Group 1 - The article discusses the process of making a specific type of bread, detailing the ingredients and steps involved in the preparation and baking [2][3][5] - Key ingredients include sweet dough, ham cubes, fresh scallions, white sesame, and meat floss, which are used for decoration and filling [3][12] - The baking process involves fermentation, applying egg wash, adding toppings, and baking at specified temperatures for a set duration [9][14][21] Group 2 - The article features a section on industry insights, highlighting various successful baking shops and their strategies amidst challenges in the market [30] - It mentions the opening of a new bakery by Haidilao, emphasizing its competitive pricing strategy to attract customers [31] - The article also includes interviews with industry veterans and champions, providing perspectives on trends and innovations in the baking sector [31]

Core Viewpoint - The article discusses the recipe and preparation process for scallion bread, highlighting the ingredients and steps involved in making this baked product. Ingredients Summary - Sweet dough: 240 grams - Surface decoration includes: - Egg wash: appropriate amount - Fresh scallions: 50 grams - Onions: 30 grams - Cheese shreds: appropriate amount - Salad dressing: 50 grams - White sesame: appropriate amount [2] Preparation Steps Summary - Step 1: Divide the fermented sweet dough into 60 grams each, roll into balls, and let rest for 20 minutes [4] - Step 2: Roll out the dough [6] - Step 3: Make cuts on one end of the dough [7] - Step 4: Roll the dough into a cylindrical shape [8] - Step 5: Place in paper trays and ferment at 30°C and 75% humidity for 50 minutes [12] - Step 6: After fermentation, brush the surface with egg wash [13] - Step 7: Sprinkle cheese shreds and chopped onions on top [15] - Step 8: Add fresh scallions [19] - Step 9: Squeeze salad dressing and sprinkle sesame [20] - Step 10: Bake in the oven at 200°C for the top and 180°C for the bottom for 13 minutes [21][23]

Core Viewpoint - The article highlights the latest trends and new product launches in the baking industry, showcasing a variety of innovative baked goods and collaborations among brands, indicating a dynamic market environment [2][3][4][5][6][7][10][14][17][20][22][24][26][28][32][34][36][38][39][42][44][46][48][50][52][55][57][59][62][65][67][70][72][74][77][80][82][85][90][92][95][97][99][101][104][106][108][112][114][116][118][120][122][124][126][128][130][131][133][134][136][139][143][144]. New Product Launches - Various brands have introduced new products, such as DQ's "Hall of Fame Autumn Parfait" featuring caramel pudding and strawberry chocolate [126] - Pizza Hut collaborates with "Little Black" for a themed package, offering exclusive merchandise [127] - Gu Ming launches a new "Super Berry Cup" made from a blend of nine fruits [128] - Nestlé's KitKat introduces mini mousse cakes in three flavors [129] - Unilever's Cornetto Max aims to cater to Gen Z with its dual-flavor ice cream [130] Industry Trends - The baking industry is witnessing a rise in chain bakeries and supermarket baking, indicating increased competition [143] - The emergence of ciabatta bread is challenging the traditional baguette's dominance in the market [143] - The article discusses the impact of a 50% tariff on Brazilian coffee, leading American bakers to avoid new contracts with Brazil [131] - The closure of PinkShake's stores highlights challenges faced by health-focused beverage brands [131] Insights from Industry Leaders - Interviews with industry veterans and champions provide insights into the baking sector's evolution and future directions [144] - The article emphasizes the importance of fresh ingredients and innovative techniques in maintaining product quality and customer satisfaction [144]

