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WISE2025 年度企业发布丨在风浪中,造新船
36氪· 2025-11-30 09:26
Core Insights - The article emphasizes the rising uncertainty in the global market while highlighting the emergence of a new order driven by technological advancements and innovative business practices [3][4]. Group 1: AI Applications - The narrative of the AI industry has shifted from a focus on "technological singularity" to "industrial singularity," with the emphasis now on how AI integrates into various industries [7]. - Companies are demonstrating exceptional execution by addressing real industry needs, making AI a measurable productivity tool rather than just a theoretical concept [7]. Group 2: Digital Efficiency - The focus of enterprises has transitioned from merely achieving digitalization to ensuring that digitalization effectively enhances operational quality and reduces marginal costs [14]. - A new cohort of digital efficiency practitioners is emerging, moving from "process digitalization" to "management digitalization" and ultimately to "operational digitalization" [14]. Group 3: Advanced Manufacturing - The redefinition of manufacturing in China is characterized by improvements in equipment capabilities, material innovation, and the integration of digitalization into manufacturing processes [19]. - Companies that excel in advanced manufacturing are those that have made long-term investments in core technologies and capabilities, positioning themselves as key players in the global industrial landscape [19]. Group 4: Consumer Brand Value - The consumer market is shifting towards a value-driven approach, where brand loyalty is influenced more by cultural resonance and emotional connections than by product features alone [27]. - Successful brands maintain stable value propositions even in rapidly changing environments, focusing on long-term narratives rather than short-term marketing tactics [27]. Group 5: Cross-Border Services - The global business landscape is undergoing a reordering, with cross-border service companies developing new capabilities to navigate complex regulatory and operational environments [33]. - These companies are integrating various elements such as logistics, digital marketing, and compliance to establish stable operational frameworks in diverse markets [33]. Group 6: Cultural Content Innovation - The cultural content sector is evolving, with companies capturing emerging narratives and redefining the role of content in society [39]. - Innovative enterprises in this space are not measured by quantity but by their ability to reshape the logic of content and its societal impact [39]. Group 7: Low-Altitude Economy - The low-altitude economy in China is transitioning from experimental exploration to systematic development, with a focus on safety and technological advancements [49]. - The industry is moving towards real economic applications, with increasing integration of low-altitude services into urban management and logistics [49]. Group 8: Industry Ecosystem Empowerment - Companies that possess foundational, platform, and long-term capabilities are emerging as ecosystem enablers, enhancing the overall efficiency and resilience of industry chains [55]. - These enterprises are not limited to their core business but are expanding their influence across broader ecosystems, facilitating innovation and collaboration [57]. Group 9: Valuable Industrial Parks - Industrial parks are becoming critical hubs for the intersection of traditional industries and new technologies, serving as observation points for future industrial trends [61]. - These parks are evolving to support comprehensive systems that integrate research, manufacturing, and resource collaboration, enhancing overall industry efficiency [63]. Group 10: Potential Enterprises - New companies are emerging in response to gaps within mature industries, addressing overlooked needs and providing simpler, more transparent solutions [70]. - These enterprises represent the next wave of industrial dynamics, occupying strategic positions that could redefine market power [70].
不装了,中产开始修炼「老穷风」
36氪· 2025-11-30 09:26
Core Viewpoint - The article discusses the emerging trend of "Old Poor Style" among young people, which contrasts with the previously dominant "Old Money Style." This trend reflects a shift towards a minimalist lifestyle and a rejection of consumerism, allowing individuals to embrace their financial realities without shame [4][6][19]. Group 1: Definition and Characteristics of "Old Poor Style" - "Old Poor Style" is both a fashion trend and a lifestyle philosophy that emphasizes using what one has rather than spending excessively on new items [6][12]. - Adherents of "Old Poor Style" prioritize frugality and resourcefulness, such as using delivery bags as everyday totes and seeking discounts [8][13]. - This style represents a relaxed attitude towards financial constraints, allowing individuals to express their identity without the pressure to conform to consumer expectations [19][26]. Group 2: Social Implications and Acceptance - The trend has become a form of social commentary, where young people openly acknowledge their financial limitations, contrasting with the previous need to project wealth [16][22]. - "Old Poor Style" serves as a protective shield for young individuals, helping them navigate social situations without the burden of financial judgment [24][26]. - The acceptance of this style reflects a broader cultural shift towards valuing authenticity and practicality over superficial appearances [28][37]. Group 3: Practical Tips and Mindset - To embody "Old Poor Style," individuals are encouraged to focus on comfort and practicality rather than brand names, opting for affordable yet quality items [39][45]. - The philosophy promotes a mindset of honesty about one's financial situation, which can disarm potential criticism and foster a sense of freedom [43][46]. - Embracing this style requires a deeper understanding of personal values and a rejection of the competitive consumer culture [42][46].
