Core Viewpoint - The beverage market in China is experiencing a trend termed "Dajiao-ization," where products like Dajiao soda are gaining popularity despite the overall decline in carbonated drink sales, indicating a shift in consumer preferences towards sweeter, more flavorful options [1][5][21]. Group 1: Market Trends - The summer beverage market has seen a surge in sales, with Dajiao soda standing out as a notable success, achieving revenue of 3.2 billion yuan, significantly outperforming competitors like Ice Peak and North Ice Ocean [3][5]. - Nielsen research indicates that carbonated drinks are the only category among seven beverage types in China to experience a decline in sales growth in 2023, highlighting Dajiao's unique position in the market [3][5]. Group 2: Consumer Preferences - Dajiao soda, despite its high sugar content and artificial flavoring, has attracted consumers who appreciate its refreshing taste, contrasting with the health trends that have dominated the market [3][20]. - The product's design, resembling beer, has led to initial consumer confusion, with many mistaking it for an alcoholic beverage, which has contributed to its appeal in social settings [6][9]. Group 3: Business Strategy - Dajiao's business model primarily targets the restaurant sector, with over 85% of its sales coming from this channel, allowing it to maintain competitive pricing and high profit margins for restaurant owners [14][18]. - The beverage's pricing strategy, where it is sold to restaurants at approximately 3 yuan per bottle, enables restaurant owners to sell it at a markup, making it an attractive option for both parties [14][18]. Group 4: Marketing and Branding - Dajiao has effectively utilized marketing strategies that resonate with consumers, emphasizing its perceived value and affordability, which aligns with the current trend of consumer downgrade in spending [21][25]. - The brand's collaboration with advertising agency Hua Yu Hua has resulted in memorable campaigns featuring popular figures like Wu Jing, enhancing its market presence and consumer recognition [23][25].

神译局是36氪旗下编译团队，关注科技、商业、职场、生活等领域，重点介绍国外的新技 术、新观点、新风向。 编者按：提问的意义大于答案的意义。本文来自编译，希望对您有所启发。 1. 我最坚定的信念中，有多少是基于二手信息而非亲身经历形成的？ 2. 如果无法与他人比较，我会如何定义美好的生活？ 3. 我曾经批评的观点中，有哪些是我如果身处他们的境地，实际上会同意的？ 4. 我羡慕的人中，有哪些实际上比我更不快乐？ 5. 回顾过去，我是否擅长预测自己对实际发生的风险的感受和反应？ 9. 如果除了我的直系亲属之外没有人能看到我的生活方式，我会过什么样的生活呢？ 10. 有哪些事情如果真的发生了，会从根本上改变我的生活，不管是好是坏？ 11. 有哪些观点我明知是错误的，但我说出来是因为我不想被雇主或同行批评？ 12. 我所做的事情中，有多少是基于内部标准（让自己感到快乐），有多少是基于外部标准（我认为这 会改变别人对我的看法）？ 13. 我是独立思考，还是随波逐流，顺应我希望融入的群体的观点？ 14. 我是在为谁的认可而努力？ 15. 如果我的原则不再为自己赢得赞誉和认可，我会放弃哪些原则？ 6. 我对更多金钱的渴望是否 ...

神译局是36氪旗下编译团队，关注科技、商业、职场、生活等领域，重点介绍国外的新技术、新观点、新风向。 编者按：即使是视角上的一点点转变，也能改变你的整个情感体验。本文来自编译，希望对您有所启发。 计划泡汤、航班取消、失望至极，我们自然的反应往往是：烦躁、恼怒、焦虑、失望。但有时，如果我们退后一步，重新解读正在发生的事情，突然间一切 都显得更加可控。 心理学家将这种转变称为"认知重构"，这是一种强大的实践方法，当你面对内心的阻力或挑战时，会非常有用。 1. 认知重构如何改变你的情绪 认知重构是一种通过重新解释情境来改变其情感影响的方式，是管理情绪最有效的策略之一。与其试图压抑自己的感受，不如改变故事背后的感觉。 心理学家詹姆斯·格罗斯（James Gross）是这项研究的关键人物，他证明了认知重构比单纯压抑情绪能带来更好的情感结果。经常使用这种方法的人通常焦 虑感更低、不那么容易抑郁，且更具韧性。 这种转变并不意味着忽视现实或假装一切正常，而意味着通过不同的视角看待同一情况。当你改变视角时，往往也会改变情绪。 这不是说要过度乐观，而是要求在思维方式上保持灵活，从不同角度看待情境，例如将"这次延误会毁了一切"转变 ...