Core Viewpoint - KFC is expanding its "green" footprint by increasing its investment in the KPRO brand, which focuses on healthy light meals, in response to growing consumer demand for healthier food options [5][10][16]. Group 1: KPRO Expansion and Market Potential - KPRO has opened multiple new stores in cities like Jiangsu, Qingdao, Foshan, Dongguan, and Shanxi since July, indicating a strong commitment to expanding its footprint [8][11]. - The light meal market in China is projected to exceed 320 billion yuan in 2024 and is expected to surpass 500 billion yuan by 2026, highlighting significant growth potential [10]. - KPRO benefits from KFC's established brand recognition and customer base, which aids in attracting consumers to its healthy offerings [11][16]. Group 2: Product Offerings and Consumer Reception - KPRO's menu adheres to the "Light Meal Nutrition Matching Design Guidelines" established by the China Cuisine Association, focusing on fresh, healthy ingredients and cooking methods [17][21]. - Consumer feedback indicates a positive reception of KPRO's light meal options, with customers appreciating the health-conscious choices available [12][14]. - KPRO's sales performance is strong, with its Shanghai store reportedly selling over 4,000 orders in a month, outperforming other light meal brands [14]. Group 3: Competitive Landscape and Industry Trends - The light meal sector is becoming increasingly competitive, with numerous brands entering the market, including Subway and McDonald's, which are also launching healthy meal options [26][29]. - The number of light meal-related enterprises in China has surpassed 33,400, with over 4,100 new companies established in the past year, indicating a rapidly growing market [30]. - As consumer awareness of healthy eating increases, light meal brands are adjusting their pricing strategies, with many reducing their average meal prices to remain competitive [30][32].

Core Viewpoint - The article emphasizes the evolution of Jincheng Refrigeration from a mere manufacturer to a creator and now to an intelligent manufacturer, highlighting its adaptability to the changing needs of the baking industry and its role in enhancing brand image and operational efficiency [1][11][41]. Group 1: Company Evolution - Jincheng Refrigeration was founded in Taiwan in 1975, initially focusing on installation and repair of refrigeration units before shifting its focus to the mainland market [3]. - The company recognized the need to innovate beyond manufacturing and increased its R&D investment to create unique and aesthetically pleasing products [5]. - Jincheng has transitioned into the intelligent manufacturing phase by incorporating IoT and big data technologies for remote monitoring and smart control of equipment [10]. Group 2: Market Adaptation - The company has shown sensitivity to the changing demands of the baking market, understanding that refrigeration units are now integral to brand expression and operational efficiency [11][12]. - Modern refrigeration units must not only maintain temperature but also control humidity, align with brand aesthetics, and optimize customer flow [14]. - Jincheng customizes equipment for major brands like Starbucks and Häagen-Dazs, considering various operational needs and design elements to maximize value [16][19]. Group 3: Customer-Centric Solutions - Jincheng aims to cater to both large central kitchens and small shops, offering solutions that balance high-end features with cost-effectiveness [21][26]. - The company provides a modular approach to equipment, allowing clients to customize their setups according to specific needs and budgets [27]. - Jincheng ensures robust after-sales support, including 24/7 service and training for equipment maintenance and operation [31]. Group 4: Brand Integration - The importance of refrigeration units as part of brand identity is increasingly recognized, with brands seeking customized solutions that reflect their visual identity [34][36]. - Jincheng has developed comprehensive customization capabilities, producing components that align with brand aesthetics, ensuring that equipment integrates seamlessly into the store environment [36][39]. - The company positions itself as a partner in creating ideal store environments, emphasizing the emotional connection and understanding of customer needs [37][41].

本食谱选自《面包大全 》 材料： | 高筋面粉500克 | 砂糖75克 | 盐6克 | | --- | --- | --- | | 干酵母5克 | 奶粉10克 | 菠菜180克 | | 蜂蜜35克 | 鸡蛋60克 | 黄油50克 | 核桃仁100克 蛋液适量 菠菜核桃面包 制作过程: 1. 将所有材料(除黄油外)一起搅拌，至面 团表面光滑，再加入黄油搅拌至面团能拉 出面膜，再加入核桃仁搅拌均匀，以室温 30℃，发酵60分钟。 2. 发酵完成后，分割成100克/个。 3. 将面团滚圆，松弛30分钟。 4. 再将面团擀开，卷成圆柱形。 5. 接口向下，放入模具。 6. 以温度30℃、湿度75%，发酵50分钟， 发酵好后，在表面刷上蛋液。 7. 放入烤箱，以上火200℃、下火200℃， 烘烤15 分钟即成。 月度好文： 烘焙职人专访： 行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田孝清 | 于鹏 | 李骏 飞 | 刘欣茹 | ...