中国吃饭「邪修」第一大省,为什么是湖北?
36氪· 2025-11-30 02:08
Core Viewpoint - The article explores the unique dining culture of Hubei, emphasizing its unconventional practices and the concept of "邪修" (Xie Xiu), which reflects a free-spirited and practical approach to food and dining [3][4][62]. Summary by Sections Dining Practices - Hubei people have a unified yet unconventional approach to dining, often breaking norms and refreshing perceptions of eating [4]. - The practice of "过早" (Guozao), or breakfast, is characterized by a casual and free-spirited attitude, where people often eat while walking and use simple plastic utensils regardless of the dining setting [11][24][62]. Breakfast Culture - Breakfast in Hubei is a lively affair, with people enjoying dishes like beef soup noodles and hot dry noodles while on the go, showcasing a blend of speed and enjoyment [11][13]. - The tradition of "早酒" (early drinking) complements the breakfast culture, where people gather to enjoy hearty meals and drinks, reflecting a communal and relaxed atmosphere [16][15]. Unique Dishes - Hubei's dining scene features simple yet hearty dishes, such as the famous "榨菜肉丝" (pickled vegetable and shredded pork), which is a staple at local banquets [17][21]. - The use of disposable plastic utensils is common, which may seem unappealing to outsiders but is considered practical and hygienic by locals [24][42]. Seasonal Foods - Hubei's culinary offerings change with the seasons, with dishes like roasted sweet potatoes being enjoyed in winter, highlighting the region's adaptability and respect for ingredients [26][30]. - The article mentions the popularity of "姜丝可乐" (ginger coke), a unique local drink that combines ginger and cola, showcasing Hubei's innovative approach to traditional beverages [36][39]. Cooking Techniques - Hubei cuisine is characterized by its "邪修" cooking methods, which often involve unconventional combinations and techniques, such as using vegetables as main ingredients in dry-frying dishes [55][57]. - The article highlights the versatility of steaming techniques in Hubei, where various ingredients can be combined in a steamer, reflecting a resourceful and creative culinary culture [59][61]. Conclusion - The essence of Hubei's dining culture lies in its practicality and enjoyment, where the focus is on the experience of eating rather than adhering to formal dining rules, embodying a spirit of freedom and creativity [62].
业绩回正的Burberry,不再押注年轻人
36氪· 2025-11-30 02:08
Core Insights - Burberry has shown signs of recovery in its financial performance, with a reported revenue of £1.032 billion for the first half of the 2026 fiscal year, despite a slight year-on-year decline. Adjusted operating profit reached £19 million, a significant improvement from a loss of £41 million in the same period last year [6][8] - The brand's performance in the Greater China region has improved, with comparable store sales increasing by 3%, ending a year-long decline. The CEO noted a 129% increase in natural reach and a 10% growth in repeat customers in China [7][8] - Burberry's strategic shift under new CEO Joshua Schulman focuses on returning to its classic British style and core products, particularly trench coats and scarves, moving away from a previous high-end positioning that emphasized expensive leather goods [9][11] Financial Performance - Burberry's revenue for the 2025 fiscal year fell by 17% to £2.46 billion, with adjusted operating profit plummeting by 94% to £26 million. The brand faced significant challenges, including being removed from the FTSE 100 index after 15 years [8][9] - The brand's inventory issues have been highlighted, with a 9% decrease in total inventory for the 2025 fiscal year, despite ongoing reliance on discount channels to clear excess stock [18][22] Strategic Changes - The "Burberry Forward" strategy aims to refocus the brand on its heritage and core products, with a notable shift in pricing strategy for leather goods, including a 22% price reduction on the Knight handbag [9][11] - Burberry is also restructuring its internal operations, including a significant workforce reduction and simplification of its management structure, with regional presidents reporting directly to the CEO [13][15] Market Positioning - The