Core Insights - The report from the Ecuadorian Automotive Industry Association indicates that new car sales in Ecuador are projected to reach 124,500 units in 2025, representing a 15% increase from the previous year [1] - Chinese brands are experiencing rapid growth in the Ecuadorian market, with BYD expected to sell 2,916 vehicles in 2025, marking a significant increase of 243.1% compared to 2024, making it the fastest-growing automotive brand [1] - Other Chinese brands such as Great Wall, Dongfeng, Foton, and China National Heavy Duty Truck are also seeing sales growth exceeding 60% [1] Electric and Hybrid Vehicle Market - The report forecasts that electric vehicle sales in Ecuador will reach 4,276 units in 2025, reflecting a remarkable growth of 202% year-on-year [1] - Chinese brands are also performing well in the hybrid vehicle segment, with significant sales increases for Dongfeng Xiaokang, BYD, Dongfeng, and Great Wall in 2025 [1] Market Drivers - The recovery of the Ecuadorian automotive market in 2025 is closely linked to improvements in the political and economic environment, increased liquidity in the financial system, and an expansion of credit [1] - The competitive advantages of Chinese brands in terms of cost-effectiveness and technological features are making them the preferred choice for both businesses and individual consumers in Ecuador [1]

Core Viewpoint - The report from Guotou Securities International maintains a target price of HKD 26 for Great Wall Motors (601633)(02333) and a "Buy" rating, highlighting the continuous enrichment of the company's new car matrix, strong performance of the Tank brand, and significant sales improvement for the Wey and Ora brands [1] Sales Performance - In December, the company achieved wholesale sales of 124,000 units, a year-on-year decrease of 8.3%; cumulative sales for January to December reached 1.324 million units, an increase of 7.3% year-on-year. Among these, 39,000 units were new energy vehicles sold in December, with a total of 404,000 units sold for the year; overseas sales were 57,000 units in December, totaling 506,000 units for the year [1] - Brand-specific performance in December showed significant differentiation: - Tank: December sales of 21,000 units, with a year-on-year and month-on-month decrease of 3.4% and 12.1% respectively; cumulative sales for the year reached 233,000 units, up 0.7% year-on-year [2] - Haval: December sales of 67,000 units, down 20.3% year-on-year; cumulative sales for the year reached 759,000 units, up 7.4% year-on-year [2] - Wey: December sales of 13,000 units, up 46.5% year-on-year; cumulative sales for the year reached 102,000 units, up 86.3% year-on-year [2] - Pickup: December sales of 15,000 units, down 5.6% year-on-year; cumulative sales for the year reached 182,000 units, up 2.6% year-on-year [2] - Ora: December sales of 8,000 units, up 71.6% year-on-year; cumulative sales for the year reached 48,000 units, down 23.7% year-on-year [2] Future Product Strategy - A strong new car cycle is set to begin in 2026, with Great Wall Motors planning to launch at least 10 new models, including at least 4 new SUVs under the Wey brand, which is expected to significantly impact sales and profits. The company is developing a multi-power platform that covers gasoline, diesel, pure electric, hybrid, plug-in hybrid, and hydrogen energy, enhancing its adaptability to global markets [3]

