2月1日，吉利汽车发布公告，1月乘用车销量270167辆。时隔一年，其重回中国车企月度销冠。 （文章来源：21世纪经济报道） ...

当野蛮生长逐渐成为过去式，更多车企在2026年回归冷静。 这些年，各家车企可以说是各种高歌猛进，销量放卫星的现象并不罕见，但是2026年伊始，我们看到各 家车企却一下子变得保守起来，只有1家车企宣布目标销量翻倍，为啥车企都突然变得保守了？ 一、2026年仅1家目标销量翻倍 据凤凰新闻的报道，曾几何时，中国汽车市场尤其新能源车型的高歌猛进，让不少制造商在制定年度目 标时动辄以倍数设定增长标杆，仿佛上涨曲线永远陡峭，市场容量永无边界。 新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续，为国内汽车市场带来了新的变量。在 此背景下，销量基数较高的传统车企普遍定下更为谨慎的增长目标，而过去凭借本能冲动扩张的造车新 势力尽管对市场依旧保持乐观，但"冲击X倍增长"的豪言壮语已然消散。 截至发稿前统计的7家汽车制造商中，如果以2025年的目标销量与2026年的目标销量对比计算，仅零跑 汽车一家制定了翻倍的销量目标，从去年的年销50万辆调整至100万辆。 超额完成2025全年销量目标的吉利汽车，今年的目标定在了345万辆，增长率14%，成为本次统计中销 量目标最高的车企。销量目标仅次于吉利的东风，尚未披露2025年全 ...

Core Viewpoint - The automotive market in January 2026 showed a slight year-on-year increase but a significant month-on-month decline, primarily due to policy changes and demand exhaustion, with exports becoming a crucial growth driver for companies [1][22]. Group 1: Market Performance - The overall automotive market experienced a year-on-year increase but a month-on-month decline, with some companies facing drastic reductions in sales [1]. - The core reasons for the market's sluggish start include the reduction of the new energy vehicle purchase tax and a mismatch in demand due to the timing of the Spring Festival [1]. - Exports have emerged as a vital growth area for automotive companies, helping to offset domestic market fluctuations [1][6]. Group 2: Company Sales Data - BYD sold 210,100 vehicles in January, a year-on-year decline of 30.11% and a month-on-month decline of 50.04%, heavily impacted by the new energy vehicle tax policy [3][5]. - Geely's sales reached 270,200 units, showing a year-on-year increase of 1.29% and a month-on-month increase of 14.08%, with significant export growth [5][6]. - SAIC Group reported sales of 327,000 units, a year-on-year increase of 23.9%, with a notable increase in overseas sales [8]. Group 3: New Energy Vehicle Trends - The new energy vehicle market is facing challenges due to policy changes, leading to a cautious consumer sentiment [1][3]. - Companies are increasingly relying on exports to sustain growth in the new energy vehicle segment, as domestic competition intensifies [6][22]. Group 4: Competitive Strategies - Companies are engaging in aggressive promotional strategies, including long-term financing options and price reductions, to stimulate sales amid a cooling market [15][17]. - The automotive industry is shifting towards a more competitive landscape, focusing on comprehensive service offerings beyond just product pricing [17][22]. - Traditional luxury brands are facing pressure from the rise of domestic electric vehicle manufacturers, leading to significant price reductions to maintain market share [20][22].

声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 来源：市场资讯 国家知识产权局信息显示，浙江吉利控股集团有限公司、吉利汽车研究院（宁波）有限公司取得一项名 为"一种3D点云分割方法、装置、电子设备及存储介质"的专利，授权公告号CN120726331B，申请日期 为2025年8月。 吉利汽车研究院（宁波）有限公司，成立于2016年，位于宁波市，是一家以从事专用设备制造业为主的 企业。企业注册资本3000万人民币。通过天眼查大数据分析，吉利汽车研究院（宁波）有限公司共对外 投资了9家企业，参与招投标项目320次，专利信息5000条，此外企业还拥有行政许可19个。 天眼查资料显示，浙江吉利控股集团有限公司，成立于2003年，位于杭州市，是一家以从事汽车制造业 为主的企业。企业注册资本103000万人民币。通过天眼查大数据分析，浙江吉利控股集团有限公司共对 外投资了39家企业，参与招投标项目524次，财产线索方面有商标信息5000条，专利信息5000条，此外 企业还拥有行政许可275个。 ...