brand is moving away from targeting only trend-driven consumers and is instead focusing on regaining high-net-worth individuals and middle-class consumers who appreciate classic products [27][30] - Burberry's recent marketing efforts have included a cautious approach to selecting brand ambassadors, aiming to attract a more diverse customer base while still appealing to younger generations [30][32] Inventory Management - Burberry's approach to outlet stores has shifted from closure to optimization, recognizing the importance of these channels in the current economic climate. The brand reported a 1%-5% increase in sales from outlet channels, contrasting with a 12% decline in full-price store sales [17][24] - The brand's strategy includes tightening inventory management and reducing discounting practices, with a focus on maintaining brand integrity while addressing consumer demand for value [18][25]
夹子音小奶猫,毛茸茸超好rua|萌宠寻人启事164期
36氪· 2025-11-30 02:08
这里是 「 萌宠寻人启事 」 第164期。 据不完全统计,中国每年新增上千万只流浪动物。由于缺少稳定环境、充足的食物与水源,它们的寿命一般不超过3年。 为了帮助它们更快找到新家,36氪发起公益活动 「 萌宠寻人启事 」 ,每周定期推出待领养流浪动物的信息。 如需传播支援,欢迎流浪动物救助机构/救助站/送养者邮件联络我们: yanmeixue@36kr.com。 领养代替购买。领它回家。 封面来源 | Unsplash 这一期,我们为大家带来了五只来自北京的猫咪。如果身在北京的你对它们感兴趣,并且符合基本的领养条件,欢迎添加相关联系人,询问领养事宜。 本期我们的合作伙伴是「流浪拯救计划」——一个专注于流浪动物领养的社会项目。 基本信息: 未绝育/驱虫情况未知/已免疫 性格特征: 胆大亲人的小狗猫,没心没肺,适应能力极强,人去哪跟到哪。 救助故事: 下楼拿东西,回来的时候觉得身后有喵喵叫的声音,一回头发现小猫跟着我上楼了,一邀请就进屋了,当天晚上就陪睡! 基本信息 : 绝育情况未知/未打疫苗/已驱虫 性格特征: 奶萌乖巧可爱,超级粘人,躺在怀里呼噜噜,小胖妞软萌讨人喜欢。 救助故事: 晚上路过小区车棚,看见一团脏 ...
刚刚的WISE2025大会上,43位商业大佬用这些关键词解读2025……
36氪· 2025-11-29 13:35
Group 1: AI and Technology Transformation - AI is evolving from a tool for process optimization to a core productivity force that reshapes industry logic, marking the transition from "using AI" to "coexisting with AI" [7] - The emergence of embodied intelligence is transforming productivity by enabling robots to autonomously learn and operate in diverse environments, thus integrating AI's value into urban and industrial contexts [9] - The concept of Agentic AI is introduced, where AI evolves from a passive tool to an active collaborator, enhancing decision-making and operational efficiency across industries [16] Group 2: Consumer Behavior and Market Dynamics - The consumer market is undergoing a profound value reconstruction, with consumers balancing rational price-value assessments and emotional connections to brands [34] - The focus is shifting from chasing broad market appeal to creating unique, irreplaceable value for specific consumer segments, as seen in the "胖东来模式" and the rise of domestic brands [35][36] - Companies are urged to prioritize quality and authenticity in their offerings, aligning with consumer expectations for genuine value rather than inflated prices [37] Group 3: Health and Biotechnology - The integration of AI with biology is redefining health management, moving towards personalized solutions that decode individual life patterns and health needs [45] - The concept of "biological intelligence" emerges, emphasizing the collaboration between AI and biological sciences to unlock new potentials in disease treatment and human understanding [46] Group 4: Marketing and Brand Strategy - The marketing landscape is shifting from external traffic acquisition to building internal trust assets, with founders becoming the "trust conduits" for their brands [50] - Long-termism is identified as a foundational logic for brand growth, emphasizing sustained investment in core areas rather than short-term gains [51] - The importance of effective innovation is highlighted, focusing on simplifying choices and enhancing the utility of products rather than merely adding features [66] Group 5: Innovation and Entrepreneurship - The essence of innovation is returning to fundamental business principles, with successful entrepreneurs balancing visionary foresight with rigorous value assessments [59] - The concept of "soft technology" is gaining traction, emphasizing that the ultimate goal of technology is to enhance emotional connections and human welfare [65] Group 6: Global Collaboration and Sustainability - The global AI landscape is evolving towards a model of mutual empowerment, where resources and demands create a value cycle rather than a one-way output [22] - The focus on sustainable development is evident, with industries leveraging AI to create efficient, green manufacturing processes that redefine operational paradigms [25] Group 7: Conclusion and Future Outlook - The WISE2025 conference encapsulates the deep integration of technology and business, highlighting key themes such as AI acceleration, consumer value return, and global collaboration [68] - Trust, quality, and innovation are identified as the cornerstones for navigating uncertainties in the business landscape, emphasizing the role of entrepreneurs as active participants in shaping the future [68]
