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36氪出海·中东|全球增长,迪拜先行
3 6 Ke· 2025-07-11 09:42
Group 1 - The core idea is that globalization is no longer a strategic choice but a core capability for survival in today's business environment [3] - Companies focusing solely on local markets may limit their growth potential and expose themselves to local economic downturns or market saturation risks [3] - Businesses with global expansion plans inherently possess adaptability, enabling them to diversify revenue sources and maintain faster innovation [3] Group 2 - Chinese companies face five major challenges in their globalization journey, including ensuring the scalability of their business models [4] - Understanding global customer needs is crucial, as different regions have varying demand characteristics, cultural differences, and consumer behaviors [5] - Establishing strong infrastructure and process systems is necessary to handle increasingly complex operations, often requiring investment in technology for automation and process optimization [5] Group 3 - Compliance with legal and regulatory requirements is essential for international business, necessitating partnerships with experts familiar with these regulations to avoid costly mistakes [6] - Building a global network with international partners, distributors, and consultants is vital for unlocking new opportunities and insights [7] Group 4 - IFZA Free Zone offers unique advantages for companies looking to globalize, providing a streamlined process for international business setup [9] - The registration fees are transparent and relatively low, making it suitable for small and medium-sized enterprises in trade, consulting, and services [11] - The registration process is simple, allowing remote company registration within 5-7 working days, and offers a wide range of business activities under a single license without additional fees [11]
流量大跌45%,董宇辉“触顶”了吗?
3 6 Ke· 2025-07-11 09:31
直播间庆贺粉丝破3000万的余温未散,董宇辉就要面临独立后的一次关键考验。 第三方数据平台达多多显示,今年6月,与辉同行在抖音带货月榜排名第五,这是与辉同行今年以来首次跌出榜首位置。 流量数据同样呈现下滑趋势。飞瓜数据显示,2025年上半年,与辉同行直播间日均观看人次为1504万,较2024年同期的2750万大幅下降45%。 粉丝增长亦显乏力。2024年上半年,与辉同行的抖音粉丝数增长1200万;而今年上半年,粉丝增长为322万。 值得注意的是,董宇辉的个人抖音账号粉丝也在流失。过去四个月,董宇辉的个人抖音账号粉丝数下降60万,从2月份的2768万下滑至2707万。 显然,董宇辉的发展正在从巅峰期进入平稳阶段。这是所有流量型内容创作者难以回避的问题。 不过,与其他头部主播相比,这一进程在董宇辉身上显得更为突出。以疯狂小杨哥为例,2018年至2022年的五年时间,小杨哥抖音粉丝破亿,平均一年粉 丝增长约2000万。但是对于董宇辉来说,今年上半年与辉同行粉丝增长不足500万,而且个人账号粉丝流失60万。 如果将董宇辉整个主播生涯的时间线拉长,董宇辉粉丝增长最关键的节点,是与东方甄选或者俞敏洪的纠葛期。 从2022 ...
BAT的搜索框与浏览器之争
3 6 Ke· 2025-07-11 08:58
搜索引擎曾是 PC互联网时代的流量王者,百度凭此稳坐了多年的中文互联网"头把交椅"。即便腾讯、360等追赶者推出多款桌面浏览器产品,也难以动摇 其地位。 智能手机的普及催生了移动互联网时代。超级APP们割裂出一个个数据孤岛,让搜索引擎的高效只能局限于自家地盘。阿里巴巴旗下的夸克再一次发起在 搜索和浏览器赛道的冲锋,且取得了不小战果。 如今随着AI时代的加速降临,百度引以为豪的搜索框与腾讯、阿里后发的浏览器,正在被打破边界融合在一起。一个名为Agentic Browser(智能体浏览 器)的新物种悄然诞生,一场新的流量战争也在酝酿之中。 在今年5月底的谷歌I/O大会上,号称重构了谷歌传统搜索逻辑的AI Mode备受瞩目。它基于先进的推理和多模态分析能力,不再仅仅专注于回答问题,而 是为搜索带来了全新的智能体验。 无独有偶,前不久的百度AI DAY活动中,百度搜索也官宣了十年来最大的改版升级,过去的搜索框变大为"智能框",可以满足超千字的长文本搜索、文 件搜索、AI工具调用、语音搜等多模态、更丰富的搜索需求。 与此同时,腾讯的QQ浏览器、阿里的夸克浏览器,都在生成式大语言模型的技术加持下,不断进行AI化的改造和迭 ...
