong" [12][13] Group 2 - The "14th Five-Year Plan" is approaching its conclusion, with significant achievements in modern marine ranching being highlighted [5][4] - The provincial government held a press conference to discuss the progress and future plans for modern marine fisheries as part of the "new maritime Guangdong" initiative [15][14]
政校研企羊城共探“头雁”高飞新路径!2025中山大学“头雁”发展论坛举办
Nan Fang Nong Cun Bao· 2025-12-09 13:08
政校研企羊城共 探"头雁"高飞新 路径!2025中山 大学"头雁"发展 论坛举办_南方 +_南方plus 12月7日,一场 围绕乡村产业振 兴核心动能 ——"头雁"人才 的深度对话在广 州中山大学南校 园展开。2025年 中山大学"头 雁"发展论坛暨 第二期贵州"头 雁"培育能力提 升集训班,汇聚 了湖北、湖南、 四川、贵州、云 南等省份的项目 实施代表,以及 中国农业大学、 浙江大学、上海 交通大学、西北 农林科技大学等 多所顶尖高校的 专家学者,旨在 总结"十四五"经 验,共商"十五 五"时期乡村领 军人才高质量发 展的系统方案。 2025年中山大学"头雁"发展论坛会场 论坛研讨环节直 指核心议题。与 会代表围绕 《"头雁"项目培 育机构典型模 式、服务机制与 优化路径研究》 这一总结性课 题,展开务实讨 论。中山大学副 校长邰忠智在致 辞中表示:"'头 雁'项目远不止 于技能培训,它 是一项旨在激活 乡村内生动力的 系统工程。" 在听取中山大学 课题负责人对课 题立项情况、研 究设计、预期成 果介绍后,贵州 省农业农村厅二 级巡视员、人事 处处长王文虹, 湖北省农业农村 厅科技与人才处 处长、一级调研 ...
聚焦大湾区农交会 | “媒体+”大湾区农交会VIP采购商产销对接区重磅来袭
Nan Fang Nong Cun Bao· 2025-12-09 13:08
Core Insights - The 2025 Greater Bay Area Agricultural Products Trade Fair will take place from December 12 to December 14 in Guangzhou [4] - A VIP procurement area will be established to facilitate direct negotiations between exhibitors and major buyers, enhancing the efficiency of agricultural product supply and demand matching [6][12] - The event aims to leverage the Greater Bay Area's platform to improve resource allocation and foster high-quality cooperation [6][8] Event Details - The VIP procurement area will be located in Hall 11.1, featuring 30 independent negotiation zones to ensure privacy and efficiency [17][18] - Negotiation times are scheduled from December 12 to 13, between 10:00 AM and 4:00 PM [19][20] - Priority will be given to matching exhibitors with core procurement needs to increase the success rate of collaborations [21][22] Participation Guidelines - Exhibitors are encouraged to arrive early to register for valuable negotiation opportunities with major buyers [26][27] - The event aims to support the realization of agricultural product supply and sales cooperation [28] VIP Procurement Schedule - A detailed schedule of participating companies and their procurement needs has been provided for December 12 and 13, including major companies like Alibaba and various agricultural logistics firms [34][35]
“菜心流量”变“文旅留量”,这场嘉年华让清远农文旅甜上心头
Nan Fang Nong Cun Bao· 2025-12-09 13:08
"菜心流 量"变"文旅留 量",这场嘉年 华让清远农文旅 甜上心头_南方 +_南方plus 冬日傍晚,清远 市南岸码头被灯 光和欢声笑语点 亮。人群中,一 位来自广州的游 客何女士兴奋地 向同伴展示手机 屏幕——她刚刚 用购买连州菜心 的消费凭证,抽 中了一张连州地 下河景区的门 票。"本来只是 来买点新鲜菜 心,没想到 还'赚'了一次旅 行!"她笑着说 道。这一幕,正 是"天赋风土·自 在清远"2025年 清远市暖冬消费 季之连州菜心嘉 年华系列活动 (下称"嘉年 华")主打农文 旅融合的生动缩 影。 嘉年华活动现场市民游客积极参与消费抽奖。 一次"从舌尖甜 到心头"的文旅 新体验 本次嘉年华的核 心现场——南岸 码头"连州菜心 一条街",化身 为一个集农产 品、美食与旅游 推介于一体的沉 浸式消费空间, 打破了传统农货 市场的单一印 象,将"购 物"与"游乐"紧 密结合。 最受市民游客欢 迎的,无疑 是"吃连州菜 心,游清远胜 景"的联动抽奖 活动。奖品清单 涵盖古龙峡、飞 来峡、连州地下 河、湟川三峡等 景区项目门票以 及"连州菜心 号"北江游船 票,直接将农产 品消费与清远的 核心旅游资源挂 钩。这一 ...