华为乾崑携奕境品牌,探索家庭出行新答案
36氪· 2025-11-29 13:35
Core Viewpoint - The collaboration between Huawei QianKun and Dongfeng has led to the launch of a new electric vehicle brand, "Yijing," aimed at the high-quality family travel market, emphasizing safety, intelligence, and user experience [3][12][28]. Group 1: Brand and Collaboration - The "Yijing" brand was officially launched at the Huawei QianKun Ecological Conference on November 20, marking a significant partnership between Dongfeng, a state-owned automotive enterprise, and Huawei QianKun, a leader in intelligent driving [3][4]. - The collaboration has evolved from initial smart networking projects to a comprehensive partnership covering product definition, project development, supply chain, and manufacturing [6][28]. - The brand name "Yijing" was created through user engagement, reflecting a commitment to co-creation with consumers [20][25]. Group 2: Market Positioning and User Needs - "Yijing" targets the family travel market, which is highly competitive, focusing on unmet needs such as comprehensive safety, advanced intelligent experiences, and care for all family members [15][16][28]. - The brand aims to exceed user expectations by providing a vehicle that prioritizes safety, intelligence, and quality, moving beyond basic transportation needs [12][16]. Group 3: Technological Advancements - The latest version of Huawei QianKun's intelligent driving system has achieved significant milestones, including a cumulative driving distance of 5.811 billion kilometers, equating to 145,000 laps around the Earth [9][18]. - The safety features of the Yijing brand include a comprehensive collision avoidance system capable of addressing various driving conditions and scenarios, enhancing overall vehicle safety [18][28]. Group 4: Development and Design Process - The development teams from Huawei QianKun and Dongfeng have been working closely since June 2024, fostering a collaborative environment to address challenges and enhance product quality [23][24]. - User feedback has been integral to the design process, with multiple surveys conducted to ensure the vehicle's aesthetics meet consumer preferences [24]. Group 5: Industry Context and Future Outlook - The automotive industry is undergoing a transformation where success relies on integrated capabilities across research, organization, supply chain, manufacturing, software, and distribution [27][28]. - The launch of "Yijing" is seen as a timely response to the evolving demands of the automotive market, positioning itself as a leader in the next phase of industry competition [26][28].
理想将发布智能眼镜,不会造手机;阿里CEO吴泳铭:至少三年内,AI泡沫是不太存在的;黄仁勋内部讲话泄露|一周AI要闻汇总
36氪· 2025-11-29 09:08
Core Insights - DeepSeek has launched the DeepSeekMath-V2 model, which utilizes a self-verifying training framework and has achieved gold medal levels in international mathematics competitions [2] - Microsoft has introduced the Xbox Gaming Copilot feature on mobile devices, transforming them into AI gaming assistants [3] - Quark AI glasses have been released in two series, featuring six models equipped with Alibaba's latest AI assistant [3] - OpenAI has introduced a shopping research tool aimed at providing personalized shopping suggestions during the holiday season [4] - Nvidia's CEO Jensen Huang has emphasized the importance of AI in the company, stating that all tasks that can be automated should be done using AI [5] Group 1: AI Model Developments - DeepSeekMath-V2 model has been built on the DeepSeek-V3.2-Exp-Base and has shown significant performance improvements through high-difficulty sample optimization [2] - Anthropic has released Claude Opus 4.5, a model that excels in coding and