召回一个充电宝,究竟要花多少钱
3 6 Ke· 2025-07-11 08:58
Core Viewpoint - The recall of over 1.2 million power banks due to safety concerns has led to significant social and economic repercussions, highlighting systemic issues in the supply chain and the burden placed on consumers and society as a whole [1][11][12]. Group 1: Recall Impact on Consumers - Consumers are facing lengthy refund processes, with some waiting in queues of over 170,000 for refunds, reminiscent of past refund issues with other brands [2][4]. - The process of returning the recalled power banks is complicated, with logistics companies refusing to accept lithium batteries, leaving many consumers unable to return their products [4][5]. - Consumers are being forced to handle hazardous waste disposal themselves, which poses additional safety risks and environmental concerns [5][7]. Group 2: Economic Losses for Companies - The estimated direct economic loss for companies like Anker due to the recall is over 140 million yuan, with significant costs associated with logistics, customer service, and waste disposal [9][10]. - Anker's recall of 710,000 power banks incurs an average cost of approximately 80 yuan per unit, which includes logistics, customer service, and waste management [10]. - The recall has led to operational disruptions, with reports of employees being laid off or put on leave due to the financial strain on companies like Romoss [10][14]. Group 3: Systemic Issues in the Supply Chain - The root cause of the recall stems from a supplier, Amperes, who allegedly substituted materials without notifying brands, leading to safety risks in the batteries [11][14]. - The recall has exposed vulnerabilities in the supply chain, including certification lapses and inadequate regulatory oversight, which have broader implications for the industry [11][12]. - The incident has resulted in a loss of consumer trust and potential long-term damage to the reputation of the entire power bank industry [14][15].
全球稳定币战局:美元霸权续命 vs 人民币破局
3 6 Ke· 2025-07-11 08:58
Group 1 - The core viewpoint of the articles highlights the increasing interest and potential for stablecoins in China, particularly in the context of the internationalization of the Renminbi and the strategic response to the dominance of US stablecoins [1][5][7] - Chinese tech giants like Alibaba, Tencent, and JD.com are actively supporting a new stablecoin initiative pegged to the Renminbi, indicating a shift towards exploring stablecoins as a financial tool [1][7] - The total market capitalization of stablecoins has surpassed $250 billion, driven largely by the popularity of US dollar-backed stablecoins, which are supported by a favorable regulatory environment in the US [5][6] Group 2 - Stablecoins are defined as digital tokens whose value is pegged to other assets, making them distinct from volatile cryptocurrencies like Bitcoin [2] - The annual trading volume of stablecoins is projected to reach $15.6 trillion in 2024, surpassing the transaction volumes of Visa and Mastercard [3] - The emergence of stablecoins as investment tools is growing, with companies like PayPal offering interest on their stablecoin holdings [3] Group 3 - The US currently lacks a federal regulatory framework for stablecoins, with state-level regulations in place, while Congress is working on establishing a comprehensive framework [6] - The potential risks associated with stablecoins include market volatility and the lack of robust safeguards in existing legislative proposals, which could embed vulnerabilities in the financial system [6] - China is facing increasing calls to explore the use of stablecoins for cross-border payments, as the US solidifies its dominance in the digital asset space [7][8] Group 4 - The Hong Kong Monetary Authority has initiated a pilot project for its e-HKD, collaborating with financial institutions to develop use cases for CBDCs and tokenized deposits [7] - The integration of Renminbi-backed stablecoins into existing digital payment systems in China could facilitate their international application, particularly in cross-border trade [8] - Stablecoins linked to the digital Renminbi may provide a government-backed alternative to US dollar-pegged tokens, potentially shifting international demand towards Chinese digital assets [8]
中国三分之二的省,正在面临集体失血
3 6 Ke· 2025-07-11 08:09
