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【书籍专题 · 面包大全】奶酪坚果可颂
东京烘焙职业人· 2025-08-21 08:33
Core Viewpoint - The article provides a detailed recipe for making cheese nut croissants, highlighting the ingredients, preparation steps, and baking process [2][3][5][6][7][11][12][13][19][20]. Ingredients Summary - Danish dough: 600 grams - Filling: - Cheese: 100 grams - Powdered sugar: 40 grams - Topping: - Egg wash: appropriate amount - Crushed peanuts: 50 grams [3]. Preparation Steps Summary - Roll out the Danish dough to a thickness of 0.4 cm and spread the cheese filling evenly [5]. - Roll the dough from both ends towards the center [6]. - Shape the rolled dough into two long strips [7]. - Cut the strips into 5 cm long pieces [11]. - Place the pieces in paper trays and let them ferment at 28°C and 75% humidity for 50 minutes [12]. - After fermentation, brush the surface with egg wash [13]. - Sprinkle crushed peanuts on top [19]. - Bake in the oven at 210°C for the upper heat and 200°C for the lower heat for 18 minutes [20].
面包店想锁死回头客?出品稳定才是硬道理!
东京烘焙职业人· 2025-08-21 08:33
Core Viewpoint - In the current baking industry, a product's ability to stand out relies heavily on timing, location, and execution, while the longevity of a store depends on its ability to consistently deliver quality products [1][4]. Group 1: Importance of Consistency - Consumer perception of product quality is sensitive to even minor changes, making quality control a critical competitive advantage for high-repurchase stores [4]. - Achieving stability in product quality requires meticulous control over raw materials, standardized employee training, and precise management of baking processes and equipment [4][12]. Group 2: Equipment Selection - Many store owners realize post-opening that equipment stability is essential for product consistency, emphasizing the need for durable ovens [7][12]. - Key considerations when selecting an oven include product type, production intensity, electrical configuration, and spatial requirements [18][21]. - Aesthetics and professional appearance of the oven can influence customer perception and trust [21]. Group 3: Safety and After-Sales Service - Food safety is paramount in the baking industry, necessitating that ovens meet safety standards to prevent contamination [25]. - After-sales service is crucial; slow repairs or lack of spare parts can lead to operational downtime and loss of customers [27]. Group 4: Innovative Oven Features - The 韩焙®冠军联盟MAX oven is designed to meet both competitive and daily operational needs, featuring precise temperature control and robust performance [31]. - The oven's user-friendly interface allows for quick operation, making it accessible for both novice and experienced bakers [33]. - Safety features and comprehensive after-sales support are integral to ensuring long-term operational stability [35]. Group 5: Overall Industry Insight - The essence of high repurchase rates lies in a bakery's ability to consistently deliver the same quality product, which is heavily reliant on reliable equipment [37].
万亿咖啡赛道,挪瓦正在狂飙
东京烘焙职业人· 2025-08-21 08:33
Core Viewpoint - The coffee market in China is experiencing a structural slowdown, yet it maintains a growth rate of 15%. Companies need to enhance penetration rates to make coffee consumption more mainstream and daily [6][21]. Group 1: Market Performance - Starbucks China reported Q3 revenue of $790 million, a year-on-year increase of 8%, driven by health drink trends, new product offerings, and expansion into lower-tier cities [6]. - Competitors like Luckin, Kudi, and Lucky Coffee are also rapidly expanding, with each brand planning to open over a thousand new stores in 2024, achieving growth rates exceeding 30% [6]. Group 2: New Product Development - Nova has differentiated itself by focusing on health and low-sugar products, entering the sugar-free, low-calorie coffee segment, which aligns with current consumer health trends [7][8]. - The brand's fruit coffee line has become a significant revenue contributor, with health-oriented products accounting for over 50% of sales [8]. Group 3: Targeting Young Consumers - Nova targets young consumers aged 18-25, who are open to trying new products and value health and wellness [8][10]. - The brand's marketing strategies resonate with young people's preferences, leveraging collaborations with popular IPs to enhance brand visibility and engagement [11][13][15]. Group 4: Channel Expansion - Nova adopts a "rural encircling urban" strategy, focusing on lower-tier cities where coffee penetration is low and potential is high, aligning with the trend of young people returning to their hometowns [19][20]. - The brand has implemented a partnership model with convenience stores, resulting in significant sales increases and enhanced customer traffic [20]. Group 5: Future Growth Strategies - The future growth of the coffee sector hinges on three key areas: new products, targeting young demographics, and channel expansion into lower-tier markets [21]. - Brands must balance market cultivation patience with expansion efficiency, ensuring that health concepts align with the actual needs and preferences of consumers in these markets [21][22].