Core Viewpoint - The event marks the launch of the "AI Future City Design Competition" in the Tangbo Health City East District, emphasizing the integration of artificial intelligence with urban development and innovation in Tianjin [1][3][5]. Group 1: Event Overview - The event was organized by various governmental and corporate entities, aiming to accelerate the development of the Tangbo Health City East District as an AI future city [1]. - The competition is part of a broader initiative to implement Tianjin's strategic goals related to urban development and digital transformation [3]. Group 2: Significance of AI in Urban Development - AI is seen as a transformative force in urban development, with McKinsey estimating that AI will contribute over $1.3 trillion to global urban development by 2030 and reshape 70% of urban space functions by 2050 [5]. - The competition aims to explore innovative organizational forms, pushing boundaries in architecture, transportation systems, and zero-carbon communities [5]. Group 3: Objectives of the Competition - The competition focuses on three key dimensions: integrating future city frameworks with traditional spaces, achieving synergy between AI technology and ecological protection, and creating technology-driven yet human-centered living environments [5]. - It serves as a platform for fostering collaboration among government, enterprises, and research institutions, enhancing regional competitiveness and promoting the transformation of technological achievements into new economic models [5]. Group 4: Ecological and Cultural Considerations - The Tangbo Lake area is highlighted for its unique ecological environment, emphasizing the need for an "ecology-first" approach in AI city construction [6]. - The designs are expected to reflect a dialogue between technology and nature, as well as a resonance between technology and culture, aiming to create a harmonious living space [6].

例如近期，某家厂商就因未能及时给旗舰机型用户推送新功能被用户送上微博热搜。究其原因其实也很简单，这些购买了旗舰机型的用户花了大几千元支持 厂商，不说要有新功能体验优先权了，至少不能被推到"老用户不如狗"的境地。 其实这种事情在手机市场不是第一次发生了，旗舰用户拥有一定特权是应该的，但手机厂商们也有自己的考虑，真理到底掌握在谁手中呢？ 新机用户成了小甜甜，老用户一夜变牛夫人？ 从去年开始，用户对手机的吐槽逐渐从硬件层面转移到软件层面。在厂商们的努力下，硬件的短板越来越少，但软件调教的表现却"一年不如一年"，相形见 绌。 可能很多读者还不清楚这件事的来龙去脉，我这里为大家总结一下，简单来说就是某家手机厂商在自家的一款中端新机上推出了其他所有机型都没有的新功 能，而且从某位高管的口中，这项功能是专为新机量身定做的，短时间内不考虑推送到其他机型上。 （图片来源：某品牌官网） 恰恰就是这一点就让不少旗舰机型用户「恼怒」，明明自己花了更多的真金白银来支持厂商，怎么到头来还不如花两三千元买中端机的用户来的「高贵」？ 从一位普通消费者的角度出发，我个人也非常不喜欢这种单机型独占某一个功能的举动，有一丝强行「绑架」用户去购买这 ...

霸王茶姬正通过合资模式加速其东南亚扩张步伐。 近日，泰国总统食品有限公司宣布，其子公司泰国总统饮料有限公司联合当地物流与地产巨头，以超1.42亿泰铢（约合人民币 3119万元）投资中国茶饮品牌霸王茶姬的泰国公司（以下简称霸王茶姬泰国），获得后者51%控股权。 霸王茶姬已向茶咖观察确认该交易属实。 此次交易通过"老股转让+新股认购"的方式完成，总投资额1.424亿泰铢。投资方最终获得霸王茶姬泰国51%的股权，合计 1,424,175股普通股。交易完成后，霸王茶姬泰国的注册资本从500万泰铢增至2.7925亿泰铢，普通股总数从5万股扩至279.25万 股。 此举标志着霸王茶姬成功将合资出海模式复制到泰国市场，其东南亚扩张战略迎来关键升级。 靠合资模式绑定本土巨头 值得关注的是，成为霸王茶姬泰国大股东的泰国总统饮料有限公司，于6月下旬刚刚成立，距离此次投资不到一个月，显然是专 为此交易设立的平台。 深入分析股东结构可见，此次投资并非单一企业行为，而是三家泰国头部企业的"组团作战"。 | Shareholders | No. of common shares | Ratio (%) | | --- | --- | - ...

首次跨国收购采用的策略和速度，会影响新兴市场跨国企业后续的国际扩张频率，也会影响企业应对母国与东道国民族主义情绪的能力。本研究 分析还发现，高频率的国际扩张并不会提升企业的绩效。 随着全球化的推进，国际化不再是发达经济体企业的专属特权，来自中国、印度等新兴市场的企业也纷纷走出国门，尝试国际化。然而，这些企 业在国际化过程中依然面临重重困难，例如，新兴市场的"出身"往往不能为企业提供充分的信任背书，企业自身的国际化经验和能力相对欠缺， 同时公司治理结构也不够健全，国际化需耗费巨额成本。在这样的条件下，新兴市场企业的出海第一步必须谨小慎微。若行差踏错，企业的国际 化之路可能布满荆棘；而若策略得当，则有可能走上康庄大道。 不仅如此，在过去二十年间，民族主义思潮也在同步蔓延，已然成为一种全球趋势。民族主义者通常表现出对本民族的无条件认同和坚定忠诚， 无法容忍任何批评。这种思潮的本质在于对不同民族的比较和评价。母国与东道国的民族主义都会影响企业的国际化进程。例如，母国的民族主 义者会督促本国企业向行业领头羊发起挑战，同时反对本国企业与外资竞争对手合作；而东道国的民族主义者则可能对进入本国市场的外国企业 抱有敌意，阻碍其 ...