Core Viewpoint - The article discusses the significant demographic shifts in China, highlighting a decline in the population growth rate and a notable outflow of residents from many provinces, particularly in the context of urbanization and economic opportunities. Group 1: Population Trends - In 2021, China's total population peaked at 1.4126 billion, but in 2022, the number of deaths exceeded births for the first time, marking a shift from positive to negative natural population growth [1] - By 2024, 20 out of 31 provincial-level regions in China experienced a decrease in their resident population compared to the previous year, with only 8 regions showing growth [2] Group 2: Population Changes by Region - Guangdong, Zhejiang, and Fujian were the top three provinces for population growth, with Guangdong increasing by 740,000, Zhejiang by 430,000, and Fujian by 100,000 [3] - Conversely, Shandong saw the largest decline, losing 430,000 residents, followed by Henan and Hunan, each losing approximately 300,000 [4][5] Group 3: Long-term Population Dynamics - From 2000 to 2010, only five provinces saw a decrease in resident population, while the trend of population decline in the Northeast became pronounced in the 2010s, with over 11.3 million residents lost [5][6] - By 2024, the number of provinces experiencing population decline had increased to 19, indicating a broader trend of demographic challenges across the country [8] Group 4: Urbanization and Migration Patterns - In economically vibrant provinces like Zhejiang, population growth was observed across all 11 prefecture-level cities, with Hangzhou adding 659,000 residents from 2020 to 2024 [10] - In contrast, in Hunan, only the capital city of Changsha saw population growth, while the other 13 cities experienced declines [14] Group 5: Economic Factors Influencing Population Movement - The automotive industry has played a crucial role in reversing population decline in Anhui, with significant job creation in the sector [24] - Guizhou has also seen a demographic turnaround due to the establishment of data centers, attracting a growing workforce [26]
如何建设一座有韧性的城市?
3 6 Ke· 2025-07-11 08:03
Core Insights - The article highlights the devastating impact of extreme weather events, specifically the recent flooding in Rongjiang County, which has exposed the vulnerabilities of small cities in China to climate change and natural disasters [1][5][11]. Group 1: Flood Impact and Response - The flooding in Rongjiang County was described as potentially a once-in-30-years event, with water levels reaching 253.5 meters, exceeding the guaranteed level by 2 meters, and a flow rate of 8,360 cubic meters per second [5][13]. - Over 42,000 residents were urgently relocated due to the flooding, which caused significant damage to infrastructure, including roads and buildings, making rescue operations challenging [5][12]. - Many local businesses suffered severe losses, with reports of a clothing store losing up to 1.5 million yuan in inventory and renovations, while other small businesses faced uncertain futures [7][12]. Group 2: Urban Resilience and Infrastructure Challenges - The flooding revealed the inadequacies of Rongjiang's flood defense systems, which were designed for less severe events, highlighting the need for improved infrastructure in small cities [13][14]. - The average public budget income for Rongjiang County was approximately 352 million yuan, while expenditures reached 3.034 billion yuan, indicating a significant financial strain on local governance [13][14]. - The article emphasizes the importance of building resilient urban infrastructure to withstand extreme weather, advocating for multi-stakeholder collaboration and investment in climate-adaptive projects [14][15]. Group 3: Broader Context of Climate Change - The article places the Rongjiang flooding within a larger trend of increasing extreme weather events across China, citing past incidents such as the 2021 Henan floods that resulted in over 1,142 billion yuan in economic losses [11][12]. - It discusses the systemic vulnerabilities of small cities in the face of climate change, suggesting that these areas often lack the resources and infrastructure to effectively respond to such disasters [12][18]. - The need for a shift from merely reactive disaster response to proactive urban resilience planning is highlighted, with examples from cities like New York and Kigali showcasing successful strategies [14][15][18].
中国汽水,集体变成大窑味?