Core Viewpoint - Guotou Securities International maintains a target price of HKD 26 for Great Wall Motors (02333) and a "Buy" rating, citing a continuous expansion of the new car matrix across its brands, strong performance of the Tank series, and significant sales improvements for the WEY and Ora brands [1] Sales Performance - In December, the company achieved wholesale sales of 124,000 units, a year-on-year decrease of 8.3%; total sales for the year reached 1.324 million units, reflecting a year-on-year increase of 7.3%. Of these, 39,000 units were new energy vehicles sold in December, totaling 404,000 units for the year; overseas sales amounted to 57,000 units, with a total of 506,000 units sold internationally for the year [1] Brand-Specific Sales Analysis - Tank: December sales were 21,000 units, with a year-on-year and month-on-month decrease of 3.4% and 12.1% respectively; total sales for the year reached 233,000 units, a year-on-year increase of 0.7% [2] - Haval: December sales were 67,000 units, down 20.3% year-on-year and 11.3% month-on-month; total sales for the year were 759,000 units, reflecting a year-on-year increase of 7.4% [2] - WEY: December sales were 13,000 units, with a year-on-year increase of 46.5%; total sales for the year reached 102,000 units, a significant year-on-year increase of 86.3% [2] - Pickup: December sales were 15,000 units, down 5.6% year-on-year; total sales for the year were 182,000 units, a year-on-year increase of 2.6% [2] - Ora: December sales were 8,000 units, with a month-on-month increase of 71.6% and a year-on-year decrease of 23.7%; total sales for the year reached 48,000 units [2] Future Product Strategy - Great Wall Motors is set to enter a strong new car cycle in 2026, planning to launch at least 10 new models, including 4 new SUVs under the WEY brand. The company aims to enhance its product matrix with a multi-power platform that accommodates gasoline, diesel, pure electric, hybrid, and hydrogen energy vehicles, thereby improving component commonality, scale effects, and global quality and cost optimization [3]

Core Viewpoint - The article highlights how Great Wall Motors is using the CES platform not only to showcase its products but also to convey a deeper cultural narrative, emphasizing the importance of global dialogue and understanding in the automotive industry [2][6]. Group 1: CES as a Platform - CES serves as a critical platform for Chinese automotive brands, acting as a verification ground for hard and soft strengths, and is considered an essential course for those aiming for global presence [2]. - Great Wall Motors' chairman emphasizes the necessity of engaging with global peers and media, indicating that globalization is a survival issue rather than a choice [2]. - The company aims to present itself not as having arrived but as being on a journey, fostering a mindset of humility and openness [2]. Group 2: Technology and Philosophy - Great Wall Motors showcases its Hi4 technology system, which reflects a philosophy rooted in ancient Chinese wisdom, particularly the principles of the Dujiangyan irrigation system [3]. - The Hi4 technology emphasizes collaboration between different power sources rather than seeking extreme output from a single source, aligning with the idea of guiding energy efficiently [3]. - This approach is seen as transcending mere technical specifications, offering a systemic solution that resonates with global values of efficiency and harmony [3]. Group 3: Cultural Engagement - The inclusion of Yunnan highland coffee at the CES booth serves as a cultural bridge, allowing for informal interactions and discussions beyond just technology [5]. - This initiative aims to break stereotypes about Chinese companies, presenting Great Wall Motors as a brand that understands life and emotions, which is crucial for building brand loyalty [5]. - The overall experience at the CES booth integrates technology, products, and culture, creating a holistic narrative that enhances the brand's appeal [5]. Group 4: Globalization and Wisdom Sharing - The article discusses how Chinese automotive brands are evolving from merely exporting products to sharing cultural and intellectual wisdom on a global scale [6]. - Great Wall Motors' approach illustrates that globalization involves not just market expansion but also deepening civilizational dialogue, requiring both hard and soft strengths [6]. - The interactions at CES signify a new phase in globalization for Chinese brands, moving from cost-effective products to technology and cultural wisdom [6]. Conclusion - The dialogue initiated at CES may have lasting implications, as Great Wall Motors presents a proposal for harmonious coexistence with nature, users, and the world [7]. - The experiences shared at CES reflect a new potential for Chinese automotive brands, characterized by depth and warmth, which may represent the ideal form of globalization [7].

