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中国人民银行等六部门:鼓励试点地区在消费领域积极稳妥推行数字人民币
news flash· 2025-06-24 09:12
中国人民银行等六部门联合印发《关于金融支持提振和扩大消费的指导意见》,其中指出,持续优化支 付服务。支持金融机构聚焦"食、住、行、游、购、娱、医"等重点消费场景,持续推进支付便利化建 设,有效提升现金、银行卡、移动支付、数字人民币等各类支付方式的兼容性,为消费者提供更高效、 便捷的支付体验。持续提升适老化支付服务水平,优化重点领域外卡受理环境,深化信用卡消费与各类 场景的合作,有效满足老年人、外籍来华人员等群体支付服务需求。鼓励试点地区在消费领域积极稳妥 推行数字人民币。 ...
一场直播卖了5500万,数字人“取代”罗永浩?
3 6 Ke· 2025-06-24 00:45
Core Insights - The emergence of digital humans in live streaming, exemplified by Luo Yonghao's digital avatar, indicates a significant shift in the e-commerce landscape, showcasing both the potential and limitations of AI-driven sales [1][3][10] Group 1: Digital Human Performance - Luo Yonghao's digital human participated in a 7-hour live stream, attracting over 1.3 million viewers and generating a GMV of over 55 million, with one-third of products outperforming previous sales [1][8] - The digital human demonstrated advanced interaction capabilities, including natural facial expressions and fluid body movements, which enhanced the viewer experience [5][7] - The live stream featured 97,000 words of scripted content and 8,300 designed actions, showcasing the digital human's endurance and ability to engage in complex sales logic [8] Group 2: Market Dynamics and Future Prospects - The collaboration between Baidu and Luo Yonghao is primarily a marketing strategy, with both parties benefiting from the novelty of digital human live streaming [8][9] - The digital human live streaming market is projected to grow significantly, with the industry expected to reach a market size of 640.27 billion by 2025 [12] - Despite advancements, digital humans are not yet mainstream, with their primary applications in less emotionally driven product categories like daily necessities and beauty products [15] Group 3: Challenges and Limitations - Digital humans face challenges in replicating the emotional depth and spontaneity of human hosts, which are crucial for engaging audiences in high-stakes categories like luxury goods and personal care [15][16] - Regulatory constraints on digital human usage vary across platforms, impacting their integration into live streaming [14] - The potential for digital humans to replace human hosts raises questions about the future dynamics of influencer marketing and the value of personal branding [15][16]
经济学家宋清辉:设数字人民币国际运营中心意义重大
Sou Hu Cai Jing· 2025-06-23 22:35
Group 1 - The core viewpoint is that multiple national policies have been introduced to support the high-quality development of Shanghai's financial industry, which will have a profound impact on the higher-level development of Shanghai as an international financial center [1][8] - Shanghai will become more competitive in attracting international financial institutions and multinational companies due to a favorable business and financial service environment, leading to an increase in the establishment of branches or expansion of operations by international financial institutions [1][8] Group 2 - The People's Bank of China announced eight significant financial opening measures, including the establishment of a digital RMB international operation center to promote the internationalization of digital RMB and the development of financial market business [4][5] - Other measures include the establishment of a personal credit agency, comprehensive reform pilot for offshore trade finance services in the Lingang New Area, and the development of offshore bonds to enhance financing channels for enterprises involved in the Belt and Road Initiative [4][5] - The measures also involve innovative structural monetary policy tools in Shanghai, such as blockchain credit certificate refinancing and cross-border trade refinancing, as well as promoting RMB foreign exchange futures trading to improve the foreign exchange market product series [5]
数字人民币产品升级体验优化
Jing Ji Ri Bao· 2025-06-23 22:06
Core Viewpoint - The recent upgrade of the digital RMB APP to version 1.2 enhances user experience and operational convenience, reflecting the developers' commitment to user feedback and the creation of a secure and efficient payment platform [2][3]. User Experience and Interface Improvements - The homepage layout of the digital RMB APP has been significantly adjusted, moving frequently used functions like "Deposit to Bank" to the front for easier access [1]. - The wallet management experience has been optimized, allowing users to switch wallets more easily and customize their display order [1][2]. - The new version includes a streamlined process for removing digital RMB hard wallets, allowing users to unregister even if the wallet is lost or damaged [2]. Application Scenarios and Market Expansion - The digital RMB hard wallet has made progress in various application scenarios, including smart elderly care and campus environments, facilitating transactions in daily life [3]. - Future enhancements will support immediate tax refunds for foreign visitors, further expanding the use cases for the digital RMB hard wallet [3]. - Beyond retail payments, the digital RMB is also being applied in enterprise payments, cross-border transactions, and has established replicable models in non-tax payments and B2B transactions [3]. Industry Support and Development Potential - Industry experts are calling for increased support and legal protection for the digital RMB, emphasizing the need for market-driven incentive mechanisms to stimulate its development [4]. - Establishing such mechanisms is seen as crucial for attracting more merchants and service providers to adopt digital RMB, thereby broadening its application scenarios [4].