国家知识产权局信息显示，浙江极氪智能科技有限公司、威睿电动汽车技术（宁波）有限公司、浙江吉 利控股集团有限公司取得一项名为"齿轮噪声的预防方法、装置、设备及存储介质"的专利，授权公告号 CN115728064B，申请日期为2022年11月。 天眼查资料显示，浙江极氪智能科技有限公司，成立于2021年，位于宁波市，是一家以从事研究和试验 发展为主的企业。企业注册资本1300000万人民币。通过天眼查大数据分析，浙江极氪智能科技有限公 司共对外投资了10家企业，参与招投标项目195次，专利信息5000条，此外企业还拥有行政许可4个。 浙江吉利控股集团有限公司，成立于2003年，位于杭州市，是一家以从事汽车制造业为主的企业。企业 注册资本103000万人民币。通过天眼查大数据分析，浙江吉利控股集团有限公司共对外投资了39家企 业，参与招投标项目524次，财产线索方面有商标信息5000条，专利信息5000条，此外企业还拥有行政 许可275个。 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 来源：市场资讯 威睿电动汽车技术（宁波）有限公司，成立于2017年，位于宁波市，是一 ...

2月1日，各家车企相继发布了1月销量。从整体上看，汽车行业实现2026年"开门红"，大多数车企1月销量同比取得正增长，但这一同比增长是由于2025年春 节在1月，去年同期的新车销售基数较低。 环比数据上，大多数车企1月销量下滑明显，主要原因在于2025年12月新能源汽车还享受购置税全额减免政策，同时车企为年底冲量，在12月出台了许多其 他优惠政策。进入2026年1月后，新能源汽车购置税开始减半征收，车企购置税兜底政策也随之结束。另外，1月各地具体的购车补贴细则尚未全部出台，导 致消费者存在观望情绪，影响了车市终端销售情况。 具体来看，问界汽车1月交付约4万辆，同比增长83%，环比下滑30.74%；小米汽车1月交付超3.9万辆，去年同期为超2万辆，去年12月为超5万辆；零跑汽车 1月全系交付达3.21万辆，同比增长27%，环比下滑46.94%。 比亚迪1月销售21.01万辆，其中海外销量表现亮眼，乘用车及皮卡海外销售10万辆，同比增长43.3%。分品牌来看，比亚迪品牌销售17.75万辆；方程豹品牌 销售2.16万辆；腾势品牌销售6002辆；仰望品牌销售413辆。 长城汽车1月销售新车9.03万辆，同比增长11. ...

Core Viewpoint - The Chinese automotive market is experiencing a downturn in early 2026, with significant declines in sales and a shift in market dynamics, particularly affecting new energy vehicle (NEV) companies and traditional automakers [4][5][8]. Group 1: Market Performance - In January 2026, the automotive sector saw a decline in stock prices across both Hong Kong and A-shares, with NEV companies experiencing larger drops of 4%-7%, while traditional automakers faced smaller declines of 1%-4% [4]. - The primary reason for the market downturn is attributed to disappointing sales figures in January, which fell short of expectations, alongside a significant drop in international gold prices impacting resource stocks [5][8]. - The overall sales of domestic passenger vehicles decreased by 18.1% year-on-year, while exports surged by 50.5%, providing some support to the market [7]. Group 2: Sales Rankings and Trends - The sales rankings among new energy vehicle manufacturers have shifted, with Xiaomi leading in January 2026, followed by Li Auto and NIO, while traditional automakers like Geely and BYD also showed significant sales figures [10][13][15]. - Geely's sales reached 270,200 units in January, marking a strong performance with both year-on-year and month-on-month growth, while BYD's sales dropped by 30% year-on-year and 50% month-on-month, indicating a significant slowdown [15][17]. - Traditional automakers are showing resilience, with GAC's sales growing by 18.47% year-on-year, highlighting the continued market presence of fuel vehicles amidst the NEV price wars [20]. Group 3: Future Outlook - The automotive industry is predicted to enter a "zero growth" phase in 2026, with expectations of a 20.4% month-on-month decline in January sales and only a slight year-on-year increase of 0.3% [30][31]. - Experts suggest that the market will shift from stimulus-driven growth to a more structured approach, with reduced incentives for low-priced NEVs, leading to a more competitive landscape [32]. - The focus on international expansion is expected to become a critical strategy for automakers, as the market adapts to changing consumer demands and competitive pressures [34].