【独家】德国工业烘焙技术赋能:本土化 x 营养强化,中国烘焙如何完成“升级大考”?
东京烘焙职业人· 2025-08-20 08:40
Core Viewpoint - The article discusses the upcoming German Industrial Baking Localization & Nutrition Fortification Summit, highlighting the challenges and opportunities in the Chinese baking industry as it moves towards industrialization, standardization, and internationalization [3][5]. Group 1: Event Overview - The summit will take place on September 12, 2025, in Kunshan, Jiangsu, organized by Stenningredients, aiming to deepen cooperation between the Chinese and German baking industries [2][3]. - It will feature international experts, industry champions, and leading company representatives, focusing on the localization of German industrial baking practices and innovative applications of nutritional fortification [5][10]. Group 2: Key Challenges and Topics - The summit will address core challenges faced by the Chinese baking industry, such as the need for clean labels, production efficiency, and the shift in market demand from taste to health and nutrition [5][6]. - Key topics include dual-track innovation, the adaptation of German baking technology to Chinese market needs, and the integration of international standards with local practices [6][10]. Group 3: Summit Structure - The event will cover four main areas: market and trend insights, technology and process learning, nutrition and formula innovation, and immersive visits for practical exchanges [22][27]. - Participants will gain insights into the latest German industrial baking concepts, engage directly with experts, and take away actionable solutions for formula optimization and production management [27][29]. Group 4: Organizers and Brands - The summit is organized by Stenningredients, a global leader in functional food ingredients, and will showcase its three major brands: SternEnzym, DeutscheBack, and SternVitamin, each specializing in enzyme solutions, industrial baking, and nutritional fortification respectively [29][31].
【书籍专题 · 面包大全】意大利芝士烘饼
东京烘焙职业人· 2025-08-20 08:40
Core Viewpoint - The article provides a detailed recipe for making Italian cheese buns, highlighting the ingredients and step-by-step preparation process [2][3][6][8][9][13][16][17][20][23][24][28]. Ingredients Summary - The recipe includes high-gluten flour (350g), low-gluten flour (150g), salt (10g), dry yeast (6g), olive oil (20g), cheese powder (15g), tomato paste (12g), Italian mixed herbs (2g), and water (300g) [3]. Preparation Process Summary - Mix all ingredients until the dough is smooth and can stretch to form a membrane, then let it ferment at room temperature for 40 minutes [6]. - Divide the dough into 100g pieces and roll them into balls, allowing them to rest for 30 minutes [8][9]. - Roll out the dough, place cheese cubes inside, fold the dough over, and seal the edges [13][16][17]. - Roll out the dough again into a long shape and let it ferment at 30°C and 80% humidity for 20 minutes [20][24]. - Bake in the oven at 220°C for the top and 210°C for the bottom for 15 minutes [28].