Core Viewpoint - Fonterra has announced a significant transaction, selling its global consumer goods business, including the "Anchor" brand, to French dairy giant Lactalis for approximately NZD 3.845 billion (around RMB 16 billion), indicating a strategic shift away from the To C market towards a focus on To B operations [4][5][6]. Group 1: Transaction Details - The sale includes Fonterra's global consumer goods business (excluding Greater China) and various well-known dairy brands such as Anchor, Mainland, and Anlene [6][7]. - Fonterra's board had previously indicated intentions to divest its consumer goods segment, with the chairman stating that selling to Lactalis was the most valuable option after evaluating trade sales and IPOs [8][10]. - Following the sale, Fonterra will continue to supply raw milk and dairy ingredients to the divested brands under a long-term supply agreement, ensuring that New Zealand dairy farmers' milk remains in products like Anchor butter [11][12]. Group 2: Business Performance - Fonterra's consumer goods segment has struggled, particularly in Greater China, where it reported a revenue of NZD 394 million (approximately RMB 1.68 billion) and a tax loss of NZD 15 million for the 2024 fiscal year [13][14]. - In contrast, the professional food service business generated NZD 2.377 billion (approximately RMB 10.133 billion) in revenue, with a tax profit of NZD 299 million, highlighting the profitability of the To B segment [14]. Group 3: Strategic Shift - Fonterra has been streamlining its operations, having previously exited non-core businesses, such as selling its farms in China for approximately RMB 2.5 billion in 2020 [16]. - The new CEO has emphasized a focus on becoming a leading B2B dairy supplier, aiming to leverage New Zealand's milk to create innovative products for over 100 countries [16]. - The market reacted positively to the announcement, with Fonterra's stock price rising 15%, indicating investor support for the strategic shift [16]. Group 4: Greater China Market Considerations - Notably, the sale excludes the Greater China market, where Fonterra retains its consumer brands, indicating the region's strategic importance [18][21]. - The integration of the Anchor consumer goods team with the professional food service team in China aims to avoid brand confusion and leverage shared resources [18][19]. - The Greater China food service business has shown strong performance, contributing over 58% of Fonterra's global food service revenue, underscoring the potential of the consumer segment in this market [21]. Group 5: Challenges Ahead - The merger of consumer and food service teams presents challenges in coordinating production and marketing strategies, as the two segments have different operational models [23][24]. - The competitive landscape in China's high-margin dairy market is intensifying, with local brands increasingly entering the B2B space, posing additional challenges for Fonterra [25].

Core Viewpoint - The article discusses various aspects of the baking industry, highlighting trends, challenges, and innovations within the sector. Group 1: Industry Trends - The opening of a new bakery by Haidilao, which aims to attract customers with its cost-effective offerings, is noted as a potential strategy to gain market share in a competitive environment [18]. - The article mentions a significant influx of foreign tourists in China, with a particular interest in local bread varieties, indicating a growing international appeal for Chinese baked goods [18]. - A focus on the closure of 100,000 bakeries amid a challenging market, with insights from 100 bakery owners on what successful shops are doing right to remain profitable [18]. Group 2: Innovations and Techniques - The article discusses the competitive landscape regarding ingredient transparency, particularly after the discontinuation of sodium dehydroacetate, suggesting a shift in how ingredient lists are perceived by consumers [18]. - It highlights the importance of mastering cold fermentation techniques to significantly enhance efficiency and revenue in baking operations [18]. - The use of yogurt in bread-making is explored, revealing secrets behind maintaining softness in bread even after several days, which is a preferred method among bakers [18].