数字人卖瓜:新一届带货顶流
Jin Rong Shi Bao· 2025-06-23 14:47
Group 1 - The article discusses the emergence of virtual digital influencers in e-commerce, showcasing a demonstration of a digital host created by a generative AI technology provider [1][2] - The digital host can mimic human characteristics such as accents and personality, while being capable of analyzing consumer behavior and making sales decisions in real-time, operating 24/7 without fatigue [2][3] - The technology behind the digital host includes computer vision generation, text-to-speech capabilities, and emotional adjustments to create a realistic sales environment, relying on multiple intelligent agents for effective consumer engagement [3] Group 2 - The digital economy is transforming production methods across various sectors, influencing consumer lifestyles, business operations, and cultural dissemination, thus reshaping global economic structures and competition [4] - The "Modular World" initiative in Beijing aims to create an AI innovation ecosystem, with an investment exceeding 20 billion yuan, focusing on nurturing companies at different growth stages and providing comprehensive support services [5][6] - In 2024, Beijing's digital economy is projected to exceed 2.2 trillion yuan, with a year-on-year growth of 7.7%, and the core digital economy industries are expected to grow at a rate of 10.1% [6]
数字人将重塑直播电商行业
Sou Hu Cai Jing· 2025-06-23 02:48
Core Insights - Baidu announced the creation of the industry's first super anchor digital human, Luo Yonghao, during its AI Day, achieving over 13 million views and a GMV exceeding 55 million yuan during its debut livestream [1][3] - The livestream utilized AI technology extensively, with 13,000 knowledge base calls and 97,000 words of product explanations generated, showcasing the capabilities of digital humans in e-commerce [1][3] Digital Human Livestream Advantages - The livestream marked several industry firsts, including the use of a digital human for sales by a super anchor and a continuous broadcast exceeding six hours [3] - The digital human demonstrated advanced interaction capabilities, performing over 8,300 actions and engaging in real-time interactions with viewers, mimicking human-like behavior [3] - Baidu's "highly persuasive digital human" technology is supported by its Wenxin large model 4.5 Turbo, integrating breakthroughs in visual, multi-modal interaction, and content understanding [3] Market Trends and Projections - Analysts predict that by 2025, over 50% of top brands will employ AI digital human hosts for extended livestreams, with nighttime sales accounting for 47% of transactions, indicating a shift towards large-scale technology adoption [4] - The core advantages of digital humans include significantly reduced costs (monthly costs for AI hosts are only 1/10 of human teams), increased productivity (24/7 operation), and improved interaction quality [4] - The digital human market is expected to grow substantially, with a projected market size of approximately 4.12 billion yuan in 2024, representing an 85.3% increase from 2023, and reaching 25.05 billion yuan by 2029 [9] Applications and Future Directions - Digital humans are being adopted by super IPs, brand merchants, and mid-tier hosts, with future developments focusing on deeper technology integration, global operations, and support for small and medium-sized businesses [6] - The application of digital humans extends beyond e-commerce, impacting various sectors such as finance, media, and education, with significant demand for AI digital human services [8] - The digital human industry is undergoing structural changes, with traditional production processes being replaced by AI technologies, leading to a more efficient and streamlined industry chain [7][9]
【大涨解读】数字人民币:稳定币第一股持续狂飙,国内催化也接连不断,稳定币有望成为全球跨境支付的重要方式
Xuan Gu Bao· 2025-06-23 02:28