最新招聘 | 深圳市麦轩食品招聘多个岗位
东京烘焙职业人· 2025-08-20 08:40
Company Overview - Shenzhen Maixuan Food Co., Ltd. originated from a bakery established in 1932 in Yuen Long, Hong Kong, and was officially registered in 2002 after being set up by the fourth generation of the Zhuang family in Shenzhen [4] - The company focuses on traditional Chinese festive foods and innovative pastries, including mooncakes, rice dumplings, and wedding cakes, and has obtained multiple food safety certifications such as ISO9001, ISO22000, and HACCP [4] - Maixuan is recognized as the largest mooncake producer in Shenzhen, with modern production bases covering an area of 72,000 to 76,000 square meters [4] - The brand "Maixuan" has received accolades such as "Shenzhen Old Brand" and "Guangdong Old Brand," and has won gold awards at the Shenzhen Mooncake Festival multiple times [4] Job Opportunities - The company is hiring for various positions, including Product Manager and Sales Director, with specific responsibilities and requirements outlined for each role [5][9] - The Product Manager role involves market research for festive products, product design and development, promotional material creation, and sales training [6] - The Sales Director position requires extensive experience in the food industry, particularly with international chain stores, and involves managing sales teams and developing sales strategies [9][11] Compensation and Benefits - The salary range for the Product Manager position is between 12,000 to 20,000 RMB per month, plus project-based bonuses, with benefits including social insurance and meals [8] - The Sales Director position offers a comprehensive monthly income of 40,000 to 70,000 RMB, along with similar benefits [9]
最新招聘 | 深圳市麦轩食品招聘多个岗位
东京烘焙职业人· 2025-08-19 08:33
Company Overview - Shenzhen Maixuan Food Co., Ltd. originated from a bakery established in 1932 in Yuen Long, Hong Kong, and was officially registered in 2002 after being set up by the fourth generation of the Zhuang family in Shenzhen [4] - The company focuses on traditional Chinese festive foods and innovative pastries, including mooncakes, rice dumplings, and wedding cakes, and has obtained multiple food safety certifications such as ISO9001, ISO22000, and HACCP [4] - Maixuan is recognized as the largest mooncake producer in Shenzhen, with modern production bases covering an area of 72,000 to 76,000 square meters [4] - The brand "Maixuan" has received accolades such as "Shenzhen Old Brand" and "Guangdong Old Brand," and has won gold awards at the Shenzhen Mooncake Festival multiple times [4] Job Opportunities - The company is hiring for various positions, including Product Manager and Sales Director, with specific responsibilities and requirements outlined for each role [5][9] - The Product Manager role involves market research for festive products, product design, promotional material creation, and sales training, requiring a bachelor's degree and at least three years of relevant experience [6][7] - The Sales Director position requires over ten years of experience in the food industry, with a focus on managing teams and developing sales strategies, offering a comprehensive monthly income of 40,000 to 70,000 [9][12] Compensation and Benefits - The Product Manager position offers a monthly salary ranging from 12,000 to 20,000, along with project-based bonuses and benefits including social insurance and housing [8] - The Sales Director role includes a competitive salary package with similar benefits, emphasizing the company's commitment to employee welfare [9][12] Location - The company's operations are based in the Songgang Street, Bantian District, Shenzhen, Guangdong Province [10]
有人靠水卖出高价!“面包与水”之间的秘密,经常被忽略!