聚焦大湾区农交会 | “媒体+”农业科技成果展示活动(大湾区站)即将启幕
Nan Fang Nong Cun Bao· 2025-12-09 13:08
Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo will be held from December 12 to 14, 2025, in Guangzhou, aiming to promote agricultural modernization and enhance product quality [5][21]. Group 1: Event Overview - The event will feature a rich display and trading of unique agricultural products, alongside a dedicated area for showcasing agricultural technology achievements [7][10]. - The fair is organized to align with the spirit of the 20th National Congress of the Communist Party of China, focusing on rural revitalization and agricultural modernization [3][4]. Group 2: Technology and Innovation - A special exhibition area will be created for agricultural technology achievements, gathering research forces from the Greater Bay Area and surrounding regions [8][18]. - Multiple research institutions will present their latest technological advancements through various formats, including display boards and physical exhibits, to inject technological momentum into rural revitalization [9][20]. Group 3: Participating Institutions - Key agricultural research institutions from the Greater Bay Area, such as Guangdong Academy of Agricultural Sciences and South China Agricultural University, will participate in the event [18][19]. - The collaboration aims to promote deep integration of technology and industry, showcasing cutting-edge agricultural technologies [21].
2025年“桂字号”畜产品走进大湾区产销对接(珠海)活动举办
Nan Fang Nong Cun Bao· 2025-12-09 13:08
Core Viewpoint - The 2025 "Gui" branded livestock products event successfully took place in Zhuhai, Guangdong, aiming to enhance the production and sales collaboration between Guangxi and the Greater Bay Area [2][6]. Group 1: Event Overview - The event was organized by the Guangxi Zhuang Autonomous Region Agricultural and Rural Affairs Department, in collaboration with various local agricultural bodies and associations [3][4]. - Over 200 representatives from professional buyers, media, and leading enterprises in Guangxi attended the event to discuss the collaboration in livestock product sales [5][6]. Group 2: Market Demand and Supply Gap - Zhuhai has a strong demand for livestock products, consuming nearly 1 million pigs, 50,000 cattle, 20,000 sheep, and 30 million poultry annually, but faces a significant supply gap [15][16]. - Local production is insufficient, with less than 100,000 pigs and poultry, and all cattle and sheep being sourced from outside [15][16]. Group 3: Strategic Goals and Collaborations - The event aims to leverage Zhuhai's geographical and market advantages to facilitate the direct supply of high-quality "Gui" branded livestock products to the Greater Bay Area [10][11]. - A strategic cooperation agreement was signed between Guangxi agricultural enterprises and Guangdong agricultural associations to enhance collaboration in quality standards, logistics, and e-commerce talent [26][27]. Group 4: Product Promotion and Engagement - 35 Guangxi exhibiting companies showcased over 60 unique livestock products, emphasizing ecological value and brand strength [20][22]. - The event included a tasting area to highlight the quality and advantages of "Gui" branded products, attracting significant attention from buyers [22][23]. Group 5: Future Directions - The event is seen as a stepping stone to establish a regular production and sales connection platform, improve cold chain logistics, and promote mutual recognition of agricultural product standards [17][18]. - The ongoing collaboration aims to ensure that more "Gui" quality ecological livestock products enter the Greater Bay Area market while also facilitating the entry of Guangdong's quality aquatic products into Guangxi [19][34].
奖金最高3000元!兴宁市邀您共撰《花灯赋》,同传客家情
Nan Fang Nong Cun Bao· 2025-12-09 13:08
Core Viewpoint - The city of Xingning is launching a literary competition titled "Lantern Poetry" to promote the Hakka cultural heritage and the "Shangdeng" custom, encouraging public participation and cultural expression through literature [2][3][5]. Group 1: Competition Overview - The "Lantern Poetry" competition invites submissions from the general public, focusing on the Hakka "Shangdeng" custom, which is a significant cultural practice in Xingning [2][3][10]. - The competition aims to showcase the historical context, cultural significance, and festive scenes associated with the "Shangdeng" tradition, promoting the spirit and familial bonds of the Hakka people [5][12]. Group 2: Submission Requirements - Submissions must adhere to the "Fu" literary form, with a focus on the "Shangdeng" custom, and should be approximately 1,000 words in length [15][12]. - Original works are required, and previously published pieces can be submitted with appropriate documentation [17][30]. Group 3: Awards and Recognition - The competition offers various awards, including a first prize of 3,000 yuan, second prizes of 2,000 yuan each for three winners, and third prizes of 1,000 yuan each for five winners [24][25]. - All awarded and notable entries will be compiled into a collection titled "2026 Xingning Lantern Poetry Excellent Works," which will be displayed in cultural venues [26][27].