Group 1: Market Trends - The digital currency and cross-border payment sectors experienced a collective surge on June 23, with companies like Jida Zhengyuan, Hailian Jinhui, and Shenzhou Information hitting the daily limit up, while others like Youbuxun and Advanced Shutong saw intraday gains exceeding 10% [1] - The "stablecoin first stock" Circle continued its upward trend, soaring over 20% to $240.28, marking a cumulative increase of over 650% since its IPO [3] Group 2: Regulatory Developments - A Securities Times article emphasized the global wave of stablecoins and suggested that proactive regulation in China could accelerate the internationalization of the Renminbi [3] - The launch of the cross-border payment system between Hong Kong and mainland China on June 22 signifies a new era in cross-border payments, allowing real-time remittances between residents of both regions [3] Group 3: Institutional Insights - Circle's IPO is seen as a significant milestone for the stablecoin business model, indicating its acceptance in traditional capital markets, with projected annual revenue of $1.676 billion by the end of 2024, primarily from interest on USDC reserve assets [4] - Stablecoins offer advantages over traditional cross-border payment systems, including efficiency, lower costs, and transparency, with blockchain-based payments completing transactions in under one hour compared to traditional methods that can take up to five days [4][6] Group 4: Cost Analysis - The average cost of traditional cross-border remittances was reported at 6.35% in Q1 2024, while sending stablecoins via high-performance blockchains like Solana costs approximately $0.00025, with BinancePay offering even lower fees for larger transactions [5] Group 5: Future Outlook - The cross-border payment system's launch is expected to enhance payment efficiency and service levels between mainland China and Hong Kong, with stablecoins likely to become a significant method for global cross-border payments in the long term [6] - The Hong Kong stablecoin legislation paves the way for offshore Renminbi stablecoins, supported by a substantial offshore liquidity pool, which could validate practical use cases for cross-border settlements [6]
数字人直播引爆高流量,交个朋友控股(01450)打造AI直播电商新样本
智通财经网· 2025-06-23 00:54
Core Insights - The live commerce industry has witnessed a significant technological upgrade with the successful debut of a digital human by Luo Yonghao on Baidu E-commerce, achieving over 13 million views and a total GMV of 55 million yuan, surpassing previous records for digital human live streaming [1] - The collaboration between "Jiao Ge Peng You" and Baidu Youxuan marks a strategic move to integrate both real and digital human live streaming, aiming to reduce costs and enhance user traffic while setting a new standard for digital transformation in the live commerce sector [2] Group 1: Technological Advancements - The digital human showcased in the live stream demonstrated remarkable realism, capable of performing intricate actions and presenting physical details accurately, powered by advanced AI technologies [1] - The live stream utilized a script generated by AI, comprising 97,000 words, and featured 8,300 AI-driven actions, highlighting the technological prowess in blurring the lines between virtual and reality [1] Group 2: Business Growth and Strategy - "Jiao Ge Peng You" reported a strong growth trajectory in its e-commerce business, with a GMV exceeding 3.2 billion yuan in Q1 2025, reflecting a year-on-year growth of over 31.6% [2] - The company has established a multi-platform matrix, now including Baidu Youxuan, enhancing its market presence alongside existing platforms like Douyin and Taobao [2] Group 3: Market Positioning and Future Plans - The partnership with Baidu aims to target tech-savvy consumers within the Baidu ecosystem, focusing on categories like digital 3C and smart home products, while involving industry experts in content creation [3] - The CEO of "Jiao Ge Peng You" has emphasized a comprehensive AI integration strategy by 2025, aiming to enhance operational efficiency across the supply chain [3] Group 4: AI Integration in Live Commerce - The company plans to leverage Baidu's AI capabilities for product selection, analyzing user data to identify potential bestsellers and niche products, while maintaining a focus on high-value categories [4] - Real-time data analysis tools from Baidu will be utilized to optimize live streaming schedules and durations, improving exposure and conversion rates [4] Group 5: Long-term Vision - The collaboration is seen as an extension of the company's "technology-driven growth" strategy, aiming to redefine the relationship between consumers and products through personalized shopping experiences [5] - Future initiatives include developing a multi-language real-time translation for live streaming, exploring overseas market opportunities, and establishing industry standards for "AI + live streaming" [5]
技术突破叠加成本下探 AI数字人应用领域多点开花