前些年，在潮玩市场上，乐高无疑是有名的企业，由于其产品保值增值率较高，甚至被不少媒体称之为"塑料黄金"，二手价格也是水涨船高，然而就在最近 乐高新品的二手价跌了近200元，让人不禁想问这乐高不再被欢迎？ 一、乐高新品二手价跌近200元？ 二、乐高不再被欢迎了？ 在潮玩收藏领域，乐高曾长期占据着举足轻重的地位，曾经被视为 "塑料金砖" 的乐高，如今二手价格下跌，是不再被消费者欢迎了吗？ 首先，乐高新品二手价格出现大幅下跌，实则是市场竞争与价值规律作用下的正常现象。潮玩不同于古董，其收藏价值并非基于悠久历史、稀缺材质或精湛 绝伦的传统工艺，而是紧密关联于当下的流行文化与市场需求热度。当一款潮玩产品推出时，若能精准击中消费者的兴趣点，契合当时潮流趋势，便会在二 级市场引发抢购热潮，价格水涨船高；反之，一旦市场风向转变，热度消退，其二手价格回调则成为必然。以过往众多潮玩单品为例，那些借助热门影视、 动漫 IP 联名，或是凭借独特设计创意一夜爆红的产品，在巅峰时期二手价格常常翻倍甚至数倍于原价。但随着热点事件落幕、新鲜感消散，价格也随之回 落。乐高此次新品二手价下跌，不过是沿着这一常见轨迹前行，是市场自我调节机制生效的 ...

Group 1 - The core viewpoint of the article highlights the positive growth of the Chinese gaming market, with a market size of 141.1 billion yuan in the first five months of 2025, representing a year-on-year increase of 17% [1] - A total of 812 game licenses were issued in the first half of 2025, including 757 domestic and 55 imported licenses, marking an 18% increase compared to the previous year [1][2] - The gaming industry is experiencing favorable policies from the government, which has led to local governments implementing specific plans and measures to support the industry [2] Group 2 - The top 20 new games on the iOS platform in China for the first half of 2025 show a diverse range of genres, with a notable increase in light and casual gaming elements [3][8] - The game "Heroes Never Flash" emerged as the only blockbuster, generating a total revenue of 4.71 billion yuan, significantly outperforming other titles [11][13] - The trend indicates that many new games are experiencing a decline in monthly revenue after initial success, with "Supernatural Action Group" being a notable exception, showing a significant increase in revenue over time [6][53] Group 3 - The first tier of games includes six titles, all of which have generated over 1 billion yuan in total revenue, with "Heroes Never Flash" leading the pack [11][19] - The second tier consists of four games, with total revenues ranging from 500 million to 1 billion yuan, including "Brave Land" and "Sword Legend" [37][43] - The third tier comprises games with total revenues below 500 million yuan, where "Supernatural Action Group" stands out for its unique gameplay and increasing popularity [53][66] Group 4 - The gaming industry is shifting towards lightweight and integrated gameplay to avoid competition, with companies like 37 Interactive, Point Touch, Thunder, and Shiyue leading this trend [67] - The market for mini-games is rapidly growing, with many new titles launching mini-game versions to capture additional user engagement [8][25] - The overall environment for the gaming industry is improving, but the competition for new titles remains intense, necessitating innovative approaches from developers [67]

探索如何在混乱中无畏地领导。本文揭示了一些实用技巧，帮助您拥抱真实、直面恐惧，即使在一切看似崩溃的时刻，也能激发团队的信 心和韧性。 朱翊，你好： 作为一名领导者，我希望展现出我的自信，让自己看起来像一个值得团队信赖的人。唯一的问题是，我其实并不知道自己该做什么，我该 怎么做才能不让团队觉得我软弱或领导能力差呢？ 作为一名创始人教练，我经常被问到这个问题。我合作过的每一位学员都不可避免地会问这个问题。这是因为每个人都渴望被关注、被 爱、被尊重。 因此，人们认为必须隐藏自身缺陷也就不足为奇了——如果他们知道我的真面目，谁还会喜欢我呢？但这其实是错误的想法。这源于一种 叫做生理共鸣的东西。 我从托尼·布坎南博士的著作中了解到生理共振——其要点是，人类非常善于检测周围人的皮质醇反应。 你有没有想过，为什么看着公众演讲者感到压力和紧张，自己也会感到压力和紧张？布坎南博士说，这是因为生理共鸣。我们能够感同身 受地体会演讲者的感受——这是人之常情。 这种现象不仅体现在公开演讲中——例如，如果你工作压力很大，回到家与伴侣和孩子在一起，他们会立刻感受到你的压力，并模仿你的 情绪。皮质醇之所以具有传染性，是因为我们拥有与周围人 ...