Key Points - Multiple automakers have announced their sales targets for 2026, with Geely aiming for 3.45 million units this year, representing a 14% growth rate, making it the highest among disclosed targets [4] - Dongfeng Group has set a target of 3.25 million units for 2026, with an estimated growth rate exceeding 30%, including 1.7 million electric vehicles [4] - Chery Group aims for 3.2 million units, a 14% increase from 2025, while Great Wall Motors has lowered its target from 2.49 million to 1.8 million units, reflecting a 36% growth from last year [5] - NIO's sales target for 2026 is set between 456,000 and 489,000 units, indicating a growth rate of 40-50% [5] Domestic News - Lei Jun, founder of Xiaomi, expressed his discomfort with being labeled a "marketing master," emphasizing that Xiaomi's success is rooted in product and technology rather than marketing [7] - Changan Automobile refuted rumors about canceling year-end bonuses, confirming a plan to distribute bonuses equivalent to 4.3 months' salary plus a fixed amount of 3,000 yuan [10][11] - Realme will return to OPPO as a sub-brand, with CEO Sky Li overseeing all sub-brand operations, aiming for better resource integration [13] International News - Tesla faced a significant decline in European sales for 2025, with a 27.8% drop from approximately 326,000 units in 2024 to about 235,000 units [35] - The decline was particularly severe in Germany, where sales plummeted by 48.4%, and in France, where new policies negatively impacted sales by 37.5% [36][37] - Despite the overall downturn, Tesla saw a 41.3% increase in Norway, although this growth is expected to be short-lived due to upcoming changes in electric vehicle incentives [37] Company Developments - IKEA China announced the closure of seven stores as part of a strategy to optimize its channel layout and enhance business resilience [14] - Huawei's spun-off business, xFusion, is set to initiate an IPO, with a valuation estimated at nearly $9 billion [15] - Roborock unveiled a concept cleaning robot at CES 2026, featuring a unique design that allows it to navigate stairs [30]

已连续多年未达成年度目标的长城汽车，下调了2026年员工持股计划业绩考核目标，将原计划中2026年 的汽车销量考核目标从不低于249万辆下调至不低于180万辆，较去年实际销量增长36%；净利润考核目 标(不低于100亿元)保持不变。 新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续，为2026年国内汽车市场带来了新的变 量。 在此背景下，多家车企相继披露的2026年销量目标呈现出截然相反的走势——尚处于全面智电转型、且 背负较大燃油车时代存量资产、销量基数较大的传统车企普遍给出了较为审慎的增长目标，而新造车企 业对市场估计则更为乐观。其中，在2025年均超额完成KPI的零跑、小米汽车今年销量目标的增幅分别 达到68%和34%；意欲在2026年实现全年盈利的蔚来汽车，年度目标增幅同样高达40-50%。 | | | 部分A/H重点上市车企2026年销量目标(单位:辆) | | | | | --- | --- | --- | --- | --- | --- | | 公司 | 2026年 | | 2025年 | | | | | 目标销量 | 目标增长率 | 实际销量 | 目标销量 | 目标完成率 | | 吉 ...

Core Viewpoint - The implementation of the half-price purchase tax policy for new energy vehicles and the continuation of the "two new" subsidy policy have introduced new variables for the domestic automotive market in 2026, leading to divergent sales targets among traditional and new car manufacturers [2]. Group 1: Traditional Automakers - Geely has set the highest sales target for 2026 at 3.45 million units, with a growth rate of 14%, including 2.75 million units for the Geely brand, 300,000 for Zeekr, and 400,000 for Lynk & Co [4]. - Dongfeng Group aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate of over 30%, including 1.7 million units for new energy vehicles, representing a 63% increase [5]. - Chery Group has set a target of 3.2 million units for 2026, reflecting a 14% growth compared to 2025, with a total of 2.806 million units sold in 2025 [5]. - Great Wall Motors has lowered its 2026 sales target from at least 2.49 million to at least 1.8 million units, indicating a 36% increase from last year's actual sales [5][6]. Group 2: New Car Manufacturers - Leap Motor has set an aggressive target of 1 million units for 2026, following a record sales performance in 2025 [7]. - Xiaomi aims for a sales target of 550,000 units in 2026, a 34% increase from the previous year, with new models expected to launch [7]. - NIO has set a target of 456,000 to 489,000 units for 2026, with a growth rate of 40-50%, supported by the introduction of several new models [8]. Group 3: Market Outlook - The automotive market is expected to experience a "front low and back high" trend in 2026, with overall growth driven by favorable national policies [9]. - The continuation of the vehicle replacement subsidy policy is anticipated to mitigate the impact of the half-price purchase tax policy, providing a stabilizing effect on market growth [8][9].