Zheng Quan Ri Bao· 2025-06-22 16:46
Core Insights - The AI digital human market in China is projected to reach approximately 4.12 billion yuan in 2024, reflecting a year-on-year growth of 85.3% [1] - The rapid growth of the domestic AI digital human market is driven by advancements in technology, particularly in generative AI and large model technologies, leading to a shift from concept to large-scale application by 2025 [1] - Baidu's high-persuasion digital human represents a new era in intelligent e-commerce, characterized by a highly coordinated "form, spirit, sound, and appearance" that can think, make decisions, and collaborate on specific tasks [1] Technological Advancements - Significant breakthroughs in deep learning and natural language processing (NLP) have enabled digital human anchors to perform at levels comparable to real human anchors [2] - Baidu's multi-modal collaborative digital human technology, based on Wenxin 4.5T, achieves dynamic decision-making and real-time interaction, resulting in a highly expressive and engaging digital human [2] - The cost of producing a single digital human has been reduced from tens of thousands to double digits, representing a cost reduction of over 90% compared to traditional human filming methods [2] Market Applications - AI digital humans are rapidly gaining traction in various sectors, including live e-commerce, government services, and healthcare, contributing to cost reduction and efficiency improvements [3] - In the live streaming sector, Baidu's digital human attracted over 13 million viewers and generated a GMV exceeding 55 million yuan, outperforming previous human-led events [4] - The financial sector has seen the deployment of digital humans in apps, serving over 5 million users with a problem resolution rate of 85% and a satisfaction rate exceeding 90% [4] Industry Landscape - Major companies are diversifying their strategies in the AI digital human space, with a focus on multi-modal interaction and scenario-based customization [3][4] - Leading firms are actively building ecosystems by opening their technologies and platforms to partners, fostering the growth of the AI digital human industry [4] - Continuous technological breakthroughs, effective cost control, and expanding application boundaries are driving the future development of AI digital humans [5]
东北宏观张陈:数字人民币国际运营中心启航,人民币国际化迈入新纪元
Sou Hu Cai Jing· 2025-06-21 00:37
Core Insights - The establishment of the Digital Renminbi International Operation Center aims to promote the internationalization of the digital renminbi and enhance financial market operations, serving as a key step in China's financial reform and the global financial transformation [1][4] Group 1: Digital Renminbi and Internationalization - The digital renminbi is backed by state credit, ensuring its authority as legal tender, and is positioned to reshape the global payment system [3] - The renminbi has become the second-largest trade financing currency globally and the third-largest payment currency, indicating its rising international status [1][2] - The renminbi's inclusion in the IMF Special Drawing Rights (SDR) basket and the increase in its weight from 10.92% to 12.28% reflects its transition from an emerging market currency to a key international reserve asset [2] Group 2: Cross-Border Payment Innovations - The Digital Renminbi International Operation Center is expected to enhance the efficiency and reduce the costs of cross-border payments, transforming the global clearing infrastructure [4] - The digital renminbi's "payment upon settlement" feature reduces intermediary costs and improves fund circulation efficiency [3] - The currency's integration with the "mBridge" project allows for significant cost reductions in cross-border payments, positioning it as a potential alternative to the SWIFT system [3][4] Group 3: Market Dynamics and Future Outlook - Over 80 foreign central banks have included the renminbi in their foreign exchange reserves, highlighting its growing acceptance as a "new safe asset" [2] - The digital renminbi is anticipated to play a crucial role in breaking the dollar's payment monopoly, marking a shift towards a multipolar international monetary system [4] - The establishment of the Digital Renminbi International Operation Center signifies a strategic move for China to enhance its influence in global financial governance and reshape the rules of the international monetary system [4]