3 6 Ke· 2025-07-11 07:58
Core Viewpoint - The beverage market in China is experiencing a trend termed "Dajiao-ization," where products like Dajiao soda are gaining popularity despite the overall decline in carbonated drink sales, indicating a shift in consumer preferences towards sweeter, more flavorful options [1][5][21]. Group 1: Market Trends - The summer beverage market has seen a surge in sales, with Dajiao soda standing out as a notable success, achieving revenue of 3.2 billion yuan, significantly outperforming competitors like Ice Peak and North Ice Ocean [3][5]. - Nielsen research indicates that carbonated drinks are the only category among seven beverage types in China to experience a decline in sales growth in 2023, highlighting Dajiao's unique position in the market [3][5]. Group 2: Consumer Preferences - Dajiao soda, despite its high sugar content and artificial flavoring, has attracted consumers who appreciate its refreshing taste, contrasting with the health trends that have dominated the market [3][20]. - The product's design, resembling beer, has led to initial consumer confusion, with many mistaking it for an alcoholic beverage, which has contributed to its appeal in social settings [6][9]. Group 3: Business Strategy - Dajiao's business model primarily targets the restaurant sector, with over 85% of its sales coming from this channel, allowing it to maintain competitive pricing and high profit margins for restaurant owners [14][18]. - The beverage's pricing strategy, where it is sold to restaurants at approximately 3 yuan per bottle, enables restaurant owners to sell it at a markup, making it an attractive option for both parties [14][18]. Group 4: Marketing and Branding - Dajiao has effectively utilized marketing strategies that resonate with consumers, emphasizing its perceived value and affordability, which aligns with the current trend of consumer downgrade in spending [21][25]. - The brand's collaboration with advertising agency Hua Yu Hua has resulted in memorable campaigns featuring popular figures like Wu Jing, enhancing its market presence and consumer recognition [23][25].
仔细思考这几个问题,你的思维会跃升一个层次
3 6 Ke· 2025-07-11 07:14
神译局是36氪旗下编译团队,关注科技、商业、职场、生活等领域,重点介绍国外的新技 术、新观点、新风向。 编者按:提问的意义大于答案的意义。本文来自编译,希望对您有所启发。 1. 我最坚定的信念中,有多少是基于二手信息而非亲身经历形成的? 2. 如果无法与他人比较,我会如何定义美好的生活? 3. 我曾经批评的观点中,有哪些是我如果身处他们的境地,实际上会同意的? 4. 我羡慕的人中,有哪些实际上比我更不快乐? 5. 回顾过去,我是否擅长预测自己对实际发生的风险的感受和反应? 9. 如果除了我的直系亲属之外没有人能看到我的生活方式,我会过什么样的生活呢? 10. 有哪些事情如果真的发生了,会从根本上改变我的生活,不管是好是坏? 11. 有哪些观点我明知是错误的,但我说出来是因为我不想被雇主或同行批评? 12. 我所做的事情中,有多少是基于内部标准(让自己感到快乐),有多少是基于外部标准(我认为这 会改变别人对我的看法)? 13. 我是独立思考,还是随波逐流,顺应我希望融入的群体的观点? 14. 我是在为谁的认可而努力? 15. 如果我的原则不再为自己赢得赞誉和认可,我会放弃哪些原则? 6. 我对更多金钱的渴望是否 ...
认知重构:以不同视角看待事物的艺术
3 6 Ke· 2025-07-11 07:09
神译局是36氪旗下编译团队,关注科技、商业、职场、生活等领域,重点介绍国外的新技术、新观点、新风向。 编者按:即使是视角上的一点点转变,也能改变你的整个情感体验。本文来自编译,希望对您有所启发。 计划泡汤、航班取消、失望至极,我们自然的反应往往是:烦躁、恼怒、焦虑、失望。但有时,如果我们退后一步,重新解读正在发生的事情,突然间一切 都显得更加可控。 心理学家将这种转变称为"认知重构",这是一种强大的实践方法,当你面对内心的阻力或挑战时,会非常有用。 1. 认知重构如何改变你的情绪 认知重构是一种通过重新解释情境来改变其情感影响的方式,是管理情绪最有效的策略之一。与其试图压抑自己的感受,不如改变故事背后的感觉。 心理学家詹姆斯·格罗斯(James Gross)是这项研究的关键人物,他证明了认知重构比单纯压抑情绪能带来更好的情感结果。经常使用这种方法的人通常焦 虑感更低、不那么容易抑郁,且更具韧性。 这种转变并不意味着忽视现实或假装一切正常,而意味着通过不同的视角看待同一情况。当你改变视角时,往往也会改变情绪。 这不是说要过度乐观,而是要求在思维方式上保持灵活,从不同角度看待情境,例如将"这次延误会毁了一切"转变 ...