东京烘焙职业人· 2025-08-19 08:33
Core Viewpoint - The article emphasizes the critical role of water in bread making, detailing how water content affects dough properties, fermentation, and the final quality of the bread [5][10][60]. Group 1: Importance of Water in Bread Making - Water enables the absorption of proteins in flour, forming gluten, which contributes to the dough's elasticity and workability [5]. - It facilitates the gelatinization of starch, making the dough more pliable [6]. - Water dissolves dry ingredients like salt, sugar, and yeast, essential for fermentation [6]. - Sufficient water supports yeast growth, allowing for better nutrient absorption and gas production during fermentation [6]. - Proper water content controls the dough's texture and temperature, impacting the final bread's softness and chewiness [7][8]. Group 2: Effects of Water Content on Bread Types - A water content below 60% is typical for bagels, which have a lower moisture level [11]. - Common breads like toast and sweet bread have a water content of around 65% [12]. - High water content (70-80%) is characteristic of hard breads like baguettes, resulting in larger air bubbles [13]. Group 3: Quality Implications of Water Content - Excessive water can lead to overly soft or sticky dough, while insufficient water results in hard, unmanageable dough [14][15]. - The right amount of water enhances the bread's texture, making it softer and more enjoyable [16]. - Proper hydration helps maintain the bread's freshness, while too much water can shorten its shelf life [17]. Group 4: Controlling Water Content - Water quantity should be determined based on the recipe, typically around 60-70% of the flour weight, with adjustments for flour quality and temperature [21]. - Different methods of adding water can help control moisture levels in the dough [22][23]. - Monitoring the dough's condition during preparation allows for real-time adjustments to water content [24]. Group 5: pH and Water Hardness - The ideal pH for water used in bread making is between 5.5 and 6.5, as it affects yeast activity and gluten properties [46]. - Water hardness, defined by mineral content, influences dough texture; hard water can create a firmer dough, while soft water may lead to overly slack dough [50][52]. - The optimal hardness for bread-making water is around 100 mg/L, enhancing gluten's adhesive properties [56]. Group 6: Conclusion - Understanding the role of water in bread making allows for adjustments in product type, process, and texture, leading to improved baking outcomes [61].
【书籍专题 · 面包大全】蔓越莓橙皮面包
东京烘焙职业人· 2025-08-19 08:33
Core Viewpoint - The article provides a detailed recipe for making cranberry orange peel bread, highlighting the ingredients and step-by-step process for preparation and baking [2][3][4]. Ingredients Summary - The recipe includes high-gluten flour (450g), rye flour (50g), salt (8g), sugar (60g), dry yeast (5g), milk powder (15g), butter (40g), cranberries (100g), and orange peel (25g) [3]. Preparation Process Summary - The dry ingredients (excluding butter, cranberries, and orange peel) are mixed with wet ingredients until smooth and elastic, followed by the addition of butter, cranberries, and orange peel [6]. - The dough is kneaded until it can stretch into a smooth membrane [7]. - The dough is fermented at 30°C for 60 minutes [9]. - The dough is divided into pieces of 300g each and shaped into rounds [11][12]. - The rounds are placed in circular paper molds and fermented again at 30°C and 80% humidity for 60 minutes [13]. - After fermentation, egg wash is applied, and a cross incision is made on the surface [18]. - The bread is baked in an oven at 180°C for the top and 210°C for the bottom for 23 minutes [19].
最新招聘 | 深圳市麦轩食品招聘多个岗位
东京烘焙职业人· 2025-08-18 08:33
Company Overview - Shenzhen Maixuan Food Co., Ltd. originated from a bakery established in 1932 in Yuen Long, Hong Kong, and was officially registered in 2002 after being set up by the fourth generation of the Zhuang family in Shenzhen [4] - The company focuses on traditional Chinese festive foods and innovative pastries, including mooncakes, rice dumplings, and wedding cakes, and has obtained multiple food safety certifications such as ISO9001, ISO22000, and HACCP [4] - Maixuan is recognized as the largest mooncake producer in Shenzhen, with modern production bases covering an area of 72,000 to 76,000 square meters [4] - The brand "Maixuan" has received accolades such as "Shenzhen Old Brand" and "Guangdong Old Brand," and has won gold awards at the Shenzhen Mooncake Festival [4] Recruitment Information - The company is currently hiring for various positions, including Product Manager and Sales Director, with specific responsibilities and requirements outlined for each role [5][9] - The Product Manager role involves market research for festive products, product design, promotional material creation, and sales training, requiring a bachelor's degree and at least three years of relevant experience [6][7] - The Sales Director position requires over ten years of experience in the food industry, with a focus on managing teams and developing sales strategies, offering a comprehensive monthly income of 40,000 to 70,000 [9][12] - Salary packages for the Product Manager range from 12,000 to 20,000 per month, including project bonuses and benefits such as social insurance and housing [8]