long task processing, surpassing human performance in software engineering tests [3] Group 2: AI Applications and Innovations - The AI writing feature by NetEase Cloud Music is currently in testing, targeting musicians and select users [3] - Google is reviving its AI glasses project, with production expected to begin in late 2026, in collaboration with Foxconn and Samsung [4] - Baidu has established two new research departments focused on developing general and application-specific AI models [6] Group 3: Industry Collaborations and Investments - SK Telecom and Samsung are collaborating to develop AI-driven wireless access network technology for the next generation of 6G [6] - Google and Accel are partnering to fund early-stage AI startups in India, with a focus on various sectors [7] - "Songyan Power" has completed nearly 200 million yuan in Pre-B+ round financing to enhance technology innovation and expand application scenarios [8] Group 4: Market Trends and Projections - HSBC has projected that OpenAI may require up to $207 billion in new financing by 2030 due to increased cloud computing needs [8] - OpenAI anticipates that by 2030, it will have 220 million paid subscribers for ChatGPT, representing 8.5% of its weekly active users [11][12] - Xiaomi's CEO Lei Jun predicts that humanoid robots will significantly enter manufacturing processes in the next five years, enhancing efficiency and precision [10]
WISE2025 年度人物发布丨世界辽阔,风景属于能读懂它的人
36氪· 2025-11-29 09:08
Core Insights - The article emphasizes that the way individuals perceive the world shapes their understanding and actions within the business landscape, highlighting the importance of perspective in identifying opportunities and challenges [3][4][5]. Group 1: Business Landscape - The current market environment has fundamentally changed, with stable channel structures and heightened information density, requiring brands to return to their essence and address core questions about their identity and values [10][11]. - New brand creators are responding to these challenges by capturing emotional needs, integrating products and services into a cohesive experience, and maintaining stable aesthetics and values [11][12][13]. Group 2: Recognition of Leaders - The "WISE2025 Business Kings" initiative aims to identify individuals, companies, and products that define the era in the business field, showcasing those who have changed the commercial landscape through their unique perspectives and practices [6][7]. - The list of "Annual Brand Influence Figures" includes notable leaders such as Wang Ning (Founder and CEO of Pop Mart), Ye Guofu (Founder and CEO of Miniso), and Liu Jingkang (Founder and Chairman of Insta360), who have made significant impacts in their respective industries [14][16][19][21]. Group 3: Technological Innovation - In the technology sector, true leaders redefine problems rather than just focusing on solutions, leading to profound changes across various fields such as AI, life sciences, and smart manufacturing [37][38]. - The "WISE2025 Annual Technology Leaders" list features influential figures like Liu Xing (Founder and CEO of Horizon Robotics) and Wu Xin Hong (Founder and CEO of Meitu), who are pushing the boundaries of technology application [40][42][46]. Group 4: New Generation of Entrepreneurs - The new generation of entrepreneurs operates without the inertia of previous models, finding opportunities in fragmented demands and undefined trends, leading to the emergence of new products and lifestyles [72][74]. - The "WISE2025 Annual New Generation Pioneers" list highlights innovative leaders who are revitalizing the market by introducing fresh perspectives and solutions [75][77].
2天狂揽3.8亿,《疯狂动物城2》还是难救电影院
36氪· 2025-11-29 01:19
2016年,《疯狂动物城》第一部上映时,中国电影市场正高歌猛进。那年全国票房457亿元,银幕数突破4万块,影院遍地开花,被业内评为"重要而不平凡 的一年"。9年过去,行业早已换了人间。 以下文章来源于凤凰网财经 ,作者风暴眼 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢迎访问:http://finance.ifeng.com/ "这是今年最后一批稻草。" 文 | 风暴眼 来源| 凤凰网财经(ID:finance_ifeng) 封面来源 | pexels "谁说电影行业正在一路下滑?"《疯狂动物城2》里,水獭一边卖着"买一送一"的盗版光碟,一边说道。迪士尼也学会在银幕上自嘲了。 这样的自嘲,对影院经理刘洋而言,早已不痛不痒。电影院已经像个老物件,每每有大片上映就被关注一波。他所在的影院,人工缩减之后空出一块前台, 索性租出去开了家茶饮店。聊天间隙,店主递来一杯山楂汁,请他试喝、听反馈,影院里飘起的不是爆米花香,而是另一种生存的气味。 《疯狂动物城2》确实让市场暖和了一些。根据猫眼专业版数据,其预售总票房突破1.82亿,刷新中国影史进口动画电影预售票房 ...