Core Viewpoint - JD.com is making a significant move into the discount supermarket sector with the opening of its first store in Zhuozhou, Hebei, on August 16, marking a strategic expansion into offline large-scale discount retail [5][6]. Group 1: Store Features and Offerings - The Zhuozhou store spans 5000 m² and offers over 5000 high-quality daily necessities, significantly larger than typical discount supermarkets [7][9]. - The store features a wide range of categories including daily goods, fresh food, fast-moving consumer goods, and beverages, with product variety and store size being 3-4 times larger than industry norms [9]. - Freshness and safety are emphasized in the meat and seafood sections, with strict quality control measures in place to ensure customer confidence [23]. - A self-service area is provided for customer convenience, offering items like disposable gloves and microwave services, enhancing the overall shopping experience [28]. Group 2: Strategic Positioning and Consumer Trends - JD.com positions its discount supermarket with a focus on "good products at low prices," responding to a shift in consumer behavior towards value and quality over brand prestige [29][32]. - The store promotes a rational consumption philosophy, encouraging consumers to prioritize essential needs and avoid impulsive purchases [32]. - Competitive pricing is highlighted with examples such as 9.9 yuan for 30 fresh eggs and 19.99 yuan for 10 kg of rice, aligning with consumer demands for both affordability and quality [34]. Group 3: Expansion Plans and Market Context - Following the Zhuozhou opening, JD.com plans to accelerate its expansion with four new stores set to open in Suqian, Jiangsu, on August 30, and a second store in Hebei in September [28]. - The discount retail sector is projected to reach a market size of 2.28 trillion yuan by 2025, indicating a growing trend towards value-oriented shopping [50]. - Competitors in the discount retail space are rapidly increasing, with traditional supermarkets and new retail players like Dingdong Maicai and Hema also entering the market [50][54]. Group 4: Industry Dynamics and Future Outlook - The discount retail sector is experiencing explosive growth, with various players, including both domestic and international brands, actively expanding their presence [50][54]. - The rise of discount retail aligns with a broader consumer trend towards quality and value, as consumers seek to balance cost with product quality [56]. - Industry experts suggest that the trend towards discounting reflects a societal shift, with businesses encouraged to focus on core competencies to thrive in this evolving landscape [56].

Core Viewpoint - The Chinese baking market is experiencing a shift from independent bakeries to new retail channels such as supermarkets and convenience stores, indicating a change in consumer demand despite stable market demand [1]. Group 1: Market Dynamics - In 2024, the number of baking stores in China saw a net growth of nearly zero, with 92,000 new stores and 91,000 closures, highlighting a stagnation in traditional bakery growth [1]. - New retail channels are showcasing strong sales, with examples including Sam's Club's Swiss roll sales exceeding 1 billion yuan, Hema's strawberry box cake generating 200 million yuan in seasonal sales, and Pang Donglai's mooncake sales estimated at 200 million yuan [1]. Group 2: International Comparisons - The trends observed in the Chinese baking market are not unique but are part of a broader global phenomenon influenced by the development of industrial food technology and rapid market expansion [4]. - Mature baking markets in Japan, South Korea, Europe, and North America have established stable supermarket baking models that meet consumer needs while continuously creating popular products [5]. Group 3: Asian Market Insights - Japan and South Korea serve as benchmarks in the Asian baking market, characterized by high-frequency purchases and a preference for soft bread, with a supply chain model centered around short shelf-life products [6]. - The emphasis on freshness is a common principle in Japanese and Korean supermarkets, supported by a mature "factory collaboration + regional distribution" system [7]. Group 4: Consumer Preferences - In Japan, 82.8% of consumers prefer to buy bread from supermarkets, while in South Korea, this figure is 76%, indicating a strong consumer preference for supermarket-bought baked goods [11]. - Health considerations have become essential, with products like "no added sugar toast" and "low GI whole grain bread" dominating sales in Japan and South Korea [12]. Group 5: North American Market Characteristics - The U.S. baking market is characterized by family-oriented consumption, with supermarkets catering to bulk purchases and family needs, leading to a unique model of large packaging and high cost-effectiveness [23]. - Supermarkets in the U.S. account for approximately 70% of total bread sales, with a focus on stable quality and low prices, although they lack the innovative marketing strategies seen in Japanese convenience stores [30]. Group 6: European Market Trends - The European baking market is projected to reach $157.36 billion by 2025, with supermarkets contributing approximately 60%-70% of sales, reflecting a high dependency on supermarket channels [31]. - Different countries in Europe have tailored their baking strategies based on local consumer preferences, with Germany focusing on cost control through self-owned factories and local ingredients [33]. Group 7: Strategic Recommendations for China - Chinese supermarkets and chain brands can learn from international practices by adopting strategies such as fine segmentation, local sourcing, and fresh product delivery to enhance consumer trust and satisfaction [42][43]. - Emphasizing family-oriented products and transparent labeling can help build consumer confidence and cater to local market demands [44][46].