Core Insights - The 2026 Consumer Electronics Show (CES) highlights the automotive electronics sector, showcasing advancements in AI applications across various automotive domains, including smart driving assistance and intelligent cockpit experiences [1][2] - AI remains a central theme at CES 2026, driving breakthroughs in autonomous driving and industrial automation, reshaping lifestyles and work environments [1] Automotive Technology Showcase - Automakers focus on demonstrating technological roadmaps and electronic architectures rather than just vehicle models at CES [2] - Geely introduced its AI 2.0 technology system, which integrates various domains such as intelligent driving and cockpit systems, enhancing collaboration among different AI agents [3] - BMW showcased its AI-driven personal assistant integrated with Amazon's "Alexa+", allowing intuitive interaction between passengers and vehicles [3] Advanced Driver Assistance Systems (ADAS) - The popularity of advanced driver assistance systems remains strong, with many exhibitors presenting the latest developments in this field [7] - Nvidia's CEO unveiled the Alpamayo series of open-source AI models, which include advanced reasoning and simulation capabilities [7] - Geely and Qianli Technology launched the G-ASD brand, a high-capacity driving assistance solution covering levels from L2 to L4 [8] Robotics Integration - Human-like robots are transitioning from novelty to practical applications, with companies like Hyundai showcasing production versions of robots capable of performing real tasks [10][11] - Hyundai plans to integrate its Atlas robot into its global production network, starting with simple tasks and expanding to more complex operations by 2030 [11] - Companies are increasingly investing in robotics, with a focus on enhancing capabilities in various sectors, including automotive and smart devices [10][11]

（编辑 袁冠琳） 证券日报网讯 1月7日，长城汽车在互动平台回答投资者提问时表示，公司始终以用户需求为导向，确 保产能规划与市场需求动态匹配。在中国，长城汽车拥有10大全工艺整车生产基地，分别是保定、徐 水、重庆永川、荆门等，在海外，长城汽车在泰国、巴西等地建立3个全工艺整车生产基地，在厄瓜多 尔、马来西亚、巴基斯坦等地拥有多家KD工厂。通过全球化生产基地的协同布局，进一步提升了资源 调配的灵活性与效率，提升产能利用率。未来长城汽车会不断优化产能结构，为用户提供更优质的产品 与服务。 ...

Core Viewpoint - The implementation of the half-price purchase tax policy for new energy vehicles and adjustments to the "two new" subsidy policies have introduced new variables for the domestic automotive market in 2026, leading to divergent sales targets among traditional and new car manufacturers [1] Traditional Automakers - Geely has set the highest sales target for 2026 at 3.45 million units, with a growth rate of 14%, including 2.75 million for the Geely brand, 300,000 for Zeekr, and 400,000 for Lynk & Co [3] - Dongfeng Group aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate of 30%, and plans to sell 1.7 million new energy vehicles, reflecting a 63% increase [4] - Chery Group has set a target of 3.2 million units for 2026, a 14% increase from 2025, with its five brands aiming for a combined sales target of 3 million units [4] - Great Wall Motors has lowered its 2026 sales target from 2.49 million to 1.8 million units, reflecting a 36% increase from the previous year, while maintaining its net profit target [4] New Automakers - Leap Motor has set an aggressive target of 1 million units for 2026, representing a 68% increase from the previous year, following a record sales performance in 2025 [5][6] - Xiaomi aims for a sales target of 550,000 units in 2026, a 34% increase from 2025, with plans to launch new models including the SU7 [6] - NIO has set a target of 456,000 to 489,000 units for 2026, with a growth rate of 40-50%, and plans to introduce several new models [6] Market Outlook - The automotive market is expected to experience a "front low and back high" trend in 2026, with overall growth driven by supportive national policies, including the continuation of the vehicle replacement subsidy policy [7] - Industry experts predict that the overall growth rate of the automotive market in 2026 will exceed zero growth, with January expected to show strong sales performance [7]