Core Insights - The automotive market in January 2026 shows a clear distinction between traditional domestic brands, which are performing strongly, and new energy vehicle (NEV) startups, which are facing challenges [1][5] Traditional Domestic Brands Performance - Major traditional automakers like SAIC, Geely, and Chery reported over 20% year-on-year sales growth in January 2026, with SAIC leading the market [2][3] - SAIC sold 327,400 vehicles in January, a 23.9% increase year-on-year, with 214,000 units from its own brands, marking a 39.6% increase [2] - Geely's sales reached 270,200 units, a 1% year-on-year increase, with NEV sales contributing significantly [2] - Chery's sales totaled 200,300 units, with exports accounting for 119,600 units, a 48.1% increase year-on-year [3] - GAC Group saw a significant increase in sales, reaching 116,600 units, up 18.47% year-on-year, driven by its new energy and overseas sales [3] New Energy Vehicle Startups Challenges - In contrast, nine major NEV startups experienced a collective decline in sales, with month-on-month drops ranging from 21.2% to 47.0% [5][6] - Despite the downturn, some brands like NIO and Zeekr reported year-on-year growth exceeding 95% [6][7] - The decline in NEV sales is attributed to short-term factors such as policy changes and seasonal demand fluctuations [6][7] - The market is expected to stabilize post-policy transition, with a potential recovery in sales anticipated in February and March 2026 [7] Market Dynamics and Future Outlook - The automotive industry is witnessing a restructuring of brand rankings, with traditional brands solidifying their positions while new entrants face increasing competition [1][5] - The long-term growth logic of the NEV sector remains intact, with expectations for a gradual recovery as new products are launched and market conditions improve [7]

截至2月2日，国内主流车企2026年1月产销数据陆续披露。整体市场呈现"传统自主强势领跑、新势力普 遍承压"的鲜明格局：上汽、吉利、奇瑞等头部车企销量同比多实现20%以上增长，自主品牌座次因新 能源与出口表现差异出现重构。 与此同时，9家主流造车新势力则遭遇集体环比下滑。业内分析指出，短期政策切换、淡季效应等因素 扰动终端，但自主车企核心竞争力持续提升，新势力"马太效应"加剧，行业高质量发展的长期逻辑未 变。 ● 本报记者 龚梦泽 自主品牌座次重构 奇瑞集团凭借出口优势跃居前列，1月销售汽车20.03万辆，其中出口11.96万辆，同比增长48.1%，连续 9个月出口突破10万辆。新能源板块同样稳步推进，1月销量5.21万辆，形成"出口+新能源"双轮驱动格 局。旗下主要品牌中，奇瑞品牌销量13.56万辆，捷途品牌4.27万辆，星途、iCAR、智界品牌分别销售 5276辆、3419辆、4506辆，产品矩阵覆盖从主流到高端的全细分市场。 广汽集团自主板块爆发式增长，推动整体销量达11.66万辆，同比增长18.47%。这是昊铂埃安BU和传祺 BU完成组建后首次披露月度销量，成效立竿见影：昊铂埃安BU销量超2.16万辆 ...

这并非一次偶然的位次更迭，而是多重行业变量交织下，车企战略选择、技术布局与资源整合能力的集中校验。透过单月销量的数字博弈，我们能清晰看 到中国汽车产业正在经历从规模扩张向质量竞争、从单一市场向全球布局、从技术跟随向生态引领的深刻重构。 据智通财经2月2日报道，2026年1月车市销量数据出炉，吉利汽车以27.02万辆的成绩实现同环比双增长，成功反超比亚迪登顶销冠，打破了此前新能源赛 道的固有竞争格局。 吉利的登顶，本质是"多品牌协同+技术深耕+全球化布局"三维战略的阶段性胜利。 在传统品牌新能源转型普遍面临阵痛的背景下，极氪品牌以同比翻倍的增速成为绝对增长引擎，其成功并非单纯依赖产品力，更源于吉利在纯电赛道的长 期投入：从SEA浩瀚架构的技术沉淀，到用户生态的持续运营，极氪用差异化定位切中了中高端纯电市场的需求痛点。 与此同时，吉利新能源板块形成了"极氪（中高端纯电）+银河（主流新能源）+领克（混动转型）"的梯度布局，既避免了内部同质化竞争，又实现了对 不同细分市场的全覆盖，吉利汽车1月新能源销量（含吉利银河、领克、极氪三大品牌）达12.4万辆，同比增长2.63%，印证了这一产品矩阵的有效性。 海外市场方面，吉 ...