“茶+”创新成果集结!英德红茶邀您来深圳茶博会喝茶啦
Nan Fang Nong Cun Bao· 2025-12-09 09:33
Core Viewpoint - The article highlights the participation of Yingde Black Tea in the 2025 China (Shenzhen) International Autumn Tea Industry Expo, showcasing its innovative transformation from traditional tea consumption to a modernized industry model that integrates new consumption trends and full-chain development [10][12][21]. Group 1: Event Participation and Activities - Yingde Black Tea will participate in the Shenzhen Tea Expo from December 11 to 15, 2025, and will host the "Yingde Black Tea Beverage Innovation Conference" on December 11 [9][10][24]. - The event will feature a themed exhibition space titled "Warm Winter Consumption Season · Yingde Black Tea Special," aiming to attract over 100,000 professional buyers and consumers [15][16]. - An innovative product tasting area will be set up for attendees to sample cross-border products that incorporate black tea elements, such as milk tea and tea beer [19][20]. Group 2: Industry Innovation and Development - Yingde Black Tea is actively engaging in cross-industry innovation, developing convenient new beverage products like ready-to-drink milk tea and flavored tea bags to cater to younger consumers and fast-paced lifestyles [32][34]. - The brand has collaborated with well-known companies like "Dian Dou De" and "Heytea" to create popular products, achieving significant sales milestones, such as over 800,000 cups sold on the first day of a new product launch [41][42]. - The tea industry is also focusing on integrating tea culture with tourism, creating immersive experiences that promote both tea and travel [44][46]. Group 3: Economic Impact and Brand Value - Yingde Black Tea has a long history and is recognized as the "World Black Tea Hometown," with a current tea garden area of 186,500 acres and over 880 tea enterprises, contributing to a comprehensive output value exceeding 9.913 billion yuan [53][55]. - The brand value of Yingde Black Tea is projected to reach 5.178 billion yuan by 2025, ranking first among black tea brands in China [56]. - The industry is positioned for high-quality development, aiming for a comprehensive output value to surpass 10 billion yuan, supported by strategic marketing and brand exposure initiatives [51][59].
全产业链破千亿,生态产业双丰收!“十四五”期间湛江海洋渔业成效斐然
Nan Fang Nong Cun Bao· 2025-12-09 09:33
Core Insights - The article highlights the significant achievements of Zhanjiang's modern marine fishery during the 14th Five-Year Plan period, showcasing a robust growth in the fishery economy and the establishment of a comprehensive marine industry chain exceeding 100 billion yuan [9][11]. Group 1: Economic Performance - Zhanjiang's fishery economy has shown a strong development momentum, with a growth of 8.3% compared to the end of the 13th Five-Year Plan [9]. - By 2024, the total fishery output in Zhanjiang is expected to reach 1.31 million tons, with a fishery output value of 29.4 billion yuan, marking a 30% increase from the end of the 13th Five-Year Plan [10]. Group 2: Modernization and Innovation - The city has made significant strides in modern marine ranch construction, focusing on four key areas: seed industry innovation, aquaculture expansion, equipment upgrading, and industrial clustering [12][13]. - Zhanjiang has achieved breakthroughs in local artificial breeding technologies for various fish species and has successfully developed nine nationally approved new varieties, accounting for 50% of the province's total [14][15]. Group 3: Infrastructure and Technology - The establishment of four major marine ranch clusters and over 3,500 large-scale breeding platforms has positioned Zhanjiang as a leader in deep-sea aquaculture in the province [18]. - The city has developed intelligent equipment for aquaculture, including unmanned feeding boats and automatic feeders, and has set up a big data center for fisheries management [20][22]. Group 4: Industry Aggregation - Zhanjiang has successfully attracted several key provincial leading enterprises, resulting in a collaborative development model of "state-owned enterprises + private enterprises" [25]. - The city now hosts over 14,000 aquaculture enterprises and more than 200 processing companies, contributing to an annual output value of over 100 billion yuan and creating employment for over one million people [26][27]. Group 5: Sustainable Development and Ecological Protection - Zhanjiang has implemented various measures to balance marine farming and ecological protection, establishing a sustainable development path that includes ecological farming and systematic restoration [35][36]. - The city has completed the restoration of 41 kilometers of coastline and has successfully constructed ecological marine ranches, enhancing the stability and productivity of marine ecosystems [44][48].